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Audience Intelligence Platforms Market

Gather the Best Intelligence on the Audience Intelligence Platforms with FMI’s Exclusive Analysis

Audience Intelligence Platforms Market by Application, Vertical, Deployment & Region - Forecast 2022 – 2032

Audience Intelligence Platforms Outlook (2022-2032)

[250 Pages Report] In 2021, the Global Audience Intelligence Platforms market was estimated to be worth around US$ 5.5 Bn. With the increasing expenditure incurred on Audience Intelligence Platforms worldwide, the market is expected to reach a worth of about US$ 17.2 Bn by the end of 2032, with a projected CAGR of 10.8% during 2022 – 2032. During 2015 to 2021, the Audience Intelligence Platforms Market experienced a CAGR of 12%.

Attributes

Details

Global Audience Intelligence Platforms Market Size (2021)

US$ 5.5 Bn

Global Audience Intelligence Platforms Market Size (2022)

US$ 6.2 Bn

Global Projected Audience Intelligence Platforms Market Value (2032)

US$ 17.2 Bn

Global Projected Audience Intelligence Platforms Market Growth Rate (2022-2032)

10.8% CAGR

United States Projected Audience Intelligence Platforms Growth Rate (2022-2032)

10.6% CAGR

Key Countries Covered

United States, Canada, Brazil, Mexico, Germany, U.K., France, Spain, Italy, Russia, China, Japan, South Korea, India, Australia, South Africa, Saudi Arabia, UAE and Israel

Key Companies Profiled

  • Audiense
  • Brandwatch
  • Affinio
  • SpotRight
  • Lithium Technologies
  • Synthesio
  • Zoomph
  • Engine
  • Codec
  • Demographics Pro
  • Helixa
  • Mobilewalla
  • People Pattern
  • Pulsar Platform
  • SocialCode

The use a variety of data sources to compile extensive and valuable information about clients, is a key reason why audience intelligence platforms are becoming more and more crucial. Because of this, firms are able to use real-time data to build and plan for potential future projects. Platforms for audience intelligence use cutting-edge technologies like big data, artificial intelligence, and machine learning to provide insights, which in turn is increasing the demand for these platforms.

Nowadays, a lot of individuals communicate and share their views and opinions online. Facebook, YouTube, and TikTok are the three most widely used social networks. By the end of the year, they are predicted to have more than 5.9 Bn users, which is an increase of 900 Mn users in a single year. Businesses can easily monitor how their content performs across all devices and different social media platforms with the aid of audience intelligence solutions. This data is significant and may aid businesses in understanding how their brand is seen by consumers, improving media planning, outperforming rivals, and maximizing advertising revenues to get the greatest outcomes.

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Region-wise Insights

Which Region has the Largest Market for Audience Intelligence Platforms market?

The largest portion of the income made in the global audience intelligence platforms market comes from the North American region. The main reason fuelling demand for audience intelligence platforms in the region has been the rise of e-commerce retail.

The overall e-commerce retail sales in North America increased by 7.8% in the first quarter of 2021 compared to the first quarter of 2020, according to a US Census Bureau estimate, and totaled US$1,581.4 Bn.

Which Region is expected to Witness Significant Growth in the Future for Audience Intelligence Platforms Market?

Asia Pacific is the most optimistic market for Audience Intelligence Platforms. The key reason for the increasing demand for Audience Intelligence Platforms in the region is the rapidly increasing industrialization in developing countries like China, Japan, India and South Korea.

China is closely followed by Japan and South Korea. By 2032, Japan is expected to be a market worth US$ 1 Bn for Audience Intelligence platforms with an absolute dollar opportunity of US$ 600.9 Mn. From 2015 to 2021, Japan experienced a CAGR of 10.5% and is expected to experience a CAGR of 9.3% in the next ten years.

By the year 2032, the market in South Korea for Audience Intelligence Platform is expected to be valued at US$ 627.4 Mn with an absolute dollar opportunity of US $ 363.4 Mn. The market experienced a CAGR of 10.5% from the year 2015 to 2021 and is expected to see a CAGR of 9.0% from 2022 to 2032.

Country-wise Insights

Which country has the largest market for Audience Intelligence Platforms?

The United States has the largest market for Audience Intelligence Platforms, which is projected to reach a valuation of US$ 6.1 Bn by 2032. From 2015 to 2021, the market in the United States grew at a CAGR of around 12%. Between 2022 and 2032, the US is expected to be a market with a US$ 3.9 Bn absolute dollar opportunity.

Early in 2020, New York-based Helixa introduced Discovery, a brand-new platform for data-driven audience intelligence. Customers' feedback is combined to give users quick and incredibly specific information for audiences in the US and around the world. It also has a better User Interface, which enables users to set their own pre- and post-timeframes, and evaluate shifts in audience preferences.

