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Europe
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United Kingdom
Asia Pacific
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IndiaLand Global Tech Park, Unit UG-1, Behind Grand HighStreet, Phase 1, Hinjawadi, MH, Pune – 411057, India
In 2023, the Global audience intelligence platforms market is estimated to be worth around US$ 6.78 billion. With the increasing expenditure incurred on audience intelligence platforms worldwide, the market is expected to reach a worth of about US$ 19.51 billion by the end of 2033, with a projected CAGR of 11.1% from 2023 to 2033. During 2018 to 2022, the audience intelligence platforms market experienced a CAGR of 9.0%.
There has been a notable shift towards customer-centric approaches across industries. Businesses now prioritize customer satisfaction and loyalty as key drivers of growth. Audience intelligence platforms play a pivotal role in this paradigm shift. These platforms help organizations gain a deep understanding of their customers. Businesses can tailor their offerings by analyzing customer needs, pain points, and preferences. This customer-centric approach fosters stronger relationships and boosts customer satisfaction. It also enhances retention rates, leading to long-term business success.
The significance of data-driven decision-making cannot be overstated in today's data-driven world. Audience intelligence platforms empower businesses to collect, analyze, and interpret large volumes of consumer data. These platforms leverage advanced analytics and data processing techniques. The wealth of data obtained provides actionable insights, including market trends, consumer behavior patterns, and audience segmentation. These insights enable firms to take well-informed decisions. They can efficiently deploy resources and optimize their marketing plans. The ultimate goal is to achieve better results and drive business success.
The growing dominance of mobile devices as the primary gateway to the internet presents a valuable opportunity for businesses to leverage audience intelligence platforms. In recent years, the usage of mobile devices for accessing the internet has seen a significant surge. Mobile devices are now becoming the primary method for people to connect to the online world. The widespread adoption of smartphones and tablets has played a crucial role in this shift. Mobile devices allow people to communicate and engage in various online activities while on the go.
The rapid advancements in artificial intelligence (AI) and machine learning (ML) technologies have revolutionized the capabilities of audience intelligence platforms. These platforms can process and analyze vast amounts of data in real time, thanks to AI and ML. They uncover hidden patterns and generate actionable insights for businesses. AI-powered algorithms enable predictive analytics, segmentation, and personalization capabilities. As a result, businesses can engage with their audiences more effectively. They can drive meaningful customer interactions and deliver personalized experiences. The integration of AI and ML enhances the overall effectiveness of audience intelligence platforms.
Attribute | Details |
---|---|
Historical Value (2022) | US$ 6.20 billion |
Current Year Value (2023) | US$ 6.78 billion |
Expected Forecast Value (2033) | US$ 19.51 billion |
Projected CAGR (2023 to 2033) | 11.1% |
The use a variety of data sources to compile extensive and valuable information about clients, is a key reason why audience intelligence platforms are becoming more and more crucial. Because of this, firms are able to use real-time data to build and plan for potential future projects. Platforms for audience intelligence use cutting-edge technologies like big data, artificial intelligence, and machine learning to provide insights, which in turn is increasing the demand for these platforms.
Nowadays, a lot of individuals communicate and share their views and opinions online. Facebook, YouTube, and TikTok are the three most widely used social networks. By the end of the year, they are predicted to have more than 5.9 Billion users, which is an increase of 900 Million users in a single year. Businesses can easily monitor how their content performs across all devices and different social media platforms with the aid of audience intelligence solutions. This data is significant and may aid businesses in understanding how their brand is seen by consumers, improving media planning, outperforming rivals, and maximizing advertising revenues to get the greatest outcomes.
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The largest portion of the income made in the global audience intelligence platforms market comes from the North American region. The main reason fuelling demand for audience intelligence platforms in the region has been the rise of e-commerce retail.
The overall e-commerce retail sales in North America increased by 7.8% in the first quarter of 2021 compared to the first quarter of 2020, according to a US Census Bureau estimate, and totaled US$1,581.4 billion.
Asia Pacific is the most optimistic market for Audience Intelligence Platforms. The key reason for the increasing demand for Audience Intelligence Platforms in the region is the rapidly increasing industrialization in developing countries like China, Japan, India and South Korea.
