In 2023, the plant-based collagen market was valued at USD 6.6 billion. 2024 witnessed annual demand growth of 7.6%, with the market size reaching USD 7.1 billion in 2025. Between 2025 to 2035, the global plant-based collagen market is anticipated to develop at a notable compound annual growth rate (CAGR) of 8% and is expected to reach a total sales value of USD 15.3 billion by 2035.
The increasing inclination towards veganism, sustainable and cruelty-free product usage is hysterically driving the demand for plant-based collagen. While typical animal-derived collagen comes from bovine or marine sources, plant-based collagen is synthesized from amino acids extracted from legumes, seeds, and nuts. It has similar benefits for skin, joints and anti-aging without the traditional collagen ethical and dietary restrictions.
Balance has organic sources of amino acids - soy, pumpkin seeds, sunflower seeds and cashews, which are used in plant-based collagen products. These raw materials mimic the amino acid profile of collagen - glycine, proline, and hydroxyproline especially. Sometimes backed by cofactors like vitamin C, silica and biotin, plant-based collagen boosters support your body’s ability to produce collagen naturally as opposed to supplying it directly.
Millennials and Gen Z, primarily health-conscious consumers, are stimulating the demand owing to increasing cognizance regarding skin health, gut wellness, and joints flexibility. Consumers are increasingly looking for natural, ethical solutions with the rising popularity of functional foods, clean-label nutraceuticals, and plant-based diets - which makes plant-based collagen an attractive alternative to collagen sourced from animal or human origins.
| Attribute | Description |
|---|---|
| Estimated Market Size (2025E) | USD 7.1 billion |
| Projected Market Size (2035F) | USD 15.3 billion |
| Forecast Value-based CAGR (2025 to 2035) | 8.0% |
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The global plant-based collagen market as it stands in the competitively dynamic, semi-annual performance, visualizes the changing consumption pattern of health-savvy counterparties as well as strategic impetus of brands across a series of regional levers. The analysis below shows the CAGR comparison on six month intervals, along with shifts in their growth trajectory from the base year (2024) to the beginning of their forecast (2025).
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 6.8% |
| H2 (2024 to 2034) | 7.2% |
| H1 (2025 to 2035) | 7.8% |
| H2 (2025 to 2035) | 8.0% |
The plant-based collagen market grew at a steady CAGR of 6.8% in the first half (H1) of 2024 to 2034, fueled by the trend of clean-label adoption in North America and the increasing veganism trend in Europe. This growth accelerated in H2 2024 to 2034, with rates at 7.2% (primarily fueled by festive season sales across Asia-Pacific, new product launches in functional beauty categories, and e-commerce expansions).
It accelerated still further as we entered the decade-long projection period. In H1 2025 to 2035, the market posted a 7.8% CAGR, driven by the higher demand for on-the-go collagen beverages, emergence of unisex wellness supplements and widening distribution via subscription models. The growth rate for H2 (second half) of 2025 to 2035 further recorded a stronger growth of 8.0% attributed to the benefits from innovation, continued consumer interest in sustainable packaging, and growth in developing economies such as India and China.
This semi-annual CAGR trend provides insight on how the sector is not simply preserving growth, but rather receiving incremental muscle through deeper desk penetration and parcel personalization. The improvement in basis points from H1 to H2 for both decades (40 BPS and 20 BPS) indicates ongoing improvements in consumer engagement (ie an increased smile on the face of the consumer), innovation pipelines, and access to retail. These indicators suggest a positive future for those manufacturer who strikes a balance between maintaining quality while rapidly distributing across emerging consumer segments.
Tier 1 companies include Unived, OZiva, and SMPNutra among leading players. These companies accounting for high revenue contributions have a major market share worldwide. Consistent R&D efforts, influencer marketing, and omnichannel sales strategies back their brand equity. Another pertinent example is Unived’s expansion into the USA, Europe, and India through DTC and specialty health stores, which has enriched its footprint in the beauty and wellness space.
