Personal Care Wipes Market Outlook (2022 to 2032)

The personal care wipes market is expected to register a CAGR of 5.5% over the forecast period. The market is projected to reach US$ 21.82 Billion in 2022 and is anticipated to be valued at US$ 37.27 Billion by 2032 according to the FMI report. The growth factors influencing the market are:

  • Growing awareness for maintaining hygiene to get rid of skin problems such as pigmentation and pimples is increasing the demand for personal care wipes.
  • The important reasons driving the growth of the worldwide personal care wipes market size over the forecast period are they easy to use and simple to dispose of. In addition, the popularly rising demand for use & throw personal care wipes are a convenient and essential alternative to cloth which propels the personal care wipes market size.

Additionally, the market for personal care wipes is being driven by the widely increasing demand for use-and-throw wipes, which are a practical and necessary alternative to cloth.

The market share for personal care wipes is growing as paper towels, and liquid washes become more popular. Additionally, the market for eco-friendly and chemical-resistant personal care wipes has expanded in recent years. The end user's demand for sustainable products is rising as more personal care wipes are made with natural or plant-based substances. On the other hand, the market for personal care wipes is rising at a large rate due to the popularity of facial wipes, personal care wet wipes, and cosmetic wipes. The market for personal care wipes is experiencing exponential expansion due to the increasing newborn population, rising disposable income, and rapid urbanization.

Apart from some significant developments, the personal care wipes market has limitations too. As per FMI analysis, the restriction factors in the market during the forecast period are as follows.

The rising cost of personal care wipes and the use of chemical molecular personal care wipes are limiting the personal care wipes market growth. Moreover, growing pimples and pigmentation due to the use of low-quality personal care wipes are declining the personal care wipes market growth.

Due to an increase in infant skin rashes and irritation during the course of the forecast period, there will likely be an increase in demand for baby personal care wipes. In recent years, the demand for baby personal care wipes has also increased due to a growing alternative to soap and cloth for kids or adults. Due to growing consumer knowledge of the importance of genital skin care, intimate personal care wipes are being used more frequently, which is driving market expansion. Limit of water during traveling is likely to boost the demand for personal care wet wipes and personal care antibacterial wet wipes for maintaining hygiene during the forecast period.

In April 2022, Walgreens Boots Alliances stated that they planned to switch to plant- or wood-based wipes in the near future to replace their plastic-contained wipes. Personal care wipes market trends have recently advanced due to expanding e-commerce websites and online products and brand promotions. Increasing sales of personal care wipe as a result of the recent expansion of scented wet wipe options.

Report Attribute Details
Personal Care Wipes Market Value (2022) US$ 21.82 Billion
Personal Care Wipes Market Anticipated Value (2032) US$ 37.27 Billion
Personal Care Wipes Market Projected Growth Rate (2022 to 2032) 5.5%

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Category-wise Insights

By Product Segment, Which Segment Dominates the Market for Personal Care Wipes?

Based on product segment, the global personal care wipes market is categorized into facial & cosmetic, flushable wipes, baby wipes, and hand & body wipe. Among all, baby wipes dominate the global personal care wipes market size during the forecast period. Baby wipes are expected to gain a significant share of more than 50% during the forecast period. Due to growing concerns about the skin of infants, chemical resistance and taking precautions towards sensitive skin are fueling the demand for baby wipes during the forecast period. These wipes are probably more popular among parents, and several reputable brands are competing to gain market share in the upcoming years.

On the other hand, flushable wipes are expected to be the fastest-growing wipes during the forecast period. The market for flushable wipes is expected to increase in recent years due to skin-protective antibacterial and deodorizing wipes. Additionally, due to their improved cleaning and refreshing quality, the usage of these wipes is likely to expand the adoption of flushable wipes in recent years. It replaces outdated toilet paper, which is anticipated to boost market expansion.

Distribution Channel Segment, Which Category Dominates the Global Market for Personal Care Wipes?

Based on the distribution channel segment, the global personal care wipes market is categorized into supermarkets, hypermarkets, and e-commerce, among others. The supermarkets are likely to dominate the market by securing nearly 33% of the share during the forecast period. The supermarket business has been expanding in recent years due to the availability of numerous products at reasonable prices in an easily structured manner for consumers. Moreover, receiving huge discounts on products will attract more consumers, who, on the other hand, are likely to fuel the market growth over the forecast period.

