The brand protection tools market is anticipated to flourish at a steady CAGR of 8.1% between 2023 and 2033. The market is expected to hold a market share of US$ 5.61 billion by 2033, while the market is likely to reach a value of US$ 2.56 billion in 2023.
The thriving market is fueled by the constant efforts of companies wanting to save their image and brand value. The increase in attacks, such as counterfeiting attacks, rouge websites, copyright piracy, patent theft, etc., has increased the demand for protection solutions. The solution is expected to cover the significant threats, be flexible, and detect the ongoing possible threats to the brand or company. Furthermore, the leading cause of enterprises adopting this layer of protection is companies mimicking or counterfeiting the original product. The brand value organization consistently focuses on the entrants expected to tarnish the brand's popularity and image by introducing a low-grade product or service on the original product's name.
The restoration of businesses and more people investing in the structure of a brand to make it a unique look for a tool that prevents any identity attack on it. It includes patent attacks, trademark infringement, and impersonation of social media presence. These are either fraud, scams, or businesses that want to benefit through the name of any reputed brand.
While building the security layers, modern-day business planners add identity theft as an option to prevent these kinds of attacks. The new smart technologies such as image recognition, machine learning, keyword monitoring, and comprehensive user experience help these tools tackle these threats and neutralize them in the shortest way possible. The vendors now introduce tools that work on a detect-validate-enforce-report model that allows them not to miss any possible attack.
Recent Trends in the Market:
| Attributes | Details |
|---|---|
| Brand Protection Tools Market CAGR (2023 to 2033) | 8.1% |
| Brand Protection Tools Market Size (2023) | US$ 2.56 billion |
| Brand Protection Tools Market Size (2033) | US$ 5.61 billion |
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From 2018 to 2022, the brand protection tools market experienced a CAGR of 6.0%, reaching a market size of US$ 2.56 billion in 2023. Though, the market thrives at a CAGR of 8.1% between 2023 and 2033. The improved growth rate is attributed to rising awareness, enhanced business planning, and extended research and development facilities.
From 2018 to 2022, the brand protection tools industry witnessed steady growth due to the pandemic changing the business dynamics along with the leading brands limiting their work. Thus, the focus was on sustaining and surviving through the pandemic. However, this forecast phase is expected to boom the market growth due to the planned business strategies, focusing on the brand's USP, individuality, and authenticity. Other than this, the increase in brands with different protection layers, higher trademark infringement, and counterfeiting attacks are pushing companies to adopt these systems.
The addition of artificial intelligence, data monitoring, and image reconciliation is expected to weaponize brand protection tools. Also, the increased competition among key players in every business domain is leading brands to use different techniques to weaken the other. Thus, the increased demand for brand protection tools is expected during the forecast period.
FMI explains how the brand protection tools market is segmented and is likely to function in the future. The market is expected to fuel through the additional security prospects advised by the legal and consulting bodies. Furthermore, new products and service-based solutions are attacked through minor trademark infringement, impersonation, and fake websites. These fraud and scam-based brands tarnish the brand image as they lack originality and authenticity.
The role of government in this also becomes important as it introduces stringent policies that target these scammers and counterfeits to track their activities around the market. The targeted brands are usually big and famous, but medium-sized companies are targeted. It is due to easy accessibility and the weak legal framework of the minor and sizable brands. Other than this, the benefits include the destruction of counterfeits, increased consumer loyalty, and increased profits.
The first stage that brand protection tools work on is the detection and validation of the potential threat. The final report that the brand protection tool delivers is a part of the enforced activities on the attacks, possible threats, and their dimensions. The last step reports the information of infringement and their status too. The changing business dynamics can be a potential challenge for the brand protection tools market.
Principal Consultant
Brand Protection Tools Market:
| Attributes | Brand Protection Tools Market |
|---|---|
| CAGR (2023 to 2033) | 8.1% |
| Market Value (2033) | US$ 5.61 billion |
| Growth Factor | The focus on brand image, social media impersonation, counterfeit attacks, and planned business-based security is garnering market growth. |
| Opportunity | New opportunities are dragged through the brands taking steps to monitor their intellectual data, USP, and spreading awareness among their end-user base. |
| Key Trends | Integrating artificial intelligence, image reconciliation, and data monitoring is expected to bring new trends to the market. |
Authentication and Brand Protection Market:
| Attributes | Authentication and Brand Protection Market |
|---|---|
| CAGR (2023 to 2033) | 8.2% |
| Market Value (2033) | US$ 6.42 billion |
| Growth Factor | The increased focus on safeguarding products and service-based brands, anti-counterfeiting laws, and compliance-based norms in the brand’s eternal structure is anticipated to flourish the market growth. |
| Opportunity | The surge in attacks and readily available technology that helps in counterfeiting and phishing products and services are likely to bring new opportunities to the market. |
| Key Trends | The higher demand in emerging economies in the APAC region with spaces like food and beverages, automotive, and footwear spreading are trending in the market. |
Brand Protection Software Market:
| Attributes | Brand Protection Software Market |
|---|---|
| CAGR (2023 to 2033) | 24.33% |
| Market Value (2033) | US$ 4.46 billion |
| Growth Factor | The systematic demand for brand protection, data monitoring trademark infringement, and other identity-based attacks are expected to fuel market growth. |
| Opportunity | The spreading awareness about the authentication of products and hiring legal framework for the brand's USP is projected to create new opportunities for the market. |
| Key Trends | The overt segment booms in the market system, along with the pharmaceutical end-user segment, are likely to lead the market during the forecast years. |
Some other trends involve the higher demand for systems that have integrated with artificial intelligence and data monitoring technologies. These elements through Industry 4.0 are the moving force of significant technologies, systems, businesses, and other segments of the market. The software part of the protective layer is complemented by other methods like awareness campaigns and email newsletters. While software-based solutions help companies in detecting possible threats and enforce suitable action on them, non-software solutions help spread awareness among people about brand authenticity.
