Massage Therapy Service Market Outlook from 2024 to 2034

The massage therapy service market is estimated to be valued at US$ 65.23 billion in 2024. The massage therapy services are predicted to rise at a promising CAGR of 8.4% from 2024 to 2034. The global market is anticipated to reach US$ 146.13 billion by 2034.

Attributes Key Insights
Estimated Market Size in 2024 US$ 65.23 billion
Projected Market Value in 2034 US$ 146.13 billion
Value-based CAGR from 2024 to 2034 8.4%

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Key Trends and Highlights

  • Increasing awareness about the health benefits of massage therapy contributes to market growth.
  • Growing interest in alternative medicine and holistic approaches to wellness fuels demand for massage therapy services.
  • Technological advancements facilitate easier access to massage therapy services through online booking platforms and mobile applications.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

Between 2019 and 2023, the massage therapy service market demonstrated a CAGR of 7.8%. This period reflects the historical analysis, indicating steady growth in the demand for massage therapy services during those years.

Looking ahead to the forecasted period from 2024 to 2034, experts project a slightly higher CAGR of 8.4%. This suggests that the market is expected to continue its growth trajectory, albeit at a slightly accelerated pace compared to the previous five years.

The historical CAGR reflects the performance of the market in the past, indicating a significant and consistent increase in demand for massage therapy services. The forecasted CAGR suggests optimism for continued growth in the market, driven by factors such as increasing awareness of health benefits, technological advancements, and rising disposable income levels.

Historical CAGR from 2019 to 2023 7.8%
Forecast CAGR from 2024 to 2034 8.4%
Sudip Saha
Sudip Saha

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Massage Therapy Service Market Drivers

  • Rising stress levels and sedentary lifestyles increase the need for relaxation and pain relief.
  • Expansion of massage therapy services into various settings broadens market reach.
  • Integration of specialized techniques caters to diverse consumer needs.

Massage Therapy Service Market Challenges

  • Intense competition in the massage therapy service market poses challenges for individual practitioners and businesses.
  • Economic fluctuations may impact consumer spending on discretionary services like massage therapy.
  • Recruitment and retention of skilled therapists can be challenging, affecting service quality and availability.

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Country-wise Analysis

The provided table illustrates the top five countries in terms of revenue, with China leading the list.

China leads the market due to its rapidly growing urban population and increasing adoption of holistic wellness practices. As urbanization accelerates and lifestyles become more stressful, a heightened demand for services alleviating stress, promoting relaxation, and addressing musculoskeletal issues.

The rich tradition of massage therapy, rooted in ancient healing practices such as Tui Na, positions it as a leader in the industry. Combining traditional knowledge with modern techniques and technologies allows China to offer a wide range of massage therapy services, catering to diverse consumer needs and preferences.

Countries Forecast CAGRs from 2024 to 2034
The United States 6.4%
Canada 7.2%
France 8.2%
China 13.4%
Australia 9.1%

Stressful Work Environments Drive the United States Market

In the United States, massage therapy services are widely used due to the prevalent culture of high-stress work environments and hectic lifestyles.

The demand for massage therapy stems from the need to alleviate stress, reduce muscle tension, and enhance overall well-being in a society where individuals often face pressure and tight schedules.

Diverse Health Needs Boost the Market Growth in Canada

The diverse population experiences a range of health concerns, including chronic pain, stress-related issues, and sports injuries. Massage therapy services are widely utilized in Canada to address these health challenges, offering effective solutions for pain management, injury rehabilitation, and stress relief and aligning with the focus on promoting holistic health and wellness.

Emphasis on Relaxation and Self-Care Fuels the Market Growth in France

France places a strong emphasis on leisure, relaxation, and self-care practices. Massage therapy services are extensively utilized in France to unwind, rejuvenate, and maintain overall well-being.

The French population values the therapeutic benefits of massage for stress reduction, improving circulation, and enhancing quality of life, making it an integral part of their lifestyle.

Surge in Urbanization and Modernization Impresses the Market in China

The rapid urbanization and modernization have increased stress levels and lifestyle-related health issues among its population. Massage therapy services are widely adopted in China to address these challenges by providing stress relief, relaxation, and pain management device solutions.

Traditional Chinese medicine principles, including massage techniques like Tui Na, contribute to the popularity and efficacy of massage therapy services in the country.

