Museums Tourism Market Outlook (2023 to 2033)

As per newly released data by Future Market Insights (FMI), the museums’ tourism market is estimated at US$ 25.2 billion in 2023. FMI forecasts the worldwide business of museums tourism to thrive at a CAGR of 11.5% from 2023 to 2033. Furthermore, according to this analysis report, the overall market value is projected to reach US$ 74.8 billion by 2033.

Report Attributes or Data Points Details
Global Museums Tourism Market Valuation in 2022 US$ 20 billion
Estimated Global Market Share in 2023 US$ 25.2 billion
Forecasted Global Market Size by 2033 US$ 74.8 billion
Projected Global Market Growth Rate from 2023 to 2033 11.5% CAGR
Historical Market Growth Rate from 2018 to 2022 4.1%

Key Points Covered in Museums Tourism Market Survey

  • Market Estimates and Forecast 2023 to 2033
  • Key Drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Global Museums Tourism Market and How to Navigate
  • Recommendation on Key Winning Strategies

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

2018 to 2022 Global Museums Tourism Market Outlook Compared to 2023 to 2033 Forecast

Museum tourism entails learning about unique cultures and events that took place in history. Museums preserve cultural values, exhibits of evolution, and details about nations and communities decades ago. Museum tourism is mainly motivated by cultural and heritage beliefs. The travelers get an opportunity to learn about historical events, bridge the gap between traditional and modern eras, and connect and experience the art and stories of the past. Museums are the most important part of the tourism industry. Museums serve as an effective way of learning; therefore, many tourists visit museums every year to explore and learn.

Growing Participation of Educational Travelers in Museum Tourism

With a rise in trends of learning about historical events, especially at the educational level, there is a rise in participation from Educational Institutions in Museum Tourism. Educational institutions try to teach good values and morals at a young age by introducing cultural beliefs to their student. As museums are an effective way to learn, the student's participation is more as compared to adult travelers.

In addition, there has been a boom in the new industrial revolution over the past few decades. The possibility of observing industrialization's progression from its origin to the modern day is ideal for research scholars studying industrialization. The museums help students to learn and explore more than books efficiently. Thus, the above factors are expected to increase the participation of educational travelers in museum tourism.

Sudip Saha
Sudip Saha

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Exploration of New Artefacts to Drive the Museums Tourism Market

The tourist travels for leisure, to discover, to explore, and to get a break from their busy schedule. There has been an unexpected increase in leisure travel post-pandemic. People are taking an active interest in more leisure activities.

Museums are one of the favorite choices of tourists. With the rising trend of heritage and cultural tourism, travelers are more attracted to museums. Also, certain known museums with their unique artifacts attract tourists worldwide. The growing importance of this trend is driving the market.

Country-wise Insights

Regional Market Comparison Global Market Share in Percentage
North America 25%
Europe 20%

How is Government Initiative Going To Boost the Market in India?

Digital Virtual Museums to Grow the Museums Tourism Market in India

India is known for its vast history and its cultural heritage. Every year millions of travelers visit India to learn about Indian culture and Vedas and to study the history of India. Indian museums narrate the origin story and show how humanity has evolved in the past 100 years.

India exhibits a wealth of resources that shed light on its rich culture and heritage of its past. In 2014 the Ministry of Culture Government of India launched the National Portal Digital Repository for Museums of India. In the year 2022, they found the Museums of India mobile app. This allows users to access information virtually on various themes, histories, and artifacts related to the Indian history of 10 leading museums.

Regional Market Comparison Global Market Share in Percentage
United States 5%
Germany 4.9%
Japan 5.5%
Australia 6%

How is the Museums Tourism Market Progressing in the United Kingdom?

The Recovery of Museum Tourism Majorly Contributing to the United Kingdom Tourism Industry

Tourism is one of the leading industries in the United Kingdom. The United Kingdom has one of the world's most pre-eminent collections and high-profile museums. This attracts tourists from around the world. According to National Museum Director's Council (NDMC), museums and galleries are one of the most popular tourist attractions.

The museums and galleries of the United Kingdom contribute a massive share to the tourism industry. In 2021, the Natural History Museum had 1.57 million visitors and was the most visited museum, followed by British Museum with 1.32 million, Tate Modern with 1.15 million, and Science Museum with 955k visitors. Region-wise, Scotland had 45% more visitors in 2021 as compared to the year 2020.