How China Competes in the Audience Intelligence Platforms Market?

China has the second-largest Audience Intelligence Platforms Market after the United States. The market in the country is expected to reach a valuation of US$ 1.3 Bn by 2032. From 2015 to 2021, the market in China grew at a CAGR of 11.4%. Between 2022 and 2032, China is expected to be a market with a US$ 783.9 Mn absolute dollar opportunity.

China Beats, an audience intelligence platform, was launched by trommsdorf + drüner in 2019. In order to give businesses information on current market demands and customer interest in the Chinese market, it uses social listening, artificial intelligence, and natural language processing technology. China Beats gathers the most pertinent information from online shopping, social media, and search engines.

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Category-wise Insights

Which enterprises are generating the highest demand for Audience Intelligence Platforms Market?

Small and Medium Enterprises generate the maximum demand for Audience Intelligence Platforms. Revenue through this segment experienced a CAGR of 11.8% during 2015-2021, and is expected to generate the most revenue for the market in the upcoming years with an expected CAGR of 10.4% by the end of 2032.

Through Audience Intelligence Platforms, small and medium enterprises promote their businesses to a much wider audience by using various online opportunities. It also allows them to closely target their actual audiences in order to increase their sales.

According to SalesForce, in 2019, over 90% of the total business population represents small- and medium-sized businesses. And as per Manifest 2019, more than 64% of the small businesses use social media as their marketing strategy. Thus, with increasing small and medium enterprises worldwide, the opportunities for Audience Intelligence platforms are only increasing.

Which industry generates the maximum revenue for the Audience Intelligence Platforms Market?

On the basis of vertical, Retail and E-commerce generate the maximum revenue for the Audience Intelligence Platforms Market. Market revenue through Retail and E-commerce has witnessed a CAGR growth of 11.4% from 2015 to 2021, and the projected CAGR through this category is expected to be 10.1% by 2032.

By the end of 2022, there will likely be around 12 to 24 million e-commerce sites operating worldwide, with new ones being launched every day. Platforms for audience intelligence help retailers and e-commerce to attract and retain customers. Marketing for e-commerce now places a high focus on personalization. The analysis of client interests, preferences, browsing patterns, and past purchases with the help of audience intelligence platforms enables businesses to make targeted product and service recommendations to their customers. According to McKinsey's omnichannel personalization research, omnichannel personalization techniques have the potential to increase revenue and customer retention by 10-15%.

Competitive Landscape

The Audience Intelligence Platforms are gaining a lot of importance recently, increasing the competition in the market. The key players of the market are focused on launching new and better products through strategies like collaborations and partnerships to hold a dominant place in the market.

The key companies operating in the Audience Intelligence Platforms Market are Audiense, Brandwatch, Affinio, SpotRight, Engine, Lithium Technologies, Synthesio, Zoomph, Codec, Demographics Pro, Helixa, Mobilewalla, People Pattern, Pulsar Platform, and SocialCode.

Some of the recent developments by the key providers of Audience Intelligence Platforms are as follows:

  • In October 2021, collaboration between Helixa and GWI was formed to combine consumer estimate information with expressed consumer intent. Global Audience View delivers a more detailed and comprehensive view of digital-first audiences by combining GWI's Core survey with Helixa's behavioural affinity data obtained via AI analysis of public social personas. Users can gain insight into a range of subjects, including consumer interests, demos, influencers, brand usage, media usage, and psychographics, thanks to the unified data collection.
  • In July 2021, ENGINE introduced Audience Intelligence, a platform that enables advertisers to create audience targets, schedule ads across channels, and take action by providing comprehensive first-party data and interfaces.
  • In November 2020, the partnership between Affinio and Snowflake allows enterprise users to solve their business problems without duplicating, relocating, or disclosing raw data. Through this collaboration, Affinio's Graph Analytics and Matchmaker two-in-one solution, is combined with Snowflake's secure data sharing functionality. Affinio offers its services with zero data handling.
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Key Segments Covered in Audience Intelligence Platforms Market Survey

Audience Intelligence Platforms Market by Application:

  • Small and Medium Enterprises
  • Large Enterprises

Audience Intelligence Platforms Market by Vertical:

  • Automotive
  • Retail & E-commerce
  • Travel & Hospitality
  • Healthcare
  • BFSI
  • Media & Entertainment
  • Marketing & Research
  • Others

Audience Intelligence Platforms Market by Deployment:

  • Cloud
  • On- Premises

Audience Intelligence Platforms Market by Region:

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Frequently Asked Questions

The global Audience Intelligence Platforms Market was valued at US$ 6.2 Bn in 2022 and the market is expected to experience an absolute dollar growth of US$ 11.1 Bn by 2032.

