Endpoint Protection Platforms (EPP) Market

2020 Analysis and Review: Endpoint Protection Platforms Market Analysis by Solution – Endpoint Protection Platform (EPP) and Service for 2020-2030


Endpoints are currently on the frontlines for protecting every cybersecurity program. Users carry their smartphones, laptops, tablets, and other devices around the world, exposing them to varying degrees of security threats. These devices need strong security programs that cannot be easily compromised to serve as launching points for cyber-attacks.

Increasing instances of breaches and cyber-attacks on corporate endpoints are regularly reported around the world. According to the 2018 State of Endpoint Security Risk report by the Ponemon Institute, end points are easily used as gateways for cyber-attacks.

Cyber-attacks have become way more sophisticated in the last few years. To counter such breaches, the adoption of endpoint protection platforms have therefore become imperative for organizations. According to Future Marketing Insights (FMI), the global endpoint protection platforms (EPP) market is forecast to rise at a CAGR of 10.0% between 2020 and 2030.

Demand to Surge as BYOD Becomes Common

Remote working is not a new concept. It was planned but the pandemic made it happen on a far greater scale and has caused a tremendous spike in bring your own device (BYOD) approach. Today, when companies are enabling BYOD, they are also ensuring the implementation of agent-less security measures that guard corporate data on individual devices. Companies are focusing more on cyber security and it is forecast that the critical capabilities of endpoint protection platforms will grow in tandem with that of BYOD.

Several companies are coming up with innovative endpoint protection platforms to satisfy the increasing demand from end-use industries. The alliance of endpoint security infrastructure and software is the principal forthcoming trend in the market. This enables the firms to monitor the endpoint security components on the same hardware platform. With the rising demand for new security technologies, the endpoint protection platforms market is seeing attractive opportunities for growth.

Additionally, the advent of virtualization, a process of taking physical computing objects, such as servers and network gear, and transforming them into software-based options, is projected to modify endpoint security solutions. Virtualization divides physical frameworks into some virtual machines, which requires coordinating endpoint assurance.

Organized cyber-attacks and modern malware keep on outwitting conventional security controls and commerce off-host PCs. Being immovably established on the PC space, endpoint protection platforms programming is vulnerable to dangers. This has created a necessity to increase venture and upgrade existing frameworks.

Extra layers of endpoint security solutions to secure against every danger and variant malware are being offered by companies as a part of their security system. Rising dependency on the Internet is leading to high security risks like phishing and theft of data. This is expected to further augment the requirement of protecting the web, in turn, stimulating the growth of the endpoint protection platforms market.

COVID-19 Emerges as Growth Driver

Numerous IT companies have witnessed a significant slowdown in growth due to the COVID-19 outbreak. Due to restrictions imposed by the governments to contain the spread of the virus, companies had no choice but to adopt work-from-home policies. This created a huge problem, as it unfolded traditional endpoint security to its limits.

The spread of COVID-19 emerged as an opportunity for the attackers to spread malware and propel cyber-attacks. Due to COVID-19, the requirement for endpoint security platforms is on the rise. The endpoint protection platforms market is concerns caused by the higher risk of cyber-attacks that stemmed from the remote workforce.

The endpoint protection platform market size is forecast to expand at an accelerated pace this year. Furthermore, as per survey stats, a large number of companies declared that they will prefer their employees to work remotely even after the COVID-19 pandemic falls, which will definitely fuel the demand for endpoint protection platforms in coming years.

Key Challenges

New techniques and software to detect and prevent cyber-attacks require skilled operators. The lack of skilled professionals and the hesitation of small and medium companies with regards to the adoption of endpoint protection platform are some of the factors hampering the growth of the endpoint protection platform market.

Malware threats and attack tactics are evolving faster than protection capabilities offered by the EPP solutions. Dissimilar kinds of malware threats and lack of answerability, among other factors, are expected to limit the growth of the global EPP market during the forecast period.