A boom in Active Lifestyle and Sports Culture can be seen in Australia

The active lifestyle culture and focus on sports and outdoor activities result in a high demand for massage therapy services. Australians utilize massage therapy for sports injury rehabilitation, muscle recovery, and enhancing athletic performance.

The aging population seeks massage therapy for pain management, mobility improvement, and overall wellness maintenance, driving the widespread use of massage services across Australia.

Category-wise Insights

The below section shows the leading segment. The deep tissue massage service type is accounted to hold a market share of 43.2% in 2024. Based on service providers, the hotels and resorts segment is anticipated to hold a market share of 48.9% in 2024.

The rising demand for therapeutic solutions to address chronic muscle tension, sports injuries, and stress-related issues drive deep tissue massage services. Hotels/resorts are motivated to offer massage therapy services to enhance the guest experience and distinguish themselves from competitors.

Category Market Share in 2024
Deep Tissue Massage 43.2%
Hotels/Resorts 48.9%

Deep Tissue Massage Segment to Hold a Significant Share in the Market

In 2024, deep tissue massage services are projected to dominate the market, holding a substantial share of 43.2%. This indicates a strong preference among consumers for deep-tissue massages, known for their ability to target chronic muscle tension and promote relaxation.

The popularity of deep tissue massages can be attributed to their effectiveness in addressing various musculoskeletal issues and providing therapeutic benefits, appealing to individuals seeking relief from stress and physical discomfort.

Hotels/Resorts Segment to Hold a Dominant Share in the Market

The hotels/resorts segment is expected to capture a significant market share of 48.9% in 2024. This suggests that hotels and resorts play a pivotal role in offering massage therapy services to their guests as part of their wellness and relaxation amenities.

The prevalence of massage services in hotels and resorts reflects the recognition of the hospitality industry and the importance of providing holistic experiences to enhance guest satisfaction and differentiate their offerings. The convenience of accessing massage services within the comfort of a hotel or resort environment appeals to travellers seeking relaxation and rejuvenation during their stay.

Competitive Landscape

Providers can carve out a niche and attract a loyal client base by tailoring services to specific customer needs and preferences. Embracing technological innovations for online booking systems and personalized treatment plans enhances convenience and customer satisfaction.

Expanding partnerships with healthcare professionals and corporate wellness programs broadens market reach and establishes credibility. Emphasizing these aspects allows providers to stay competitive and capitalize on the growing demand for holistic health solutions.

Some of the key developments are:

  • In March 2021, Kempinski Hotels S.A. completed the acquisition of Resense Spa S.p.A., positioning itself to offer upscale spa services to its clientele. This strategic move enhances Kempinski's portfolio by integrating premium spa experiences into its luxury hotel offerings, catering to the growing demand for wellness amenities among discerning travelers.
  • In October 2020, Hilton Hotels & Resorts unveiled the opening of 'DoubleTree,' a new hotel in Rajasthan, India. This property features state-of-the-art fitness and spa facilities, aligning with Hilton's commitment to providing comprehensive guest experiences. By introducing these amenities, Hilton aims to elevate the guest stay, offering relaxation and wellness opportunities alongside its renowned hospitality services.

Key Coverage of Massage Therapy Service Market Report

  • Adjacent Study on Massage Therapy Service Market, Massage Therapy Software Market
  • Massage Therapy Service Industry Analysis in Europe
  • Deep Tissue Massage Service Market Opportunities
  • Demand Analysis for Massage Therapy Service Market
  • Competitive Analysis of Top Massage Therapy Service Companies

Report Scope

Attributes Details
Estimated Market Size in 2024 US$ 65.23 billion
Projected Market Valuation in 2034 US$ 146.13 billion
Value-based CAGR 2024 to 2034 8.4%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis Value in US$ billion
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa
Key Market Segments Covered
  • Service Type
  • Service Providers
  • Purpose
  • End User
  • Booking Channel
  • Region
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • Poland
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC countries
  • South Africa
  • Israel
Key Companies Profiled
  • Massage Envy
  • Hand and Stone Massage and Facial Spa
  • Elements Massage
  • Massage Heights
  • The Woodhouse Day Spa
  • MassageLuXe
  • Spavia
  • LaVida Massage
  • Massage Green Spa
  • InterContinental Hotels Group plc

Massage Therapy Service Market - Key Segments

By Service Type:

  • Deep Tissue Massage
  • Lymphatic Massage
  • Sports Massage
  • Oncology Massage
  • Swedish Massage
  • Others

By Service Providers:

  • Massage Parlour
  • Hospital/Clinics
  • Resorts/Hotels

By Purpose:

  • Beauty/Grooming
  • Relaxation
  • Physical Fitness
  • Treatment
  • Others

By End User:

  • Men
  • Women

By Booking Channel:

  • Online Booking
  • Phone Booking
  • In-Person Booking

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa

Frequently Asked Questions

What is the expected worth of the massage therapy service market in 2024?

