Point of Sale (PoS) Printers Market Outlook (2022-2032)

[342 Pages Report] The point of sale (PoS) printers market is forecasted to be appraised at US$ 42,116.4 million by 2032, up from US$ 9,996.5 million in 2022, advancing at a CAGR of 15.5% during the forecast period.

The sales of point of sale (PoS) printers are increasing as a receipt printer is a crucial device in the point of sale (PoS) system, where they are used in retail environments for printing customer receipts and credit card slips.

Moreover, point of sale (PoS) printers are majorly utilized for providing transcripts of transactions such as sales receipts and tickets, which is likely to fuel the point of sale (PoS) printers market growth.

The point of sale (PoS) printers is extensively used in the restaurant industry for printing order back in the kitchen or at the bar which is creating more demand for point of sale (PoS) printers. Furthermore, it generates quality receipts and minimizes the printing time in comparison to conventional receipt printers, which is likely projected to boost the growth of the point of sale (PoS) printers market share.

Report Attribute Details
Point of Sale (PoS) Printers Market Value (2022) US$ 9,996.5 Million
Point of Sale (PoS) Printers Market Anticipated Value (2032) US$ 42,116.4 Million
Point of Sale (PoS) Printers Projected Growth Rate (2022 to 2032) 15.5%

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What Are The Demand Drivers For The Point Of Sales (Pos) Printers Market?

It is anticipated that there is a raising need for mobility in hospitality and retail applications, which is likely to drive the growth of the global point of sale (PoS) printers market size in the upcoming years.

Customers across the hospitality and retail markets are increasingly inclined towards adopting the mobile technology of point of sale (PoS) printers for improving customer experience. The point of sale (PoS) printers is expected to enhance the effectiveness of point of sale (PoS) systems for billing and other synonymous purposes.

Moreover, the adoption of point of sale (PoS) printers in retail and other applications can help in minimization of costs, with significant savings over the conventional point of sale systems that are more expensive and also do not allow mobility. This factor is majorly driving the demand for point of sale (PoS) printers.

Furthermore, the mobility features optimize the checkout process, enabling the customers to complete the transactions by skipping the queue at the counter. The integration of point of sale (PoS) printers with additional features like wireless connectivity, Bluetooth, and NFC will bolster the demand for point of sale (PoS) printers.

In addition to that, faster checkout processes help in increasing transaction numbers for all industry applications. There is an exponentially increasing demand for enhanced print quality, low printing cost, and reduced maintenance in the point of sale (PoS) printers market. Therefore, it is expected that these factors will boost the global point of sale (PoS) printers market growth in the upcoming years.

What Are The Challenges In The Point Of Sale (Pos) Printers Market?

Rising adoption of cloud-based point of sales systems is expected to restrain the global point of sale (PoS) printers market growth during the forecast period.

It is anticipated that the consumers are more inclined to accept e-receipts and towards voiding paper-less receipts because e-receipts are more convenient, lesser time-consuming, more informative, secured, and have easy accessibility with the help of smart devices from any location. This factor is expected to hinder the sales of point of sale (PoS) printers, thereby restraining the growth of the global point of sale (PoS) printers market outlook in near future.

In addition, the point of sale (PoS) printers contain a small amount of Bisphenol (BPA)), which increases the health risks associated with consumers. This poses a risk of health hazards for the employees working as cashiers. Several developing countries are imposing bans on BPA, and this factor is likely to deter the progression of the point of sale (PoS) printers market size.

Sudip Saha
Sudip Saha

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Regional Analysis

How is the Performance of the North America Point of Sale (PoS) Printers Market?

At present, North America is anticipated to dominate the point of sale (PoS) printers market. Currently North America is accountable for 35.4% of the total point of sale (PoS) printers market share.

Due to high preference for cashless transactional solutions, this region is adopting point of sale (PoS) printers. The restaurant sub-segment is projected to contribute a major share to this market, owing to the ease and flexibility of point of sale (PoS) printers. The customers and restaurant owners highly benefitted due to faster processing of transaction bills and are boosting the sales for point of sale (PoS) printers.

What is the Growth Outlook for the Europe Point of Sale (PoS) Printers Market?

In Europe, the point of sale (PoS) printers market is likely to witness a high adoption and drive the regional market growth for this product.

