Liquid Breakfast Products Market

Growing consumer preference for healthy food products fuels growth in demand for spoonable breakfast

Consumers, especially the younger generation have a different outlook about the food they eat. Consumers demand products that are tasty, healthy, and convenient with the ‘natural and clean’ label as they prefer food containing ingredients that are known to have low or no side-effects. For example, in response to growing consumer demand for natural and authentic yoghurt, dairy ingredient manufacturers are focussing on developing ingredients that are helping yoghurt producers produce clean label and lactose free products.

Another factor that is fuelling the demand for spoonable breakfast that also includes yogurt among the U.S. consumers is the indulgence aspect. Drinkable yoghurt market has become a staple food for healthy indulgence and continues to be a popular spoonable breakfast product category due to its versatility, convenience and high nutrition content. Texture is the premium attribute responsible for growing demand for yoghurt across the globe.

Consumers across Latin America have a balanced diet with a high dependency on consumption of ready-to-eat breakfast food products and are more inclined towards purchasing low-fat food products as part of their breakfast meal. This is expected to drive consumption of packaged liquid breakfast products such as spoonable and drinkable yogurt, milk and cereal based liquid breakfast drinks and other liquid breakfast product categories across the region.

Manufacturers of liquid breakfast products are focussing on targeting developing markets in the Asia Pacific in order to generate maximum revenue. This is also fuelled by shifting consumer preference from carbonated drinks to nutritious healthy breakfast drinks across the region.

For example, in 2015, PepsiCo Inc., which is a multinational producer of food and beverages products, expanded its presence across the Asia Pacific liquid breakfast products market by opening a new production plant in China. Through this new plant, the company is focussing on manufacturing a variety of Quaker products including instant oats, quickly cooked oats and Quaker's cereal powder drink in order to cater to demand from the market in the region.

Global Liquid Breakfast Products Market: Analysis and Forecast

Sales of liquid breakfast products are expected to witness robust growth during the forecast period, owing to changing eating habits of youngsters across the globe. Revenue from the global liquid breakfast products market stood at more than US$ 80 Bn in 2012 and more than US$ 95 Bn in 2016.

By 2027 end, the global liquid breakfast products market is expected to reach a market value of more than US$ 185 Bn, expanding at a CAGR of 6.1% over the forecast period 2017–2027.

Market segmentation

By Product Type

• Liquid Breakfast
  • Milk and Cereal Based Breakfast
  • Drinkable Yogurt
  • Vegetable Liquid Soup
  • Chilled Soup
•  Spoonable Breakfast

By Region

• North America
• Latin America
• Eastern Europe
• Western Europe
•  Asia Pacific Excluding Japan (APEJ)
• Japan
• Middle East & Africa (MEA)

By Packaging Type

• Pouches
• Cups & Tubs
• Bottles
• Carton Packaging
• Cans

By Distribution Channel

• Hypermarket/Supermarket
• Retail Stores
• Convenience Stores
• Online Selling
• Other Retail Formats