China is closely followed by Japan and South Korea. By 2033, Japan is expected to be a market worth US$ 1 billion for Audience Intelligence platforms with an absolute dollar opportunity of US$ 600.9 million. By the year 2033, the market in South Korea for Audience Intelligence Platform is expected to be valued at US$ 627.4 million with an absolute dollar opportunity of US $ 363.4 million.
Countries | 2022 Value Share in Global Market |
---|---|
United States | 17.9% |
Germany | 8.1% |
Japan | 4.3% |
The United States audience intelligence platforms market is a leading market driven by
The United States has a well-established and sophisticated advertising industry. The industry has large advertising budgets across various sectors. Audience intelligence platforms enable advertisers to optimize their campaigns. These platforms also help allocate budgets effectively. Additionally, they allow advertisers to measure the success of their marketing efforts.
Key players are continuously enhancing their platforms to meet the evolving needs of marketers in the United States. For instance, Tunnl unveiled its latest audience intelligence platform in March 2023. This new platform is designed specifically for advertisers and agencies aiming to maximize the effectiveness of their cause, issue, public affairs, or purpose-driven advertising endeavors. The ground-breaking platform from Tunnl offers a consolidated, cloud-based portal to all of its audiences, findings, preparation, and evaluation capabilities.
Early in 2020, New York-based Helixa introduced Discovery, a brand-new platform for data-driven audience intelligence. Customers' feedback is combined to give users quick and incredibly specific information for audiences in the US and around the world. It also has a better User Interface, which enables users to set their own pre- and post-timeframes, and evaluate shifts in audience preferences.
The Germany audience intelligence platforms market is witnessing robust growth driven by the increasing demand for personalized marketing, AI-powered analytics, and adherence to privacy regulations. Germany has a high smartphone penetration rate, and mobile devices are the primary source of online access for many individuals. Audience intelligence platforms need to provide seamless mobile experiences and optimize campaigns for mobile platforms to reach and engage the audience effectively.
As the market evolves, key players continue to innovate and develop advanced features to cater to the unique requirements of the market. In October 2022, emetriq, a subsidiary of Deutsche Telekom, partnered with PubMatic. The collaboration aims to provide audience targeting capabilities from emetriq to PubMatic's Connect buyers. This partnership enables Connect buyers to reach their desired consumers effectively. It also helps in delivering relevant advertisements and ensuring campaign success. Furthermore, the collaboration aims to enhance the overall ad experience for consumers.
Social media platforms have a significant influence on consumer behavior in Japan. Audience Intelligence Platforms are being used to monitor and analyze social media conversations, sentiment analysis, and identify influential individuals. As the market continues to evolve, leveraging audience intelligence platforms are likely to become crucial for businesses aiming to achieve a competitive advantage in Japan's dynamic digital landscape.
Japan-based marketers are increasingly recognizing the importance of data-driven marketing to gain a competitive edge. NumberEight and FourM entered into a partnership agreement in March 2023. This collaboration aims to empower Japanese publishers by granting them access to exclusive, fresh first-party data. Through the utilization of advanced capabilities like in-moment activity detection and cohort-based targeting, publishers are going to experience a substantial boost in the value of their inventory.
Countries | Value CAGR (2023 to 2033) |
---|---|
United Kingdom | 9.4% |
China | 8.7% |
India | 12.2% |
There has been a notable shift toward data-driven marketing strategies in the United Kingdom. Businesses are leveraging audience intelligence platforms to gain valuable insights into consumer behavior, preferences, and purchasing patterns. With the introduction of the General Data Protection Regulation (GDPR) in May 2018, data privacy and compliance have become paramount concerns for businesses operating in the United Kingdom. Audience intelligence platforms that prioritize data protection, consent management, and compliance have gained significant traction in the market.
The demand for real-time analytics is increasing in the United Kingdom. Businesses want instant access to audience insights to respond quickly to changing market dynamics and optimize their marketing strategies in real time. Platforms for audience intelligence that offer real-time data processing and analysis are becoming increasingly prevalent.
Mindshare introduced DX, an audience-first customer decisioning tool, in March 2019. DX leverages user experience principles to reveal more nuanced decision-making behaviors compared to traditional industry frameworks. This innovative approach unlocks new avenues of growth for clients, providing them with valuable insights for their business.