Currently, Europe is accountable for 22.6% of the total market share for point of sale (PoS) printers. The better, automated, and efficient consumer experience delivered by the point of sale (PoS) printers, and increased financial investments in the retail sector of Europe is driving the demand for point of sale (PoS) printers in this region.

Competitive Landscape

Who are the Key Market Players in the Point of Sale (PoS) Printers Market?

Key players involved in the global point of sale (PoS) printers market are Bixolon Co., Ltd., ZIH Corp, Citizen Systems Europe GmbH, TVS Electronics, Seiko Epson Corp., Transact Technologies, Inc., HP Development Company, L.P., Star Micronics, Inc., and Posiflex Technology, Inc.

The biggies in the global point of sale (PoS) printers market are investing in new technologies to produce innovative products. Government initiatives to help these key players are driving the growth of the industry, taxes have been minimized for supporting more cashless transactions and are creating a lot of opportunities for the market players on a global scale.

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Start-Up Ecosystem

How are New Entrants Revolutionizing the Point of Sale (PoS) Printers Market?

The start-up ecosystem in the point of sale (PoS) printers market is intense with frequent innovations being made. Start-ups in the point of sale (PoS) printers market are focusing on improvising the devices with the integration of new techniques for faster results and convenience of the consumers.

Cashino and Essae are some of the start-up companies that are allowing users to generate receipts through point of sale (PoS) printers and are impacting the market trends for more adoption of point of sale (PoS) printers. There is a new emergence of cloud-based solutions in the market Upserve Korona, and more, influencing the PoS market in a wide scale.

Key Development in the Point of Sale (PoS) Printers Market

Some of the key developments in the point of sales (PoS) printers market are:

  1. Key players in the market are focused on product development, in order to expand the product portfolio. For instance, in January 2017, Bixolon Co., Ltd. introduced compact PoS printing solutions in response to retail’s increasing demand for mobile PoS printers.
  2. Major companies in the market are involved in product launches, in order to enhance their product portfolio. For instance, in January 2017, Seiko Epson Corporation introduced the TM-T20II Ethernet Plus POS thermal printer with flexible connectivity and convenience for small and medium-sized players in the hospitality and retail sectors. It offers all-in-one connectivity for mobile devices, tablets, and web-based applications for printers.

Report Scope

Report Attribute Details
Growth Rate CAGR of 15.5% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2015 to 2021
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD million and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Type
  • Technology
  • End User
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
  • Bixolon Co., Ltd.
  • ZIH Corp
  • Citizen Systems Europe GmbH
  • TVS Electronics
  • Seiko Epson Corp.
  • Transact Technologies, Inc.
  • HP Development Company, L.P.
  • Star Micronics, Inc.
  • Posiflex Technology, Inc.
Customization Available Upon Request

Key Segments In The Point Of Sale (Pos) Printers Market

By Type:

  • Mobile printer
  • Desktop Printer

By Printing Technology:

  • Dot Matrix
  • Inkjet
  • Thermal

By End-User:

  • Retail
  • Healthcare
  • Hospitality
  • Entertainment
  • Travel &Logistics
  • Others

Frequently Asked Questions

What is the Growth Outlook for the Point of Sale (PoS) Printers Market?

The growth outlook for the point of sale (PoS) printers market is predicted to advance at a CAGR of 15.5% from 2022-to 2032.

Which Region Leads the Point of Sale (PoS) Printers Market?

The North American region is anticipated to lead the point of sale (PoS) printers market during the forecast period.

How much Growth Potential does the Point of Sale (PoS) Printers Market hold?

The point of sale (PoS) printers market is likely to hold a valuation of US$ 42,116.4 million by 2032.

Which sector is the Key Driver in the Point of Sale (PoS) Printers Market?

The retail and restaurant sector are the key drivers in the point of sale (PoS) printers market.

