[250 Pages Report] The global content experience platforms market is projected to have a moderate-paced CAGR of 9.7% during the forecast period. The current valuation of the market is US$ 4.91 billion in 2022. The market value of the global content experience platforms market is anticipated to reach a high of US$ 12.4 billion by the year 2032. This growth is supported by:
Although the market is advancing in a healthy pathway, it has been revealed by the expert analysts at FMI after in-depth analysis that the lack of skilled professionals in developing nations and concerns related to updating solutions can limit the growth of the forum in the long run.
| Attributes | Details |
|---|---|
| Global Content Experience Platforms Market Size (2022) | US$ 4.9 Billion |
| Global Content Experience Platforms Market Size (2032) | US$ 12.4 Billion |
| Global Content Experience Platforms Market CAGR (2022 to 2032) | 9.7% |
| USA Content Experience Platforms Market Size (2032) | US$ 4.4 Billion |
| USA Content Experience Platforms Market CAGR (2022 to 2032) | 9.5% |
| Key Takeaways |
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As per the analysis of FMI, North America dominated the global market share of content experience platforms in the base year, accounting for over 35%. The U.S. has gradually made progress during the period of 2015-2021, recording a CAGR of 10.6%. Soaring digital transformation and the desire of organizations to serve customers with better information is fueling market growth in North America.
The Asia Pacific is expected to grow as the fastest-developing regional market over the forecast period. Factors such as the growth of the IT industry, rise in per capita incomes, and the high-volume sales of smartphones and tablets are a few of the crucial factors contemplated to drive the deployment of content experience platforms by organizations in the Asia Pacific region.
Additionally, the presence of developing economies like India and China, which are rapidly adopting new technologies is also expected to accelerate the growth of the market in the long run.
Europe is likely to record a significant CAGR over the forecast period, rising adoption of cloud-based technology and digitalization is contributing to the expansion of market size for content experience platforms in this region.
Market players are observed to invest heavily in research and development activities to support organic growth and enhance their internal operations. Organizations can be seen forming strategic alliances to expand their presence across multiple touchpoints and be more impactful. They are also acquiring new technologies to upgrade their existing products to capture new customers and increase their respective market shares.
For instance, SAP SE and Accenture Plc decided to work together to float across a co-created platform based on SAP S/4HANA Cloud for the oil and gas industry. This coordinated effort was pointed toward decreasing the intricacy across upstream operations in the business.
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As per the Content Experience Platforms Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2015 to 2021, the market value of the Content Experience Platforms increased at around 10.9% CAGR. With a projected CAGR of 9.7%, the market is projected to reach a valuation of US$ 12.4 Bn by 2032.
One of the key factors responsible for the growth of the digital experience platform market is the steadily increasing implementation of cloud-based solutions across numerous sectors. Organizations' proposals to deliver personalized, improved, and assimilated user engagement and participation throughout diverse marketing channels, as well as the growing demand for platforms to comprehend clients' basic needs, are driving future growth.
The growing usage of Digital Experience Platforms (DXPs) by marketing professionals for the purpose of trying to reach clients across numerous electronic devices and trying to promote cross-selling and upselling, as well as huge demand due to precise data collected through DXPs used for marketing and promotions, are impacting the market.
Furthermore, the attempt to reduce bounce rate, growing adoption of big data analytics, urban development and automation, and preferred outcome for omnichannel strategy have a positive impact on the digital experience platform market. Moreover, the surge for highly personalized experiences for every consumer in real-time, as well as the availability of technologies like AI, data analytics, and cloud, provide lucrative opportunities to market participants.
Voice Commerce's evolving use is anticipated to help the growth of the Digital Experience Platform as a conduit for selling various products and services. The user can make their own choice or be directed by a voice-activated device that recommends the best products to buy. These trends are expected to drive demand for the digital experience platform market as well.
There is a growing necessity to better understand customers. Increasing demand for CEM solutions is a critical element in boosting market growth, as is raising consumer-related scores, which assist organizations in developing better consumer practices. Also, the increasing need for intelligence and expertise to predict customer goals, rising market research and planning activities specializing in customer experience, and increased access to data from a customer intelligence platform can be used to create the best CX strategy, opening up new opportunities for customer experience platforms.
