Ubiquity of Nutritional Supplements Growing Steadily
The medical nutrition sector has experienced significant growth in recent years owing to a tectonic shift in consumer preferences. Growing health awareness among the masses will remain a key factor driving the growth of medical nutrition sphere that witnesses billowing demand for enteral nutrition and oral nutritional supplements. This trend, visibly growing in the past couple of years, is expected to continue over the course of the next decade. Though usually prescribed to individuals who are at high risk of malnutrition, oral nutrition supplements are seeing widespread inclusion in dieticians’ recommendations to other patients as well. Trends suggest that a sizeable population across the globe is embracing the shift to a healthier lifestyle. However, palatability of oral nutrition supplements remains a major factor that impacts a consumer’s purchasing decision. Consumers are most concerned about the parameters such as taste, smell, viscosity, and ease of preparation before opting for an oral nutrition supplement. Steadfast growth in demand for health supplements reflects heightening preference for nutritional supplement products, which in turn warrants optimistic growth prospects of oral clinical nutrition supplements market in the near future.
Oral Clinical Nutrition Supplement Market - Key Research Findings
- Global oral clinical nutrition supplements market is likely to be valued at ~US$ 8 Bn by the end of 2019.
- During 2019-2029, the oral clinical nutrition supplement market revenues are anticipated to grow at a CAGR of 7%.
- According to the Global Alliance for Improved Nutrition-
- 6 million Children across the globe died due to malnutrition, in the year 2017.
- Undernutrition/malnutrition accounts for 11% of the global burden of diseases.
- North America and Europe are expected to gain noteworthy market shares during the forecast period.
- In North America and Europe, multiple new companies are entering the market, emphasizing oral clinical nutrition supplement offerings in unique flavors. Intense competition continues to influence the oral clinical nutrition supplements market in developed regional markets, mainly as a result of an increase in the number of wellness centres, healthcare facilities, and hospitals.
- Oral clinical nutrition supplements market in Asia Pacific holds high growth potential.
- Awareness about mindful living and nourishing diet is increasing in Asia-Pacific. Individuals are concentrating on exercising and healthy eating patterns to prevent cholesterol problems, diabetes, blood pressure issues, etc. This trend has been leading to an increase in the consumption of oral nutrition supplements since the recent past.
Top 3 Factors Shaping the Oral Clinical Nutrition Supplements Market
- Growing Availability and Affordability
Oral clinical nutrition supplements are readily available through a variety of channels, including grocery stores, big box stores, and online. Consumers can conveniently buy oral clinical nutrition supplements and related products at affordable prices and without hassle. This will remain a major booster to the demand for oral clinical nutrition supplement products in the near future.
- Promotion of Foreign Investments by Governments
Governments of various countries are funding new, emerging players in the industry, and are also allowing foreign companies to invest generously, which is expected to create lucrative opportunities in the oral clinical nutrition supplement market over the course of upcoming years. As new players are entering the dietary supplements landscape, healthy competition is likely to be witnessed, which is expected to drive significant growth of the oral clinical nutrition supplements market.
- Attractive and Convenient Packaging
Oral clinical nutrition supplements are made available in attractive and convenient packaging. Variably sized plastic and glass bottles, small- and big-sized pouches and sachets, are increasingly being perceived as handy options while travelling. Attractive and convenient packaging formats will continue to significantly drive the growth of oral clinical nutrition supplements market.
Oral Clinical Nutrition Supplement Market Structure Analysis
- The global oral clinical nutrition supplements market represents a consolidated competition landscape, wherein Tier 1 companies hold more than 85% shares in the global market revenues.
- Leading manufacturers of oral clinical nutrition supplements are heavily investing in research and development of these products. Recent research studies tend to maintain the focus on the improvement of holistic health through consumption of oral clinical nutrition supplements.
- Lack of consumer awareness about the health benefits of oral clinical nutrition supplement products, which is further restrained by continued reluctance among consumers regarding the inclusion of dietary supplements in routine regime, remains a primary barrier facing market participants.