Table of Content
1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast 2022-2032, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Type, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Type, 2022-2032

        5.3.1. Mobile Printer

        5.3.2. Desktop Printer

    5.4. Y-o-Y Growth Trend Analysis By Type, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Type, 2022-2032

6. Global Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast 2022-2032, By Printing Technology

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Printing Technology, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Printing Technology, 2022-2032

        6.3.1. Dot Matrix

        6.3.2. Inkjet

        6.3.3. Thermal

    6.4. Y-o-Y Growth Trend Analysis By Printing Technology, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Printing Technology, 2022-2032

7. Global Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast 2022-2032, By End User

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By End User, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By End User, 2022-2032

        7.3.1. Retail

        7.3.2. Healthcare

        7.3.3. Hospitality

        7.3.4. Entertainment

        7.3.5. Travel & Logistics

        7.3.6. Others

    7.4. Y-o-Y Growth Trend Analysis By End User, 2017-2021

    7.5. Absolute $ Opportunity Analysis By End User, 2022-2032

8. Global Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021

    8.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    9.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    9.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Type

        9.2.3. By Printing Technology

        9.2.4. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Printing Technology

        9.3.4. By End User

    9.4. Key Takeaways

10. Latin America Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Type

        10.2.3. By Printing Technology

        10.2.4. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Printing Technology

        10.3.4. By End User

    10.4. Key Takeaways

11. Europe Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. U.K.

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Type

        11.2.3. By Printing Technology

        11.2.4. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Printing Technology

        11.3.4. By End User

    11.4. Key Takeaways

12. Asia Pacific Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Malaysia

            12.2.1.5. Singapore

            12.2.1.6. Australia

            12.2.1.7. New Zealand

            12.2.1.8. Rest of APAC

        12.2.2. By Type

        12.2.3. By Printing Technology

        12.2.4. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Printing Technology

        12.3.4. By End User

    12.4. Key Takeaways

13. MEA Point of Sale (PoS) Printers Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Type

        13.2.3. By Printing Technology

        13.2.4. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Printing Technology

        13.3.4. By End User

    13.4. Key Takeaways

14. Key Countries Point of Sale (PoS) Printers Market Analysis

    14.1. U.S.

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2021

            14.1.2.1. By Type

            14.1.2.2. By Printing Technology

            14.1.2.3. By End User

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2021

            14.2.2.1. By Type

            14.2.2.2. By Printing Technology

            14.2.2.3. By End User

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2021

            14.3.2.1. By Type

            14.3.2.2. By Printing Technology

            14.3.2.3. By End User

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2021

            14.4.2.1. By Type

            14.4.2.2. By Printing Technology

            14.4.2.3. By End User

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2021

            14.5.2.1. By Type

            14.5.2.2. By Printing Technology

            14.5.2.3. By End User

    14.6. U.K.

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2021

            14.6.2.1. By Type

            14.6.2.2. By Printing Technology

            14.6.2.3. By End User

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2021

            14.7.2.1. By Type

            14.7.2.2. By Printing Technology

            14.7.2.3. By End User

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2021

            14.8.2.1. By Type

            14.8.2.2. By Printing Technology

            14.8.2.3. By End User

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2021

            14.9.2.1. By Type

            14.9.2.2. By Printing Technology

            14.9.2.3. By End User

    14.10. China

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2021

            14.10.2.1. By Type

            14.10.2.2. By Printing Technology

            14.10.2.3. By End User

    14.11. Japan

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2021

            14.11.2.1. By Type

            14.11.2.2. By Printing Technology

            14.11.2.3. By End User

    14.12. South Korea

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2021

            14.12.2.1. By Type

            14.12.2.2. By Printing Technology

            14.12.2.3. By End User

    14.13. Malaysia

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2021

            14.13.2.1. By Type

            14.13.2.2. By Printing Technology

            14.13.2.3. By End User

    14.14. Singapore

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2021

            14.14.2.1. By Type

            14.14.2.2. By Printing Technology

            14.14.2.3. By End User

    14.15. Australia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2021

            14.15.2.1. By Type

            14.15.2.2. By Printing Technology

            14.15.2.3. By End User

    14.16. New Zealand

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2021

            14.16.2.1. By Type

            14.16.2.2. By Printing Technology

            14.16.2.3. By End User

    14.17. GCC Countries

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2021

            14.17.2.1. By Type

            14.17.2.2. By Printing Technology

            14.17.2.3. By End User

    14.18. South Africa

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2021

            14.18.2.1. By Type

            14.18.2.2. By Printing Technology

            14.18.2.3. By End User

    14.19. Israel

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2021

            14.19.2.1. By Type

            14.19.2.2. By Printing Technology

            14.19.2.3. By End User

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Type

        15.3.3. By Printing Technology

        15.3.4. By End User

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Seiko Instruments GmbH

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. HP Development Company

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. Epson

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. Star Micronics

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. Bixolon

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Posiflex Technology

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Transact Technologies

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. CUSTOM SPA

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. Citizen Systems

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology
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