The content as a service market is projected to grow with a remarkable CAGR of 10.5% during the forecast period 2021-2031. With the explosion of customer touchpoints and expectation of a relevant experience at each one, managing content is a big challenge for most enterprise organizations.
Content-as-a-Service is a model that makes structured content easily available for other apps, websites and IoT devices to consume. It separates content, layout, and structure, so content is no longer published in a pre-defined channel but can simply be consumed by any channel’s front end on demand.
CaaS is the simplest way to deliver content with the speed and consistency needed to satisfy customers on their channel of choice, at any time.
Content as a service allows content to be created and stored within the Content Management System (CMS), and then channeled to any platform via APIs and it is up to the developer to create and develop the presentation tier. The demand for content as a service is increasing globally due to multiple model option, channel proliferation, personalization, and provides insights.
Businesses are moving towards the adoption of content as a service model to unleash creativity and flexibility to shape digital experiences in new ways. Developers can choose the best design for the medium without compromise, while marketers can maintain quality and relevance of their content with the help of CaaS services.
With CaaS, companies don’t need to rely on a time-intensive build-out to support the project. It helps in launching and getting feedback from the market as quickly as possible without committing to a costly IT investment. Such factors will contribute to growth of content as a service market.
The world is becoming digital day by day, companies engaged in content marketing have more channels than ever to serve, and their customers expect meaningful interactions at every turn.
This creates an insatiable need for content that is both targeted and reusable across communication channels. Due to such factors, content as a service market is anticipated to grow at a significant rate.
Editorial teams of companies need a shared content hub through which to model, plan, collaborate, and manage content across the entire lifecycle to meet the demand. Developers need maximum flexibility to design front-end experiences that use content in creative ways. This need will drive the growth of content as a service in upcoming years.
The North America region is expected to witness a high growth as the region is witnessing various trends like digital transformation, seasonal campaign, emerging channels and partner marketing.
In addition, United States has majority of the key vendors of CaaS solutions. This is one of the major driving factor driving the growth of content as a service. The market of CaaS solutions will also see many opportunities in this region due to technological advancements.
Europe region is going to be one of the biggest market in international CaaS solutions consumption. Many key players in the region are aiming for collaboration, acquisition and new product strategies to escalate their business presence.
The growing demand for channel proliferation, multiple model option, personalization, and provides insights through CaaS technology, has opened new growth avenues for market in the region. CaaS technology solutions has moved far beyond in Europe and this leads the way for growth of its market globally.
Some of the leading vendors of content as a service include
Key players in the market are focusing on expanding and deploying new lineup of content as a service (CaaS) to meet rising demands from various end-user industries. These companies largely focuses on strategic acquisitions to broaden its product offerings.
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