Regional Markets CAGR (2023 to 2033)
United Kingdom 4.7%
China 5.3%
India 4%

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Category-wise Insights

Which Museum Type is Preferred by the Tourist?

History Museums Are the Most Preferred Museum for Its Chronological Collections

According to the analysis, in terms of type, history museums are mostly preferred by the tourist. Historical museums offer a wide variety of historical collections, which are presented in chronological order. The objects collected and offered could be artifacts, documents, archeological findings, etc. It helps a tourist to learn about specific historical aspects. Besides this, art museums and science museums are equally preferred as much as history museums.

Category By Museum Type
Top Segment History Museum
Market Share in Percentage 24%
Category By Tourist Type
Top Segment Domestic
Market Share in Percentage 55%

Which Age Group is More Likely to Increase?

Tourists from All the Age Group May Increase Significantly

In terms of age group, tourists in all age groups are expected to rise since this demographic is more inclined to explore and discover certain learning as per their interest. The museum is a fun and effective way of learning. People from different age groups like different types of museums as per their scope of knowledge or for leisure or to explore something beyond their limitations. Apart from that, the government is making efforts to provide free-of-charge entry for local citizens and developing applications for virtual museums for the convenience of tourists.

For example, The British Museum in London has made free entry for tourists to visit the Museum. The fee is only chargeable for exhibitions and events. A tourist need to book tickets in advance on the online website of The British Museum. Likewise, there are various other museums that don't cost money for museum visits.

Which Booking Channel is used by customers in the Museum Tourism Industry?

Online Booking is Generally More Preferred by The Tourist

In terms of booking channels, the online booking channel is more preferred than in-person booking. As the world is upgrading and digitizing, museums websites are also upgrading. Travelers travel to museums across the globe, and therefore for their convenience and ease, many museums have allowed and offered online booking on their websites. At the same time, many museums like The British Museums and The National History Museums inform travelers to book tickets in advance on their websites. The hazel-free process helps travelers to plan a visit efficiently.

Competitive Landscape

Leading players operating around the globe are focusing on expanding new verticals to expand their business.

For instance:

The Art Institute of Chicago is one of the top museums in the world. It is famous for Edward Hopper's Nighthawks and Grant Wood's American Gothic. In 2009, the Terzo Piano restaurant was launched at the Art Institute of Chicago, where tourists can see the Chicago Skyline and Millennium Park.

Recent Developments by the Museums Tourism Service Providers

  • The industry is anticipated to keep expanding, propelled by rising interest in virtual museum experiences. To develop a virtual tour of the museum, the Louvre Museum in Paris collaborated with the Google Arts & Culture platform in February 2023.
  • The National Gallery of Art in Washington, D.C., started offering free entry to the museum on a limited basis in November 2022. This initiative is part of its new ‘Art Everywhere’ campaign to enthrall and entertain visitors of all ages.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million or US$ billion for Value
Key Regions Covered North America, Latin America, Europe, East Asia, South Asia, Oceania & The Middle East and Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Argentina, Colombia, Germany, United Kingdom, France, Italy, Russia, South Africa, Turkey, UAE, Egypt, Jordan, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam Australia & New Zealand.
Key Segments Covered Museum Type, Booking Channel, Tour Type, Consumer Orientation, Age Group, and Region.
Key Companies Profiled
  • Louvre
  • National Museum of China
  • Russian Museum
  • Multimedia Art Museum
  • Metropolitan Museum of Art
  • Galleria degli Uffizi
  • National Gallery of Art
  • State Hermitage Museum
  • Museo Reina Sofía
  • Vatican Museums
  • Tretyakov Gallery
  • Centre Pompidou
  • Natural History Museum
  • Tate Modern
  • National Museum of Natural History
  • National Air and Space Museum
  • Shanghai Museum
  • London Science Museum
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Global Museums Tourism Market by Category

By Museum Type:

  • Art Museum
  • History Museum
  • National Museum
  • Science Museum
  • Other Museum Types

By Booking Channel:

  • Online Booking
  • In Person Booking
    • Domestic
    • International

By Tour Type:

  • Independent Traveler
  • Group Trip
  • Family trip
  • Student trip

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 66 to 75 Years

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What is the Potential Growth Rate of the Market?