China has the second-largest Audience Intelligence Platforms Market after the United States. China is making significant investments in big data and analytics infrastructure. This investment aims to foster innovation and research in the field. The focus on data-driven decision-making and analytics tools directly impacts the China audience intelligence platforms market. As a result, audience intelligence platforms benefit from more sophisticated audience segmentation and targeting capabilities.
Social media platforms like WeChat, Weibo, and Douyin (TikTok) have a massive user base in China. These platforms offer a wealth of user-generated content and engagement data. Audience intelligence platforms can leverage this data to gain valuable insights. These insights include consumer preferences, behavior, and trends. The availability of such data enhances the effectiveness of audience intelligence platforms in China.
China's e-commerce ecosystem, led by Alibaba and JD.com, is flourishing and generates vast amounts of consumer data. Audience intelligence platforms have the opportunity to tap into this ecosystem. By doing so, they can gain insights into consumer purchasing patterns and preferences. This valuable data enables audience intelligence platforms to optimize their advertising strategies.
China Beats, an audience intelligence platform, was launched by trommsdorf + drüner in 2019. In order to give businesses information on current market demands and customer interest in the Chinese market, it uses social listening, artificial intelligence, and natural language processing technology. China Beats gathers the most pertinent information from online shopping, social media, and search engines.
The India audience intelligence platforms market has witnessed significant growth in recent years. India's digital advertising market has been experiencing robust growth, with advertisers allocating a significant portion of their budgets to digital channels. With a diverse and vast consumer base, personalization has become a crucial aspect of marketing in India. This shift has created a demand for audience intelligence platforms that can help optimize ad targeting and improve campaign effectiveness.
India's rural market presents a significant growth opportunity. Audience intelligence platforms can help marketers understand the preferences and behaviors of rural consumers. These are likely to make it possible for businesses to create targeted marketing and increase their reach into unexplored markets.
Zee5, the top OTT app in India, discovered a solution in RevX in March 2023. This platform utilized its unique audience intelligence engine and creative optimization tool. With RevX's assistance, Zee5 achieved optimal performance by running retargeting campaigns tailored to the preferences and requirements of modern users. Zee5's successful implementation of RevX's audience intelligence engine and creative optimization tool highlights the effectiveness and value of such platforms.
Segment | Large Enterprises |
---|---|
2022 Value Share in Global Market | 71.2% |
Segment | Media & Entertainment |
---|---|
2022 Value Share in Global Market | 25.8% |
Large enterprises operate on a grander scale compared to small and medium-sized businesses, encompassing a broader customer base. These enterprises require robust audience intelligence tools to handle the vast amount of data generated effectively. Audience intelligence platforms offer the necessary capabilities to collect, analyze, and utilize data efficiently, supporting large enterprises' operational demands.
Large enterprises allocate substantial financial resources to marketing and advertising endeavors. Consequently, they can afford to invest in sophisticated audience intelligence platforms that provide advanced features and capabilities. This empowers them to make data-driven decisions and optimize their marketing campaigns.
Large enterprises often possess intricate IT infrastructures and numerous existing systems like customer relationship management (CRM), marketing automation, and data management platforms. They prefer audience intelligence platforms that seamlessly integrate with these systems. These platforms also allow them to leverage existing data sources and infrastructure for enhanced audience insights and streamlined marketing operations.
The media & entertainment industry heavily relies on audience insights to make informed choices regarding content creation, distribution, and marketing strategies. Audience intelligence platforms are instrumental in providing valuable data and analytics on consumer behavior, preferences, and engagement patterns. By adopting a data-driven approach, media companies gain a better understanding of their target audiences.
Personalization has become a strong focus in this industry. Media companies can gather detailed information about individual viewers with audience intelligence platforms. Moreover, the media & entertainment landscape has witnessed a remarkable surge in digital media and streaming platforms. The industry, spanning traditional broadcasting, OTT platforms, and social media, deeply counts on audience insights to make informed choices regarding content creation, distribution, and marketing strategies.
Audiences now consume content through various digital channels, such as social media, video streaming platforms, and mobile applications. Audience intelligence platforms play a fundamental role in consolidating and analyzing data from these diverse sources. This enables media companies to obtain comprehensive insights into their audiences' preferences, habits, and interests. It also empowers them to deliver more relevant and engaging content.
