On The Go Breakfast Products Market

On-the-go Breakfast Products Market: Western Europe Anticipated to be the Most Attractive Market Followed by North America: Global Industry Analysis and Opportunity Assessment, 2016–2026

Global on-the-go breakfast products market is expected to witness a significant CAGR; supported by increasing consumer demand for safer, convenient and healthy food

Having a breakfast at leisure is a thing of the past, especially in rapidly developing and developed countries due to the pace of life that has accelerated to mind boggling levels. More and more people are preferring convenient breakfast substitutes that can be consumed on the go or in the office, as per extensive research done by Future Market Insights in the year 2016. Fast paced lifestyles and increasing participation of women in the workforce and longer commute times are all fuelling the demand for on-the-go breakfast products all over the world, especially in the fast growing Asia Pacific region and the developed regions of North America and the European Union. In addition, increasing urbanisation and the concept of nuclear families make working women juggle domestic and work responsibilities and consequently there is no time for making or having a leisurely breakfast, as the urban populace battles increasing work commutes and a dearth of time. All these factors contribute heavily to the popularity of on-the-go breakfast products that are convenient, easy to consume and healthy as compared to sugary cereals.

In 2015, the global on-the-go breakfast products market was valued at nearly US$ 1,200 Mn, which is expected to reach US$ 1,500 Mn by 2021 end, registering a CAGR of 4.2% over the forecast period (2016 – 2026).  The global on-the-go breakfast products market is expected to be valued at nearly US$ 1,900 Mn by the end of 2026. The market is estimated to represent incremental opportunity of more than US$ 600 Mn between 2016 and 2026.

Increasing consumer demand for convenience products with additional benefits is expected to drive market growth in the North America region

  • In 2015, the North America on-the-go breakfast products market was valued at nearly US$ 270 Mn, which is expected to reach nearly US$ 330 Mn by 2021 end

  • The North America on-the-go breakfast products market is expected to be valued at nearly US$ 415 Mn by the end of 2026, registering a CAGR of 4.4% over the forecast period

  • The market is estimated to represent incremental opportunity of nearly US$ 150 Mn between 2016 and 2026

In terms of value, the U.S. on-the-go breakfast products market is expected to witness higher growth in comparison to the market in Canada over the assessment period

  • In 2015, the on-the-go breakfast products market in the U.S. was valued at nearly US$ 200 Mn and is expected to register a CAGR of 4.7% over the forecast period to reach nearly US$ 320 Mn by the end of 2026

  • The market in the U.S. is estimated to record incremental opportunity of nearly US$ 120 Mn between 2016 and 2026

  • In 2015, the on-the-go breakfast products market in Canada was valued at nearly US$ 70 Mn and is expected to witness a CAGR of 3.3% over the forecast period to reach nearly US$ 100 Mn by the end of 2026

  • The market in Canada is estimated to create incremental opportunity of US$ 27 Mn between 2016 and 2026

Trend of consumers’ increasingly choosing healthy, convenient and low-calorie breakfast foods has elevated the demand for dairy based breakfast foods in the North America on-the-go breakfast products market

Breakfast Cereals

  • In 2015, the breakfast cereals segment was valued at nearly US$ 180 Mn and is expected to witness a CAGR of 4.1% over the forecast period to reach US$ 275 Mn by the end of 2026

  • This segment is estimated to record incremental opportunity of more than US$ 90 Mn between 2016 and 2026

Dairy based Breakfast Drinks

  • In 2015, the dairy based breakfast drinks segment was valued at nearly US$ 90 Mn and is expected to exhibit a CAGR of 4.8% over the forecast period to reach a market valuation in excess of US$ 140 Mn by the end of 2026

  • This segment is estimated to create incremental opportunity of more than US$ 50 Mn between 2016 and 2026

 

on the go breakfast products market_Image for preview analysis

 

Analyst Viewpoint

“Consumers are looking for more convenience and added nutrition in their breakfast”

Owing to a hectic lifestyle, increasing number of single person households and rise in the number of working women globally, consumers have a limited amount of time to prepare meals. This has led to a shift in consumer preference for foods that are healthy and offer convenience in terms of preparation. Increasing consumer preference for convenient products has led manufacturers to offer on-the go breakfast food packed in pots. Demand for products with high fibre and protein content is increasing significantly in countries like the U.S., U.K., and Japan. Increasing demand for value-added products in various countries is prompting manufacturers to offer healthy breakfast products with additional nutrients.