The market is expected to flourish at a CAGR of 11.5%.

Which Region is Likely to Grow Remarkably?

25% of market share is expected in North America.

What are the Key Trends in Market?

Increasing interest in culture & heritage, and unique artifacts.

How is the Historical Performance of the Market?

From 2018 to 2022, the market registered a CAGR of 4.1%.

How Big will the Market Value by 2033?

The market is expected to reach US$ 74.8 billion by 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Museum Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Museum Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Museum Type, 2023 to 2033

        5.3.1. Art Museum

        5.3.2. History Museum

        5.3.3. National Museum

        5.3.4. Science Museum

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Museum Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Museum Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Booking Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Type, 2023 to 2033

        6.3.1. Online Booking

        6.3.2. In Person Booking

    6.4. Y-o-Y Growth Trend Analysis By Booking Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Booking Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis by Tourist Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Tourist Type, 2023 to 2033

        7.3.1. Domestic

        7.3.2. International

    7.4. Y-o-Y Growth Trend Analysis by Tourist Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis by Tourist Type, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2023 to 2033

        8.3.1. Independent Traveler

        8.3.2. Group Trip

        8.3.3. Family trip

        8.3.4. Student trip

    8.4. Y-o-Y Growth Trend Analysis By Tour Type, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Tour Type, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033

        9.3.1. Men

        9.3.2. Women

        9.3.3. Children

    9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033

10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033

        10.3.1. 15-25 Years

        10.3.2. 26-35 Years

        10.3.3. 36-45 Years

        10.3.4. 46-55 Years

        10.3.5. 66-75 Years

    10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022

    10.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033

11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Introduction

    11.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    11.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Western Europe