Over the projected period, the Audience Intelligence Platforms Market is expected to increase at a CAGR of 10.8%, reaching a value of US$ 17.2 Bn by 2032.

The round-the-clock audience assistance at the minimum operation cost is the key factor for the expansion of Audience Intelligence Platforms Market.

The Audience Intelligence Platforms Market expanded at a CAGR 12% from 2015 through 2021.

Small and Medium Enterprises are generating the significant demand in the Audience Intelligence Platforms industry. Revenue through this category expanded at a CAGR of 11.8% from 2015 to 2021, and is projected to grow at a CAGR of 10.4% by 2032.

Audiense, Brandwatch, Affinio, SpotRight, Lithium Technologies, Synthesio, Zoomph, Codec, Demographics Pro, Helixa, and Mobilewalla, are some of the key players in the Audience Intelligence Platforms Industry.

The US, UK, China, Japan and South Korea are expected to drive the Audience Intelligence Platforms demand.

The United States has the largest market for Audience Intelligence Platforms.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Summary of Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Risks and Trends Assessment

    3.1. Risk Assessment

        3.1.1. COVID-19 Crisis and Impact on Audience Intelligence Platforms

        3.1.2. COVID-19 Impact Benchmark with Previous Crisis

        3.1.3. Impact on Market Value (US$ Mn)

        3.1.4. Assessment by Key Countries

        3.1.5. Assessment by Key Market Segments

        3.1.6. Action Points and Recommendation for Suppliers

    3.2. Key Trends Impacting the Market

    3.3. Formulation and Product Development Trends

4. Market Background 

    4.1. Market, by Key Countries

    4.2. Market Opportunity Assessment (US$ Mn)

        4.2.1. Total Available Market

        4.2.2. Serviceable Addressable Market

        4.2.3. Serviceable Obtainable Market

    4.3. Market Scenario Forecast

        4.3.1. Demand in optimistic Scenario

        4.3.2. Demand in Likely Scenario

        4.3.3. Demand in Conservative Scenario

    4.4. Investment Feasibility Analysis

        4.4.1. Investment in Established Markets

            4.4.1.1. In Short Term

            4.4.1.2. In Long Term

        4.4.2. Investment in Emerging Markets

            4.4.2.1. In Short Term

            4.4.2.2. In Long Term

    4.5. Forecast Factors - Relevance & Impact

        4.5.1. Top Companies Historical Growth

        4.5.2. Growth in Automation, By Country

        4.5.3. Adoption Rate, By Country

    4.6. Market Dynamics

        4.6.1. Market Driving Factors and Impact Assessment

        4.6.2. Prominent Market Challenges and Impact Assessment

        4.6.3. Market Opportunities

        4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors 

    5.1. Manufacturers’ Focus on Low Penetration High Growth Markets

    5.2. Banking on with Segments High Incremental Opportunity

    5.3. Peer Benchmarking

6. Global Market Demand Analysis 2015-2021 and Forecast, 2022-2032

    6.1. Historical Market Analysis, 2015-2021

    6.2. Current and Future Market Projections, 2022-2032

    6.3. Y-o-Y Growth Trend Analysis

7. Global Market Value Analysis 2015-2021 and Forecast, 2022-2032

    7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021

    7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Application

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) Analysis By Application, 2015-2021

    8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022-2032

        8.3.1. Small & Medium Enterprises

        8.3.2. Large Enterprises

    8.4. Market Attractiveness Analysis By Application

9. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Vertical

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2015-2021

    9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2022-2032

        9.3.1. Automotive

        9.3.2. Retail & E-commerce

        9.3.3. Travel & Hospitality

        9.3.4. Healthcare

        9.3.5. BFSI

        9.3.6. Media & Entertainment

        9.3.7. Marketing & Research

        9.3.8. Others

    9.4. Market Attractiveness Analysis By Vertical

10. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Deployment

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Analysis By Deployment, 2015-2021

    10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Deployment, 2022-2032

        10.3.1. Cloud

        10.3.2. On-premises

    10.4. Market Attractiveness Analysis By Deployment

11. Global Market Analysis 2015-2021 and Forecast 2022-2032, By Region

    11.1. Introduction

    11.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021

    11.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. Asia Pacific

        11.3.5. Middle East and Africa (MEA)

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2015-2021 and Forecast 2022-2032

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    12.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        12.4.1. By Country

