The massage therapy service market is estimated to be valued at US$ 65.23 billion in 2024. The massage therapy services are predicted to rise at a promising CAGR of 8.4% from 2024 to 2034. The global market is anticipated to reach US$ 146.13 billion by 2034.
Attributes | Key Insights |
---|---|
Estimated Market Size in 2024 | US$ 65.23 billion |
Projected Market Value in 2034 | US$ 146.13 billion |
Value-based CAGR from 2024 to 2034 | 8.4% |
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Between 2019 and 2023, the massage therapy service market demonstrated a CAGR of 7.8%. This period reflects the historical analysis, indicating steady growth in the demand for massage therapy services during those years.
Looking ahead to the forecasted period from 2024 to 2034, experts project a slightly higher CAGR of 8.4%. This suggests that the market is expected to continue its growth trajectory, albeit at a slightly accelerated pace compared to the previous five years.
The historical CAGR reflects the performance of the market in the past, indicating a significant and consistent increase in demand for massage therapy services. The forecasted CAGR suggests optimism for continued growth in the market, driven by factors such as increasing awareness of health benefits, technological advancements, and rising disposable income levels.
Historical CAGR from 2019 to 2023 | 7.8% |
---|---|
Forecast CAGR from 2024 to 2034 | 8.4% |
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The provided table illustrates the top five countries in terms of revenue, with China leading the list.
China leads the market due to its rapidly growing urban population and increasing adoption of holistic wellness practices. As urbanization accelerates and lifestyles become more stressful, a heightened demand for services alleviating stress, promoting relaxation, and addressing musculoskeletal issues.
The rich tradition of massage therapy, rooted in ancient healing practices such as Tui Na, positions it as a leader in the industry. Combining traditional knowledge with modern techniques and technologies allows China to offer a wide range of massage therapy services, catering to diverse consumer needs and preferences.
Countries | Forecast CAGRs from 2024 to 2034 |
---|---|
The United States | 6.4% |
Canada | 7.2% |
France | 8.2% |
China | 13.4% |
Australia | 9.1% |
In the United States, massage therapy services are widely used due to the prevalent culture of high-stress work environments and hectic lifestyles.
The demand for massage therapy stems from the need to alleviate stress, reduce muscle tension, and enhance overall well-being in a society where individuals often face pressure and tight schedules.
The diverse population experiences a range of health concerns, including chronic pain, stress-related issues, and sports injuries. Massage therapy services are widely utilized in Canada to address these health challenges, offering effective solutions for pain management, injury rehabilitation, and stress relief and aligning with the focus on promoting holistic health and wellness.
France places a strong emphasis on leisure, relaxation, and self-care practices. Massage therapy services are extensively utilized in France to unwind, rejuvenate, and maintain overall well-being.
The French population values the therapeutic benefits of massage for stress reduction, improving circulation, and enhancing quality of life, making it an integral part of their lifestyle.
The rapid urbanization and modernization have increased stress levels and lifestyle-related health issues among its population. Massage therapy services are widely adopted in China to address these challenges by providing stress relief, relaxation, and pain management device solutions.
Traditional Chinese medicine principles, including massage techniques like Tui Na, contribute to the popularity and efficacy of massage therapy services in the country.
The active lifestyle culture and focus on sports and outdoor activities result in a high demand for massage therapy services. Australians utilize massage therapy for sports injury rehabilitation, muscle recovery, and enhancing athletic performance.
The aging population seeks massage therapy for pain management, mobility improvement, and overall wellness maintenance, driving the widespread use of massage services across Australia.
The below section shows the leading segment. The deep tissue massage service type is accounted to hold a market share of 43.2% in 2024. Based on service providers, the hotels and resorts segment is anticipated to hold a market share of 48.9% in 2024.
The rising demand for therapeutic solutions to address chronic muscle tension, sports injuries, and stress-related issues drive deep tissue massage services. Hotels/resorts are motivated to offer massage therapy services to enhance the guest experience and distinguish themselves from competitors.
Category | Market Share in 2024 |
---|---|
Deep Tissue Massage | 43.2% |
Hotels/Resorts | 48.9% |
In 2024, deep tissue massage services are projected to dominate the market, holding a substantial share of 43.2%. This indicates a strong preference among consumers for deep-tissue massages, known for their ability to target chronic muscle tension and promote relaxation.