Regional Insights

USA Personal Care Wipes Market Dominates with the Growing Consumer Awareness

The North American personal care wipes market is leading the global market due to capturing the maximum share during the forecast period. The USA is the leading country in the region that secured a significant share due to growing consumer awareness, hygiene, and health consciousness during the forecast period. Additionally, the availability of a wide range of personal care products is supporting the growth of the USA personal care wipes market over the course of the forecast period.

United Kingdom Personal Care Wipes Market Mushrooming by Rising Demand for Cosmetic Wipes

The European market is capturing a significant share during the forecast period. The United Kingdom's personal care wipes market is led by a growing population and developing economies during the forecast period. Moreover, the number of key players innovating several products for infant babies is growing the demand for baby personal care wipes in the United Kingdom personal care wipes market size.

Asia Pacific Personal Care Wipes Market Flourishing by Growing Skin Problem

The Asia Pacific market is one of the fastest-growing regions in the global market during the forecast period.

Due to rising skin diseases and infections, Korea is one of the main countries in the region that contributes a sizable share of the global market for personal care wipes. During the forecasted period. The market for Korean personal care wipes will rise due to rising purchasing power, expanding urbanization, and improved industrial infrastructure.

Japan's personal care wipes market is another leader in the region that recorded the maximum share during the forecast period. The rising disposable income of females and rising skincare awareness by consumers are accelerating the demand for personal care wipes during the forecast period. Several key players are growing the market size by adopting various marketing tactics in recent years.

Sudip Saha
Sudip Saha

Principal Consultant

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Start-up Ecosystem

How are the Start-up Companies Innovating Products that Add Value in the Global Market for Personal Care Wipes?

Personal care wipes start-up companies are popping up in the market during the forecast period. Several key market manufacturers are making innovations with these start-ups to launch new products in the market. They are developing advanced technology and unique trends that attract consumers' requirements. Some of the start-ups in the market are as follows:

Carell is a start-up company that provides skin-friendly and gentle personal care wipes to improve hygiene among consumers. They offer distinctive moisturizers that support glowing skin. Additionally, in recent years, the market has seen great success with wipes created by them. Moreover, they make products that are free of alcohol and have been dermatologist-tested. To combat dryness and dehydrate the skin. However, they also added vitamin E and aloe vera gel extracts.

Some start-up companies are making pH-level personal care wipes for genital skin care, which has increased the demand for personal care wipes in recent years. These start-ups are making customized, soft, and premium quality wipes as per consumers' requirements. Moreover, they offer these products to different skin types all around the globe during the forecast period. The use of personal care wipes has increased recently due to innovations, including the addition of honey, aloe vera, and rose water extracts for refreshing effects and skin hydration.

Competitive Landscape

The market is fragmented by the number of key players present in the global market during the forecast period. These key players are adopting several marketing tactics to acquire the lion’s share of the market. Some of the marketing methodologies are mergers, partnerships, acquisitions, collaborations, product launches, and global expansion, among others.

These market players are developing products by making lots of effort as per customers' needs. From developing premium quality products to convenient packaging, these players are playing a vital role in the market during the foreseen time. In addition, growing fragrance wipes innovations are growing the sales of personal care wipes in recent years. Some of the recent developments in the market are:

Recent Developments in the Market for Personal Care Wipes

  • In April 2022, Essity company announced its acquisition of Legacy Converting Inc. which offers chemical-free wipes, wet personal care wipes, and dry wipes for personal care during the forecast period.
  • In 2021, the USA’s growing demand for hygiene personal care wipes products is expected to be the largest share of the global market.
  • In 2021, the Rockline sector announced an investment of $18 million for providing manufacturing facilities for wet wipes.

Some of the prominent key players in the market are

  • Diamond Wipes International Inc
  • The Honest Company Inc
  • Edana
  • Medline Industries
  • Johnson & Johnson Services Inc
  • Procter and Gamble Co.
  • Pluswipes
  • KCWW
  • Edgewell Personal Care Co.
  • Rockline Industries

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Key Segments in the Personal Care Wipes

By Product:

  • Cosmetic & Facial Wipes
  • Flushable Wipes

By Distribution Channel:

  • Supermarkets
  • E-commerce
  • Hypermarkets

By Region:

  • North America
  • Latin America
  • Europe
  • Asia-Pacific
  • Middle East and Africa(MEA)

Frequently Asked Questions

What is the Growth Outlook for the Personal Care Wipes Market?

The growth outlook for the personal care wipes market is predicted to advance at a CAGR of 5.5% from 2022 to 2032.

Which Region Leads the Personal Care Wipes Market?

North America is anticipated to lead the personal care wipes market during the forecast period.