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The Audience Intelligence Platforms are gaining a lot of importance recently, increasing the competition in the market. The key players of the market are focused on launching new and better products through strategies like collaborations and partnerships to hold a dominant place in the market.
The key companies operating in the Audience Intelligence Platforms Market are Audiense, Brandwatch, Affinio, SpotRight, Engine, Lithium Technologies, Synthesio, Zoomph, Codec, Demographics Pro, Helixa, Mobilewalla, People Pattern, Pulsar Platform, and SocialCode.
Some of the recent developments by the key providers of Audience Intelligence Platforms are as follows:
The market is valued at US$ 6.78 billion in 2023.
The market is likely to thrive at a CAGR of 11.1% through 2033.
North America has emerged as a lucrative market.
Affinio, Lithium Technologies, and Mobilewalla are the leading market players.
The market is expected to be worth US$ 19.51 billion by 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033 5.3.1. Small and Medium Enterprises 5.3.2. Large Enterprises 5.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vertical 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Vertical, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Vertical, 2023 to 2033 6.3.1. Automotive 6.3.2. Retail & E-commerce 6.3.3. Travel & Hospitality 6.3.4. Healthcare 6.3.5. BFSI 6.3.6. Media & Entertainment 6.3.7. Marketing & Research 6.3.8. Others 6.4. Y-o-Y Growth Trend Analysis By Vertical, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Vertical, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis by Deployment, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Deployment, 2023 to 2033 7.3.1. Cloud 7.3.2. On- Premises 7.4. Y-o-Y Growth Trend Analysis by Deployment, 2018 to 2022 7.5. Absolute $ Opportunity Analysis by Deployment, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Application 9.2.3. By Vertical 9.2.4. By Deployment 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Application 9.3.3. By Vertical 9.3.4. By Deployment 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Application 10.2.3. By Vertical 10.2.4. By Deployment 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Application 10.3.3. By Vertical 10.3.4. By Deployment 10.4. Key Takeaways 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Application 11.2.3. By Vertical 11.2.4. By Deployment 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Application 11.3.3. By Vertical 11.3.4. By Deployment 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Application 12.2.3. By Vertical 12.2.4. By Deployment 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Application 12.3.3. By Vertical 12.3.4. By Deployment 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Application 13.2.3. By Vertical 13.2.4. By Deployment 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Application 13.3.3. By Vertical 13.3.4. By Deployment 13.4. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Application 14.2.3. By Vertical 14.2.4. By Deployment 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Application 14.3.3. By Vertical 14.3.4. By Deployment 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Application 15.2.3. By Vertical 15.2.4. By Deployment 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Application 15.3.3. By Vertical 15.3.4. By Deployment 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Application 16.1.2.2. By Vertical 16.1.2.3. By Deployment 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Application 16.2.2.2. By Vertical 16.2.2.3. By Deployment 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Application 16.3.2.2. By Vertical 16.3.2.3. By Deployment 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Application 16.4.2.2. By Vertical 16.4.2.3. By Deployment 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Application 16.5.2.2. By Vertical 16.5.2.3. By Deployment 16.6. United Kingdom 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Application 16.6.2.2. By Vertical 16.6.2.3. By Deployment 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Application 16.7.2.2. By Vertical 16.7.2.3. By Deployment 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Application 16.8.2.2. By Vertical 16.8.2.3. By Deployment 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Application 16.9.2.2. By Vertical 16.9.2.3. By Deployment 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Application 16.10.2.2. By Vertical 16.10.2.3. By Deployment 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Application 16.11.2.2. By Vertical 16.11.2.3. By Deployment 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Application 