In the same way, OZiva’s diverse product range in the clean-label vegan collagen category helped the brand control the online and offline shelf space throughout India. They can differentiate through regulatory-backed labeling (USDA Organic, FSSAI, and Non-GMO Project Verified, among others), providing them a competitive advantage both in developed and developing markets.
Tier 2 Brands: Your Super, Rejuvenated, Olena Health They sell high-end, niche-targeted collagen boosters and address different demographics including young women, fitness lovers, and clean-label consumers. Typically, the conduct of the Tier 2 players of this world is led by Second World while they are more prevalent in 'West Europe where they lead the story in sustainable packaging, ethically sourced ingredients and co-branded initiatives. Rejuvenated also works with cosmetic dermatologists in Germany to promote its collagen-boosters claim drink, leaning on the power of professional endorsements.
For Tier 3, it alludes to agile and fast-growing startups like Nutricore Biosciences Pvt Ltd, HealthKart, SENIORITY, etc. They are mushrooming in a handful of sectors and, while relatively small, are growing rapidly by hitting on specific geographies and needs - such as elderly nutrition, Ayurveda-backed formulations and price-sensitive urban buyers.
These brands depend on direct sales and influencer-driven campaigns as well as local retail partnerships. A number are also gaining traction via niche DTC models and Amazon storefronts, suggesting strong potential to upend traditional players.Giving way to more transparency, functionality, and personalization, the barriers to entry are dropping, too - driving even more innovation and brand proliferation across every tier.
A trend in Beauty: Functional Beauty and Nutricosmetics
Shift:Bursting onto the scene, the intersection between beauty and nutrition is birthing a new class of products dubbed “nutricosmetics,” or supplements that promote blooming beauty from the inside out. Having long been touted as a skin-firming and anti-aging favorite, collagen is currently undergoing a reformulation into plant-based proteins with the same purpose. These products attract the older generation interested in preventing wrinkles, as well as younger age groups who are more concerned with preventing rather than reversing skin age.
Strategic Brand Responses:Rejuvenated launched its award-winning “Veggie Collagen” range that combines plant proteins, antioxidants and substitutes to marine algae to imitate the collagen science of nature.Raw Beauty Lab touts a clinically validated formula that nourishes skin hydration, elasticity, and radiance.
Their powders feature acai, acerola, and microdoses of hyaluronic acid - all plant-based ingredients from planet-friendly sources.Launch of a dedicated women’s wellness line by OZiva features collagen builders for various life stages (pre menopause/post menopause), blending botanical extracts with vitamins for holistic beauty benefits.
To give the plant-based supplement a stamp of approval and cross-industry appeal, SMPNutra groups dermatologists and aesthetics clinics (both in the USA and Europe) under their umbrella, featuring them and their respective professional beauty regimes around plant-based collagen capsules.
Growth in Ready-to-Consume (RTC) and Ready-to-Drink (RTD) Formats
Shift:The contemporary customer is demanding convenience without giving up on wellness. So-called plant-based collagen comes in drinkable solutions, chewables, bars, gummies - no longer limited to powder. Mobile lifestyles call for convenient formats fit for occasions and seamlessly into daily routines.
Strategic Brand Responses:Even earlier this month, PlantFusion debuted a range of flavored RTD collagen beverages infused with superfoods and EAA at Whole Foods and Sprouts nationwide.Unived launches RTD collagen shots for sport recovery and beauty benefits, thanks to a strong presence in fitness communities.SENIORITY, which targets the elderly market, created collagen-boosting gummies that include turmeric and glucosamine, which help support joint health.Your Super added collagen powder to its detox and protein blends to create a multi-benefit wellness drink.
Growth in subscription-driven DTC & customization
Shift:As consumer knowledge and autonomy grow, the desire for personalized nutrition is increasing. Tailored collagen solutions based on parameters such as age, gender, skin type, and activity level are going mainstream. Subscription models justify this need while creating brand loyalty and securing recurring income.
