Content Delivery Network Market: Increasing Consumption of Online Video Content to Trigger Market Growth: India Industry Analysis and Opportunity Assessment, 2016-2026

  • Published: 2016-09-09
  • Report Code: REP-IN-1818

An Incisive, In-depth Analysis on the India Content Delivery Network Market

This study offers a comprehensive, 360 degree analysis on the India Content Delivery Network market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global India Content Delivery Network market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

The India content delivery network (CDN) market is expected to be valued at US$ 291.7 Mn in 2016 and is likely to reach US$ 2.3 Bn by 2026, expanding at a CAGR of 22.9% during the forecast period (2016–2026). Increasing IP traffic in India is anticipated to increase load on the present internet network. This in turn is expected to propel growth of the CDN market in the country. A content delivery network is a globally distributed network of web servers that ensures faster delivery of content. It improves user experience along with efficient utilisation of network resources. Using a content delivery network helps content owners gain several benefits such as less latency, lower network load, increased reliability, cost savings, and a global reach.

Drivers and trends impacting the market

The India market is witnessing massive growth in content delivery network adoption by various SMEs focusing on using digital platforms and the internet to expand their presence. Market growth is driven by a growing subscriber base for smart devices and an increasing consumption of online video content. These factors along with the provision of attractive policies to residents for installation of Wi-Fi and broadband services are driving the growth of the India content delivery network market. Engaging customers is vital for sustaining in this business and this factor is becoming increasingly challenging owing to rapidly expanding online economic conditions characterised by intense competition. This in turn is expected to increase deployment of CDN for efficient delivery of online content over the forecast period, further propelling the growth of the India content delivery network market. The rapid proliferation of the Internet of Things (IoT) and connected devices is further expected to boost the growth of the India content delivery market.

The costs of establishing a content delivery network are quite high (huge infrastructure costs and a high capital expenditure but less ROI in the initial stages). This can be quite challenging for new entrants heading into the highly competitive CDN market in India with high quality services. This market is likely to witness some key trends in the coming few years such as – reduced prices of CDN services, multi-CDN delivery and streaming of content, CDN services support for IPv6, and the use of next-generation hardware to run content delivery networks.

Market forecast

The India content delivery network market is classified on the basis of service providers, applications, and end-use verticals. On the basis of service providers, the market is segmented as telecom CDN providers, conventional CDN providers, and others. The conventional CDN providers segment was valued at US$ 169.0 Mn in 2015 and is expected to reach US$ 1.69 Bn by 2026, registering a CAGR of 23.4% over the forecast period. The telecom CDN providers segment was valued at US$ 57.5 Mn in 2015 and is expected to reach US$ 549.1 Mn by 2026, registering a CAGR of 22.9% over the forecast period.

On the basis of applications, the India content delivery network market is segmented as streaming, web acceleration, gaming, and CDN storage. In terms of value, the streaming segment is expected to expand at a CAGR of 24.5% while the web acceleration segment is expected to expand at a CAGR of 23.4% over the forecast period. On the basis of end-use verticals, the India content delivery network market is segmented as media & entertainment, e-commerce, TELCOs, healthcare, government & education, and others. In 2016, the media & entertainment segment is estimated to account for the highest market share of 47.2% and this is likely to increase to 58.1% by the end of 2026.

india Content Delivery Network Market_Image for Preview Analysis

Leading companies operating in the India CDN market

Some of the key players in the content delivery network market in India include Akamai Technologies Inc., CDNetworks Co. Ltd., Limelight Networks Inc., MaxCDN Enterprise, Amazon CloudFront – Amazon.com Inc., Tata Communications Ltd., CDN77, and Leshi Internet Information & Technology (LeEco).

Future Market Insights offers a 10-year forecast for the India content delivery network (CDN) market between 2016 and 2026. This study demonstrates key market dynamics and trends in India that influence the current nature and future status of the India content delivery network market over the forecast period. A content delivery network is a globally distributed network of web servers that ensures faster delivery of content. It improves user experience along with efficient utilisation of network resources. Various end users such as media companies and e-commerce vendors pay CDN operators to deliver their content to customers. CDN players pay ISP and carrier network operators for hosting servers in their data centres. Using a content delivery network helps content owners gain several benefits such as less latency, lower network load, increased reliability, cost savings, and a global reach.

This report provides a detailed analysis of the India content delivery network market and offers insights on the various factors driving popularity of this service. The report includes an extensive analysis of key industry drivers, restraints, market trends, and the overall market structure. It also provides a comprehensive assessment of stakeholder strategies and business success imperatives. For ease of understanding, the report segregates the market based on service providers, applications, and end-use verticals in India.

The report starts with an overview of the India content delivery network market in terms of value.

This section includes an analysis of key trends, drivers, and restraints influencing the India content delivery network market. Impact analysis of key growth drivers and restraints based on the weighted average model has been included to provide valuable insights for informed decision making. The report evaluates the present scenario and growth prospects of the content delivery network market across various end-use verticals for different applications and service providers.