        11.3.4. Eastern Europe

        11.3.5. South Asia and Pacific

        11.3.6. East Asia

        11.3.7. Middle East and Africa

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. The USA

            12.2.1.2. Canada

        12.2.2. By Museum Type

        12.2.3. By Booking Type

        12.2.4. By Tourist Type

        12.2.5. By Tour Type

        12.2.6. By Consumer Orientation

        12.2.7. By Age Group

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Museum Type

        12.3.3. By Booking Type

        12.3.4. By Tourist Type

        12.3.5. By Tour Type

        12.3.6. By Consumer Orientation

        12.3.7. By Age Group

    12.4. Key Takeaways

13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Brazil

            13.2.1.2. Mexico

            13.2.1.3. Rest of Latin America

        13.2.2. By Museum Type

        13.2.3. By Booking Type

        13.2.4. By Tourist Type

        13.2.5. By Tour Type

        13.2.6. By Consumer Orientation

        13.2.7. By Age Group

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Museum Type

        13.3.3. By Booking Type

        13.3.4. By Tourist Type

        13.3.5. By Tour Type

        13.3.6. By Consumer Orientation

        13.3.7. By Age Group

    13.4. Key Takeaways

14. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Germany

            14.2.1.2. United Kingdom

            14.2.1.3. France

            14.2.1.4. Spain

            14.2.1.5. Italy

            14.2.1.6. Rest of Western Europe

        14.2.2. By Museum Type

        14.2.3. By Booking Type

        14.2.4. By Tourist Type

        14.2.5. By Tour Type

        14.2.6. By Consumer Orientation

        14.2.7. By Age Group

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Museum Type

        14.3.3. By Booking Type

        14.3.4. By Tourist Type

        14.3.5. By Tour Type

        14.3.6. By Consumer Orientation

        14.3.7. By Age Group

    14.4. Key Takeaways

15. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. Poland

            15.2.1.2. Russia

            15.2.1.3. Czech Republic

            15.2.1.4. Romania

            15.2.1.5. Rest of Eastern Europe

        15.2.2. By Museum Type

        15.2.3. By Booking Type

        15.2.4. By Tourist Type

        15.2.5. By Tour Type

        15.2.6. By Consumer Orientation

        15.2.7. By Age Group

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Museum Type

        15.3.3. By Booking Type

        15.3.4. By Tourist Type

        15.3.5. By Tour Type

        15.3.6. By Consumer Orientation

        15.3.7. By Age Group

    15.4. Key Takeaways

16. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Country

            16.2.1.1. India

            16.2.1.2. Bangladesh

            16.2.1.3. Australia

            16.2.1.4. New Zealand

            16.2.1.5. Rest of South Asia and Pacific

        16.2.2. By Museum Type

        16.2.3. By Booking Type

        16.2.4. By Tourist Type

        16.2.5. By Tour Type

        16.2.6. By Consumer Orientation

        16.2.7. By Age Group

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Museum Type

        16.3.3. By Booking Type

        16.3.4. By Tourist Type

        16.3.5. By Tour Type

        16.3.6. By Consumer Orientation

        16.3.7. By Age Group

    16.4. Key Takeaways

17. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        17.2.1. By Country

            17.2.1.1. China

            17.2.1.2. Japan

            17.2.1.3. South Korea

        17.2.2. By Museum Type

        17.2.3. By Booking Type

        17.2.4. By Tourist Type

        17.2.5. By Tour Type

        17.2.6. By Consumer Orientation

        17.2.7. By Age Group

    17.3. Market Attractiveness Analysis

        17.3.1. By Country

        17.3.2. By Museum Type

        17.3.3. By Booking Type

        17.3.4. By Tourist Type

        17.3.5. By Tour Type

        17.3.6. By Consumer Orientation

        17.3.7. By Age Group

    17.4. Key Takeaways

18. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    18.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    18.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        18.2.1. By Country