As of 2024, the market for massage therapy service is expected to be valued at US$ 65.23 billion.

What is the anticipated market value for the massage therapy service in 2034?

By 2034, the market value of the massage therapy service is expected to reach US$ 146.13 billion.

What is the projected forecast CAGR for the massage therapy service market from 2024 to 2034?

From 2024 to 2034, the massage therapy service market is expected to flourish at a CAGR of 8.4%

Based on service type, which segment dominates the massage therapy service market?

The deep tissue massage segment is accounted to hold a share of 43.2% in 2024.

Which country is likely to dominate the massage therapy service market?

China is likely the top-performing market, with a CAGR of 13.4%.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Service Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Service Type, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Type, 2024 to 2034
        5.3.1. Deep Tissue Massage
        5.3.2. Lymphatic Massage
        5.3.3. Sports Massage
        5.3.4. Oncology Massage
        5.3.5. Swedish Massage
        5.3.6. Others
    5.4. Y-o-Y Growth Trend Analysis By Service Type, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Service Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Service Provider
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Service Provider, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Provider, 2024 to 2034
        6.3.1. Massage Parlour
        6.3.2. Hospital/Clinics
        6.3.3. Resorts/Hotels
    6.4. Y-o-Y Growth Trend Analysis By Service Provider, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Service Provider, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Purpose
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Purpose, 2019 to 2023
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Purpose, 2024 to 2034
        7.3.1. Beauty/Grooming
        7.3.2. Relaxation
        7.3.3. Physical Fitness
        7.3.4. Treatment
        7.3.5. Others
    7.4. Y-o-Y Growth Trend Analysis By Purpose, 2019 to 2023
    7.5. Absolute $ Opportunity Analysis By Purpose, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) Analysis By End User, 2019 to 2023
    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2024 to 2034
        8.3.1. Men
        8.3.2. Women
    8.4. Y-o-Y Growth Trend Analysis By End User, 2019 to 2023
    8.5. Absolute $ Opportunity Analysis By End User, 2024 to 2034
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2019 to 2023
    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2024 to 2034
        9.3.1. Online Booking
        9.3.2. Phone Booking
        9.3.3. In-Person Booking
    9.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2019 to 2023
    9.5. Absolute $ Opportunity Analysis By Booking Channel, 2024 to 2034
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    10.1. Introduction
    10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
    10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
        10.3.1. North America
        10.3.2. Latin America
        10.3.3. Western Europe
        10.3.4. Eastern Europe
        10.3.5. South Asia and Pacific
        10.3.6. East Asia
        10.3.7. Middle East and Africa
    10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. USA
            11.2.1.2. Canada
        11.2.2. By Service Type
        11.2.3. By Service Provider
        11.2.4. By Purpose
        11.2.5. By End User
        11.2.6. By Booking Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Service Type
        11.3.3. By Service Provider
        11.3.4. By Purpose
        11.3.5. By End User
        11.3.6. By Booking Channel
    11.4. Key Takeaways
12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. Brazil
            12.2.1.2. Mexico
            12.2.1.3. Rest of Latin America
        12.2.2. By Service Type
        12.2.3. By Service Provider
        12.2.4. By Purpose
        12.2.5. By End User
        12.2.6. By Booking Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Service Type
        12.3.3. By Service Provider
        12.3.4. By Purpose
        12.3.5. By End User
        12.3.6. By Booking Channel
    12.4. Key Takeaways
13. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. Germany
