The personal care wipes market is expected to register a CAGR of 5.5% over the forecast period. The market is projected to reach USD 21.82 Billion in 2022 and is anticipated to be valued at USD 37.27 Billion by 2032 according to the FMI report. The growth factors influencing the market are:
Additionally, the market for personal care wipes is being driven by the widely increasing demand for use-and-throw wipes, which are a practical and necessary alternative to cloth.
The market share for personal care wipes is growing as paper towels, and liquid washes become more popular. Additionally, the market for eco-friendly and chemical-resistant personal care wipes has expanded in recent years. The end user's demand for sustainable products is rising as more personal care wipes are made with natural or plant-based substances. On the other hand, the market for personal care wipes is rising at a large rate due to the popularity of facial wipes, personal care wet wipes, and cosmetic wipes. The market for personal care wipes is experiencing exponential expansion due to the increasing newborn population, rising disposable income, and rapid urbanization.
Apart from some significant developments, the personal care wipes market has limitations too. As per FMI analysis, the restriction factors in the market during the forecast period are as follows.
The rising cost of personal care wipes and the use of chemical molecular personal care wipes are limiting the personal care wipes market growth. Moreover, growing pimples and pigmentation due to the use of low-quality personal care wipes are declining the personal care wipes market growth.
Due to an increase in infant skin rashes and irritation during the course of the forecast period, there will likely be an increase in demand for baby personal care wipes. In recent years, the demand for baby personal care wipes has also increased due to a growing alternative to soap and cloth for kids or adults. Due to growing consumer knowledge of the importance of genital skin care, intimate personal care wipes are being used more frequently, which is driving market expansion. Limit of water during traveling is likely to boost the demand for personal care wet wipes and personal care antibacterial wet wipes for maintaining hygiene during the forecast period.
In April 2022, Walgreens Boots Alliances stated that they planned to switch to plant- or wood-based wipes in the near future to replace their plastic-contained wipes. Personal care wipes market trends have recently advanced due to expanding e-commerce websites and online products and brand promotions. Increasing sales of personal care wipe as a result of the recent expansion of scented wet wipe options.
| Report Attribute | Details |
|---|---|
| Personal Care Wipes Market Value (2022) | USD 21.82 Billion |
| Personal Care Wipes Market Anticipated Value (2032) | USD 37.27 Billion |
| Personal Care Wipes Market Projected Growth Rate (2022 to 2032) | 5.5% |
Based on product segment, the global personal care wipes market is categorized into facial & cosmetic, flushable wipes, baby wipes, and hand & body wipe. Among all, baby wipes dominate the global personal care wipes market size during the forecast period. Baby wipes are expected to gain a significant share of more than 50% during the forecast period. Due to growing concerns about the skin of infants, chemical resistance and taking precautions towards sensitive skin are fueling the demand for baby wipes during the forecast period. These wipes are probably more popular among parents, and several reputable brands are competing to gain market share in the upcoming years.
On the other hand, flushable wipes are expected to be the fastest-growing wipes during the forecast period. The market for flushable wipes is expected to increase in recent years due to skin-protective antibacterial and deodorizing wipes. Additionally, due to their improved cleaning and refreshing quality, the usage of these wipes is likely to expand the adoption of flushable wipes in recent years. It replaces outdated toilet paper, which is anticipated to boost market expansion.
Based on the distribution channel segment, the global personal care wipes market is categorized into supermarkets, hypermarkets, and e-commerce, among others. The supermarkets are likely to dominate the market by securing nearly 33% of the share during the forecast period. The supermarket business has been expanding in recent years due to the availability of numerous products at reasonable prices in an easily structured manner for consumers. Moreover, receiving huge discounts on products will attract more consumers, who, on the other hand, are likely to fuel the market growth over the forecast period.
The North American personal care wipes market is leading the global market due to capturing the maximum share during the forecast period. The USA is the leading country in the region that secured a significant share due to growing consumer awareness, hygiene, and health consciousness during the forecast period. Additionally, the availability of a wide range of personal care products is supporting the growth of the USA personal care wipes market over the course of the forecast period.
The European market is capturing a significant share during the forecast period. The United Kingdom's personal care wipes market is led by a growing population and developing economies during the forecast period. Moreover, the number of key players innovating several products for infant babies is growing the demand for baby personal care wipes in the United Kingdom personal care wipes market size.