Furthermore, the existence of conventional security products like antivirus and anti-malware for endpoint protection is a key obstacle that is blocking the growth of the endpoint protection platforms market.

Region-wise Analysis

North America Endpoint Protection Platforms Market

North America led by the US, accounts for the lions' share in the global endpoint protection platforms market. Growth witnessed in the region is attributable to significant developments in the endpoint security industry. Besides this, the market is is expected to significantly gain from mergers and acquisitions between some of the leading players present in the region.

For instance, In August 2019, Broadcom which is one of the leading global technology providers of semiconductor and infrastructure software solutions opted to acquisition with enterprise security business of Symantec. The union of Symantec's enterprise security portfolio with Broadcom's existing solution portfolio is forecast to significantly expand Broadcom's infrastructure and software footprint.

In North America, the extraordinary market for of EPP solutions is driven by the increasing use of automation and behavioral study for threat detection, a growing volume of data across verticals, and rising investments by organizations in real-time security solutions. According to FMI, the market in North America is projected to grow at a CAGR of 6.6% during the forecast period.

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Europe Endpoint Protection Platforms Market

Europe holds the second position in the market in terms of value. The Europe endpoint protection platforms market is projected to grow at a higher rate than that of North America. Growth recorded in the region is attributable to stringent administration in the region providing strict regulations for using EPP solutions and its constant investments in the field.

An increasing number of small and mid-size enterprises (SMEs) in the region are investing in cyber security solutions through cloud deployment models to capitalize on advanced solutions at cost-effective price points. Furthermore, the presence of some leading players having in Europe is spurring the growth of the market.

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South Asia and Pacific Endpoint Protection Platforms Market

South Asia and Pacific currently holds sizeable share in the global market. The region is forecast to record exceptional growth and make entry into top three regions by the end of 2030. High growth recorded in South Asia and Pacific is attributable to the rising adoption of mobile devices and connected devices that are vulnerable to endpoint attacks.

Countries including India, Indonesia, Malaysia, and Australia are investing increasingly in endpoint protection platforms. According to FMI, India and Indonesia are expected to show exceptional growth during the forecast period. Indonesia recorded the highest malware encounter rate across the region due to the COVID-19 pandemic. This is forecast to further advance the growth rate of the market in Indonesia.

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Category-wise Insights

BFSI Leads among Industries

According to FMI, the Banking, Financial Services, and Insurance (BFSI) segment is expected to lead the endpoint protection platforms market through the forecast period. Growth witnessed in this segment is attributable to the fact that BFSI is often targeted by cybercriminals for payment card details and valuable loyalty program data. Following BFSI, healthcare and the retail and eCommerce segment is forecast to witness remarkable growth during the forecast period.

Cloud-Based Leads Market by Deployment Mode

Based on deployment mode, the cloud-based segment is forecast to remain lead during the assessment period. Growth exhibited by this segment is because most players in the endpoint protection platforms market are offering cloud-based endpoint security solutions.

The adoption of cloud-based endpoint security solutions is anticipated to rise due to their numerous benefits including easy maintenance of generated data, cost-effectiveness, scalability, and effective management. The cloud-based deployment mode gives web-based control and enterprise-class security for endpoints. It empowers companies to use endpoint protection without the requirement for an IT staff to control the software, which in turn fuels its demand.

Large Enterprises Emerge Dominant

Based on enterprise size, the large enterprises segment is dominating the market. The growth witnessed in the segment is due to the increasing investments of large enterprises in endpoint protection platforms and their growing prevalence for BYOD which is further spurring the demand for endpoint protection platforms.

Endpoint Protection Platform Remains Lead

Based on solution, the endpoint protection platform segment is projected to remain lead through the forecast period. FMI foresees the growth of the segment primarily attributed to South Asia and Pacific region where the segment will register an exceptional CAGR through the forecast period.

Competitive Landscape

The endpoint protection platforms market is highly competitive. The increasing number of cybercrimes and growing ownership of gadgets are augmenting the entry of the newcomers to the market.