            18.2.1.1. GCC Countries

            18.2.1.2. South Africa

            18.2.1.3. Israel

            18.2.1.4. Rest of MEA

        18.2.2. By Museum Type

        18.2.3. By Booking Type

        18.2.4. By Tourist Type

        18.2.5. By Tour Type

        18.2.6. By Consumer Orientation

        18.2.7. By Age Group

    18.3. Market Attractiveness Analysis

        18.3.1. By Country

        18.3.2. By Museum Type

        18.3.3. By Booking Type

        18.3.4. By Tourist Type

        18.3.5. By Tour Type

        18.3.6. By Consumer Orientation

        18.3.7. By Age Group

    18.4. Key Takeaways

19. Key Countries Market Analysis

    19.1. USA

        19.1.1. Pricing Analysis

        19.1.2. Market Share Analysis, 2022

            19.1.2.1. By Museum Type

            19.1.2.2. By Booking Type

            19.1.2.3. By Tourist Type

            19.1.2.4. By Tour Type

            19.1.2.5. By Consumer Orientation

            19.1.2.6. By Age Group

    19.2. Canada

        19.2.1. Pricing Analysis

        19.2.2. Market Share Analysis, 2022

            19.2.2.1. By Museum Type

            19.2.2.2. By Booking Type

            19.2.2.3. By Tourist Type

            19.2.2.4. By Tour Type

            19.2.2.5. By Consumer Orientation

            19.2.2.6. By Age Group

    19.3. Brazil

        19.3.1. Pricing Analysis

        19.3.2. Market Share Analysis, 2022

            19.3.2.1. By Museum Type

            19.3.2.2. By Booking Type

            19.3.2.3. By Tourist Type

            19.3.2.4. By Tour Type

            19.3.2.5. By Consumer Orientation

            19.3.2.6. By Age Group

    19.4. Mexico

        19.4.1. Pricing Analysis

        19.4.2. Market Share Analysis, 2022

            19.4.2.1. By Museum Type

            19.4.2.2. By Booking Type

            19.4.2.3. By Tourist Type

            19.4.2.4. By Tour Type

            19.4.2.5. By Consumer Orientation

            19.4.2.6. By Age Group

    19.5. Germany

        19.5.1. Pricing Analysis

        19.5.2. Market Share Analysis, 2022

            19.5.2.1. By Museum Type

            19.5.2.2. By Booking Type

            19.5.2.3. By Tourist Type

            19.5.2.4. By Tour Type

            19.5.2.5. By Consumer Orientation

            19.5.2.6. By Age Group

    19.6. United Kingdom

        19.6.1. Pricing Analysis

        19.6.2. Market Share Analysis, 2022

            19.6.2.1. By Museum Type

            19.6.2.2. By Booking Type

            19.6.2.3. By Tourist Type

            19.6.2.4. By Tour Type

            19.6.2.5. By Consumer Orientation

            19.6.2.6. By Age Group

    19.7. France

        19.7.1. Pricing Analysis

        19.7.2. Market Share Analysis, 2022

            19.7.2.1. By Museum Type

            19.7.2.2. By Booking Type

            19.7.2.3. By Tourist Type

            19.7.2.4. By Tour Type

            19.7.2.5. By Consumer Orientation

            19.7.2.6. By Age Group

    19.8. Spain

        19.8.1. Pricing Analysis

        19.8.2. Market Share Analysis, 2022

            19.8.2.1. By Museum Type

            19.8.2.2. By Booking Type

            19.8.2.3. By Tourist Type

            19.8.2.4. By Tour Type

            19.8.2.5. By Consumer Orientation

            19.8.2.6. By Age Group

    19.9. Italy

        19.9.1. Pricing Analysis

        19.9.2. Market Share Analysis, 2022

            19.9.2.1. By Museum Type

            19.9.2.2. By Booking Type

            19.9.2.3. By Tourist Type

            19.9.2.4. By Tour Type

            19.9.2.5. By Consumer Orientation

            19.9.2.6. By Age Group

    19.10. Poland

        19.10.1. Pricing Analysis

        19.10.2. Market Share Analysis, 2022

            19.10.2.1. By Museum Type

            19.10.2.2. By Booking Type

            19.10.2.3. By Tourist Type

            19.10.2.4. By Tour Type

            19.10.2.5. By Consumer Orientation

            19.10.2.6. By Age Group

    19.11. Russia

        19.11.1. Pricing Analysis

        19.11.2. Market Share Analysis, 2022

            19.11.2.1. By Museum Type

            19.11.2.2. By Booking Type

            19.11.2.3. By Tourist Type

            19.11.2.4. By Tour Type

            19.11.2.5. By Consumer Orientation

            19.11.2.6. By Age Group

    19.12. Czech Republic

        19.12.1. Pricing Analysis

        19.12.2. Market Share Analysis, 2022

            19.12.2.1. By Museum Type

            19.12.2.2. By Booking Type

            19.12.2.3. By Tourist Type

            19.12.2.4. By Tour Type

            19.12.2.5. By Consumer Orientation

            19.12.2.6. By Age Group

    19.13. Romania

        19.13.1. Pricing Analysis

        19.13.2. Market Share Analysis, 2022

            19.13.2.1. By Museum Type

            19.13.2.2. By Booking Type