| Country | Revenue Share % (2023) |
|---|---|
| United States | 19.6% |
| Germany | 10.4% |
| Japan | 5.2% |
| Australia | 3.1% |
| North America | 30.7% |
| Europe | 23.7% |
| Country | CAGR % (2023 to 2033) |
|---|---|
| China | 7.6% |
| India | 11.6% |
| United Kingdom | 7.9% |
The North American market held a market share of 30.7% in 2022, while the United States alone held 19.6% in the global market. This significant growth is attributed to the adoption of advanced business planning with well-structured safety and security dynamics. The higher investments and availability of smart technologies benefit not only the vendors but also the counterfeit brand creators. Thus, companies in the United States are adopting brand protection tools.
The European market held a market share of 23.7% in 2022. The other regions, like Germany, also held a share of 10.4% in the global market. The expanding automotive and military-based market systems are flourishing the market growth.
The higher adoption of brand protection tools involves increased competition and counterfeiting operations. The government monitoring these activities and introducing stringent policies are anticipated to flourish the market growth.
India and China are the future superpowers expected to dominate most market spaces. Thus, the increase in counterfeit attacks at each level of the market in India is expected to make it a highly-potential market for the industry. While China is a manufacturing hub, trademark infringement, and patent theft are common. The expanding business space with enhanced competition is expected to play a vital role in the market growth.
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| Category | Leading Segment |
|---|---|
| By Type | On-Premise |
| By Application | Large Enterprises |
| Category | Market Hold % (2022) |
|---|---|
| By Type | 59.7% |
| By Application | 67.9% |
The market is segmented into authentication, technology, offering, type, and application. These segments have different sub-segments further. FMI analyses these segments and explains which segment is leading and the reasons behind
Based on type, the on-premises segment leads the market, as it held a market share of 59.7% in 2022. The growth is attributed to the expanding business competition and easy availability of the on-premises segment flourishing in its market space.
The higher affordability and longer shelf life make it the top segment available. The other cloud segment also performs well with the rise in companies across verticals taking their business online and managing functions remotely.
Based on application, the large enterprise segment is expected to lead the market, as it held a market share of 67.9% in 2022. The growth is attributed to the increased threats on large companies as they are easy to track, and the more significant workforce increases the data theft possibility.
Large companies also have a strong security legal and consultation team that fuels the adoption of brand protection tools. Medium and small-sized enterprises are also at a high risk as they don’t hold a solid protective layer for their brand identity and authenticity.
The brand protection tools industry is fragmented and competitive and includes various players such as Brady (United States), De La Reu (United Kingdom), Infineon (Germany), Merck Group (Germany), Avery Dennison (United States), etc. These companies mainly focus on mergers, collaboration, and other campaigns to enhance the supply chain and deployment capacity.
Market Developments
The market is expected to have a CAGR of 8.1% by 2033.
The market is anticipated to hold a share of US$ 5.61 billion by 2033.
The market holds a value of US$ 2.56 billion in 2023.
The On-premise segment leads the market, holding a share of 59.7% in 2022.
The market held a value of US$ 2.41 billion in 2022.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033 5.3.1. Cloud-Based 5.3.2. On-Premise 5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033 6.3.1. Large Enterprises 6.3.2. Small and Medium-sized Enterprises (SMEs) 6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Europe 7.3.4. South Asia 7.3.5. East Asia 7.3.6. Oceania 7.3.7. MEA 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Type 8.2.3. By Application 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Type 8.3.3. By Application 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Type 9.2.3. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type 9.3.3. By Application 9.4. Key Takeaways 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Europe 10.2.2. By Type 10.2.3. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Application 10.4. Key Takeaways 11. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. India 11.2.1.2. Malaysia 11.2.1.3. Singapore 11.2.1.4. Thailand 11.2.1.5. Rest of South Asia 11.2.2. By Type 11.2.3. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Application 11.4. Key Takeaways 12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.2. By Type 12.2.3. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Application 12.4. Key Takeaways 13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Australia 13.2.1.2. New Zealand 13.2.2. By Type 13.2.3. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Application 13.4. Key Takeaways 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Type 14.2.3. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Type 14.3.3. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Type 15.1.2.2. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Type 15.2.2.2. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Type 15.3.2.2. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Type 15.4.2.2. By Application 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Type 15.5.2.2. By Application 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Type 15.6.2.2. By Application 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Type 15.7.2.2. By Application 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Type 15.8.2.2. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Type 15.9.2.2. By Application 15.10. India 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Type 15.10.2.2. By Application 15.11. Malaysia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Type 15.11.2.2. By Application 15.12. Singapore 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Type 15.12.2.2. By Application 15.13. Thailand 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Type 15.13.2.2. By Application 15.14. China 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Type 15.14.2.2. By Application 15.15. Japan 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Type 15.15.2.2. By Application 15.16. South Korea 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Type 15.16.2.2. By Application 15.17. Australia 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Type 15.17.2.2. By Application 15.18. New Zealand 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Type 15.18.2.2. By Application 15.19. GCC Countries 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Type 15.19.2.2. By Application 15.20. South Africa 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Type 15.20.2.2. By Application 15.21. Israel 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Type 15.21.2.2. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Type 16.3.3. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. MarkMonitor (Clarivate) 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.2. OpSec Security 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.3. Red Points 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.4. Incopro 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.5. BrandShield 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.6. Pointer Brand Protection 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.7. AppDetex 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.8. Hubstream 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.9. Numerator 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.10. Resolver 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Brand Protection Tools Market