16.12.2.2. By Vertical 16.12.2.3. By Deployment 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Application 16.13.2.2. By Vertical 16.13.2.3. By Deployment 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Application 16.14.2.2. By Vertical 16.14.2.3. By Deployment 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Application 16.15.2.2. By Vertical 16.15.2.3. By Deployment 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Application 16.16.2.2. By Vertical 16.16.2.3. By Deployment 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Application 16.17.2.2. By Vertical 16.17.2.3. By Deployment 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Application 16.18.2.2. By Vertical 16.18.2.3. By Deployment 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Application 16.19.2.2. By Vertical 16.19.2.3. By Deployment 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Application 16.20.2.2. By Vertical 16.20.2.3. By Deployment 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Application 16.21.2.2. By Vertical 16.21.2.3. By Deployment 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2022 16.22.2.1. By Application 16.22.2.2. By Vertical 16.22.2.3. By Deployment 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2022 16.23.2.1. By Application 16.23.2.2. By Vertical 16.23.2.3. By Deployment 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Application 17.3.3. By Vertical 17.3.4. By Deployment 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Audiense 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Brandwatch 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. Affinio 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. SpotRight 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Lithium Technologies 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Synthesio 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. Zoomph 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Engine 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Codec 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Demographics Pro 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.11. Helixa 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.12. Mobilewalla 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.13. People Pattern 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.14. Pulsar Platform 18.1.14.1. Overview 18.1.14.2. Product Portfolio 18.1.14.3. Profitability by Market Segments 18.1.14.4. Sales Footprint 18.1.14.5. Strategy Overview 18.1.14.5.1. Marketing Strategy 18.1.15. SocialCode 18.1.15.1. Overview 18.1.15.2. Product Portfolio 18.1.15.3. Profitability by Market Segments 18.1.15.4. Sales Footprint 18.1.15.5. Strategy Overview 18.1.15.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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Table 1: Global Market Value (US$ Million) Forecast by Region, 2018 to 2033 Table 2: Global Market Value (US$ Million) Forecast by Application, 2018 to 2033 Table 3: Global Market Value (US$ Million) Forecast by Vertical, 2018 to 2033 Table 4: Global Market Value (US$ Million) Forecast by Deployment, 2018 to 2033 Table 5: North America Market Value (US$ Million) Forecast by Country, 2018 to 2033 Table 6: North America Market Value (US$ Million) Forecast by Application, 2018 to 2033 Table 7: North America Market Value (US$ Million) Forecast by Vertical, 2018 to 2033 Table 8: North America Market Value (US$ Million) Forecast by Deployment, 2018 to 2033 Table 9: Latin America Market Value (US$ Million) Forecast by Country, 2018 to 2033 Table 10: Latin America Market Value (US$ Million) Forecast by Application, 2018 to 2033 Table 11: Latin America Market Value (US$ Million) Forecast by Vertical, 2018 to 2033 Table 12: Latin America Market Value (US$ Million) Forecast by Deployment, 2018 to 2033 Table 13: Western Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033 Table 14: Western Europe Market Value (US$ Million) Forecast by Application, 2018 to 2033 Table 15: Western Europe Market Value (US$ Million) Forecast by Vertical, 2018 to 2033 Table 16: Western Europe Market Value (US$ Million) Forecast by Deployment, 2018 to 2033 Table 17: Eastern Europe Market Value (US$ Million) Forecast by Country, 2018 to 2033 Table 18: Eastern Europe Market Value (US$ Million) Forecast by Application, 2018 to 2033 Table 19: Eastern Europe Market Value (US$ Million) Forecast by Vertical, 2018 to 2033 Table 20: Eastern Europe Market Value (US$ Million) Forecast by Deployment, 2018 to 2033 Table 21: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2018 to 2033 Table 22: South Asia and Pacific Market Value (US$ Million) Forecast by Application, 