            19.13.2.3. By Tourist Type

            19.13.2.4. By Tour Type

            19.13.2.5. By Consumer Orientation

            19.13.2.6. By Age Group

    19.14. India

        19.14.1. Pricing Analysis

        19.14.2. Market Share Analysis, 2022

            19.14.2.1. By Museum Type

            19.14.2.2. By Booking Type

            19.14.2.3. By Tourist Type

            19.14.2.4. By Tour Type

            19.14.2.5. By Consumer Orientation

            19.14.2.6. By Age Group

    19.15. Bangladesh

        19.15.1. Pricing Analysis

        19.15.2. Market Share Analysis, 2022

            19.15.2.1. By Museum Type

            19.15.2.2. By Booking Type

            19.15.2.3. By Tourist Type

            19.15.2.4. By Tour Type

            19.15.2.5. By Consumer Orientation

            19.15.2.6. By Age Group

    19.16. Australia

        19.16.1. Pricing Analysis

        19.16.2. Market Share Analysis, 2022

            19.16.2.1. By Museum Type

            19.16.2.2. By Booking Type

            19.16.2.3. By Tourist Type

            19.16.2.4. By Tour Type

            19.16.2.5. By Consumer Orientation

            19.16.2.6. By Age Group

    19.17. New Zealand

        19.17.1. Pricing Analysis

        19.17.2. Market Share Analysis, 2022

            19.17.2.1. By Museum Type

            19.17.2.2. By Booking Type

            19.17.2.3. By Tourist Type

            19.17.2.4. By Tour Type

            19.17.2.5. By Consumer Orientation

            19.17.2.6. By Age Group

    19.18. China

        19.18.1. Pricing Analysis

        19.18.2. Market Share Analysis, 2022

            19.18.2.1. By Museum Type

            19.18.2.2. By Booking Type

            19.18.2.3. By Tourist Type

            19.18.2.4. By Tour Type

            19.18.2.5. By Consumer Orientation

            19.18.2.6. By Age Group

    19.19. Japan

        19.19.1. Pricing Analysis

        19.19.2. Market Share Analysis, 2022

            19.19.2.1. By Museum Type

            19.19.2.2. By Booking Type

            19.19.2.3. By Tourist Type

            19.19.2.4. By Tour Type

            19.19.2.5. By Consumer Orientation

            19.19.2.6. By Age Group

    19.20. South Korea

        19.20.1. Pricing Analysis

        19.20.2. Market Share Analysis, 2022

            19.20.2.1. By Museum Type

            19.20.2.2. By Booking Type

            19.20.2.3. By Tourist Type

            19.20.2.4. By Tour Type

            19.20.2.5. By Consumer Orientation

            19.20.2.6. By Age Group

    19.21. GCC Countries

        19.21.1. Pricing Analysis

        19.21.2. Market Share Analysis, 2022

            19.21.2.1. By Museum Type

            19.21.2.2. By Booking Type

            19.21.2.3. By Tourist Type

            19.21.2.4. By Tour Type

            19.21.2.5. By Consumer Orientation

            19.21.2.6. By Age Group

    19.22. South Africa

        19.22.1. Pricing Analysis

        19.22.2. Market Share Analysis, 2022

            19.22.2.1. By Museum Type

            19.22.2.2. By Booking Type

            19.22.2.3. By Tourist Type

            19.22.2.4. By Tour Type

            19.22.2.5. By Consumer Orientation

            19.22.2.6. By Age Group

    19.23. Israel

        19.23.1. Pricing Analysis

        19.23.2. Market Share Analysis, 2022

            19.23.2.1. By Museum Type

            19.23.2.2. By Booking Type

            19.23.2.3. By Tourist Type

            19.23.2.4. By Tour Type

            19.23.2.5. By Consumer Orientation

            19.23.2.6. By Age Group

20. Market Structure Analysis

    20.1. Competition Dashboard

    20.2. Competition Benchmarking

    20.3. Market Share Analysis of Top Players

        20.3.1. By Regional

        20.3.2. By Museum Type

        20.3.3. By Booking Type

        20.3.4. By Tourist Type

        20.3.5. By Tour Type

        20.3.6. By Consumer Orientation

        20.3.7. By Age Group

21. Competition Analysis

    21.1. Competition Deep Dive

        21.1.1. Louvre

            21.1.1.1. Overview

            21.1.1.2. Product Portfolio

            21.1.1.3. Profitability by Market Segments

            21.1.1.4. Sales Footprint

            21.1.1.5. Strategy Overview

                21.1.1.5.1. Marketing Strategy

        21.1.2. National Museum of China

            21.1.2.1. Overview

            21.1.2.2. Product Portfolio

            21.1.2.3. Profitability by Market Segments

            21.1.2.4. Sales Footprint

            21.1.2.5. Strategy Overview

                21.1.2.5.1. Marketing Strategy

        21.1.3. Russian Museum

            21.1.3.1. Overview

            21.1.3.2. Product Portfolio

            21.1.3.3. Profitability by Market Segments

            21.1.3.4. Sales Footprint

            21.1.3.5. Strategy Overview