Strategic Brand Responses:Olena Health implemented a digital quiz-based customization experience that recommends unique collagen solutions. Within six months, this improved customer retention by 35%.Your Super and HealthKart see strong growth based on a subscription model, providing discounts for monthly delivery of collagen supplements, as well as auto-refills.Rejuvenated supplements its offerings with DNA testing, recommending collagen based on one’s genetic predispositions connected to skin aging, inflammation and elasticity.Direct-to-consumer startups have a run at “build-your-own collagen box” concepts, letting people customize product format and flavor.
Exploring Clean Labels & Sustainable Packaging
Shift:At the same time, the clean label movement is one of the biggest forces in the plant-based space. Consumer demand for non-GMO, gluten-free, cruelty-free, soy-free products and products without artificial additives today is especially reinforced by Gen Z and millennials. At the same time, packaging and sourcing impact on the environment has become a crucial purchase factor.
Strategic Brand Responses:OZiva uses biodegradable containers and encourages traceability of each ingredient in its collagen builders.Nutricore Biosciences Pvt Ltd now moved to compostable pouches and glass jars for premium lines.Rejuvenated and Raw Beauty Lab using 100% recycled and recyclable materials, and minimalist packaging design will reduce wastage.PlantFusion deployed a blockchain-based labeling process that helps customers track every step of the sourcing of their products - including the source of the raw ingredients and the carbon footprint.
Gender neutral and inclusive marketing
Shift:Deep down, collagen marketing is no longer a ladies business. Wellness for men is a burgeoning category with plenty of potential - men are striding into the wellness space, seeking products that address muscle recovery, joint health, hair vitality, and skincare. Also, consumers of every gender identity now want messaging and visual representation in branding that is inclusive and does not rely on stereotypes.
Strategic Brand Responses:PlantFusion and SMPNutra created unisex packaging and positioned collagen as a wellness product not a beauty supplement.OZiva Men was introduced to the male customer segment looking for vegan supplements to support muscle & joint recovery.Your Super simplified the brand and removed gendered descriptors from their product names to appeal to a broader audience.Two brands are reaching new audiences with social media campaigns featuring male athletes, fitness influencers and dermatologists.
Supporting Research & Ingredient Transparency
Shift:Supplement buyers today are research-oriented. They expect ({Evidence-based claims and transparency in labeling, and clinical support. Vitamin C, zinc, silica and biotin are common additions that offer a boost in efficacy and target educated consumers.
Strategic Brand Responses:Raw Beauty Lab emphasizes third-party clinical trials that demonstrate its formula’s effect on skin elasticity and collagen synthesis.Rejuvenated applies peer-reviewed studies and in-house research to back marketing claims and inform consumers via webinars and digital brochures.Other brands, such as SMPNutra and OZiva have detailed amino acid profiles listed on products, giving you the full composition rundown.
Alliance Partners & Co-Branding
Shift:To expand their reach and build their credibility, collagen brands have been increasingly teaming up with fitness studios, beauty spas, wellness apps and influencers. These partnerships increase awareness and give consumers the chance to try collagen products in real-life environments.
Strategic Brand Responses:In India and the USA, Unived collaborates with marathon organizers and yoga studios to provide samples of products, increasing the brand in local visibility.OZiva partners with dermatology chains, bundling collagen kits along with skincare treatments in packaged deals.Rejuvenated introduced limited-edition co-branded beauty boxes in collaboration with subscription services including FabFitFun and Birchbox.Especially among Gen Z consumers, collaborations with influencers on platforms like Instagram, TikTok and YouTube become an indispensable component.
| Countries | CAGR (2025 to 2035) |
|---|---|
| India | 9.5% |
| China | 8.6% |
| Germany | 7.8% |
| USA | 7.2% |
| UK | 6.9% |
India is one of the fastest-growing markets for plant-based collagen, propelled by a booming middle class, greater health awareness-having, and a deep-set cultural inclination toward herbal and natural wellness solutions. Plant-based alternatives, from soy to pumpkin seeds to cashews, are gaining broad acceptance as urban customers look to reduce animal supplements.