Improvement in existing products, mergers and acquisitions, and partnerships with niche players are key strategies on which leading endpoint protection platforms market players are focusing on. These companies also are investing in research and development to develop and implement solutions that are capable of addressing and responding to the threats instantly.

For instance, Microsoft is concentrating on upgrading its endpoint protection platforms and consequently invested a huge amount of its funds in R&D for developing unique technologies and solutions. It has been increasing its focus in integrating AI with its Endpoint Protection Platforms (EPP) offerings to intensify its solutions.

FMI list some of the key players in the endpoint protection platforms market

  • Carbon Black
  • Check Point Software Technologies
  • Palo Alto Networks
  • Cisco Systems
  • Fortinet
  • CrowdStrike
  • FireEye
  • F-Secure
  • Kaspersky
  • McAfee
  • Microsoft

The list is only indicative – a full list of global endpoint protection platforms market key players is available upon request

Endpoint Protection Platforms Market Report: Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

North America, Latin America, South Asia, Europe, East Asia, Middle East and Africa, Oceania

Key Segments Covered

Solution, Deployment Mode, Enterprise Size, Industry and Regions

Key Companies Profiled

Carbon Black, Check Point Software Technologies, Palo Alto Networks, Cisco Systems, Fortinet, CrowdStrike, FireEye, F-Secure, Kaspersky, McAfee, Microsoft

Report Coverage

Market Forecast, Competitive Landscape, Region-wise and Category-wise Analysis, COVID-19 Impacts, Key Trends

Customization & Pricing

Available upon Request

Key Questions Answered by the Report

  • At what CAGR endpoint protection platforms market is the forecast to grow?

    The global endpoint protection platforms market is forecast to rise at 10.0% CAGR between 2020 and 2030.

  • Which is the largest market for endpoint protection platforms?

    North America currently holds dominance backed by surging demand for endpoint protection platforms due to growing cybercrimes in economies like US and Canada.

  • Which are the top companies in the endpoint protection platforms market?

    Some of the leading companies operating in the endpoint protection platforms market are Carbon Black, Check Point Software Technologies, Palo Alto Networks, Cisco Systems, Fortinet, CrowdStrike, FireEye, F-Secure, Kaspersky, McAfee, and Microsoft among others.

  • What is the outlook on the endpoint protection platforms market?

    Due to COVID-19, the endpoint protection platforms market will observe an upsurge in demand for endpoint protection platforms. The growth is attributable to the increased number of cybercrimes as working remotely became the choice due to COVID-19.

  • What are the key challenges witnessed in the endpoint protection platforms market?

    The lack of skilled professionals to operate advanced endpoint protection platforms, evolution of malware threats and attack tactics faster than that protection capabilities, and existence of security products like antivirus and anti-malware are some of the factors hampering the growth of the endpoint protection platform market.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the report on the endpoint protection platforms market has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses demand-side assessment of the market and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request detailed methodology.

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

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Key Segments


  • Endpoint Protection Platform (EPP)
  • Service
  • Professional Service
    • Security Consulting
    • Training and Education
    • Support &  Maintenance
  • Managed Service

Deployment Mode

  • On-Premises
  • Cloud-Based

Enterprise Size

  • SMEs
  • Large Enterprises


  • Government and Defense
  • Banking, Financial Services, and Insurance (BFSI)
  • IT and Telecom
  • Retail and eCommerce
  • Energy and Utilities
  • Manufacturing
  • Education
  • Others

Regional Outlook

  • North America – US and Canada
  • Latin America – Brazil, Mexico, Rest of Latin America
  • Europe – Germany, Italy, France, Spain, U.K, BENELUX, Russia, and rest   of Europe
  • East Asia – China, Japan, and South Korea
  • South Asia and Pacific – India, Thailand Indonesia, Malaysia, Australia & New Zealand and rest of South Asia and Pacific
  • Middle East and Africa – GCC Countries, South Africa, Turkey, and rest of Middle East and Africa

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Endpoint Protection Platforms (EPP) Market