The popularity of deep tissue massages can be attributed to their effectiveness in addressing various musculoskeletal issues and providing therapeutic benefits, appealing to individuals seeking relief from stress and physical discomfort.
The hotels/resorts segment is expected to capture a significant market share of 48.9% in 2024. This suggests that hotels and resorts play a pivotal role in offering massage therapy services to their guests as part of their wellness and relaxation amenities.
The prevalence of massage services in hotels and resorts reflects the recognition of the hospitality industry and the importance of providing holistic experiences to enhance guest satisfaction and differentiate their offerings. The convenience of accessing massage services within the comfort of a hotel or resort environment appeals to travellers seeking relaxation and rejuvenation during their stay.
Providers can carve out a niche and attract a loyal client base by tailoring services to specific customer needs and preferences. Embracing technological innovations for online booking systems and personalized treatment plans enhances convenience and customer satisfaction.
Expanding partnerships with healthcare professionals and corporate wellness programs broadens market reach and establishes credibility. Emphasizing these aspects allows providers to stay competitive and capitalize on the growing demand for holistic health solutions.
Some of the key developments are:
Attributes | Details |
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Estimated Market Size in 2024 | US$ 65.23 billion |
Projected Market Valuation in 2034 | US$ 146.13 billion |
Value-based CAGR 2024 to 2034 | 8.4% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ billion |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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As of 2024, the market for massage therapy service is expected to be valued at US$ 65.23 billion.
By 2034, the market value of the massage therapy service is expected to reach US$ 146.13 billion.
From 2024 to 2034, the massage therapy service market is expected to flourish at a CAGR of 8.4%
The deep tissue massage segment is accounted to hold a share of 43.2% in 2024.
China is likely the top-performing market, with a CAGR of 13.4%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Service Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Service Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Type, 2024 to 2034 5.3.1. Deep Tissue Massage 5.3.2. Lymphatic Massage 5.3.3. Sports Massage 5.3.4. Oncology Massage 5.3.5. Swedish Massage 5.3.6. Others 5.4. Y-o-Y Growth Trend Analysis By Service Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Service Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Service Provider 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Service Provider, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Provider, 2024 to 2034 6.3.1. Massage Parlour 6.3.2. Hospital/Clinics 6.3.3. Resorts/Hotels 6.4. Y-o-Y Growth Trend Analysis By Service Provider, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Service Provider, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Purpose 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Purpose, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Purpose, 2024 to 2034 7.3.1. Beauty/Grooming 7.3.2. Relaxation 7.3.3. Physical Fitness 7.3.4. Treatment 7.3.5. Others 7.4. Y-o-Y Growth Trend Analysis By Purpose, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Purpose, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By End User, 2019 to 2023 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2024 to 2034 8.3.1. Men 8.3.2. Women 8.4. Y-o-Y Growth Trend Analysis By End User, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By End User, 2024 to 2034 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2019 to 2023 9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2024 to 2034 9.3.1. Online Booking 9.3.2. Phone Booking 9.3.3. In-Person Booking 9.