The digital experience platform enables enterprises to utilize, generate, and organize content across multiple digital channels. The platform hosts digital content on the internet and tries to acquire, manage, and introspectively interpret information. The overabundance of website and mobile app information, the growing emphasis on providing customer-centered apps to provide customer satisfaction, and the growing need to regulate and reduce capital and operational spending are some of the forces influencing the application of digital experience platforms.
The digital experience platform industry is growing attributed to reasons such as its capacity to assist customers, learn and know their immediate needs, lowering buyer attrition, rising cloud-based solution rollout, and growing interest for big data analytics. Another factor supporting the growth of the digital experience platform industry is the escalating use of sophisticated applications such as artificial intelligence and machine learning, database management, and cloud computing.
However, the executives staffed in customer experience platforms' dearth of patience and guidance, as well as the limited real-time reaction or reviews recommended in these platforms, are among the key factors limiting market growth, while growing challenges in securing continuous CX feedback throughout all networks, increasing complexity in coordinating CX data collected from different touch - points within various realms, and increasing data security and privacy concerns are further challenging market growth.
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The largest share of the retail market comes from its retail business. This one-day breakthrough can be attributed to the rapid growth of companies specializing in consumer-centric strategies, and, as a result, the interest in pricing systems and personalized items directed toward buyers. Retailers are also taking advantage of advanced technologies such as Artificial Intelligence and Machine Learning to understand how people are consuming services and products as a result of their social-media interactions buying, and surfing histories.
Market through BFSI end-user is anticipated to grow at the fastest rate. This is partially due to the fact that increased consumer interest in traditional and digital banking services has resulted in a growing preference for traditional and mobile banking. On top of that, the abjection trend of millennials is expected to play a large role in the further development of digital banking. As a result, a vast majority of banks and financial institutions rely on DXPs to provide unique and interactive content to their customers. These factors are anticipated demand for DXPs in this market.
Organizations benefit from digital experience platform services in multiple ways, including increased Return on Investment, lower expenses, and improved business activity performance. The service segment is expected to grow significantly over the forecast period due to the growing demand for services such as training and consulting.
In 2021, North America held the largest share in the global Content Experience Platforms market. The companies in the region have been focusing on customer loyalty and retention. Alongside, the pervasiveness of digital and conventional retail industry channels, North America leads the digital experience platform market. In the region, the tourism and leisure sector is rapidly adopting digital experience platforms. The growth of digital experience platform technology will persist to rise as a result of the client-centric culture.
Besides, due to the increasing application of emerging technologies such as cloud computing, Cybernetics, and business intelligence, the region is expected to grow the most during the forecast period.
By the end of 2032, the United States is expected to account for the largest market share of US$ 4.4 Bn. The market in the country grew at a significant CAGR of 10.6% from 2015 to 2021. The US dominates the customer experience platforms market as a result of soaring digital transformation throughout multiple industries such as general merchandise, telecommunications, and financial services, as well as substantial investment and budget allocations for marketing and digital streams among businesses in this area.
Cloud-based Content Experience Platforms commanded the largest revenue and grew at a CAGR of nearly 10.7% during 2015-21. The market through cloud deployment of content experience platforms is forecasted to grow at a CAGR of 9.5% during the forecast period. The segment is anticipated to spur during the projected period as a result of benefits such as reduced costs, comfortability, versatility, and additional security.
Furthermore, the growing demand for cloud-based content experience platforms due to faster implementation and lower investments in infrastructural facilities could drive segment growth. Cloud deployment benefits businesses by providing on-demand adaptability with an easy drag-and-drop interface, automating workflow, requiring little servicing, enhancing operational flexibility, and requiring little operational personnel.
Market revenue through Media and Publishing is forecasted to offer significant opportunities with a projected growth of 9% during the forecast period. The increased usage of social networking, file sharing, cloud platform, internet applications, and podcasting is crucial in encouraging businesses to invest in digital experience platforms. Organizations can use content experience platforms to understand their customers' instantaneous needs and deliver the appropriate content via different digital channels.
Some of the key players in the content experience platforms market include Showpad Content, ON24, RelayTo, Paperflite, Outgrow, ClearSlide, Uberflip, PathFactory, Foleon, and Consensus.
Some of the key developments in the Content Experience Platforms Market include:
Similarly, recent developments related to companies in Content Experience Platforms Market have been tracked by the team at Future Market Insights, which are available in the full report.
The global Content Experience Platforms Market is worth more than US$ 4.5 Bn at present.