            12.4.1.1. U.S.

            12.4.1.2. Canada

            12.4.1.3. Rest of North America

        12.4.2. By Application

        12.4.3. By Deployment

        12.4.4. By Vertical

    12.5. Market Attractiveness Analysis

        12.5.1. By Country

        12.5.2. By Application

        12.5.3. By Deployment

        12.5.4. By Vertical

13. Latin America Market Analysis 2015-2021 and Forecast 2022-2032

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    13.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        13.4.1. By Country

            13.4.1.1. Brazil

            13.4.1.2. Mexico

            13.4.1.3. Rest of Latin America

        13.4.2. By Application

        13.4.3. By Deployment

        13.4.4. By Vertical

    13.5. Market Attractiveness Analysis

        13.5.1. By Country

        13.5.2. By Application

        13.5.3. By Deployment

        13.5.4. By Vertical

14. Europe Market Analysis 2015-2021 and Forecast 2022-2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    14.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        14.4.1. By Country

            14.4.1.1. Germany

            14.4.1.2. France

            14.4.1.3. U.K.

            14.4.1.4. Italy

            14.4.1.5. Benelux

            14.4.1.6. Nordic Countries

            14.4.1.7. Rest of Europe

        14.4.2. By Application

        14.4.3. By Deployment

        14.4.4. By Vertical

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Application

        14.5.3. By Deployment

        14.5.4. By Vertical

15. Asia Pacific Market Analysis 2015-2021 and Forecast 2022-2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    15.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        15.4.1. By Country

