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Over The Air Engine Control Module Market

Market Insights on Over The Air Engine Control Module covering sales outlook, demand forecast & up-to-date key trends

Over The Air Engine Control Module Market: Global Industry Analysis and Opportunity Assessment 2022-2032

Over The Air Engine Control Module Market Market Outlook

The global over the air engine control module market size is worth US$ 1,529.73 Mn in 2022. The market is projected to witness a robust CAGR of 17.5% over the forecast period to arrive at a market valuation of US$ 7,673.51 Mn by 2032. The rapid growth of the market over the forthcoming years can be credited to the emerging trend of vehicle digitization.

The market for over the air engine control module is increasing as over the air (OTA) engine control module programming helps update engine control module (ECM) by wirelessly connecting to the commercial motor vehicle (CMV) embedded with these systems that need shop downtime. With the help of the OTA engine control module, even the trucks are predicted to be upgraded in the near future, just like computer programs have the option to system upgrade and smartphone app alerts regarding the available new updates with the option to take the necessary action.

With the combination of electronic control units (ECUs) and heightened sophistication of vehicle software, millions of lines of code exceeding 50% of automobile warranty costs are caused by electronic defects and software glitches, leading OEMs to outlay billions on recall expenses and warranty. This further accounts for unprecedented fleet expenditure for vehicle downtime.

Since over the air (OTA) is a framework-based strategy constructed on an extendable, structured, and internet-compatible architecture to facilitate vehicle data management, in addition to efficient and effective firmware and software updates to future commercial motor vehicles (CMVs), the demand for over the air engine control module is expected to rise over the forecast period.

Further, the firmware over the air (FOTA) and software over the air (SOTA) use smartphone and telematics integrated technologies to enable drivers to stay connected with their surroundings and the world at large from the seat of their vehicle in a connected vehicle setting. This is expected to boost the adoption of over the air engine control module over the forecast period.

Geographically, the market is predicted to be led by the North America region. The booming automotive industry in the region is propelling market development in the region. Europe is forecast to witness significant growth in the coming years. The market growth in the region can be attributed to the presence of top automobile manufacturers and early adopters of over the air engine control modules.

The early adopters of OTA engine control modules include heavy and light commercial vehicles where the OEMs have vehicles integrated with their self-designed OTA engine control modules.

Meanwhile, the Asia Pacific region is predicted to represent a considerable percentage of market share in the coming years.

Over The Air Engine Control Module Market Value (2022)

US$ 1,529.73 Mn

Over The Air Engine Control Module Market Forecast Value (2032)

US$ 7,673.51 Mn

Over The Air Engine Control Module Market CAGR (2022-2032)

17.5%

Over The Air Engine (OTA) Control module is a recently developed concept in the field of Engine and Powertrain Control. Commonly known as ECU/PCM, which controls various engine and vehicle operation parameters such as fuel mixture, ignition timing, emissions monitoring, fuel pump operation, engine cooling, ABS controls, etc. in automobiles.

The Heavy & Light Commercial vehicles are early adopters of this technology where the OEMs themselves have imbibed their self-designed OTA control module in the vehicles. In 2015, Navistar Inc. became the first heavy commercial vehicle manufacturer to endorse the OTA control module in its International Trucks fleet.

Over The Air Engine control module operates through a remote-controlled process where the PCM is Wi-Fi enabled. The software component of the module or system consists of a Graphic User Interface (GUI) which enables to visualize the control parameters. Periodic updates are sent to the device controller via cloud server, while the device controller being Wi-Fi enabled receives it.

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Over The Air Engine Control Module Market Dynamics & Trends

Increasing adoption of connected vehicle technologies, active safety systems and vehicle digitization trends in the automotive industry provide a firm platform for growth of latest technologies including over the air engine control modules.

Stringent regulations concerning road and pedestrian safety and carbon emissions have provided significant thrust for development of advanced vehicle control, monitoring and security systems by leading Automakers in recent years.

The OTA control module market being a part of Automotive Firmware & Software sector is finding high acceptance by automotive vehicle OEMs across the globe. Apart from automobile manufacturers, this product has also found success with vehicle fleet operators.

Significant opportunities exist in aftermarket where replacement of conventional ECU/PCMs installed per sensor usage is usually accomplished by installing a single unit that integrates all engine parameter controls & sensors independently and simultaneously.

Through this, a ‘digital customer relationship management' program is also managed by the service providers. This management program helps in efficient follow-up as well as facilitates the process of providing technical assistance to respective customers at their doorstep.

The Periodic updates of the programming device are done automatically by a remote server (cloud-based), thus eliminating the time-consuming manual updates and device configuration time needed for a single vehicle. This has resulted in an opportunity in the aftermarket segment with the third party equipment and service providers offering customized updates for the OTA control module.

Over The Air Engine Control Module market is poised to exhibit a promising double-digit CAGR in the next ten years as the Automotive Ancillary, Industrial Electronics & Software Services companies are entering the market for its lucrative scope of business.

Over The Air Engine Control Module Market: Regional Outlook & Key Market Players

Geographically, the Over The Air Engine Control Module industry is primarily based in North America, followed by Europe, Japan & China regions. The potential market exists across all vehicle segments.

Prominent automotive producing countries are expected to be early adopters of OTA engine control modules owing to technological expertise, established tier-I and tier-II supply networks and affordability of consumers for such products.

The major players identified across the value chain are Red Bend Software-Harman, NXP Semiconductors, Visteon Corporation, Delphi, Pana-Pacific, Innopath, Arynga, Melexis, Cypress Semiconductor Corporation etc.

The research report presents a comprehensive assessment of Over the Air (OTA) Engine Control Module market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data.

It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, types, and applications.

Nikhil Kaitwade
Nikhil Kaitwade
Principal Consultant
LinkedIn
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The report covers exhaustive analysis on

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Value Chain

Regional analysis includes

  • North America
  • Latin America
  • Asia Pacific
  • Japan
  • Western Europe
  • Eastern  Europe
  • The Middle East & Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts, and industry participants across the value chain.

The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors, along with market attractiveness within the segments. The report also maps the qualitative impact of various market factors on market segments and various geographies.

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Over The Air Engine Control Module Market Segmentation

The OTA Control market can be classified on the basis of interface & connectivity options such as:

  • Ethernet
  • Controller Area Network (CAN)
  • Local Internet Network (LIN)

On the basis of bandwidth usage levels for data communication OTA control market can be segmented as:

  • Low-speed
  • High-speed

By Vehicle Types the OTA market can be segmented as:

  • Passenger Vehicles
  • Commercial Vehicles
  • Heavy Trucks and Busses

By Sales Channel OTA market can be segmented as:

  • Original Equipment Manufacturer (OEM)
  • Aftermarket

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Nikhil Kaitwade
Principal Consultant
LinkedIn
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Over The Air Engine Control Module Market