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2019 to 2023 9.5. Absolute $ Opportunity Analysis By Booking Channel, 2024 to 2034 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 10.1. Introduction 10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 10.3.1. North America 10.3.2. Latin America 10.3.3. Western Europe 10.3.4. Eastern Europe 10.3.5. South Asia and Pacific 10.3.6. East Asia 10.3.7. Middle East and Africa 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. USA 11.2.1.2. Canada 11.2.2. By Service Type 11.2.3. By Service Provider 11.2.4. By Purpose 11.2.5. By End User 11.2.6. By Booking Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Service Type 11.3.3. By Service Provider 11.3.4. By Purpose 11.3.5. By End User 11.3.6. By Booking Channel 11.4. Key Takeaways 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Brazil 12.2.1.2. Mexico 12.2.1.3. Rest of Latin America 12.2.2. By Service Type 12.2.3. By Service Provider 12.2.4. By Purpose 12.2.5. By End User 12.2.6. By Booking Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Service Type 12.3.3. By Service Provider 12.3.4. By Purpose 12.3.5. By End User 12.3.6. By Booking Channel 12.4. Key Takeaways 13. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. Germany 13.2.1.2. UK 13.2.1.3. France 13.2.1.4. Spain 13.2.1.5. Italy 13.2.1.6. Rest of Western Europe 13.2.2. By Service Type 13.2.3. By Service Provider 13.2.4. By Purpose 13.2.5. By End User 13.2.6. By Booking Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Service Type 13.3.3. By Service Provider 13.3.4. By Purpose 13.3.5. By End User 13.3.6. By Booking Channel 13.4. Key Takeaways 14. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. Poland 14.2.1.2. Russia 14.2.1.3. Czech Republic 14.2.1.4. Romania 14.2.1.5. Rest of Eastern Europe 14.2.2. By Service Type 14.2.3. By Service Provider 14.2.4. By Purpose 14.2.5. By End User 14.2.6. By Booking Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Service Type 14.3.3. By Service Provider 14.3.4. By Purpose 14.3.5. By End User 14.3.6. By Booking Channel 14.4. Key Takeaways 15. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. India 15.2.1.2. Bangladesh 15.2.1.3. Australia 15.2.1.4. New Zealand 15.2.1.5. Rest of South Asia and Pacific 15.2.2. By Service Type 15.2.3. By Service Provider 15.2.4. By Purpose 15.2.5. By End User 15.2.6. By Booking Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Service Type 15.3.3. By Service Provider 15.3.4. By Purpose 15.3.5. By End User 15.3.6. By Booking Channel 15.4. Key Takeaways 16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 16.2.1. By Country 16.2.1.1. China 16.2.1.2. Japan 16.2.1.3. South Korea 16.2.2. By Service Type 16.2.3. By Service Provider 16.2.4. By Purpose 16.2.5. By End User 16.2.6. By Booking Channel 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Service Type 16.3.3. By Service Provider 16.3.4. By Purpose 16.3.5. By End User 16.3.6. By Booking Channel 16.4. Key Takeaways 17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 17.2.1. By Country 17.2.1.1. GCC Countries 17.2.1.2. South Africa 17.2.1.3. Israel 17.2.1.4. Rest of MEA 17.2.2. By Service Type 17.2.3. By Service Provider 17.2.4. By Purpose 17.2.5. By End User 17.2.6. By Booking Channel 17.3. Market Attractiveness Analysis 17.3.1. By Country 17.3.2. By Service Type 17.3.3. By