Heat Transfer Paper Market By Paper (Transparent heat transfer paper, White heat transfer paper), Printing (Inkjet, Laser, Sublimation) & Ink (Sublimation ink, Dye-based ink) – Forecast 2021 - 2031
Heat Transfer Paper Market By Paper, Printing & Ink for 2021 - 2031: Analysis and Review
- March 2022
Heat Transfer Paper Market Overview
Newly released data from the heat transfer paper market analysis shows that global demand of the overall market is anticipated to register a CAGR of ~5.4% during the forecasted period and reach thousands of metric tonnes by 2031.
The U.S. is considered to be a key market player in the industry and is expected to shape the product market with product innovation. New-found applications and printing materials are expected to further boost the overall market growth for heat transfer paper.
Heat Transfer Paper Market: An Overview
Heat transfer paper acts as a three-layer coated substrate that releases ink/ colour to transfer the print over the paper, textile or other items. It is widely used in printing applications on clothing and apparel, stationery, consumer goods and other items.
For environmentally challenging applications, where apparel and clothing must withstand sunlight and heat, heat transfer paper are an excellent choice. They have heat and moisture resistance, high adhesiveness, and tear resistance; they also have a soft, flawless finish, excellent printability, high thickness, are waterproof, and are durable.
What are the Key Trends Impacting the Growth of Heat Transfer Paper Market?
Automation in the printing industry is leading to the up-gradation of printers and printing accessories. This is positively impacting the quality of printing. Polypropylene and fumed silica are used in toners used in printers which aren’t good for the environment. Usage of sustainable and eco-friendly ink for the printer is another trend that is having a deep impact on heat transfer papers.
What are the Factors that are Driving the Market for Heat Transfer Paper?
Increasing demand for customized printing and usage of e-commerce is boosting the market for heat transfer paper. 20%-30% increase in printer revenues are observed by the major printer manufactures, this is expected to boost the sales of heat transfer paper.
Increasing demand for printed garments with a growing number of online businesses selling customized garments is expected to fuel the demand for heat transfer paper in the global market.
Few of the players operating in the global heat transfer market are
- Neenah Coldenhove
- Felix Schoeller Group
- One Step Papers LLC
- Miroglio Group
- PG Paper Company
- Stahls' Transfer Paper Experts
- Neenah performance Materials.
Few of the Asia Pacific players operating in the heat transfer paper market are
- Guangzhou Elephant Digital Technology Co. Ltd
- Atul Paper Pvt. Ltd.
- Pudumjee Paper Products
- GI Paper Coaters
- Paper N Films International among many others.
What Strategies are the Key Players Adopting for Increasing their Market Share in Heat Transfer Paper Market?
Manufacturers of heat transfer paper are collaborating with small distributors and suppliers to ibcrease their customer footprint in the market.
- For example, Imaging Supplies Warehouse (ISW) located in Missouri, U.S. was appointed as a distributor of Neenah Coldenhove for U.S. in June, 2020.
What are the Key Opportunities for Heat Transfer Paper Market?
Increasing demand for inkjet and laser printers is expected to uplift the demand for the heat transfer paper market during the forecast period. Eco-friendly, non-toxic heat transfer papers are expected to take the front seat in growth and shape the market for the product. Sustainable ink with environment-friendly printers is demanded by the customers which allow clear printing of vivid colours on fabrics.
Why is the U.S. Considered to be a Big Player in Heat Transfer Paper Market?
According to the International Trade Administration (ITA), and the U.S. Department of Commerce, the U.S. textile and fabric industry is one of the most significant sectors in the country with almost US$ 70 Bn when measured by value.
The industry has subsectors like yarns, nonwovens, speciality fabrics, protective apparel and fashion apparel which are responsible for the industry growth. The growing industry in the U.S. is responsible for shaping the heat transfer paper market.
How has the COVID-19 Impacted the Heat Transfer Paper Market?
COVID-19 has barged down the growth of the heat transfer paper market in the U.S. due to factory shutdown, employee reallocations, increasing prices of raw materials, shut down import exports, etc. However, the market is expected to pick up pace in 2021-2022 and flourish with increasing customer demands for the product.
Key Segments of the Heat Transfer Paper Market
On the Basis of Paper:
- Transparent heat transfer paper
- White heat transfer paper
On the Basis of Printing:
On the Basis of Ink:
- Sublimation ink
- Dye-based ink
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