2018 to 2033 Table 23: South Asia and Pacific Market Value (US$ Million) Forecast by Vertical, 2018 to 2033 Table 24: South Asia and Pacific Market Value (US$ Million) Forecast by Deployment, 2018 to 2033 Table 25: East Asia Market Value (US$ Million) Forecast by Country, 2018 to 2033 Table 26: East Asia Market Value (US$ Million) Forecast by Application, 2018 to 2033 Table 27: East Asia Market Value (US$ Million) Forecast by Vertical, 2018 to 2033 Table 28: East Asia Market Value (US$ Million) Forecast by Deployment, 2018 to 2033 Table 29: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2018 to 2033 Table 30: Middle East and Africa Market Value (US$ Million) Forecast by Application, 2018 to 2033 Table 31: Middle East and Africa Market Value (US$ Million) Forecast by Vertical, 2018 to 2033 Table 32: Middle East and Africa Market Value (US$ Million) Forecast by Deployment, 2018 to 2033
Figure 1: Global Market Value (US$ Million) by Application, 2023 to 2033 Figure 2: Global Market Value (US$ Million) by Vertical, 2023 to 2033 Figure 3: Global Market Value (US$ Million) by Deployment, 2023 to 2033 Figure 4: Global Market Value (US$ Million) by Region, 2023 to 2033 Figure 5: Global Market Value (US$ Million) Analysis by Region, 2018 to 2033 Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2023 to 2033 Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2023 to 2033 Figure 8: Global Market Value (US$ Million) Analysis by Application, 2018 to 2033 Figure 9: Global Market Value Share (%) and BPS Analysis by Application, 2023 to 2033 Figure 10: Global Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033 Figure 11: Global Market Value (US$ Million) Analysis by Vertical, 2018 to 2033 Figure 12: Global Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033 Figure 13: Global Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033 Figure 14: Global Market Value (US$ Million) Analysis by Deployment, 2018 to 2033 Figure 15: Global Market Value Share (%) and BPS Analysis by Deployment, 2023 to 2033 Figure 16: Global Market Y-o-Y Growth (%) Projections by Deployment, 2023 to 2033 Figure 17: Global Market Attractiveness by Application, 2023 to 2033 Figure 18: Global Market Attractiveness by Vertical, 2023 to 2033 Figure 19: Global Market Attractiveness by Deployment, 2023 to 2033 Figure 20: Global Market Attractiveness by Region, 2023 to 2033 Figure 21: North America Market Value (US$ Million) by Application, 2023 to 2033 Figure 22: North America Market Value (US$ Million) by Vertical, 2023 to 2033 Figure 23: North America Market Value (US$ Million) by Deployment, 2023 to 2033 Figure 24: North America Market Value (US$ Million) by Country, 2023 to 2033 Figure 25: North America Market Value (US$ Million) Analysis by Country, 2018 to 2033 Figure 26: North America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033 Figure 27: North America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033 Figure 28: North America Market Value (US$ Million) Analysis by Application, 2018 to 2033 Figure 29: North America Market Value Share (%) and BPS Analysis by Application, 2023 to 2033 Figure 30: North America Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033 Figure 31: North America Market Value (US$ Million) Analysis by Vertical, 2018 to 2033 Figure 32: North America Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033 Figure 33: North America Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033 Figure 34: North America Market Value (US$ Million) Analysis by Deployment, 2018 to 2033 Figure 35: North America Market Value Share (%) and BPS Analysis by Deployment, 2023 to 2033 Figure 36: North America Market Y-o-Y Growth (%) Projections by Deployment, 2023 to 2033 Figure 37: North America Market Attractiveness by Application, 2023 to 2033 Figure 38: North America Market Attractiveness by Vertical, 2023 to 2033 Figure 39: North America Market Attractiveness by Deployment, 2023 to 2033 Figure 40: North America Market Attractiveness by Country, 2023 to 2033 Figure 41: Latin America Market Value (US$ Million) by Application, 2023 to 2033 Figure 42: Latin America Market Value (US$ Million) by Vertical, 2023 to 2033 Figure 43: Latin America Market Value (US$ Million) by Deployment, 2023 to 2033 Figure 44: Latin America Market Value (US$ Million) by Country, 2023 to 2033 Figure 45: Latin America Market Value (US$ Million) Analysis by Country, 2018 to 2033 Figure 46: Latin America Market Value Share (%) and BPS Analysis by Country, 2023 to 2033 Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033 Figure 48: Latin America Market Value (US$ Million) Analysis by Application, 2018 to 2033 Figure 49: Latin America Market Value Share (%) and BPS Analysis by Application, 2023 to 2033 Figure 50: Latin America Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033 Figure 51: Latin America Market Value (US$ Million) Analysis by Vertical, 2018 to 2033 Figure 52: Latin America Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033 Figure 53: Latin America Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033 Figure 54: Latin America Market Value (US$ Million) Analysis by Deployment, 2018 to 2033 Figure 55: Latin America Market Value Share (%) and BPS Analysis by Deployment, 2023 to 2033 Figure 56: Latin America Market Y-o-Y Growth (%) Projections by Deployment, 2023 to 2033 Figure 57: Latin America Market Attractiveness by Application, 2023 to 2033 Figure 58: Latin America Market Attractiveness by Vertical, 2023 to 2033 Figure 59: Latin America Market Attractiveness by Deployment, 2023 to 2033 Figure 60: Latin America Market Attractiveness by Country, 2023 to 2033 Figure 61: Western Europe Market Value (US$ Million) by Application, 2023 to 2033 Figure 62: Western Europe Market Value (US$ Million) by Vertical, 2023 to 2033 Figure 63: Western Europe Market Value (US$ Million) by Deployment, 2023 to 2033 Figure 64: Western Europe Market Value (US$ Million) by Country, 2023 to 2033 Figure 65: Western Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033 Figure 66: Western Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033 Figure 67: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033 Figure 68: Western Europe Market Value (US$ Million) Analysis by Application, 2018 to 2033 Figure 69: Western Europe Market Value Share (%) and BPS Analysis by Application, 2023 to 2033 Figure 70: Western Europe Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033 Figure 71: Western Europe Market Value (US$ Million) Analysis by Vertical, 2018 to 2033 Figure 72: Western Europe Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033 Figure 73: Western Europe Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033 Figure 74: Western Europe Market Value (US$ Million) Analysis by Deployment, 2018 to 2033 Figure 75: Western Europe Market Value Share (%) and BPS Analysis by Deployment, 2023 to 2033 Figure 76: Western Europe Market Y-o-Y Growth (%) Projections by Deployment, 2023 to 2033 Figure 77: Western Europe Market Attractiveness by Application, 2023 to 2033 Figure 78: Western Europe Market Attractiveness by Vertical, 2023 to 2033 Figure 79: Western Europe Market Attractiveness by Deployment, 2023 to 2033 Figure 80: Western Europe Market Attractiveness by Country, 2023 to 2033 Figure 81: Eastern Europe Market Value (US$ Million) by Application, 2023 to 2033 Figure 82: Eastern Europe Market Value (US$ Million) by Vertical, 2023 to 2033 Figure 83: Eastern Europe Market Value (US$ Million) by Deployment, 2023 to 2033 Figure 84: Eastern Europe Market Value (US$ Million) by Country, 2023 to 2033 Figure 85: Eastern Europe Market Value (US$ Million) Analysis by Country, 2018 to 2033 Figure 86: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2023 to 2033 Figure 87: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033 Figure 88: Eastern Europe Market Value (US$ Million) Analysis by Application, 2018 to 2033 Figure 89: Eastern Europe Market Value Share (%) and BPS Analysis by Application, 2023 to 2033 Figure 90: Eastern Europe Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033 Figure 91: Eastern Europe Market Value (US$ Million) Analysis by Vertical, 2018 to 2033 Figure 92: Eastern Europe Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033 Figure 93: Eastern Europe Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033 Figure 94: Eastern Europe Market Value (US$ Million) Analysis by Deployment, 2018 to 2033 Figure 95: Eastern Europe Market Value Share (%) and BPS Analysis by Deployment, 2023 to 2033 Figure 96: Eastern Europe Market Y-o-Y Growth (%) Projections by Deployment, 2023 to 2033 Figure 97: Eastern Europe Market Attractiveness by Application, 2023 to 2033 Figure 98: Eastern Europe Market Attractiveness by Vertical, 2023 to 2033 Figure 99: Eastern Europe Market Attractiveness by Deployment, 2023 to 2033 Figure 100: Eastern Europe Market Attractiveness by Country, 2023 to 2033 Figure 101: South Asia and Pacific Market Value (US$ Million) by Application, 2023 to 2033 Figure 102: South Asia and Pacific Market Value (US$ Million) by Vertical, 2023 to 2033 Figure 103: South Asia and Pacific Market Value (US$ Million) by Deployment, 2023 to 2033 Figure 104: South Asia and Pacific Market Value (US$ Million) by Country, 2023 to 2033 Figure 105: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2018 to 2033 Figure 106: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2023 