Compensating for Deficiencies and Addressing DRM
The prominence of medical nutrition is growing at a rapid pace each year owing to significant advances in clinical research and evolving consumer trends. However, one of the most glaring challenges that requires immediate attention is the growing prevalence of malnutrition. A study published in July 2018 indicates that nearly one out of three patients are either at risk of malnutrition or are malnourished at the time of admittance to the hospital. In addition, to prevent long-term consequences of malnutrition, it is imperative to manage the condition with well-balanced diet. However, support that includes oral nutrition supplements have emerged as one of the most economical and effective alternatives to manage malnutrition. The demand is thus expected to accelerate in the foreseeable future. Moreover, oral nutrition supplements are specifically prescribed and formulated to overcome the nutritional deficiencies in the regular diet and dietary management of disease-related malnutrition (DRM). Furthermore, several studies have indicated that oral nutritional supplements are highly preferred as they have negligible impact on the appetite and food intake – a critical factor that improves management of patients who are suffering from DRM.
Evolving Millennial Lifestyle in Asia Pacific Presents an Array of Opportunities
At present, the medical nutrition industry in Asia-Pacific is experiencing a significant transformation influenced by multiple factors. Significant improvement in the quality of education in India has raised consumer knowledge and awareness related to the benefits of nutritional supplements wherein millennials constitute a majority of the population. Furthermore, recent observable trends suggest that Japan is at the forefront in terms of innovation related to nutrition and health for the older population and market players in the country are concentrating their efforts to produce conventional food products with a nutritional twist to ensure that consumers maintain a healthy diet without changing their dietary habits.
* This data is only a representation. Actual data may vary and will be available in report.
Convenience and Taste on Priority
Apart from optimizing the functional characteristics of their products, manufacturers in the oral clinical nutritional supplements market are offering products are appealing to the palate and convenient to consume. Oral nutritional supplements are available either as ready-to-consume liquids or powders and can be consumed as a standalone source of nutrition or as a supplement to routine diet. Moreover, companies are exploring the potential of incorporating oral nutrition supplements in conventional food formats including bakery and confectionary products. In addition, several market players are expanding their product portfolio by offering a diverse range of flavors, smells, portion sizes, and textures to fulfil the growing consumer demand. Further, manufacturers are expected to rely on research activities to formulate nutritional supplements in their bid to overcome hurdles such as patient compliance.
Standard formula to retain lead
Demand for specialized formula to pick pace
Surge in demand from geriatric population
Adoption in adult population on rise
Robust demand for flavored products
Adoption of regular flavors sluggish
How Growth will Unfold
Growth of the oral clinical nutritional supplements market is expected to hinge on several factors including, growing demand to tackle malnutrition, rising awareness related to the benefits of oral nutrition supplements, and mounting adoption of healthier lifestyle choices among consumers. However, companies offering medical nutrition products are required to comply with stringent regulations that are put forward to improve the overall safety and quality of the products. Furthermore, numerous ongoing research and development activities are expected to boost the prospects and the adoption of oral nutrition supplements in the upcoming years. Moreover, as the medical nutrition domain continues to mature, plant-based, vegan, and organic oral nutrition supplements are gradually making inroads to the market.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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Oral Clinical Nutrition Supplements Market Analysis 2019-2029
A recent market study published by FMI “Oral Clinical Nutrition Supplements Market: Global Industry Analysis 2014-2018 & Opportunity Assessment 2019-2029” offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical, as well as current growth parameters of the oral clinical nutrition supplements market, the growth prospects of the market are obtained with maximum precision.
Oral Clinical Nutrition Supplements Market Taxonomy
Chapter 01 - Executive Summary
The executive summary of the oral clinical nutrition supplements market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment and the recommendations on the global seed coating ingredients market.
Chapter 02 – Market Introduction
Readers can find the detailed taxonomy and definition of the oral clinical nutrition supplements market in this chapter, which will help them understand the basic information about the oral clinical nutrition supplements market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the oral clinical nutrition supplements market report.
Chapter 03 – Global Oral Clinical Nutrition Supplements Market Scenario
The industry assessment of oral clinical nutrition supplements and gives idea about the factors affecting nutritional intake in older adults with an overview about the hospital cases in Europe.