            15.4.1.1. China

            15.4.1.2. Japan

            15.4.1.3. South Korea

            15.4.1.4. Rest of Asia Pacific

        15.4.2. By Application

        15.4.3. By Deployment

        15.4.4. By Vertical

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Application

        15.5.3. By Deployment

        15.5.4. By Vertical

16. Middle East and Africa Market Analysis 2015-2021 and Forecast 2022-2032

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021

    16.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032

        16.4.1. By Country

            16.4.1.1. GCC Countries

            16.4.1.2. South Africa

            16.4.1.3. Turkey

            16.4.1.4. Rest of Middle East and Africa

        16.4.2. By Application

        16.4.3. By Deployment

        16.4.4. By Vertical

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Application

        16.5.3. By Deployment

        16.5.4. By Vertical

17. Key Countries Market Analysis 2015-2021 and Forecast 2022-2032

    17.1. Introduction

        17.1.1. Market Value Proportion Analysis, By Key Countries

        17.1.2. Global Vs. Country Growth Comparison

    17.2. US Market Analysis

        17.2.1. Value Proportion Analysis by Market Taxonomy

        17.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.2.2.1. By Application

            17.2.2.2. By Deployment

            17.2.2.3. By Vertical

    17.3. Canada Market Analysis

        17.3.1. Value Proportion Analysis by Market Taxonomy

        17.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.3.2.1. By Application

            17.3.2.2. By Deployment

            17.3.2.3. By Vertical

    17.4. Mexico Market Analysis

        17.4.1. Value Proportion Analysis by Market Taxonomy

        17.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.4.2.1. By Application

            17.4.2.2. By Deployment

            17.4.2.3. By Vertical

    17.5. Brazil Market Analysis

        17.5.1. Value Proportion Analysis by Market Taxonomy

        17.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.5.2.1. By Application

            17.5.2.2. By Deployment

            17.5.2.3. By Vertical

    17.6. Germany Market Analysis

        17.6.1. Value Proportion Analysis by Market Taxonomy

        17.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.6.2.1. By Application

            17.6.2.2. By Deployment

            17.6.2.3. By Vertical

    17.7. France Market Analysis

        17.7.1. Value Proportion Analysis by Market Taxonomy

        17.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.7.2.1. By Application

            17.7.2.2. By Deployment

            17.7.2.3. By Vertical

    17.8. Italy Market Analysis

        17.8.1. Value Proportion Analysis by Market Taxonomy

        17.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.8.2.1. By Application

            17.8.2.2. By Deployment

            17.8.2.3. By Vertical

    17.9. BENELUX Market Analysis

        17.9.1. Value Proportion Analysis by Market Taxonomy

        17.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.9.2.1. By Application

            17.9.2.2. By Deployment

            17.9.2.3. By Vertical

    17.10. UK Market Analysis

        17.10.1. Value Proportion Analysis by Market Taxonomy

        17.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.10.2.1. By Application

            17.10.2.2. By Deployment

            17.10.2.3. By Vertical

    17.11. Nordic Countries Market Analysis

        17.11.1. Value Proportion Analysis by Market Taxonomy

        17.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.11.2.1. By Application

            17.11.2.2. By Deployment

            17.11.2.3. By Vertical

    17.12. China Market Analysis

        17.12.1. Value Proportion Analysis by Market Taxonomy

        17.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.12.2.1. By Application

            17.12.2.2. By Deployment

            17.12.2.3. By Vertical

    17.13. Japan Market Analysis

        17.13.1. Value Proportion Analysis by Market Taxonomy

        17.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.13.2.1. By Application

            17.13.2.2. By Deployment

            17.13.2.3. By Vertical

    17.14. South Korea Market Analysis

        17.14.1. Value Proportion Analysis by Market Taxonomy

        17.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.14.2.1. By Application

            17.14.2.2. By Deployment

            17.14.2.3. By Vertical

    17.15. GCC Countries Market Analysis

        17.15.1. Value Proportion Analysis by Market Taxonomy

        17.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.15.2.1. By Application

            17.15.2.2. By Deployment

            17.15.2.3. By Vertical

    17.16. South Africa Market Analysis

        17.16.1. Value Proportion Analysis by Market Taxonomy

        17.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.16.2.1. By Application

            17.16.2.2. By Deployment

            17.16.2.3. By Vertical

    17.17. Turkey Market Analysis

        17.17.1. Value Proportion Analysis by Market Taxonomy

        17.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            17.17.2.1. By Application