to 2033 Figure 107: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033 Figure 108: South Asia and Pacific Market Value (US$ Million) Analysis by Application, 2018 to 2033 Figure 109: South Asia and Pacific Market Value Share (%) and BPS Analysis by Application, 2023 to 2033 Figure 110: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033 Figure 111: South Asia and Pacific Market Value (US$ Million) Analysis by Vertical, 2018 to 2033 Figure 112: South Asia and Pacific Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033 Figure 113: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033 Figure 114: South Asia and Pacific Market Value (US$ Million) Analysis by Deployment, 2018 to 2033 Figure 115: South Asia and Pacific Market Value Share (%) and BPS Analysis by Deployment, 2023 to 2033 Figure 116: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Deployment, 2023 to 2033 Figure 117: South Asia and Pacific Market Attractiveness by Application, 2023 to 2033 Figure 118: South Asia and Pacific Market Attractiveness by Vertical, 2023 to 2033 Figure 119: South Asia and Pacific Market Attractiveness by Deployment, 2023 to 2033 Figure 120: South Asia and Pacific Market Attractiveness by Country, 2023 to 2033 Figure 121: East Asia Market Value (US$ Million) by Application, 2023 to 2033 Figure 122: East Asia Market Value (US$ Million) by Vertical, 2023 to 2033 Figure 123: East Asia Market Value (US$ Million) by Deployment, 2023 to 2033 Figure 124: East Asia Market Value (US$ Million) by Country, 2023 to 2033 Figure 125: East Asia Market Value (US$ Million) Analysis by Country, 2018 to 2033 Figure 126: East Asia Market Value Share (%) and BPS Analysis by Country, 2023 to 2033 Figure 127: East Asia Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033 Figure 128: East Asia Market Value (US$ Million) Analysis by Application, 2018 to 2033 Figure 129: East Asia Market Value Share (%) and BPS Analysis by Application, 2023 to 2033 Figure 130: East Asia Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033 Figure 131: East Asia Market Value (US$ Million) Analysis by Vertical, 2018 to 2033 Figure 132: East Asia Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033 Figure 133: East Asia Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033 Figure 134: East Asia Market Value (US$ Million) Analysis by Deployment, 2018 to 2033 Figure 135: East Asia Market Value Share (%) and BPS Analysis by Deployment, 2023 to 2033 Figure 136: East Asia Market Y-o-Y Growth (%) Projections by Deployment, 2023 to 2033 Figure 137: East Asia Market Attractiveness by Application, 2023 to 2033 Figure 138: East Asia Market Attractiveness by Vertical, 2023 to 2033 Figure 139: East Asia Market Attractiveness by Deployment, 2023 to 2033 Figure 140: East Asia Market Attractiveness by Country, 2023 to 2033 Figure 141: Middle East and Africa Market Value (US$ Million) by Application, 2023 to 2033 Figure 142: Middle East and Africa Market Value (US$ Million) by Vertical, 2023 to 2033 Figure 143: Middle East and Africa Market Value (US$ Million) by Deployment, 2023 to 2033 Figure 144: Middle East and Africa Market Value (US$ Million) by Country, 2023 to 2033 Figure 145: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2018 to 2033 Figure 146: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2023 to 2033 Figure 147: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2023 to 2033 Figure 148: Middle East and Africa Market Value (US$ Million) Analysis by Application, 2018 to 2033 Figure 149: Middle East and Africa Market Value Share (%) and BPS Analysis by Application, 2023 to 2033 Figure 150: Middle East and Africa Market Y-o-Y Growth (%) Projections by Application, 2023 to 2033 Figure 151: Middle East and Africa Market Value (US$ Million) Analysis by Vertical, 2018 to 2033 Figure 152: Middle East and Africa Market Value Share (%) and BPS Analysis by Vertical, 2023 to 2033 Figure 153: Middle East and Africa Market Y-o-Y Growth (%) Projections by Vertical, 2023 to 2033 Figure 154: Middle East and Africa Market Value (US$ Million) Analysis by Deployment, 2018 to 2033 Figure 155: Middle East and Africa Market Value Share (%) and BPS Analysis by Deployment, 2023 to 2033 Figure 156: Middle East and Africa Market Y-o-Y Growth (%) Projections by Deployment, 2023 to 2033 Figure 157: Middle East and Africa Market Attractiveness by Application, 2023 to 2033 Figure 158: Middle East and Africa Market Attractiveness by Vertical, 2023 to 2033 Figure 159: Middle East and Africa Market Attractiveness by Deployment, 2023 to 2033 Figure 160: Middle East and Africa Market Attractiveness by Country, 2023 to 2033
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