The Asia Pacific market is one of the fastest-growing regions in the global market during the forecast period.
Due to rising skin diseases and infections, Korea is one of the main countries in the region that contributes a sizable share of the global market for personal care wipes. During the forecasted period. The market for Korean personal care wipes will rise due to rising purchasing power, expanding urbanization, and improved industrial infrastructure.
Japan's personal care wipes market is another leader in the region that recorded the maximum share during the forecast period. The rising disposable income of females and rising skincare awareness by consumers are accelerating the demand for personal care wipes during the forecast period. Several key players are growing the market size by adopting various marketing tactics in recent years.
How are the Start-up Companies Innovating Products that Add Value in the Global Market for Personal Care Wipes?
Personal care wipes start-up companies are popping up in the market during the forecast period. Several key market manufacturers are making innovations with these start-ups to launch new products in the market. They are developing advanced technology and unique trends that attract consumers' requirements. Some of the start-ups in the market are as follows:
Carell is a start-up company that provides skin-friendly and gentle personal care wipes to improve hygiene among consumers. They offer distinctive moisturizers that support glowing skin. Additionally, in recent years, the market has seen great success with wipes created by them. Moreover, they make products that are free of alcohol and have been dermatologist-tested. To combat dryness and dehydrate the skin. However, they also added vitamin E and aloe vera gel extracts.
Some start-up companies are making pH-level personal care wipes for genital skin care, which has increased the demand for personal care wipes in recent years. These start-ups are making customized, soft, and premium quality wipes as per consumers' requirements. Moreover, they offer these products to different skin types all around the globe during the forecast period. The use of personal care wipes has increased recently due to innovations, including the addition of honey, aloe vera, and rose water extracts for refreshing effects and skin hydration.
The market is fragmented by the number of key players present in the global market during the forecast period. These key players are adopting several marketing tactics to acquire the lion’s share of the market. Some of the marketing methodologies are mergers, partnerships, acquisitions, collaborations, product launches, and global expansion, among others.
These market players are developing products by making lots of effort as per customers' needs. From developing premium quality products to convenient packaging, these players are playing a vital role in the market during the foreseen time. In addition, growing fragrance wipes innovations are growing the sales of personal care wipes in recent years. Some of the recent developments in the market are:
Recent Developments in the Market for Personal Care Wipes
Some of the prominent key players in the market are
Table 1: Global Market Value (US$ Million) Forecast by Region, 2017 to 2032
Table 2: Global Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 3: Global Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 4: North America Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 5: North America Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 6: North America Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 7: Latin America Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 8: Latin America Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 9: Latin America Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 10: Europe Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 11: Europe Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 12: Europe Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 13: South Asia Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 14: South Asia Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 15: South Asia Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 16: East Asia Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 17: East Asia Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 18: East Asia Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 19: Oceania Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 20: Oceania Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 21: Oceania Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Table 22: MEA Market Value (US$ Million) Forecast by Country, 2017 to 2032
Table 23: MEA Market Value (US$ Million) Forecast by Product, 2017 to 2032
Table 24: MEA Market Value (US$ Million) Forecast by Distribution Channel, 2017 to 2032
Figure 1: Global Market Value (US$ Million) by Product, 2022 to 2032
Figure 2: Global Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 3: Global Market Value (US$ Million) by Region, 2022 to 2032
Figure 4: Global Market Value (US$ Million) Analysis by Region, 2017 to 2032
Figure 5: Global Market Value Share (%) and BPS Analysis by Region, 2022 to 2032
Figure 6: Global Market Y-o-Y Growth (%) Projections by Region, 2022 to 2032
Figure 7: Global Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 8: Global Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 9: Global Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 10: Global Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 11: Global Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 12: Global Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 13: Global Market Attractiveness by Product, 2022 to 2032
Figure 14: Global Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 15: Global Market Attractiveness by Region, 2022 to 2032
Figure 16: North America Market Value (US$ Million) by Product, 2022 to 2032
Figure 17: North America Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 18: North America Market Value (US$ Million) by Country, 2022 to 2032
Figure 19: North America Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 20: North America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 21: North America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 22: North America Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 23: North America Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 24: North America Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 25: North America Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 26: North America Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 27: North America Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 28: North America Market Attractiveness by Product, 2022 to 2032