The final section of the report includes a competitive landscape to provide a dashboard view based on categories of providers in the value chain, presence in the content delivery network portfolio, and key differentiators. This section is primarily designed to offer an objective and detailed comparative assessment of leading providers specific to a market segment in the content delivery network value chain. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings, and recent developments in the Indian content delivery network space.

Research methodology

To calculate market size, the report considers the revenue generated by content delivery network service providers. Other major factors considered to estimate market size include total internet users in India, percentage of the total population using the internet, the total internet traffic in India, and the APAC content delivery network market value. The forecast presented here assesses the total revenue by value across the market. The report also analyses all key segments in terms of absolute dollar opportunity, critical in assessing the level of opportunity a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective.

Market segmentation

  • By Service Provider

    • Telecom CDN

    • Conventional CDN

    • Other

  • By Application

    • Web Acceleration

    • Streaming

    • Gaming

    • CDN Storage

  • By End-use Vertical

    • Media & Entertainment

    • E–commerce

    • TELCO

    • Healthcare

    • Government & Education

    • Other (Gaming, Advertisement, etc.)

Leading market players

  • Akamai Technologies Inc.

  • CDNetworks Co. Ltd.

  • Limelight Networks Inc.

  • MaxCDN Enterprise

  • Amazon CloudFront – Amazon.com Inc.

  • Tata Communications Ltd.

  • CDN77

  • Leshi Internet Information & Technology (LeEco)

India Content Delivery Network Market Reports - Table of Contents

India Content Delivery Network Market Reports - List of Figures

Figure 01: India Content Delivery Network Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2016–2026

Figure 02: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), 2016–2026

Figure 03: India Content Delivery Network Market Value Share (%) & BPS Analysis, By Service Provider, 2016 & 2026

Figure 04: India Content Delivery Network Market Y-o-Y Growth Comparison, By Component, 2016–2026

Figure 05: India Content Delivery Network Market Value (US$ Mn) Forecast, By Telecom CDN Provider Segment, 2015–2026

Figure 06: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Telecom CDN Provider Segment, 2016–2026

Figure 07: India Content Delivery Network Market Value (US$ Mn) Forecast, By Conventional CDN Provider Segment, 2015–2026

Figure 08: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Conventional CDN Provider Segment, 2016–2026

Figure 09: India Content Delivery Network Market Value (US$ Mn) Forecast, By Others Segment, 2015–2026

Figure 10: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Others Segment, 2016–2026

Figure 11: India Content Delivery Network Market Attractiveness Index, By Service Provider, 2016–2026

Figure 12: India Content Delivery Network Market Value Share (%) & BPS Analysis, By Application, 2016 & 2026

Figure 13: India Content Delivery Network Market Y-o-Y Growth Comparison, By Application, 2016–2026

Figure 14: India Content Delivery Network Market Value (US$ Mn) Forecast, By Streaming Segment, 2015–2026

Figure 15: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Streaming Segment, 2016–2026

Figure 16: India Content Delivery Network Market Value (US$ Mn) Forecast, By Web Acceleration Segment, 2015–2026

Figure 17: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Web Acceleration Segment, 2016–2026

Figure 18: India Content Delivery Network Market Value (US$ Mn) Forecast, By Gaming Segment, 2015–2026

Figure 19: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Gaming Segment, 2016–2026

Figure 20: India Content Delivery Network Market Value (US$ Mn) Forecast, By CDN Storage Segment, 2015–2026

Figure 21: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By CDN Storage Segment, 2016–2026

Figure 22: India Content Delivery Network Market Attractiveness Index, By Application, 2016–2026

Figure 23: India Content Delivery Network Market Value Share (%) & BPS Analysis, By End-Use Vertical, 2016 & 2026

Figure 24: India Content Delivery Network Market Y-o-Y Growth Comparison, By End-Use Vertical, 2016–2026

Figure 25: India Content Delivery Network Market Value (US$ Mn) Forecast, By Media & Entertainment Segment, 2015–2026

Figure 26: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Media & Entertainment Segment, 2016–2026

Figure 27: India Content Delivery Network Market Value (US$ Mn) Forecast, By E-commerce Segment, 2015–2026

Figure 28: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By E-commerce Segment, 2016–2026

Figure 29: India Content Delivery Network Market Value (US$ Mn) Forecast, By TELCO Segment, 2015–2026

Figure 30: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By TELCO Segment, 2016–2026

Figure 31: India Content Delivery Network Market Value (US$ Mn) Forecast, By Healthcare Segment, 2015–2026

Figure 32: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Healthcare Segment, 2016–2026

Figure 33: India Content Delivery Network Market Value (US$ Mn) Forecast, By Government & Education Segment, 2015–2026

Figure 34: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Government & Education Segment, 2016–2026

Figure 35: India Content Delivery Network Market Value (US$ Mn) Forecast, By Other Verticals Segment, 2015–2026

Figure 36: India Content Delivery Network Market Absolute $ Opportunity (US$ Mn), By Other Verticals Segment, 2016–2026

Figure 37: India Content Delivery Network Market Attractiveness Index, By End-Use Vertical, 2016–2026

Figure 38: India Content Delivery Network Market Split by Application, 2015 (A)

Figure 39: India Content Delivery Network Market Split by Application, 2020 (F)

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