            17.17.2.2. By Deployment

            17.17.2.3. By Vertical

        17.17.3. Competition Landscape and Player Concentration in the Country

18. Market Structure Analysis

    18.1. Market Analysis by Tier of Companies

    18.2. Market Concentration

    18.3. Market Share Analysis of Top Players

    18.4. Market Presence Analysis

        18.4.1. By Regional footprint of Players

        18.4.2. Product footprint by Players

19. Competition Analysis

    19.1. Competition Dashboard

    19.2. Competition Benchmarking

    19.3. Competition Deep Dive

        19.3.1. Audience

            19.3.1.1. Overview

            19.3.1.2. Product Portfolio

            19.3.1.3. Sales Footprint

            19.3.1.4. Strategy Overview

        19.3.2. Helixa Inc.

            19.3.2.1. Overview

            19.3.2.2. Product Portfolio

            19.3.2.3. Sales Footprint

            19.3.2.4. Strategy Overview

        19.3.3. Synthesio Inc.

            19.3.3.1. Overview

            19.3.3.2. Product Portfolio

            19.3.3.3. Sales Footprint

            19.3.3.4. Strategy Overview

        19.3.4. Pulsar Platform

            19.3.4.1. Overview

            19.3.4.2. Product Portfolio

            19.3.4.3. Sales Footprint

            19.3.4.4. Strategy Overview

        19.3.5. Nielsen

            19.3.5.1. Overview

            19.3.5.2. Product Portfolio

            19.3.5.3. Sales Footprint

            19.3.5.4. Strategy Overview

        19.3.6. Trufan

            19.3.6.1. Overview

            19.3.6.2. Product Portfolio

            19.3.6.3. Sales Footprint

            19.3.6.4. Strategy Overview

        19.3.7. Brandwatch

            19.3.7.1. Overview

            19.3.7.2. Product Portfolio

            19.3.7.3. Sales Footprint

            19.3.7.4. Strategy Overview

        19.3.8. SocialCode

            19.3.8.1. Overview

            19.3.8.2. Product Portfolio

            19.3.8.3. Sales Footprint

            19.3.8.4. Strategy Overview

        19.3.9. Quantcast

            19.3.9.1. Overview

            19.3.9.2. Product Portfolio

            19.3.9.3. Sales Footprint

            19.3.9.4. Strategy Overview

        19.3.10. Affinio Inc.

            19.3.10.1. Overview

            19.3.10.2. Product Portfolio

            19.3.10.3. Sales Footprint

            19.3.10.4. Strategy Overview

20. Assumptions and Acronyms Used

21. Research Methodology

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List of Tables

Table 1: Global Market Value (US$ Mn), By Application, 2015 – 2021

Table 2: Global Market Value (US$ Mn), By Application, 2022 – 2032

Table 3: Global Market Value (US$ Mn), By Deployment, 2015 – 2021

Table 4: Global Market Value (US$ Mn), By Deployment, 2022 – 2032

Table 5: Global Market Value (US$ Mn), By Vertical, 2015 – 2021

Table 6: Global Market Value (US$ Mn), By Vertical, 2022 – 2032

Table 7: Global Market, By Region, 2015 – 2021

Table 8: Global Market, By Region, 2022 – 2032

Table 9: North America Market Value (US$ Mn), By Application, 2015 – 2021

Table 10: North America Market Value (US$ Mn), By Application, 2022 – 2032

Table 11: North America Market Value (US$ Mn), By Deployment, 2015 – 2021

Table 12: North America Market Value (US$ Mn), By Deployment, 2022 – 2032

Table 13: North America Market Value (US$ Mn), By Vertical, 2015 – 2021

Table 14: North America Market Value (US$ Mn), By Vertical, 2022 – 2032

Table 15: North America Market, By Country, 2015 – 2021

Table 16: North America Market, By Country, 2022 – 2032

Table 17: Latin America Market Value (US$ Mn), By Application, 2015 – 2021

Table 18: Latin America Market Value (US$ Mn), By Application, 2022 – 2032

Table 19: Latin America Market Value (US$ Mn), By Deployment, 2015 – 2021

Table 20: Latin America Market Value (US$ Mn), By Deployment, 2022 – 2032

Table 21: Latin America Market Value (US$ Mn), By Vertical, 2015 – 2021

Table 22: Latin America Market Value (US$ Mn), By Vertical, 2022 – 2032

Table 23: Latin America Market, By Country, 2015 – 2021

Table 24: Latin America Market, By Country, 2022 – 2032

Table 25: Europe Market Value (US$ Mn), By Application, 2015 – 2021

Table 26: Europe Market Value (US$ Mn), By Application, 2022 – 2032

Table 27: Europe Market Value (US$ Mn), By Deployment, 2015 – 2021

Table 28: Europe Market Value (US$ Mn), By Deployment, 2022 – 2032

Table 29: Europe Market Value (US$ Mn), By Vertical, 2015 – 2021

Table 30: Europe Market Value (US$ Mn), By Vertical, 2022 – 2032

Table 31: Europe Market, By Country, 2015 – 2021

Table 32: Europe Market, By Country, 2022 – 2032

Table 33: Asia Pacific Market Value (US$ Mn), By Application, 2015 – 2021

Table 34: Asia Pacific Market Value (US$ Mn), By Application, 2022 – 2032

Table 35: Asia Pacific Market Value (US$ Mn), By Deployment, 2015 – 2021

Table 36: Asia Pacific Market Value (US$ Mn), By Deployment, 2022 – 2032

Table 37: Asia Pacific Market Value (US$ Mn), By Vertical, 2015 – 2021

Table 38: Asia Pacific Market Value (US$ Mn), By Vertical, 2022 – 2032

Table 39: Asia Pacific Market, By Country, 2015 – 2021

Table 40: Asia Pacific Market, By Country, 2022 – 2032

Table 41: MEA Market Value (US$ Mn), By Application, 2015 – 2021

Table 42: MEA Market Value (US$ Mn), By Application, 2022 – 2032

Table 43: MEA Market Value (US$ Mn), By Deployment, 2015 – 2021

Table 44: MEA Market Value (US$ Mn), By Deployment, 2022 – 2032

Table 45: MEA Market Value (US$ Mn), By Vertical, 2015 – 2021

Table 46: MEA Market Value (US$ Mn), By Vertical, 2022 – 2032

Table 47: MEA Market, By Country, 2015 – 2021

Table 48: MEA Market, By Country, 2022 – 2032

Table 49: Global Market Incremental $ Opportunity, By Application, 2015 - 2021

Table 50: Global Market Incremental $ Opportunity, By Deployment, 2022 – 2032

Table 51: Global Market Incremental $ Opportunity, By Vertical, 2015 - 2021

Table 52: Global Market Incremental $ Opportunity, By Region, 2022 – 2032

Table 53: North America Market Incremental $ Opportunity, By Application, 2015 - 2021

Table 54: North America Market Incremental $ Opportunity, By Deployment, 2022 – 2032

Table 55: North America Market Incremental $ Opportunity, By Vertical, 2015 – 2021

Table 56: North America Market Incremental $ Opportunity, By Country, 2022 – 2032

Table 57: Latin America Market Incremental $ Opportunity, By Application, 2015 - 2021

Table 58: Latin America Market Incremental $ Opportunity, By Deployment, 2022 – 2032

Table 59: Latin America Market Incremental $ Opportunity, By Vertical, 2015 - 2021

Table 60: Latin America Market Incremental $ Opportunity, By Country, 2022 – 2032

Table 61: Europe Market Incremental $ Opportunity, By Application, 2015 - 2021

Table 62: Europe Market Incremental $ Opportunity, By Deployment, 2022 – 2032

Table 63: Europe Market Incremental $ Opportunity, By Vertical, 2015 - 2021

Table 64: Europe Market Incremental $ Opportunity, By Country, 2022 - 2032

Table 65: Asia Pacific Market Incremental $ Opportunity, By Application, 2015 - 2021

Table 66: Asia Pacific Market Incremental $ Opportunity, By Deployment, 2022 – 2032