Another strong driver in this region is the unique confluence of Ayurveda and contemporary nutrition. Nutricore Biosciences Pvt Ltd, HealthKart, and OZiva are some of the brands that are mixing the goodness of traditional herbs such as turmeric, amla, ashwagandha, and giloy with amino acid complexes to produce collagen booster supplements for Indian consumers.
The affordability of products is also a key consideration. By devising competitive pricing strategies and setting up localized e-commerce platforms, these brands penetrate the tier-2 and tier-3 cities. In addition, programs such as teleconsultations, mobile health apps, and influencer marketing (primarily through Instagram and YouTube), are facilitating deeper consumer engagement. The Indian market’s demand for multifunctional supplements-those delivering skin, joint and immunity benefits-makes it fertile ground for growth for global and local players both.
China is a mature yet fast-growth market for collagen supplements with a heavy beauty-from-within focus, particularly among women aged 20-45. What sets this market apart is the prevalence of ready-to-drink (RTD) collagen formats - beverages enriched with plant-based amino acids, vitamins and traditional Chinese medicine (TCM) herbs such as goji berries and ginseng.Online retail behemoths like Tmall, JD.
Therefore, e-commerce platforms, such as Tmall.com, JD.com, and Little Red Book (Xiaohongshu), are the primary sales channels, enabling both domestic and international brands to reach consumers directly through detailed product storytelling, influencer hosting, and short-form video content. Influencer (or “KOL”) marketing propels discovery for plant-based collagen, with many beauty bloggers reviewing and incorporating plant-based collagen products into their skincare routines.
Furthermore, the government’s supportive stance towards functional foods and nutraceuticals, coupled with an increasing consciousness on sustainable sourcing, positions plant-based collagen as an attractive alternative to marine or bovine-sourced versions. Imported brands are well-positioned with their clean-label, cruelty-free imagery, which is of growing concern for Chinese Gen Z and millennial consumers.
Europe’s plant-based collagen frontline is led by Germany, home to a particularly discerning, eco-savvy and health-savvy consumer. The clean-label revolution is well underway here, and consumers are demanding transparency, ethical sourcing and eco-friendly packaging.Industry leaders such as Raw Beauty Lab and Rejuvenated have led the way, bringing vegan-certified, non-GMO and clinically proven collagen boosters to the market to capitalize on this growing trend.
These products are frequently marketed through pharmacies, organic supermarkets and wellness subscription services.What is unique about Germany is the scientific rigor in health supplements. Brands are under considerable regulatory scrutiny and often face demands to disclose the provenance of their ingredients, clinical trial data, and demonstrable efficacy.
This emphasis on science and sustainability has allowed the country to command premium pricing, with German shoppers prepared to pay extra for products that are effective and ethical. Consequently, Germany is now a market leader for product innovation, traceability and packaging sustainability across the European plant-based collagen landscape.
| Segment | Value Share (2025) |
|---|---|
| Drinks | 38.1% |
Drinkable collagen formats are currently the leading format among all product forms, owing to their ease of use, rapid absorption, and appeal to busy, health-conscious consumers. Both with retailers and on e-commerce, functional beverages are being augmented with plant-derived amino acid complex that promote collagen synthesis, as well as regenerative vitamins such as C and biotin.Ready-to-drink (RTD) beverages and collagen drink shots for beauty and athletic performance by manufacturers including Unived, PlantFusion and Your Super.
Often acting as meal replacements, post-workout shakes or detox drinks, these products can easily be integrated into day-to-day health regimens.Moreover, drinkable formats allow for the possibility of wide varieties of flavor innovation - berry, matcha, vanilla, turmeric, etc. - appealing to younger consumers who place value on taste, experience and visually shareable appeal (especially on social media). This has been aided by the burgeoning café and wellness scene, with collagen-boosted smoothies, lattes and teas now fixtures on the menus of city outlets.