Service Provider 17.3.4. By Purpose 17.3.5. By End User 17.3.6. By Booking Channel 17.4. Key Takeaways 18. Key Countries Market Analysis 18.1. USA 18.1.1. Pricing Analysis 18.1.2. Market Share Analysis, 2023 18.1.2.1. By Service Type 18.1.2.2. By Service Provider 18.1.2.3. By Purpose 18.1.2.4. By End User 18.1.2.5. By Booking Channel 18.2. Canada 18.2.1. Pricing Analysis 18.2.2. Market Share Analysis, 2023 18.2.2.1. By Service Type 18.2.2.2. By Service Provider 18.2.2.3. By Purpose 18.2.2.4. By End User 18.2.2.5. By Booking Channel 18.3. Brazil 18.3.1. Pricing Analysis 18.3.2. Market Share Analysis, 2023 18.3.2.1. By Service Type 18.3.2.2. By Service Provider 18.3.2.3. By Purpose 18.3.2.4. By End User 18.3.2.5. By Booking Channel 18.4. Mexico 18.4.1. Pricing Analysis 18.4.2. Market Share Analysis, 2023 18.4.2.1. By Service Type 18.4.2.2. By Service Provider 18.4.2.3. By Purpose 18.4.2.4. By End User 18.4.2.5. By Booking Channel 18.5. Germany 18.5.1. Pricing Analysis 18.5.2. Market Share Analysis, 2023 18.5.2.1. By Service Type 18.5.2.2. By Service Provider 18.5.2.3. By Purpose 18.5.2.4. By End User 18.5.2.5. By Booking Channel 18.6. UK 18.6.1. Pricing Analysis 18.6.2. Market Share Analysis, 2023 18.6.2.1. By Service Type 18.6.2.2. By Service Provider 18.6.2.3. By Purpose 18.6.2.4. By End User 18.6.2.5. By Booking Channel 18.7. France 18.7.1. Pricing Analysis 18.7.2. Market Share Analysis, 2023 18.7.2.1. By Service Type 18.7.2.2. By Service Provider 18.7.2.3. By Purpose 18.7.2.4. By End User 18.7.2.5. By Booking Channel 18.8. Spain 18.8.1. Pricing Analysis 18.8.2. Market Share Analysis, 2023 18.8.2.1. By Service Type 18.8.2.2. By Service Provider 18.8.2.3. By Purpose 18.8.2.4. By End User 18.8.2.5. By Booking Channel 18.9. Italy 18.9.1. Pricing Analysis 18.9.2. Market Share Analysis, 2023 18.9.2.1. By Service Type 18.9.2.2. By Service Provider 18.9.2.3. By Purpose 18.9.2.4. By End User 18.9.2.5. By Booking Channel 18.10. Poland 18.10.1. Pricing Analysis 18.10.2. Market Share Analysis, 2023 18.10.2.1. By Service Type 18.10.2.2. By Service Provider 18.10.2.3. By Purpose 18.10.2.4. By End User 18.10.2.5. By Booking Channel 18.11. Russia 18.11.1. Pricing Analysis 18.11.2. Market Share Analysis, 2023 18.11.2.1. By Service Type 18.11.2.2. By Service Provider 18.11.2.3. By Purpose 18.11.2.4. By End User 18.11.2.5. By Booking Channel 18.12. Czech Republic 18.12.1. Pricing Analysis 18.12.2. Market Share Analysis, 2023 18.12.2.1. By Service Type 18.12.2.2. By Service Provider 18.12.2.3. By Purpose 18.12.2.4. By End User 18.12.2.5. By Booking Channel 18.13. Romania 18.13.1. Pricing Analysis 18.13.2. Market Share Analysis, 2023 18.13.2.1. By Service Type 18.13.2.2. By Service Provider 18.13.2.3. By Purpose 18.13.2.4. By End User 18.13.2.5. By Booking Channel 18.14. India 18.14.1. Pricing Analysis 18.14.2. Market Share Analysis, 2023 18.14.2.1. By Service Type 18.14.2.2. By Service Provider 18.14.2.3. By Purpose 18.14.2.4. By End User 18.14.2.5. By Booking Channel 18.15. Bangladesh 18.15.1. Pricing Analysis 18.15.2. Market Share Analysis, 2023 18.15.2.1. By Service Type 18.15.2.2. By Service Provider 18.15.2.3. By Purpose 18.15.2.4. By End User 18.15.2.5. By Booking Channel 18.16. Australia 18.16.1. Pricing Analysis 18.16.2. Market Share Analysis, 2023 18.16.2.1. By Service Type 18.16.2.2. By Service Provider 18.16.2.3. By Purpose 18.16.2.4. By End User 18.16.2.5. By Booking Channel 18.17. New Zealand 18.17.1. Pricing Analysis 18.17.2. Market Share Analysis, 2023 18.17.2.1. By Service Type 18.17.2.2. By Service Provider 18.17.2.3. By Purpose 18.17.2.4. By End User 18.17.2.5. By Booking Channel 18.18. China 18.18.1. Pricing Analysis 