Table 67: Asia Pacific Market Incremental $ Opportunity, By Vertical, 2015 - 2021

Table 68: Asia Pacific Market Incremental $ Opportunity, By Country, 2022 – 2032

Table 69: MEA Market Incremental $ Opportunity, By Application, 2015 - 2021

Table 70: MEA Market Incremental $ Opportunity, By Deployment, 2022 – 2032

Table 71: MEA Market Incremental $ Opportunity, By Vertical, 2015 - 2021

Table 72: MEA Market Incremental $ Opportunity, By Country, 2022 - 2032

Sudip Saha
Principal Consultant
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List of Charts

Figure 1: Global Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 2: Global Market Absolute $ Historical Gain (2015 - 2021) and Opportunity (2022 – 2032), US$ Mn

Figure 3: Global Market Share, By Application, 2022 & 2032

Figure 4: Global Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 5: Global Market Attractiveness Index, By Application – 2022-2032

Figure 6: Global Market Share, By Deployment, 2022 & 2032

Figure 7: Global Market Y-o-Y Growth Projections, By Deployment – 2022-2032

Figure 8: Global Market Attractiveness Index, By Deployment – 2022-2032

Figure 9: Global Market Share, By Vertical, 2022 & 2032

Figure 10: Global Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 11: Global Market Attractiveness Index, By Vertical – 2022-2032

Figure 12: Global Market Share, By Region, 2022 & 2032

Figure 13: Global Market Y-o-Y Growth Projections, By Region – 2022-2032

Figure 14: Global Market Attractiveness Index, By Region – 2022-2032

Figure 15: North America Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 16: North America Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 17: North America Market Share, By Application, 2022 & 2032

Figure 18: North America Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 19: North America Market Attractiveness Index, By Application – 2022-2032

Figure 20: North America Market Share, By Deployment, 2022 & 2032

Figure 21: North America Market Y-o-Y Growth Projections, By Deployment – 2022-2032

Figure 22: North America Market Attractiveness Index, By Deployment – 2022-2032

Figure 23: North America Market Share, By Vertical, 2022 & 2032

Figure 24: North America Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 25: North America Market Attractiveness Index, By Vertical – 2022-2032

Figure 26: North America Market Share, By Country, 2022 & 2032

Figure 27: North America Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 28: North America Market Attractiveness Index, By Country – 2022-2032

Figure 29: Latin America Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 30: Latin America Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 31: Latin America Market Share, By Application, 2022 & 2032

Figure 32: Latin America Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 33: Latin America Market Attractiveness Index, By Application – 2022-2032

Figure 34: Latin America Market Share, By Deployment, 2022 & 2032

Figure 35: Latin America Market Y-o-Y Growth Projections, By Deployment – 2022-2032

Figure 36: Latin America Market Attractiveness Index, By Deployment – 2022-2032

Figure 37: Latin America Market Share, By Vertical, 2022 & 2032

Figure 38: Latin America Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 39: Latin America Market Attractiveness Index, By Vertical – 2022-2032

Figure 40: Latin America Market Share, By Country, 2022 & 2032

Figure 41: Latin America Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 42: Latin America Market Attractiveness Index, By Country – 2022-2032

Figure 43: Europe Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 44: Europe Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 45: Europe Market Share, By Application, 2022 & 2032

Figure 46: Europe Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 47: Europe Market Attractiveness Index, By Application – 2022-2032

Figure 48: Europe Market Share, By Deployment, 2022 & 2032

Figure 49: Europe Market Y-o-Y Growth Projections, By Deployment – 2022-2032

Figure 50: Europe Market Attractiveness Index, By Deployment – 2022-2032

Figure 51: Europe Market Share, By Vertical, 2022 & 2032

Figure 52: Europe Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 53: Europe Market Attractiveness Index, By Vertical – 2022-2032

Figure 54: Europe Market Share, By Country, 2022 & 2032

Figure 55: Europe Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 56: Europe Market Attractiveness Index, By Country – 2022-2032

Figure 57: MEA Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 58: MEA Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 59: MEA Market Share, By Application, 2022 & 2032

Figure 60: MEA Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 61: MEA Market Attractiveness Index, By Application – 2022-2032

Figure 62: MEA Market Share, By Deployment, 2022 & 2032

Figure 63: MEA Market Y-o-Y Growth Projections, By Deployment – 2022-2032

Figure 64: MEA Market Attractiveness Index, By Deployment – 2022-2032

Figure 65: MEA Market Share, By Vertical, 2022 & 2032

Figure 66: MEA Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 67: MEA Market Attractiveness Index, By Vertical – 2022-2032

Figure 68: MEA Market Share, By Country, 2022 & 2032

Figure 69: MEA Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 70: MEA Market Attractiveness Index, By Country – 2022-2032