Chapter 04 – Global Oral Clinical Nutrition Supplements Market Dynamics
The associated industry assessment of the oral clinical nutrition supplements market is also carried out such as market trends, market dynamics, trade analysis, supply and value chain. The history, processing and global snapshot is provided in this chapter.
Chapter 05 – Global Oral Clinical Nutrition Supplements Pricing Analysis
This chapter highlights price point assessment by type, the average price of different types of oral clinical nutrition supplements in different regions throughout the globe and its forecast till 2029. The factors influencing the prices and the global trends of the oral clinical nutrition supplements market are also explained in this section.
Chapter 06 to 13 – Global Oral Clinical Nutrition Supplements Market Analysis and Forecast 2014-2029
This chapter explains how the oral clinical nutrition supplements market will grow across the globe in various segments. Based on product type, the oral clinical nutrition supplements market is segmented into standard formula and specialized formula. Based on indication, the oral clinical nutrition supplements market is segmented into general well-being, renal disorders, hepatic disorders, oncology nutrition, diabetes, dysphagia, IBD & GI tract disorders, neurology nutrition, respiratory disorders and others. Based on form, the oral clinical nutrition supplements market is segmented into liquid, semi-solid and powder. Based on end users, the oral clinical nutrition supplements market is segmented into adult, geriatric and pediatric. Based on flavors the oral clinical nutrition market is segmented into regular and flavored. Based on sales channel, the oral clinical nutrition market is segmented into prescription based and over the counter. Based on region, the oral clinical nutrition supplements market is segmented into North America, Latin America, Europe, Asia Pacific and Middle East & Africa
Chapter 14 – North America Oral Clinical Nutrition Supplements Market Analysis 2014 - 2018 & Forecast 2019 - 2029
This chapter includes a detailed analysis of the growth of the North America oral clinical nutrition supplements market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on end-users and countries in North America.
Chapter 15 – Latin America Oral Clinical Nutrition Supplements Market Analysis 2014-2018 & Forecast 2019 - 2029
Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting the growth of the Latin America oral clinical nutrition supplements market. This chapter also includes the growth prospects of the oral clinical nutrition supplements market in leading LATAM countries such as Brazil, Mexico, Argentina and Rest of Latin America.
Chapter 16 – Europe Oral Clinical Nutrition Supplements Market Analysis 2014 - 2018 & Forecast 2019 - 2029
Important growth prospects of the oral clinical nutrition supplements market based on its end users in several countries such as EU5, BENELUX, NORDIC, Russia, Poland and Rest of Europe are included in this chapter.
Chapter 17 – Asia Pacific Oral Clinical Nutrition Supplements Market Analysis 2014 - 2018 & Forecast 2019 - 2029
China, Japan, ASEAN are the leading countries in the Asia Pacific region that are the prime subjects of assessment to obtain the growth prospects of the Asia Pacific oral clinical nutrition supplements market in this chapter. Readers can find detailed information about the growth parameters of the Asia Pacific oral clinical nutrition supplements market during the period 2019 - 2029.
Chapter 18 – Middle East and Africa Oral Clinical Nutrition Supplements Market Analysis 2014 - 2018 & Forecast 2019 - 2029
This chapter provides information about how the oral clinical nutrition supplements market will grow in major countries in the MEA region such as GCC Countries, North Africa, South Africa and Rest of MEA, during the forecast period 2019 - 2029.
Chapter 19 & 20 – Competitive Assessment
In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the oral clinical nutrition supplements market along with their market presence analysis by region and product portfolio. Also, readers can find a comprehensive list of all leading stakeholders in the oral clinical nutrition supplements market, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are as Danone Nutricia, NUTRICIÓN MÉDICA SL, Meiji Holdings Co., Ltd., Medifood International, Medtrition Inc., GlaxoSmithKline plc, Perrigo Nutritionals, Victus Inc., B Braun, Fresenius Kabi Ltd., Nestle Health Science, Nature's Bounty, Pharmavite, Pfizer Inc., Bayer AG, Church & Dwight, and others.
Chapter 21 – Assumptions and Acronyms
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the oral clinical nutrition supplements report.
Chapter 22 – Research Methodology
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information about the oral clinical nutrition supplements market.