Figure 29: North America Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 30: North America Market Attractiveness by Country, 2022 to 2032
Figure 31: Latin America Market Value (US$ Million) by Product, 2022 to 2032
Figure 32: Latin America Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 33: Latin America Market Value (US$ Million) by Country, 2022 to 2032
Figure 34: Latin America Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 35: Latin America Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 36: Latin America Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 37: Latin America Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 38: Latin America Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 39: Latin America Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 40: Latin America Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 41: Latin America Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 42: Latin America Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 43: Latin America Market Attractiveness by Product, 2022 to 2032
Figure 44: Latin America Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 45: Latin America Market Attractiveness by Country, 2022 to 2032
Figure 46: Europe Market Value (US$ Million) by Product, 2022 to 2032
Figure 47: Europe Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 48: Europe Market Value (US$ Million) by Country, 2022 to 2032
Figure 49: Europe Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 50: Europe Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 51: Europe Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 52: Europe Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 53: Europe Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 54: Europe Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 55: Europe Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 56: Europe Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 57: Europe Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 58: Europe Market Attractiveness by Product, 2022 to 2032
Figure 59: Europe Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 60: Europe Market Attractiveness by Country, 2022 to 2032
Figure 61: South Asia Market Value (US$ Million) by Product, 2022 to 2032
Figure 62: South Asia Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 63: South Asia Market Value (US$ Million) by Country, 2022 to 2032
Figure 64: South Asia Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 65: South Asia Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 66: South Asia Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 67: South Asia Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 68: South Asia Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 69: South Asia Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 70: South Asia Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 71: South Asia Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 72: South Asia Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 73: South Asia Market Attractiveness by Product, 2022 to 2032
Figure 74: South Asia Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 75: South Asia Market Attractiveness by Country, 2022 to 2032
Figure 76: East Asia Market Value (US$ Million) by Product, 2022 to 2032
Figure 77: East Asia Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 78: East Asia Market Value (US$ Million) by Country, 2022 to 2032
Figure 79: East Asia Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 80: East Asia Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 81: East Asia Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 82: East Asia Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 83: East Asia Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 84: East Asia Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 85: East Asia Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 86: East Asia Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 87: East Asia Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 88: East Asia Market Attractiveness by Product, 2022 to 2032
Figure 89: East Asia Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 90: East Asia Market Attractiveness by Country, 2022 to 2032
Figure 91: Oceania Market Value (US$ Million) by Product, 2022 to 2032
Figure 92: Oceania Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 93: Oceania Market Value (US$ Million) by Country, 2022 to 2032
Figure 94: Oceania Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 95: Oceania Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 96: Oceania Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 97: Oceania Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 98: Oceania Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 99: Oceania Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 100: Oceania Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 101: Oceania Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 102: Oceania Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 103: Oceania Market Attractiveness by Product, 2022 to 2032
Figure 104: Oceania Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 105: Oceania Market Attractiveness by Country, 2022 to 2032
Figure 106: MEA Market Value (US$ Million) by Product, 2022 to 2032
Figure 107: MEA Market Value (US$ Million) by Distribution Channel, 2022 to 2032
Figure 108: MEA Market Value (US$ Million) by Country, 2022 to 2032
Figure 109: MEA Market Value (US$ Million) Analysis by Country, 2017 to 2032
Figure 110: MEA Market Value Share (%) and BPS Analysis by Country, 2022 to 2032
Figure 111: MEA Market Y-o-Y Growth (%) Projections by Country, 2022 to 2032
Figure 112: MEA Market Value (US$ Million) Analysis by Product, 2017 to 2032
Figure 113: MEA Market Value Share (%) and BPS Analysis by Product, 2022 to 2032
Figure 114: MEA Market Y-o-Y Growth (%) Projections by Product, 2022 to 2032
Figure 115: MEA Market Value (US$ Million) Analysis by Distribution Channel, 2017 to 2032
Figure 116: MEA Market Value Share (%) and BPS Analysis by Distribution Channel, 2022 to 2032
Figure 117: MEA Market Y-o-Y Growth (%) Projections by Distribution Channel, 2022 to 2032
Figure 118: MEA Market Attractiveness by Product, 2022 to 2032
Figure 119: MEA Market Attractiveness by Distribution Channel, 2022 to 2032
Figure 120: MEA Market Attractiveness by Country, 2022 to 2032
The growth outlook for the personal care wipes market is predicted to advance at a CAGR of 5.5% from 2022 to 2032.
North America is anticipated to lead the personal care wipes market during the forecast period.
The personal care wipes market is likely to hold a valuation of USD 37.27 Billion by 2032.
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Personal Care Wipes Market
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