            13.2.1.2. UK
            13.2.1.3. France
            13.2.1.4. Spain
            13.2.1.5. Italy
            13.2.1.6. Rest of Western Europe
        13.2.2. By Service Type
        13.2.3. By Service Provider
        13.2.4. By Purpose
        13.2.5. By End User
        13.2.6. By Booking Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Service Type
        13.3.3. By Service Provider
        13.3.4. By Purpose
        13.3.5. By End User
        13.3.6. By Booking Channel
    13.4. Key Takeaways
14. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. Poland
            14.2.1.2. Russia
            14.2.1.3. Czech Republic
            14.2.1.4. Romania
            14.2.1.5. Rest of Eastern Europe
        14.2.2. By Service Type
        14.2.3. By Service Provider
        14.2.4. By Purpose
        14.2.5. By End User
        14.2.6. By Booking Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Service Type
        14.3.3. By Service Provider
        14.3.4. By Purpose
        14.3.5. By End User
        14.3.6. By Booking Channel
    14.4. Key Takeaways
15. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        15.2.1. By Country
            15.2.1.1. India
            15.2.1.2. Bangladesh
            15.2.1.3. Australia
            15.2.1.4. New Zealand
            15.2.1.5. Rest of South Asia and Pacific
        15.2.2. By Service Type
        15.2.3. By Service Provider
        15.2.4. By Purpose
        15.2.5. By End User
        15.2.6. By Booking Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Service Type
        15.3.3. By Service Provider
        15.3.4. By Purpose
        15.3.5. By End User
        15.3.6. By Booking Channel
    15.4. Key Takeaways
16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        16.2.1. By Country
            16.2.1.1. China
            16.2.1.2. Japan
            16.2.1.3. South Korea
        16.2.2. By Service Type
        16.2.3. By Service Provider
        16.2.4. By Purpose
        16.2.5. By End User
        16.2.6. By Booking Channel
    16.3. Market Attractiveness Analysis
        16.3.1. By Country
        16.3.2. By Service Type
        16.3.3. By Service Provider
        16.3.4. By Purpose
        16.3.5. By End User
        16.3.6. By Booking Channel
    16.4. Key Takeaways
17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
        17.2.1. By Country
            17.2.1.1. GCC Countries
            17.2.1.2. South Africa
            17.2.1.3. Israel
            17.2.1.4. Rest of MEA
        17.2.2. By Service Type
        17.2.3. By Service Provider
        17.2.4. By Purpose
        17.2.5. By End User
        17.2.6. By Booking Channel
    17.3. Market Attractiveness Analysis
        17.3.1. By Country
        17.3.2. By Service Type
        17.3.3. By Service Provider
        17.3.4. By Purpose
        17.3.5. By End User
        17.3.6. By Booking Channel
    17.4. Key Takeaways
18. Key Countries Market Analysis
    18.1. USA
        18.1.1. Pricing Analysis
        18.1.2. Market Share Analysis, 2023
            18.1.2.1. By Service Type
            18.1.2.2. By Service Provider
            18.1.2.3. By Purpose
            18.1.2.4. By End User
            18.1.2.5. By Booking Channel
    18.2. Canada
        18.2.1. Pricing Analysis
        18.2.2. Market Share Analysis, 2023
            18.2.2.1. By Service Type
            18.2.2.2. By Service Provider
            18.2.2.3. By Purpose
            18.2.2.4. By End User
            18.2.2.5. By Booking Channel
    18.3. Brazil
        18.3.1. Pricing Analysis
        18.3.2. Market Share Analysis, 2023
            18.3.2.1. By Service Type
            18.3.2.2. By Service Provider
            18.3.2.3. By Purpose
            18.3.2.4. By End User
            18.3.2.5. By Booking Channel
    18.4. Mexico
        18.4.1. Pricing Analysis
        18.4.2. Market Share Analysis, 2023
            18.4.2.1. By Service Type
            18.4.2.2. By Service Provider
            18.4.2.3. By Purpose
            18.4.2.4. By End User
            18.4.2.5. By Booking Channel
    18.5. Germany
        18.5.1. Pricing Analysis
        18.5.2. Market Share Analysis, 2023
            18.5.2.1. By Service Type
            18.5.2.2. By Service Provider
            18.5.2.3. By Purpose
            18.5.2.4. By End User