18.18.2. Market Share Analysis, 2023 18.18.2.1. By Service Type 18.18.2.2. By Service Provider 18.18.2.3. By Purpose 18.18.2.4. By End User 18.18.2.5. By Booking Channel 18.19. Japan 18.19.1. Pricing Analysis 18.19.2. Market Share Analysis, 2023 18.19.2.1. By Service Type 18.19.2.2. By Service Provider 18.19.2.3. By Purpose 18.19.2.4. By End User 18.19.2.5. By Booking Channel 18.20. South Korea 18.20.1. Pricing Analysis 18.20.2. Market Share Analysis, 2023 18.20.2.1. By Service Type 18.20.2.2. By Service Provider 18.20.2.3. By Purpose 18.20.2.4. By End User 18.20.2.5. By Booking Channel 18.21. GCC Countries 18.21.1. Pricing Analysis 18.21.2. Market Share Analysis, 2023 18.21.2.1. By Service Type 18.21.2.2. By Service Provider 18.21.2.3. By Purpose 18.21.2.4. By End User 18.21.2.5. By Booking Channel 18.22. South Africa 18.22.1. Pricing Analysis 18.22.2. Market Share Analysis, 2023 18.22.2.1. By Service Type 18.22.2.2. By Service Provider 18.22.2.3. By Purpose 18.22.2.4. By End User 18.22.2.5. By Booking Channel 18.23. Israel 18.23.1. Pricing Analysis 18.23.2. Market Share Analysis, 2023 18.23.2.1. By Service Type 18.23.2.2. By Service Provider 18.23.2.3. By Purpose 18.23.2.4. By End User 18.23.2.5. By Booking Channel 19. Market Structure Analysis 19.1. Competition Dashboard 19.2. Competition Benchmarking 19.3. Market Share Analysis of Top Players 19.3.1. By Regional 19.3.2. By Service Type 19.3.3. By Service Provider 19.3.4. By Purpose 19.3.5. By End User 19.3.6. By Booking Channel 20. Competition Analysis 20.1. Competition Deep Dive 20.1.1. Massage Envy 20.1.1.1. Overview 20.1.1.2. Product Portfolio 20.1.1.3. Profitability by Market Segments 20.1.1.4. Sales Footprint 20.1.1.5. Strategy Overview 20.1.1.5.1. Marketing Strategy 20.1.2. Hand and Stone Massage and Facial Spa 20.1.2.1. Overview 20.1.2.2. Product Portfolio 20.1.2.3. Profitability by Market Segments 20.1.2.4. Sales Footprint 20.1.2.5. Strategy Overview 20.1.2.5.1. Marketing Strategy 20.1.3. Elements Massage 20.1.3.1. Overview 20.1.3.2. Product Portfolio 20.1.3.3. Profitability by Market Segments 20.1.3.4. Sales Footprint 20.1.3.5. Strategy Overview 20.1.3.5.1. Marketing Strategy 20.1.4. Massage Heights 20.1.4.1. Overview 20.1.4.2. Product Portfolio 20.1.4.3. Profitability by Market Segments 20.1.4.4. Sales Footprint 20.1.4.5. Strategy Overview 20.1.4.5.1. Marketing Strategy 20.1.5. The Woodhouse Day Spa 20.1.5.1. Overview 20.1.5.2. Product Portfolio 20.1.5.3. Profitability by Market Segments 20.1.5.4. Sales Footprint 20.1.5.5. Strategy Overview 20.1.5.5.1. Marketing Strategy 20.1.6. MassageLuXe 20.1.6.1. Overview 20.1.6.2. Product Portfolio 20.1.6.3. Profitability by Market Segments 20.1.6.4. Sales Footprint 20.1.6.5. Strategy Overview 20.1.6.5.1. Marketing Strategy 20.1.7. Spavia 20.1.7.1. Overview 20.1.7.2. Product Portfolio 20.1.7.3. Profitability by Market Segments 20.1.7.4. Sales Footprint 20.1.7.5. Strategy Overview 20.1.7.5.1. Marketing Strategy 20.1.8. LaVida Massage 20.1.8.1. Overview 20.1.8.2. Product Portfolio 20.1.8.3. Profitability by Market Segments 20.1.8.4. Sales Footprint 20.1.8.5. Strategy Overview 20.1.8.5.1. Marketing Strategy 20.1.9. Massage Green Spa 20.1.9.1. Overview 20.1.9.2. Product Portfolio 20.1.9.3. Profitability by Market Segments 20.1.9.4. Sales Footprint 20.1.9.5. Strategy Overview 20.1.9.5.1. Marketing Strategy 20.1.10. InterContinental Hotels Group plc 20.1.10.1. Overview 20.1.10.2. Product Portfolio 20.1.10.3. Profitability by Market Segments 20.1.10.4. Sales Footprint 20.1.10.5. Strategy Overview 20.1.10.5.1. Marketing Strategy 21. Assumptions & Acronyms Used 22. Research Methodology
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