The value of the Content Experience Platforms Market is projected to increase at a CAGR of around 9.7% during 2022– 2032.
The value of the Content Experience Platforms Market increased at a CAGR of around 10.9% during 2015 – 2021.
Increasing implementation of cloud-based solutions across sectors, growing adoption of big data analytics, urban development and automation, and growing usage of Digital Experience Platforms is expected to shape the market growth.
The market for Content Experience Platforms Market in China is projected to expand at a CAGR of around 9.1% during 2022 – 2032.
While the market in South Korea is expected to grow at nearly 7%, the market in Japan is projected to register a CAGR of nearly 8.2% during 2022 - 2032.
1. Executive Summary 1.1. Global Market Outlook 1.2. Summary of Statistics 1.3. Key Market Characteristics & Attributes 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Risks and Trends Assessment 3.1. Risk Assessment 3.1.1. COVID-19 Crisis and Impact on Content Experience Platforms Demand 3.1.2. COVID-19 Impact Benchmark with Previous Crisis 3.1.3. Impact on Market Value (US$ Mn) 3.1.4. Assessment by Key Countries 3.1.5. Assessment by Key Market Segments 3.1.6. Action Points and Recommendation for Suppliers 3.2. Key Trends Impacting the Market 3.3. Formulation and Product Development Trends 4. Market Background and Foundation Data Points 4.1. Global Content Experience Platforms Market (US$ Mn) 4.2. Content Experience Platforms Market Opportunity Assessment (US$ Mn) 4.2.1. Total Available Market 4.2.2. Serviceable Addressable Market 4.2.3. Serviceable Obtainable Market 4.3. Market Scenario Forecast 4.3.1. Demand in optimistic Scenario 4.3.2. Demand in Likely Scenario 4.3.3. Demand in Conservative Scenario 4.4. Investment Feasibility Analysis 4.4.1. Investment in Established Markets 4.4.1.1. In Short Term 4.4.1.2. In Long Term 4.4.2. Investment in Emerging Markets 4.4.2.1. In Short Term 4.4.2.2. In Long Term 4.5. Forecast Factors - Relevance & Impact 4.5.1. Top Companies Historical Growth 4.5.2. Global Content Experience Platforms Market Growth 4.5.3. Content Experience Platforms Adoption Rate, By Country 4.6. Market Dynamics 4.6.1. Market Driving Factors and Impact Assessment 4.6.2. Prominent Market Challenges and Impact Assessment 4.6.3. Content Experience Platforms Market Opportunities 4.6.4. Prominent Trends in the Global Market & Their Impact Assessment 5. Key Success Factors 5.1. Manufacturers’ Focus on Low Penetration High Growth Markets 5.2. Banking on with Segments High Incremental Opportunity 5.3. Peer Benchmarking 6. Global Content Experience Platforms Market Demand Analysis 2015-2021 and Forecast, 2022-2032 6.1. Historical Market Analysis, 2015-2021 6.2. Current and Future Market Projections, 2022-2032 6.3. Y-o-Y Growth Trend Analysis 7. Global Content Experience Platforms Market Value Analysis 2015-2021 and Forecast, 2022-2032 7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021 7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032 7.2.1. Y-o-Y Growth Trend Analysis 7.2.2. Absolute $ Opportunity Analysis 8. Global Content Experience Platforms Market Analysis 2015-2021 and Forecast 2022-2032, By Type 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Mn) Analysis By Type, 2015-2021 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Type, 2022-2032 8.3.1. Cloud Based 8.3.2. On Premises 8.4. Market Attractiveness Analysis By Type 9. Global Content Experience Platforms Market Analysis 2015-2021 and Forecast 2022-2032, By Application 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Mn) Analysis By Application, 2015-2021 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022-2032 9.3.1. BFSI 9.3.2. IT and Telecom 9.3.3. Media and Publishing 9.3.4. Retail 9.3.5. Others 9.4. Market Attractiveness Analysis By Application 10. Global Content Experience Platforms Market Analysis 2015-2021 and Forecast 2022-2032, By Region 10.1. Introduction 10.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021 10.