Future Market Insights presents a comprehensive analysis of the global on-the-go breakfast products market in a new publication titled ‘On-the-Go Breakfast Products Market: Global Industry Analysis and Opportunity Assessment, 2016–2026’. In this report, Future Market Insights has focussed on offering detailed insights and in-depth research on the global on-the-go breakfast products market over a 10 year forecast period 2016 – 2026. In this report, we have covered the important factors driving the growth of the global on-the-go breakfast products market, untapped opportunities for market players in this field, trends and developments shaping the dynamics of the global on-the-go breakfast products market and other insights across various key segments. In addition, we have identified the key drivers and restraints affecting the growth of the global on-the-go breakfast products market. Changing trends are also analysed and incorporated in the report to equip clients with exhaustive information about the market resulting in better decision making. Macroeconomic factors that directly and indirectly affect the growth of the global on-the-go breakfast products market are also incorporated in the report.

Report Description

The report talks about the market share of global on-the-go breakfast products market by product type segment including Breakfast Cereals and Dairy based Breakfast Drinks. A section of the report highlights on-the-go breakfast products demand, region-wise. It provides a market outlook for 2016–2026 and sets the forecast within the context of the on-the-go breakfast products ecosystem, including new developments as well as product offerings in the global on-the-go breakfast products market. This study discusses key regional trends contributing to the growth of the on-the-go breakfast products market globally, as well as analyses the degree to which drivers are influencing the market in each region.

A section of report discusses how the overall competition in the market is steadily increasing. It discusses various factors that are shaping internal as well as external competition in the market. Various barriers to entry in the industry are analysed and rated on the basis of their impact on the competition level in the global on-the-go breakfast products market. Now a days companies are focussing on enhancing production capacity and innovating rapidly to offer products that are high in nutritional value, offer balanced taste and remain fresh for longer periods. Manufacturers are launching variants of on-the-go breakfast products in order to cater to the evolving needs of customers related to various health concerns and increasing demand for healthy, tasty and fresh ready-to-eat foods.

Market Segmentation

By Type

By Distribution Channel

By Region

  • Breakfast Cereals

  • Dairy based Breakfast Drinks

  • Hypermarket/Supermarket

  • Retail Stores

  • Convenience Stores

  • Online Selling

  • Others (Direct Selling)

  • North America

  • Latin America

  • Eastern Europe

  • Western Europe

  • Asia Pacific Excluding Japan (APEJ)

  • Middle East & Africa (MEA)

  • Japan

A detailed analysis has been provided for every segment in terms of market size analysis for the global on-the-go breakfast products market across the different regions. The report provides a detailed analysis covering key trends, absolute dollar opportunity and BPS analysis and evaluates the present scenario and the growth prospects of the global on-the-go breakfast products market across various regions for the period 2016 –2026.

In the final section of the report, Future Market Insights has included a competitive landscape to provide clients with a dashboard view based on categories of providers in the value chain, presence in the on-the-go breakfast products portfolio and key differentiators. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the global on-the-go breakfast products market value chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on an in-depth assessment of capabilities and success in the marketplace. Detailed profiles of providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the global on-the-go breakfast products market. 

Our research methodology

Forecasting the market numbers

Market value is inferred through in-depth secondary research and validated from industry experts through primary interviews. Each interview is thoroughly analysed and the average market value is deduced and reconfirmed prior to incorporating in the report. Top-down approach has been used to assess market numbers for each product category. Bottom-up approach has been used to counter-validate the segment types to arrive at the market numbers. Macro-economic indicators such as the food industry outlook, spending on healthy food, Gross Domestic Product and others have been considered to arrive at the estimated market numbers. The forecast presented here assesses the total revenue by value across the global on-the-go breakfast products market. In order to offer an accurate forecast, we have started by sizing the current market, which forms the basis of how the global on-the-go breakfast products market will develop in the future.

Key metrics included in the report

Given the ever-fluctuating nature of the global economy, we not only conduct forecasts in terms of CAGR, but also analyse the market on the basis of key parameters such as year-on-year (Y-o-Y) growth to understand the predictability of the market and to identify the right opportunities across the global on-the-go breakfast products market. The different segments of the global on-the-go breakfast products market in terms of type, distribution channel and based on different regions are analysed in terms of basis point share to understand individual segments’ relative contribution to market growth. This detailed level of information is important for identification of various key trends in the global on-the-go breakfast products market. Also, another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity, critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources in the global on-the-go breakfast products market. Further, to understand the key market segments in terms of growth and performance of the global on-the-go breakfast products market, we have developed a unique market attractiveness index to help identify real market opportunities.