How much Growth Potential does Personal Care Wipes Market hold?

The personal care wipes market is likely to hold a valuation of US$ 37.27 Billion by 2032.

Table of Content
1. Executive Summary | Personal Care Wipes Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
    4.1. Historical Market Size Value (US$ Million) Analysis, 2017 to 2021
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2022 to 2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Product, 2017 to 2021
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product, 2022 to 2032
        5.3.1. Baby Wipes
        5.3.2. Facial & Cosmetic Wipes
        5.3.3. Hand & Body Wipes
        5.3.4. Flushable Wipes
        5.3.5. Others
    5.4. Y-o-Y Growth Trend Analysis By Product, 2017 to 2021
    5.5. Absolute $ Opportunity Analysis By Product, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Distribution Channel, 2017 to 2021
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Distribution Channel, 2022 to 2032
        6.3.1. Supermarkets & Hypermarkets
        6.3.2. Pharmacies & Drugstores
        6.3.3. E-commerce
        6.3.4. Others
    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017 to 2021
    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2017 to 2021
    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2022 to 2032
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. South Asia
        7.3.5. East Asia
        7.3.6. Oceania
        7.3.7. Middle East and Africa(MEA)
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product
        8.2.3. By Distribution Channel
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product
        8.3.3. By Distribution Channel
    8.4. Key Takeaways
9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product
        9.2.3. By Distribution Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product
        9.3.3. By Distribution Channel
    9.4. Key Takeaways
10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. United Kingdom
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Product
        10.2.3. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product
        10.3.3. By Distribution Channel
    10.4. Key Takeaways
11. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
        11.2.1. By Country
            11.2.1.1. India
            11.2.1.2. Malaysia
            11.2.1.3. Singapore
            11.2.1.4. Thailand
            11.2.1.5. Rest of South Asia
        11.2.2. By Product
        11.2.3. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product
        11.3.3. By Distribution Channel
    11.4. Key Takeaways
12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
        12.2.2. By Product
        12.2.3. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product
        12.3.3. By Distribution Channel
    12.4. Key Takeaways
13. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
        13.2.1. By Country
            13.2.1.1. Australia
            13.2.1.2. New Zealand
        13.2.2. By Product
        13.2.3. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product
        13.3.3. By Distribution Channel
    13.4. Key Takeaways
14. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2022 to 2032
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of Middle East and Africa(MEA)
        14.2.2. By Product
        14.2.3. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product
        14.3.3. By Distribution Channel
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By Product
            15.1.2.2. By Distribution Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By Product
            15.2.2.2. By Distribution Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By Product
            15.3.2.2. By Distribution Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By Product
            15.4.2.2. By Distribution Channel
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By Product
            15.5.2.2. By Distribution Channel
    15.6. United Kingdom
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By Product
            15.6.2.2. By Distribution Channel
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By Product
            15.7.2.2. By Distribution Channel
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By Product
            15.8.2.2. By Distribution Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By Product
            15.9.2.2. By Distribution Channel
    15.10. India
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By Product
            15.10.2.2. By Distribution Channel
    15.11. Malaysia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By Product
            15.11.2.2. By Distribution Channel
    15.12. Singapore
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By Product
            15.12.2.2. By Distribution Channel
    15.13. Thailand
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By Product
            15.13.2.2. By Distribution Channel
    15.14. China
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By Product
            15.14.2.2. By Distribution Channel
    15.15. Japan
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By Product
            15.15.2.2. By Distribution Channel
    15.16. South Korea
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By Product
            15.16.2.2. By Distribution Channel
    15.17. Australia
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By Product
            15.17.2.2. By Distribution Channel
    15.18. New Zealand
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2021
            15.18.2.1. By Product
            15.18.2.2. By Distribution Channel
    15.19. GCC Countries
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2021
            15.19.2.1. By Product
            15.19.2.2. By Distribution Channel
    15.20. South Africa
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2021
            15.20.2.1. By Product
            15.20.2.2. By Distribution Channel
    15.21. Israel
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2021
            15.21.2.1. By Product
            15.21.2.2. By Distribution Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product
        16.3.3. By Distribution Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Edana
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
        17.1.2. Diamond Wipes International Inc.
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
        17.1.3. Medline Industries
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
        17.1.4. The Honest Company, Inc.
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
        17.1.5. Procter and Gamble Co.
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
        17.1.6. Edgewell Personal Care Co.
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
        17.1.7. Johnson & Johnson Services, Inc.
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
        17.1.8. Pluswipes
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
        17.1.9. Rockline Industries
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
        17.1.10. KCWW
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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