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. Asia Pacific 10.3.5. Middle East and Africa (MEA) 10.4. Market Attractiveness Analysis By Region 11. North America Content Experience Platforms Market Analysis 2015-2021 and Forecast 2022-2032 11.1. Introduction 11.2. Pricing Analysis 11.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 11.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 11.4.1. By Country 11.4.1.1. U.S. 11.4.1.2. Canada 11.4.1.3. Rest of North America 11.4.2. By Type 11.4.3. By Application 11.5. Market Attractiveness Analysis 11.5.1. By Country 11.5.2. By Type 11.5.3. By Application 12. Latin America Content Experience Platforms Market Analysis 2015-2021 and Forecast 2022-2032 12.1. Introduction 12.2. Pricing Analysis 12.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 12.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 12.4.1. By Country 12.4.1.1. Brazil 12.4.1.2. Mexico 12.4.1.3. Rest of Latin America 12.4.2. By Type 12.4.3. By Application 12.5. Market Attractiveness Analysis 12.5.1. By Country 12.5.2. By Type 12.5.3. By Application 13. Europe Content Experience Platforms Market Analysis 2015-2021 and Forecast 2022-2032 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 13.4.1. By Country 13.4.1.1. Germany 13.4.1.2. France 13.4.1.3. U.K. 13.4.1.4. Italy 13.4.1.5. Benelux 13.4.1.6. Nordic Countries 13.4.1.7. Rest of Europe 13.4.2. By Type 13.4.3. By Application 13.5. Market Attractiveness Analysis 13.5.1. By Country 13.5.2. By Type 13.5.3. By Application 14. Asia Pacific Content Experience Platforms Market Analysis 2015-2021 and Forecast 2022-2032 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 14.4.1. By Country 14.4.1.1. China 14.4.1.2. Japan 14.4.1.3. South Korea 14.4.1.4. Rest of Asia Pacific 14.4.2. By Type 14.4.3. By Application 14.5. Market Attractiveness Analysis 14.5.1. By Country 14.5.2. By Type 14.5.3. By Application 15. Middle East and Africa Content Experience Platforms Market Analysis 2015-2021 and Forecast 2022-2032 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 15.4.1. By Country 15.4.1.1. GCC Countries 15.4.1.2. South Africa 15.4.1.3. Turkey 15.4.1.4. Rest of Middle East and Africa 15.4.2. By Type 15.4.3. By Application 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Type 15.5.3. By Application 16. Key Countries Content Experience Platforms Market Analysis 2015-2021 and Forecast 2022-2032 16.1. Introduction 16.1.1. Market Value Proportion Analysis, By Key Countries 16.1.2. Global Vs. Country Growth Comparison 16.2. US Content Experience Platforms Market Analysis 16.2.1. Value Proportion Analysis by Market Taxonomy 16.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.2.2.1. By Type 16.2.2.2. By Application 16.3. Canada Content Experience Platforms Market Analysis 16.3.1. Value Proportion Analysis by Market Taxonomy 16.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.3.2.1. By Type 16.3.2.2. By Application 16.4. Mexico Content Experience Platforms Market Analysis 16.4.1. Value Proportion Analysis by Market Taxonomy 16.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.4.2.1. By Type 16.4.2.2. By Application 16.5. Brazil Content Experience Platforms Market Analysis 16.5.1. Value Proportion Analysis by Market Taxonomy 16.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.5.2.1. By Type 16.5.2.2. By Application 16.6. Germany Content Experience Platforms Market Analysis 16.6.1. Value Proportion Analysis by Market Taxonomy 16.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.6.2.1. By Type 16.6.2.2. By Application 16.7. France Content Experience Platforms Market Analysis 16.7.1. Value Proportion Analysis by Market Taxonomy 16.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.7.2.1. By Type 16.7.2.2. By Application 16.8. Italy Content Experience Platforms Market Analysis 16.8.1. Value Proportion Analysis by Market Taxonomy 16.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.8.2.1. By Type 16.8.2.2. By Application 16.9. BENELUX Content Experience Platforms Market Analysis 16.9.1. Value Proportion Analysis by Market Taxonomy 16.