The magnesium hydroxide market size was projected to be US$ 992.5 million in 2022. By the end of 2023, the market is likely to reach a valuation of US$ 1,050.07 million. The global market for magnesium hydroxide is expected to garner a 5.8% CAGR and reach a market worth US$ 1,845.32 million by 2033.
Key Market Trends and Highlights
| Attributes | Key insights |
|---|---|
| Estimated Market Value in 2022 | US$ 992.5 million |
| Expected Market Value in 2023 | US$ 1,050.07 million |
| Expected Market Value in 2033 | US$ 1,845.32 million |
| Value based CAGR from 2023 to 2033 | 5.8% |
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During the historical period, 2018 to 2022, the magnesium hydroxide market grew at a CAGR of 3.3%. The usage of magnesium hydroxide as a flocculant and a pH regulator in wastewater treatment and ore processing drives the demand for it in mining and metallurgical applications. Magnesium hydroxide providers have prospects due to the expansion of the mining sector and initiatives to lessen its environmental effects.
| Report Attributes | Details |
|---|---|
| Market value in 2018 | US$ 792.11 million |
| Market value in 2022 | US$ 992.5 million |
| CAGR from 2018 to 2022 | 3.3% |
Magnesium hydroxide acts as a smoke suppressant and flame retardant in plastics and polymers. The plastics sector may drive magnesium hydroxide demand as a fire safety solution as customer demand for more secure and fire-resistant goods increases. Such factors will push the growth of the market above a rate of 5% through 2033.
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The table below lists the top five nations expected to experience prominent growth during the forecast period. The United States and China are predicted to have the most development among these nations.
Forecast CAGRs from 2023 to 2033
| Country | Expected Market Share in 2023 |
|---|---|
| The United States | 34.8% |
| China | 31.1% |
| Japan | 16.2% |
| France | 8.3% |
| The United Kingdom | 7.4% |
In 2023, the United States market for magnesium hydroxide will take over 34.8% market share. The United States consistently invests in infrastructure projects, such as the upkeep, renovation, and extending highways, bridges, and tunnels. Magnesium hydroxide based materials are used in these projects for corrosion control and fireproofing to increase the resilience and safety of these buildings.
Fire safety is highly prioritized in the country across various sectors, including the building, automobile, and electronics industries. Due to its capacity to put out flames and adhere to strict safety requirements, magnesium hydroxide is in demand as a flame retardant. It improves fire resistance in materials, including cables, polymers, and insulation.
In 2023, China is anticipated to acquire 31.1% of the global market shares for magnesium hydroxide. An expanding population and rising healthcare spending are the primary causes behind the rapid growth of the pharmaceutical sector in China. To treat digestive health concerns and meet the healthcare requirements of the growing population, magnesium hydroxide is widely used as an active component in antacids as well as laxative drugs.
Magnesium Hydroxide is now widely used in flue gas desulfurization (FGD) systems due to the fight against extreme air pollution in China. These systems are essential for lowering sulfur dioxide (SO2) emissions from industrial sites and coal-fired power stations, supporting the goal of the country to improve air quality.
The magnesium hydroxide market in Japan will gain 16.2% of the global market share by the end of 2023. Japan is well known for its accuracy and innovation within its semiconductor manufacturing sector. High-purity magnesium hydroxide is crucial in chemical mechanical planarization (CMP) techniques. These procedures are essential for silicon wafer smoothing and polishing, a critical stage in manufacturing integrated circuits.
The country has strict environmental laws to preserve water, land, and air quality. Numerous applications, such as flue gas cleaning, wastewater treatment, and soil remediation, frequently use magnesium hydroxide based solutions. These solutions assist companies in abiding by environmental regulations and reducing their environmental impact.
The magnesium hydroxide market in France is anticipated to gain an 8.3% market share by 2023. Environmental conservation and wastewater treatment are highly valued in France. Magnesium hydroxide is utilized as a pH regulator and flocculant in wastewater treatment facilities. It supports the commitment of France to clean water and environmentally friendly methods by helping to remove impurities and contaminants from wastewater from both industries and municipalities.
The France construction sector needs fireproofing materials to maintain building security and adherence to fire standards. High-rise buildings and other public infrastructure projects frequently employ magnesium hydroxide based fireproof materials and coatings to increase fire resistance and safety standards.
The United Kingdom magnesium hydroxide market is expected to acquire a 7.4% market share by 2023. The development and maintenance of renewable energy facilities, such as solar installations and wind farms, are the results of the attention to renewable energy sources like wind and solar power.
In these projects, magnesium hydroxide is employed as a corrosion inhibitor as well as a protective coating for metal parts used in the infrastructure for renewable energy sources. This fact supports a more environmentally friendly future by supporting the ambition of the United Kingdom to increase its renewable energy generation and decrease its dependency on fossil fuels.
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The table below highlights how the environmental applications of magnesium hydroxide is projected to lead the global market regarding application type. This segment is expected to acquire 42% market share in 2023.