Other Popular Forms includes Powders continue to be popular among those who want to adjust their doses. They are favored by athletes and those who mix collagen boosters into their own smoothies or protein shakes.Gummies are catching up because they have a snack-like appeal, especially among millennials and seniors who want to avoid taking pills.Capsules and tablets remain popular for traditional supplement consumers, but are slowly ceding ground to more experimental and multifunctional formats.
| Segment | Value Share (2025) |
|---|---|
| Black Beans | 19.4% |
Black beans are the most significant value-share across the different plant-based options used to create collagen boosters, and their elevated protein content, low cost and condensed amino acid profiles (especially rich in glycine, lysine, and proline, which is essential for collagen synthesis) render them the most valuable for these use cases.
Black beans not only can be found just about everywhere, but they pair well with other superfoods and functional ingredients, providing a versatile base for a variety of formulations. Whatever your plans, black bean extracts are already in the market with brands like SMPNutra, OZiva, and HealthKart using them in both powders and drinks for skin health/ muscle recovery.
Other Noteworthy Sources includes Soy is a frequent collagen stimulator and isoflavone most popular in Asian markets. It is most often mixed with pea protein & pumpkin seed extract.Pumpkin and Squash Seeds: Commonly used in North America and Europe, these seeds are an excellent source of zinc and omega fatty acids which hydrate and improve skin elasticity.
Sunflower Seeds and Chia Seeds are packed with fiber, antioxidants and omega-3s, these seeds are often found in organic and gluten-free collagen boosters.A widely used nut, cashews and pistachios bring a creamy flavor and mouthfeel, they are used in many gourmet collagen powder blends as well as nut-based RTD drinks to enhance appeal.
Consumers are reading the ingredient lists more than ever and are looking increasingly for whole food based, non-GMO and allergen friendly sources. Combining extracts of several seeds and legumes into blended formulations is arising as a successful strategy that delivers balanced amino acid profiles with broad-spectrum benefits.
Several brands, including Unived, PlantFusion, and OZiva, are increasing their foothold in the plant-based collagen segment by emphasizing brand transparency, clean-label ingredients, and targeted product innovation. These companies have expanded the accessibility of collagen supplementation by offering vegan-friendly alternatives that resonate with consumers’ increasing pivot to ethical and sustainable lifestyles. By capitalizing on the needs for skin, joint, and hair health supplements, these players have successfully gained the trust of health- and ethically-conscious buyers.
Novelty of delivery formats (gummies, effervescent powders, ready-to-mix sachets) and flavor profiles and functional ingredient blends (antioxidants, superfoods and vitamins) have also provided these brands an advantage over legacy marine or bovine collagen providers. Some partnerships include with e-commerce platforms, nutrition influencers, and plant-based lifestyle advocates that have helped them create a strong presence in key markets.
For instance
Continued growth European market influenced by both growing awareness of and demand for, animal-free beauty and wellness, could mean sustained opportunities for growth and increased market share within the global plant-based collagen industry.
The global industry is estimated to be valued at USD 7.1 billion in 2025.
The market is projected to grow at a CAGR of 8% during the forecast period.
Major players include Unived, SMPNutra, OZiva, Your Super, PlantFusion, Rejuvenated, HealthKart, and others.
Asia Pacific, especially India and China, is projected to dominate due to health trends and innovation in formats.
Drinkable formats are currently the largest segment by form, driven by convenience and faster results.
As per Sources, the segment has been categorized into Black Beans, Soy, Kidney Beans, Pumpkin Seeds, Squash Seeds, Sunflower Seeds, Chia Seeds, Pistachio, Peanut, Cashew and Others
This segment is further categorized into Drink, Powder, Gummies and Others
Different end-use Food and Beverage, Pharmaceutical, Healthcare, and Others
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
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