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.9.2.1. By Type 16.9.2.2. By Application 16.10. UK Content Experience Platforms Market Analysis 16.10.1. Value Proportion Analysis by Market Taxonomy 16.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.10.2.1. By Type 16.10.2.2. By Application 16.11. Nordic Countries Content Experience Platforms Market Analysis 16.11.1. Value Proportion Analysis by Market Taxonomy 16.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.11.2.1. By Type 16.11.2.2. By Application 16.12. China Content Experience Platforms Market Analysis 16.12.1. Value Proportion Analysis by Market Taxonomy 16.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.12.2.1. By Type 16.12.2.2. By Application 16.13. Japan Content Experience Platforms Market Analysis 16.13.1. Value Proportion Analysis by Market Taxonomy 16.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.13.2.1. By Type 16.13.2.2. By Application 16.14. South Korea Content Experience Platforms Market Analysis 16.14.1. Value Proportion Analysis by Market Taxonomy 16.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.14.2.1. By Type 16.14.2.2. By Application 16.15. GCC Countries Content Experience Platforms Market Analysis 16.15.1. Value Proportion Analysis by Market Taxonomy 16.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.15.2.1. By Type 16.15.2.2. By Application 16.16. South Africa Content Experience Platforms Market Analysis 16.16.1. Value Proportion Analysis by Market Taxonomy 16.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.16.2.1. By Type 16.16.2.2. By Application 16.17. Turkey Content Experience Platforms Market Analysis 16.17.1. Value Proportion Analysis by Market Taxonomy 16.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.17.2.1. By Type 16.17.2.2. By Application 16.17.3. Competition Landscape and Player Concentration in the Country 17. Market Structure Analysis 17.1. Market Analysis by Tier of Companies 17.2. Market Concentration 17.3. Market Share Analysis of Top Players 17.4. Market Presence Analysis 17.4.1. By Regional footprint of Players 17.4.2. Product footprint by Players 18. Competition Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Competition Deep Dive 18.3.1. Showpad 18.3.1.1. Overview 18.3.1.2. Product Portfolio 18.3.1.3. Sales Footprint 18.3.1.4. Strategy Overview 18.3.2. ON24 18.3.2.1. Overview 18.3.2.2. Product Portfolio 18.3.2.3. Sales Footprint 18.3.2.4. Strategy Overview 18.3.3. ClearSlide 18.3.3.1. Overview 18.3.3.2. Product Portfolio 18.3.3.3. Sales Footprint 18.3.3.4. Strategy Overview 18.3.4. Uberflip 18.3.4.1. Overview 18.3.4.2. Product Portfolio 18.3.4.3. Sales Footprint 18.3.4.4. Strategy Overview 18.3.5. PathFactory 18.3.5.1. Overview 18.3.5.2. Product Portfolio 18.3.5.3. Sales Footprint 18.3.5.4. Strategy Overview 18.3.6. Outgrow.co 18.3.6.1. Overview 18.3.6.2. Product Portfolio 18.3.6.3. Sales Footprint 18.3.6.4. Strategy Overview 18.3.7. Tiled 18.3.7.1. Overview 18.3.7.2. Product Portfolio 18.3.7.3. Sales Footprint 18.3.7.4. Strategy Overview 18.3.8. Setka 18.3.8.1. Overview 18.3.8.2. Product Portfolio 18.3.8.3. Sales Footprint 18.3.8.4. Strategy Overview 18.3.9. Paperflite 18.3.9.1. Overview 18.3.9.2. Product Portfolio 18.3.9.3. Sales Footprint 18.3.9.4. Strategy Overview 18.3.10. Skyword 18.3.10.1. Overview 18.3.10.2. Product Portfolio 18.3.10.3. Sales Footprint 18.3.10.4. Strategy Overview 18.3.11. Hushly 18.3.11.1. Overview 18.3.11.2. Product Portfolio 18.3.11.3. Sales Footprint 18.3.11.4. Strategy Overview 18.3.12. Foleon 18.3.12.1. Overview 18.3.12.2. Product Portfolio 18.3.12.3. Sales Footprint 18.3.12.4. Strategy Overview 18.3.13. Spott 18.3.13.1. Overview 18.3.13.2. Product Portfolio 18.3.13.3. Sales Footprint 18.3.13.4. Strategy Overview 18.3.14. Triblio 18.3.14.1. Overview 18.3.14.2. Product Portfolio 18.3.14.3. Sales Footprint 18.3.14.4. Strategy Overview 18.3.15. OneSpot 18.3.15.1. Overview 18.3.15.2. Product Portfolio 18.3.15.3. Sales Footprint 18.3.15.4. Strategy Overview 19. Assumptions and Acronyms Used 20. Research Methodology
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Content Experience Platforms Market
