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Personalized Bakery Products Market Snapshot (2023 to 2033)

The personalized bakery products market is projected to reach a valuation of US$ 2,012.87 million in 2023 and is projected to exhibit a compound annual growth rate (CAGR) of 3.4% from 2023 to 2033 and reach US$ 2,812.01 million in 2033.

One of the most widely used approaches in the bakery industry is to surprise consumers with relevant offerings. One of the major drivers for the expansion of the personalized bakery products industry is the introduction of a new hyper-personal trend. Customers are increasingly interested in customized food and baking alternatives. This has created enormous opportunities for players in the personalized bakery products market to capitalize on. Food and non-food items are contained within personalized bakery products. Items such as chocolates, cakes, bread, biscuits, and others are customized as needed in the scenario of personalized food offerings. Non-food products such as aprons, rolling pins, spatulas, personalized spoons, and custom wrapping are also gaining popularity in the personalized bakery products industry.

Gifting personalized baking collections with imprinted names and customized designs is growing in popularity in line with the gifting personalized products trend. This trend has created new opportunities for companies that compete for personalized bakery products. The utilization of social media channels for branding might further create new opportunities because it enables simple access and simultaneously attains the international community. The usage of social media networks for marketing can broaden even more doors since they offer quick access to a global audience all at once.

Modern people are foodies, and they enjoy the idea of choosing their additives and bread when it pertains to food, as well as using individual non-food products featuring their names and logos, such as aprons, rolling pins, and others. This shifting desire is aiding the growth of the personalized bakery products industry. In line with it as well, market participants offer products that demonstrate personal preferences. Personalized bakery items are popular for special celebrations and occasions. North America and Europe are important markets for personalized bakery products because individuals are more health-conscious and favor bakery items free of gluten and fermentation. The personalized bakery market in the Middle East and Africa is being catapulted by the high consumption of processed food because of its accessibility. Africa's growing middle-class inhabitants also contribute to the region's expansion. Turkey is a major hub for bakery products in the region, so the market is influenced by strong demand in both domestic and international markets.

As per the market segmentation, given its proximity, availability, and affordability, the hypermarkets/supermarkets segment is predicted to have the highest revenue share among all segments by sales channel. Also, the discounts provided by supermarkets to encourage customers are predicted to boost the growth of this segment.

The global personalized bakery products industry is fiercely competitive, because of the existence of various global and regional players. To satisfy consumer demand, market participants employ various company strategies such as product innovation. Automakers, for instance, are bringing personalized clean-label, gluten-free, and even distinctively flavored bakery products to expand their customer base. JUST, for example, declared the introduction of a new flavor of its organic Just Cookie Dough Chocolate Mint in May 2019. The cookie dough is prepared with sorghum instead of eggs and includes no GMOs, artificial flavors, or elevated fructose corn syrup.

Data Points Key Statistics
Expected Market Value of the Personalized Bakery Products Industry in 2023 US$ 2,012.87 million
Anticipated Forecast Value of the Personalized Bakery Products Market in 2033 US$ 2,812.01 million
Projected Growth Rate of the Personalized Bakery Products Market from 2023 to 2033 3.4% CAGR

Surprising customers with personalized offerings is one of the commonly adopted strategies in the bakery industry. The start of a new hyper-personal trend is one of the major factors driving the growth of the personalized bakery products market. Customers are today highly attracted to customized food as well as the baking solutions.

This has resulted in tremendous opportunities that can be capitalized by the players in the personalized bakery products market.Personalized bakery products include food as well as non-food items.

In the case of personalized food offerings, items like chocolates, cakes, bread, cookies, and others are customized as per the occasional requirements. Non-food items like aprons, rolling pins, spatulas, personalized spoons, custom packaging are other products are also gaining prominence in the personalized bakery products market.

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Drivers for Personalized Bakery Products Market

People today are foodie and love the idea of selecting their own ingredients and bread when it comes to food or using their personal non-food items like aprons, rolling pins, and others, with their own names and logos.

This changing preference is facilitating personalized bakery products market growth. In line with this the players in the market offer products reflecting personal taste. The personalized bakery products during special events and occasions are highly preferred.

Trends for Personalized Bakery Products Market

Design your own bread is one of the prominent trends in the market as health is another factor that is driving growth. In this new emerging bakery concept, consumers can now design their own bread by choosing their favorite dough-mix and ingredients fruits, nuts, and herbs.

In the case of non-food items products with engraved names are also quite prominent in the market. Besides this, customized cookies giving out lovely messages are also prominent during special occasions.

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Sudip Saha

Principal Consultant

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Opportunities for Personalized Bakery Products Market

In line with gifting personalized products trend gifting personalized baking sets with embossed names and customized designs is gaining prominence. This trend has opened up new opportunities for the players operating in the personalized bakery products market. The use of social media platforms for branding can further open up new opportunities as it facilitates easy access and reaches to the global community at once.

Challenges for Personalized Bakery Products Market

Bakery product sales are evergreen in nature, but the current covid-19 pandemic outbreak has impacted the personalized bakery products market. The rising hygiene consciousness and the increasing health priorities have restrained people from eating outside food.

Besides this, reducing sales of non-discretionary items have impacted the sales of personalized non-food items in the personalized bakery products market which is the current challenge for the players.

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Global Personalized Bakery Products Market: Key Players

Some of the key players operating in the global personalized bakery products market are

  • Shanghai Custom Packaging Co Ltd.
  • Chef Works Inc.
  • Mondi Group Plc.
  • Flirty Aprons
  • iGift Company
  • Great Little Box Company
  • Amy Lucy Designs
  • small scale custom bakers.

The market is highly fragmented as there are many homemade customized bakery offerings also available in the market. The online selling platforms have played a significant role in promoting these small scale offerings.

Personalized Bakery Products Market: Regional Outlook

North America and Europe are prominent markets in the case of personalized bakery products as people are more health-conscious and prefer bakery items that are free from gluten and yeast. Latin America and Oceania are also potential markets as breads and other bakery food items hold a significant part of their daily diets and also personalization in terms of food is highly embraced in these regions.

The South Asia regions expected to register significant growth opportunities as the personalization trend is newly emerging in the baking market. Besides this, the trend prevailing in this region to demonstrate a modern lifestyle is expected to play a significant role.

Developing countries in Middle East & Africa and Latin America are expected to have significant growth of the market due to increasing awareness of personalized bakery products among customers. Moreover, marketing strategies and promotional activities by key players are inclining customers towards the personalized bakery products in these regions.

Global Personalized Bakery Products Market: Market Segmentation

By product type:

  • Personalized bakery food items
  • Personalized bakery non-food items

By price range:

  • High
  • Medium
  • Low

By sales channel:

  • Online Stores
  • Offline Stores
  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Independent Small Stores
  • Online Sales Channel

By end-users:

  • Residential Use
  • Commercial Use


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