            18.5.2.5. By Booking Channel
    18.6. UK
        18.6.1. Pricing Analysis
        18.6.2. Market Share Analysis, 2023
            18.6.2.1. By Service Type
            18.6.2.2. By Service Provider
            18.6.2.3. By Purpose
            18.6.2.4. By End User
            18.6.2.5. By Booking Channel
    18.7. France
        18.7.1. Pricing Analysis
        18.7.2. Market Share Analysis, 2023
            18.7.2.1. By Service Type
            18.7.2.2. By Service Provider
            18.7.2.3. By Purpose
            18.7.2.4. By End User
            18.7.2.5. By Booking Channel
    18.8. Spain
        18.8.1. Pricing Analysis
        18.8.2. Market Share Analysis, 2023
            18.8.2.1. By Service Type
            18.8.2.2. By Service Provider
            18.8.2.3. By Purpose
            18.8.2.4. By End User
            18.8.2.5. By Booking Channel
    18.9. Italy
        18.9.1. Pricing Analysis
        18.9.2. Market Share Analysis, 2023
            18.9.2.1. By Service Type
            18.9.2.2. By Service Provider
            18.9.2.3. By Purpose
            18.9.2.4. By End User
            18.9.2.5. By Booking Channel
    18.10. Poland
        18.10.1. Pricing Analysis
        18.10.2. Market Share Analysis, 2023
            18.10.2.1. By Service Type
            18.10.2.2. By Service Provider
            18.10.2.3. By Purpose
            18.10.2.4. By End User
            18.10.2.5. By Booking Channel
    18.11. Russia
        18.11.1. Pricing Analysis
        18.11.2. Market Share Analysis, 2023
            18.11.2.1. By Service Type
            18.11.2.2. By Service Provider
            18.11.2.3. By Purpose
            18.11.2.4. By End User
            18.11.2.5. By Booking Channel
    18.12. Czech Republic
        18.12.1. Pricing Analysis
        18.12.2. Market Share Analysis, 2023
            18.12.2.1. By Service Type
            18.12.2.2. By Service Provider
            18.12.2.3. By Purpose
            18.12.2.4. By End User
            18.12.2.5. By Booking Channel
    18.13. Romania
        18.13.1. Pricing Analysis
        18.13.2. Market Share Analysis, 2023
            18.13.2.1. By Service Type
            18.13.2.2. By Service Provider
            18.13.2.3. By Purpose
            18.13.2.4. By End User
            18.13.2.5. By Booking Channel
    18.14. India
        18.14.1. Pricing Analysis
        18.14.2. Market Share Analysis, 2023
            18.14.2.1. By Service Type
            18.14.2.2. By Service Provider
            18.14.2.3. By Purpose
            18.14.2.4. By End User
            18.14.2.5. By Booking Channel
    18.15. Bangladesh
        18.15.1. Pricing Analysis
        18.15.2. Market Share Analysis, 2023
            18.15.2.1. By Service Type
            18.15.2.2. By Service Provider
            18.15.2.3. By Purpose
            18.15.2.4. By End User
            18.15.2.5. By Booking Channel
    18.16. Australia
        18.16.1. Pricing Analysis
        18.16.2. Market Share Analysis, 2023
            18.16.2.1. By Service Type
            18.16.2.2. By Service Provider
            18.16.2.3. By Purpose
            18.16.2.4. By End User
            18.16.2.5. By Booking Channel
    18.17. New Zealand
        18.17.1. Pricing Analysis
        18.17.2. Market Share Analysis, 2023
            18.17.2.1. By Service Type
            18.17.2.2. By Service Provider
            18.17.2.3. By Purpose
            18.17.2.4. By End User
            18.17.2.5. By Booking Channel
    18.18. China
        18.18.1. Pricing Analysis
        18.18.2. Market Share Analysis, 2023
            18.18.2.1. By Service Type
            18.18.2.2. By Service Provider
            18.18.2.3. By Purpose
            18.18.2.4. By End User
            18.18.2.5. By Booking Channel
    18.19. Japan
        18.19.1. Pricing Analysis
        18.19.2. Market Share Analysis, 2023
            18.19.2.1. By Service Type
            18.19.2.2. By Service Provider
            18.19.2.3. By Purpose
            18.19.2.4. By End User
            18.19.2.5. By Booking Channel
    18.20. South Korea
        18.20.1. Pricing Analysis
        18.20.2. Market Share Analysis, 2023
            18.20.2.1. By Service Type
            18.20.2.2. By Service Provider
            18.20.2.3. By Purpose