Figure 71: Asia Pacific Market Value (US$ Mn) and Year-on-Year Growth, 2015-2032

Figure 72: Asia Pacific Market Absolute $ Opportunity Historical (2015 - 2021) and Forecast Period (2022 – 2032), US$ Mn

Figure 73: Asia Pacific Market Share, By Application, 2022 & 2032

Figure 74: Asia Pacific Market Y-o-Y Growth Projections, By Application – 2022-2032

Figure 75: Asia Pacific Market Attractiveness Index, By Application – 2022-2032

Figure 76: Asia Pacific Market Share, By Deployment, 2022 & 2032

Figure 77: Asia Pacific Market Y-o-Y Growth Projections, By Deployment – 2022-2032

Figure 78: Asia Pacific Market Attractiveness Index, By Deployment – 2022-2032

Figure 79: Asia Pacific Market Share, By Vertical, 2022 & 2032

Figure 80: Asia Pacific Market Y-o-Y Growth Projections, By Vertical – 2022-2032

Figure 81: Asia Pacific Market Attractiveness Index, By Vertical – 2022-2032

Figure 82: Asia Pacific Market Share, By Country, 2022 & 2032

Figure 83: Asia Pacific Market Y-o-Y Growth Projections, By Country – 2022-2032

Figure 84: Asia Pacific Market Attractiveness Index, By Country – 2022-2032

Figure 85: US Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 86: US Market Share, By Application, 2021

Figure 87: US Market Share, By Deployment, 2021

Figure 88: US Market Share, By Vertical, 2021

Figure 89: Canada Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 90: Canada Market Share, By Application, 2021

Figure 91: Canada Market Share, By Deployment, 2021

Figure 92: Canada Market Share, By Vertical, 2021

Figure 93: Brazil Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 94: Brazil Market Share, By Application, 2021

Figure 95: Brazil Market Share, By Deployment, 2021

Figure 96: Brazil Market Share, By Vertical, 2021

Figure 97: Mexico Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 98: Mexico Market Share, By Application, 2021

Figure 99: Mexico Market Share, By Deployment, 2021

Figure 100: Mexico Market Share, By Vertical, 2021

Figure 101: Germany Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 102: Germany Market Share, By Application, 2021

Figure 103: Germany Market Share, By Deployment, 2021

Figure 104: Germany Market Share, By Vertical, 2021

Figure 105: U.K. Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 106: U.K. Market Share, By Application, 2021

Figure 107: U.K. Market Share, By Deployment, 2021

Figure 108: U.K. Market Share, By Vertical, 2021

Figure 109: France Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 110: France Market Share, By Application, 2021

Figure 111: France Market Share, By Deployment, 2021

Figure 112: France Market Share, By Vertical, 2021

Figure 113: Italy Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 114: Italy Market Share, By Application, 2021

Figure 115: Italy Market Share, By Deployment, 2021

Figure 116: Italy Market Share, By Vertical, 2021

Figure 117: BENELUX Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 118: BENELUX Market Share, By Application, 2021

Figure 119: BENELUX Market Share, By Deployment, 2021

Figure 120: BENELUX Market Share, By Vertical, 2021

Figure 121: Nordic Countries Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 122: Nordic Countries Market Share, By Application, 2021

Figure 123: Nordic Countries Market Share, By Deployment, 2021

Figure 124: Nordic Countries Market Share, By Vertical, 2021

Figure 125: China Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 126: China Market Share, By Application, 2021

Figure 127: China Market Share, By Deployment, 2021

Figure 128: China Market Share, By Vertical, 2021

Figure 129: Japan Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 130: Japan Market Share, By Application, 2021

Figure 131: Japan Market Share, By Deployment, 2021

Figure 132: Japan Market Share, By Vertical, 2021

Figure 133: South Korea Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 134: South Korea Market Share, By Application, 2021

Figure 135: South Korea Market Share, By Deployment, 2021

Figure 136: South Korea Market Share, By Vertical, 2021

Figure 137: GCC Countries Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 138: GCC Countries Market Share, By Application, 2021

Figure 139: GCC Countries Market Share, By Deployment, 2021

Figure 140: GCC Countries Market Share, By Vertical, 2021

Figure 141: South Africa Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 142: South Africa Market Share, By Application, 2021

Figure 143: South Africa Market Share, By Deployment, 2021

Figure 144: South Africa Market Share, By Vertical, 2021

Figure 145: Turkey Market Value (US$ Mn) and Forecast, 2022 - 2032

Figure 146: Turkey Market Share, By Application, 2021

Figure 147: Turkey Market Share, By Deployment, 2021

Figure 148: Turkey Market Share, By Vertical, 2021

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