Industrial grade magnesium hydroxide has been gaining immense traction in the last few years. In 2023, the industrial grade segment will achieve 25.8% of the global magnesium hydroxide market share.
| Category | CAGR from 2023 to 2033 |
|---|---|
| Environmental Applications | 5.2% |
| Industrial Grade | 5.3% |
Environmental application is expected to account for over 40% of the global magnesium hydroxide market in 2023. It is anticipated to expand profitably at a CAGR of 5.2% in the next ten years.
Magnesium hydroxide is becoming more widely used in environmental applications as a result of more stringent emissions as well as industrial waste disposal requirements. It is used as a pH regulator in wastewater treatment to comply with environmental regulations and for flue gas desulfurization (FGD) to lower sulfur dioxide emission levels from power plants.
Businesses are adopting sustainability and green efforts, which include using ecologically friendly products like magnesium hydroxide for wastewater treatment and pollution control. The quest for sustainable solutions probably drives the popularity of magnesium hydroxide for environmental applications.
Based on grade type, the industrial segment is expected to continue gaining traction in the global magnesium hydroxide industry. The segment is projected to account for 25.8% of the global market share for magnesium hydroxide in 2023. A CAGR of 5.3% is expected for the market through 2033.
The alkaline characteristics of magnesium hydroxide make it useful in wastewater treatment procedures. The removal of contaminants and heavy metals from industrial wastewater is facilitated by its usage as a pH regulator and precipitation agent, which aligns with sustainability and environmental stewardship objectives.
Plastics, building materials, and textiles are just a few sectors that use industrial-grade magnesium hydroxide as a flame retardant. It is a crucial fire safety addition because of its capacity to lower flammability and smoke production.
The magnesium hydroxide market is fragmented, with a small number of established companies dominating it and a large number of local competitors. Some of the prominent developments by the important companies in this domain are provided below.
| Company | Key Developments |
|---|---|
| Huber Engineered Materials |
|
| Plastikon Healthcare, LLC |
|
| Ube Industries |
|
| Attribute | Details |
|---|---|
| Projected market value in 2023 | US$ 1,050.07 million |
| Projected market value in 2033 | US$ 1,845.32 million |
| Forecast CAGR from 2023 to 2033 | 5.8% |
| Forecast period | 2023 to 2033 |
| Historical period | 2018 to 2022 |
| Market analysis | Value in US$ million |
| Key regions covered |
|
| Key countries profiled |
|
| Key market segments |
|
| Key companies profiled |
|
The magnesium hydroxide market is expected to reach US$ 1,050.07 million by 2023.
The global magnesium hydroxide market is set to expand by a CAGR of 5.8% by 2033.
The magnesium hydroxide industry is forecast to reach US$ 1,845.32 million by 2033.
This environmental application of magnesium hydroxide is expected to acquire 42% market share in 2023.
In 2023, industrial magnesium hydroxide is likely to gain a 25.8% market share.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Grade 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Grade, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Grade, 2023 to 2033 5.3.1. Food/Pharma 5.3.2. Technical/Industrial 5.4. Y-o-Y Growth Trend Analysis By Grade, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Grade, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2023 to 2033 6.3.1. Environmental 6.3.1.1. Flue-gas Desulphurisation 6.3.1.2. Wastewater Treatment 6.3.2. Pharmaceuticals 6.3.3. Chemicals & Others 6.3.4. Flame Retardants 6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Grade 8.2.3. By Application 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Grade 8.3.3. By Application 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Grade 9.2.3. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Grade 9.3.3. By Application 9.4. Key Takeaways 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Grade 10.2.3. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Grade 10.3.3. By Application 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Grade 11.2.3. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Grade 11.3.3. By Application 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Grade 12.2.3. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Grade 12.3.3. By Application 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Grade 13.2.3. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Grade 13.3.3. By Application 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Grade 14.2.3. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Grade 14.3.3. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Grade 15.1.2.2. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Grade 15.2.2.2. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Grade 15.3.2.2. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Grade 15.4.2.2. By Application 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Grade 15.5.2.2. By Application 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Grade 15.6.2.2. By Application 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Grade 15.7.2.2. By Application 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Grade 15.8.2.2. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Grade 15.9.2.2. By Application 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Grade 15.10.2.2. By Application 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Grade 15.11.2.2. By Application 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Grade 15.12.2.2. By Application 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Grade 15.13.2.2. By Application 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Grade 15.14.2.2. By Application 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Grade 15.15.2.2. By Application 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Grade 15.16.2.2. By Application 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Grade 15.17.2.2. By Application 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Grade 15.18.2.2. By Application 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Grade 15.19.2.2. By Application 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Grade 15.20.2.2. By Application 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Grade 15.21.2.2. By Application 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Grade 15.22.2.2. By Application 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Grade 15.23.2.2. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Grade 16.3.3. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Xinyang Mineral Group 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Martin Marietta Materials Inc. 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Premier Magnesia, LLC 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Kyowa Chemical Industry Co. Ltd. 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Nedmag Industries Mining & Manufacturing B.V. 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Huber Engineered Materials 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Israel Chemicals Ltd. 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Tateho Chemical Industries Co., Ltd. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Ube Industries Ltd. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Nabaltec AG 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Konoshima Chemicals Co. Ltd. 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 17.1.12. Lehmann & Voss & CO. KG 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.12.5.2. Product Strategy 17.1.12.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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