            18.20.2.4. By End User
            18.20.2.5. By Booking Channel
    18.21. GCC Countries
        18.21.1. Pricing Analysis
        18.21.2. Market Share Analysis, 2023
            18.21.2.1. By Service Type
            18.21.2.2. By Service Provider
            18.21.2.3. By Purpose
            18.21.2.4. By End User
            18.21.2.5. By Booking Channel
    18.22. South Africa
        18.22.1. Pricing Analysis
        18.22.2. Market Share Analysis, 2023
            18.22.2.1. By Service Type
            18.22.2.2. By Service Provider
            18.22.2.3. By Purpose
            18.22.2.4. By End User
            18.22.2.5. By Booking Channel
    18.23. Israel
        18.23.1. Pricing Analysis
        18.23.2. Market Share Analysis, 2023
            18.23.2.1. By Service Type
            18.23.2.2. By Service Provider
            18.23.2.3. By Purpose
            18.23.2.4. By End User
            18.23.2.5. By Booking Channel
19. Market Structure Analysis
    19.1. Competition Dashboard
    19.2. Competition Benchmarking
    19.3. Market Share Analysis of Top Players
        19.3.1. By Regional
        19.3.2. By Service Type
        19.3.3. By Service Provider
        19.3.4. By Purpose
        19.3.5. By End User
        19.3.6. By Booking Channel
20. Competition Analysis
    20.1. Competition Deep Dive
        20.1.1. Massage Envy
            20.1.1.1. Overview
            20.1.1.2. Product Portfolio
            20.1.1.3. Profitability by Market Segments
            20.1.1.4. Sales Footprint
            20.1.1.5. Strategy Overview
                20.1.1.5.1. Marketing Strategy
        20.1.2. Hand and Stone Massage and Facial Spa
            20.1.2.1. Overview
            20.1.2.2. Product Portfolio
            20.1.2.3. Profitability by Market Segments
            20.1.2.4. Sales Footprint
            20.1.2.5. Strategy Overview
                20.1.2.5.1. Marketing Strategy
        20.1.3. Elements Massage
            20.1.3.1. Overview
            20.1.3.2. Product Portfolio
            20.1.3.3. Profitability by Market Segments
            20.1.3.4. Sales Footprint
            20.1.3.5. Strategy Overview
                20.1.3.5.1. Marketing Strategy
        20.1.4. Massage Heights
            20.1.4.1. Overview
            20.1.4.2. Product Portfolio
            20.1.4.3. Profitability by Market Segments
            20.1.4.4. Sales Footprint
            20.1.4.5. Strategy Overview
                20.1.4.5.1. Marketing Strategy
        20.1.5. The Woodhouse Day Spa
            20.1.5.1. Overview
            20.1.5.2. Product Portfolio
            20.1.5.3. Profitability by Market Segments
            20.1.5.4. Sales Footprint
            20.1.5.5. Strategy Overview
                20.1.5.5.1. Marketing Strategy
        20.1.6. MassageLuXe
            20.1.6.1. Overview
            20.1.6.2. Product Portfolio
            20.1.6.3. Profitability by Market Segments
            20.1.6.4. Sales Footprint
            20.1.6.5. Strategy Overview
                20.1.6.5.1. Marketing Strategy
        20.1.7. Spavia
            20.1.7.1. Overview
            20.1.7.2. Product Portfolio
            20.1.7.3. Profitability by Market Segments
            20.1.7.4. Sales Footprint
            20.1.7.5. Strategy Overview
                20.1.7.5.1. Marketing Strategy
        20.1.8. LaVida Massage
            20.1.8.1. Overview
            20.1.8.2. Product Portfolio
            20.1.8.3. Profitability by Market Segments
            20.1.8.4. Sales Footprint
            20.1.8.5. Strategy Overview
                20.1.8.5.1. Marketing Strategy
        20.1.9. Massage Green Spa
            20.1.9.1. Overview
            20.1.9.2. Product Portfolio
            20.1.9.3. Profitability by Market Segments
            20.1.9.4. Sales Footprint
            20.1.9.5. Strategy Overview
                20.1.9.5.1. Marketing Strategy
        20.1.10. InterContinental Hotels Group plc
            20.1.10.1. Overview
            20.1.10.2. Product Portfolio
            20.1.10.3. Profitability by Market Segments
            20.1.10.4. Sales Footprint
            20.1.10.5. Strategy Overview
                20.1.10.5.1. Marketing Strategy
21. Assumptions & Acronyms Used
22. Research Methodology
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