                21.1.3.5.1. Marketing Strategy

        21.1.4. Multimedia Art Museum

            21.1.4.1. Overview

            21.1.4.2. Product Portfolio

            21.1.4.3. Profitability by Market Segments

            21.1.4.4. Sales Footprint

            21.1.4.5. Strategy Overview

                21.1.4.5.1. Marketing Strategy

        21.1.5. Metropolitan Museum of Art

            21.1.5.1. Overview

            21.1.5.2. Product Portfolio

            21.1.5.3. Profitability by Market Segments

            21.1.5.4. Sales Footprint

            21.1.5.5. Strategy Overview

                21.1.5.5.1. Marketing Strategy

        21.1.6. Galleria degli Uffizi

            21.1.6.1. Overview

            21.1.6.2. Product Portfolio

            21.1.6.3. Profitability by Market Segments

            21.1.6.4. Sales Footprint

            21.1.6.5. Strategy Overview

                21.1.6.5.1. Marketing Strategy

        21.1.7. National Gallery of Art

            21.1.7.1. Overview

            21.1.7.2. Product Portfolio

            21.1.7.3. Profitability by Market Segments

            21.1.7.4. Sales Footprint

            21.1.7.5. Strategy Overview

                21.1.7.5.1. Marketing Strategy

        21.1.8. State Hermitage Museum

            21.1.8.1. Overview

            21.1.8.2. Product Portfolio

            21.1.8.3. Profitability by Market Segments

            21.1.8.4. Sales Footprint

            21.1.8.5. Strategy Overview

                21.1.8.5.1. Marketing Strategy

        21.1.9. Museo Reina Sofía

            21.1.9.1. Overview

            21.1.9.2. Product Portfolio

            21.1.9.3. Profitability by Market Segments

            21.1.9.4. Sales Footprint

            21.1.9.5. Strategy Overview

                21.1.9.5.1. Marketing Strategy

        21.1.10. Vatican Museums

            21.1.10.1. Overview

            21.1.10.2. Product Portfolio

            21.1.10.3. Profitability by Market Segments

            21.1.10.4. Sales Footprint

            21.1.10.5. Strategy Overview

                21.1.10.5.1. Marketing Strategy

        21.1.11. Tretyakov Gallery

            21.1.11.1. Overview

            21.1.11.2. Product Portfolio

            21.1.11.3. Profitability by Market Segments

            21.1.11.4. Sales Footprint

            21.1.11.5. Strategy Overview

                21.1.11.5.1. Marketing Strategy

        21.1.12. Centre Pompidou

            21.1.12.1. Overview

            21.1.12.2. Product Portfolio

            21.1.12.3. Profitability by Market Segments

            21.1.12.4. Sales Footprint

            21.1.12.5. Strategy Overview

                21.1.12.5.1. Marketing Strategy

        21.1.13. Natural History Museum

            21.1.13.1. Overview

            21.1.13.2. Product Portfolio

            21.1.13.3. Profitability by Market Segments

            21.1.13.4. Sales Footprint

            21.1.13.5. Strategy Overview

                21.1.13.5.1. Marketing Strategy

        21.1.14. Tate Modern

            21.1.14.1. Overview

            21.1.14.2. Product Portfolio

            21.1.14.3. Profitability by Market Segments

            21.1.14.4. Sales Footprint

            21.1.14.5. Strategy Overview

                21.1.14.5.1. Marketing Strategy

        21.1.15. National Museum of Natural History

            21.1.15.1. Overview

            21.1.15.2. Product Portfolio

            21.1.15.3. Profitability by Market Segments

            21.1.15.4. Sales Footprint

            21.1.15.5. Strategy Overview

                21.1.15.5.1. Marketing Strategy

        21.1.16. National Air and Space Museum

            21.1.16.1. Overview

            21.1.16.2. Product Portfolio

            21.1.16.3. Profitability by Market Segments

            21.1.16.4. Sales Footprint

            21.1.16.5. Strategy Overview

                21.1.16.5.1. Marketing Strategy

        21.1.17. Shanghai Museum

            21.1.17.1. Overview

            21.1.17.2. Product Portfolio

            21.1.17.3. Profitability by Market Segments

            21.1.17.4. Sales Footprint

            21.1.17.5. Strategy Overview

                21.1.17.5.1. Marketing Strategy

        21.1.18. London Science Museum

            21.1.18.1. Overview

            21.1.18.2. Product Portfolio

            21.1.18.3. Profitability by Market Segments

            21.1.18.4. Sales Footprint

            21.1.18.5. Strategy Overview

                21.1.18.5.1. Marketing Strategy

22. Assumptions & Acronyms Used

23. Research Methodology

Recommendations

Travel and Tourism

Heritage Tourism Market

March 2018

REP-GB-3127

February 2023

250 pages

Travel and Tourism

Art Tourism Market

March 2018

REP-GB-2975

October 2022

250 pages

Explore Travel and Tourism Insights

View Reports