The postbiotic supplements market is estimated to be valued at USD 10.8 million in 2024. With the rising awareness about the health benefits of products, the demand for postbiotic supplements is expected to register a CAGR of 10.9% from 2024 to 2034, reaching a valuation of USD 30.5 million by 2034.
Consumption Analysis of the Postbiotic Supplements Market
| Attributes | Details |
|---|---|
| Postbiotic Supplements Market Value for 2024 | USD 10.8 million |
| Postbiotic Supplements Market Value for 2034 | USD 30.5 million |
| Forecast CAGR from 2024 to 2034 | 10.90% |
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This study examines the postbiotic supplements market's growth over the past five years, revealing a historical CAGR of 10.17% and a projected 10.90% CAGR through 2034, indicating rising sales of postbiotic supplements.
| Attributes | Details |
|---|---|
| Historical CAGR for 2019 to 2023 | 10.17% |
There are many challenges in developing an effective postbiotic formulation it includes, high production cost, complex interactions of postbiotic metabolites with gut flora, and competition from pro and pre-biotics. As a result, companies need to come up with creative strategies to trigger market growth.
Critical aspects that are anticipated to influence the demand for postbiotic supplements through 2034.
Market players are going to desire to be prudent and flexible over the anticipated period since these challenging attributes position the industry for accomplishment in subsequent decades.
Rising Health Awareness Offers a Fertile Ground for Market Growth
A population of healthy gut bacteria produces the prebiotic supplements, which work best when paired with other lifestyle changes, including stress reduction, a balanced diet, and less exposure to needless chemicals. One of the reasons for the rise in demand for postbiotics is that postbiotics have fewer storage and shelf-life concerns compared to probiotic supplements, making them a less risky and better option for improving gut health. The use of Postbiotic supplements is expected to rise among health-conscious consumers, as there has been a rise in demand for sports nutrition.
Demand for Postbiotic Supplements in Animal Feed Gains More Attraction
Postbiotic supplements are a type of feed additive that is made from microorganisms. Postbiotic supplements are becoming more popular as they are considered to improve animal feed safety and increase its overall nutritional value, especially in the case of monogastric animals such as chickens and pigs. Demand for postbiotics is elevated in the animal husbandry sector because they are believed to improve the gut health of these animals, leading to better digestion, increased immunity, and, ultimately, improved growth and development. The demand for postbiotic supplements for animal feed is expected to rise significantly as farmers and animal nutritionists increasingly recognize their potential benefits for animal health and nourishment.
Sports Nutrition Sector Develops Demand for Postbiotic Supplements
The sports nutrition industry mandates a well-organized diet plan and healthy habits that improve the overall well-being of athletes. There has been a rise in the number of sports players preferring postbiotic supplements to improve gut health. These supplements are expected to help reduce fatigue, facilitate mood support, and increase athletes’ readiness while training. The anticipated surge in demand for postbiotic supplements rich in peptides, teichoic acids, and plasmalogens is expected to contribute to the growth of the sports nutrition sector.
Principal Consultant
The subsequent section contrasts and compares the postbiotic supplements market with the probiotic supplement market and the dietary supplement market. Focusing on each market's major trends, potential, and CAGR, the study covers the years from 2024 through 2034.
Postbiotic Supplements Market:
| Attributes | Postbiotic Supplements Market |
|---|---|
| CAGR (2024 to 2034) | 10.9% |
| Opportunity | Market players can develop good quality supplements catering to the gut diet |
| Key Trends | Rise in sport nutrition sector |
Dietary Supplement Market:
| Attributes | Dietary Supplement Market |
|---|---|
| CAGR (2024 to 2034) | 9.5% |
| Opportunity | Manufactures can develop novel liquid dietary supplements |
| Key Trends | Surging R&D activities in infant nutrition |
Probiotic Supplement Market:
| Attributes | Probiotic Supplement Market |
|---|---|
| CAGR (2024 to 2034) | 13.0% |
| Opportunity | Market players can offer range of supplements catering to the dietary health |
| Key Trends | Increasing demand for natural supplements |
This section offers in-depth analyses of the postbiotic supplements market. The two main topics of the research are the segment with the drug store and the soft-gel and chews as the preferred form. Through a comprehensive examination, this section attempts to provide knowledge of these segments and their relevance in the larger context of the postbiotic supplements market.
| Attributes | Details |
|---|---|
| Top Form | Soft-gel and Chews |
| Market share in 2024 | 33.8% |
The demand for postbiotic supplements in soft-gel and chewable form is significant, registering a market share of 33.8% in 2024; the following aspects display the development of soft-gel and chewable forms of postbiotic supplements:
| Attributes | Details |
|---|---|
| Top Distribution Channel | Drug Store |
| Market share in 2024 | 67.4% |
The drug stores distribute a large quantity of postbiotic supplements, which acquires almost 67.4% market share in 2024. The development of drug store distribution from the following drivers:
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This section examines the markets for postbiotic supplements in some of the important countries on the global stage, such as the United States, Germany, China, Japan, and India. Through in-depth research, explore the aspects influencing these nations' acceptability and growth of the postbiotic supplements.
| Countries | CAGR from 2024 to 2034 |
|---|---|
| United States | 8.9% |
| Germany | 9.6% |
| China | 7.8% |
| Japan | 11.4% |
| India | 14.8% |
The United States is expected to see a growth in demand of postbiotics at a CAGR of 8.9% during the forecasted period. Here are some major trends:
The Germany market of postbiotic supplement is expected to grow at a CAGR of 9.6%. The following factors are propelling the demand for vegan-friendly postbiotic supplements in Germany:
The demand for postbiotic supplements in China is predicted to extend at a CAGR of 7.8% from 2024 to 2034. Some of the primary trends in the industry are:
Japan is expected to witness a growth in postbiotic demand at a CAGR of 11.4% from the year 2024 to 2034. Some of the key trends are:
The postbiotic supplements industry in India is expected to register a CAGR of 14.8% through 2034. Among the primary drivers of the market are:
Market players in the postbiotic supplements industry face tough competition and need a strategic advantage to be successful. To achieve this, businesses are anticipated to focus on creating new products, expanding into new markets, and combining with other companies. By doing this, companies are expected to develop their product lines, gain new technology, and improve their market position. Firms are anticipated to enhance their distribution networks by forming alliances, growing globally, increasing manufacturing capacity, and entering new markets.
Product innovation is key to sensation in the postbiotic supplements industry. Companies are making huge investments in research and development to make a supplement that improves gut health, has a unique flavor, and offers custom options The main goal is to align with changing customers’ demands and preferences while setting their products apart from the competition.
Companies must adapt and quickly respond to the changing tastes of consumers and trends of the market to survive in this fast-paced and fierce industry. The companies are expected to invest in research and development, opt for sustainable practices, and create strong partnerships with suppliers and distributors. Businesses are believed to gain competitive advantages and succeed in the market of global postbiotic supplements.
Recent Developments in the Postbiotic Supplements Market
The postbiotic supplements market was valued at USD 10.8 million in 2024.
The postbiotic supplements market will be valued at USD 30.5 million by 2034.
Postbiotic supplements enhance the immune system, prevent diarrhea, reduce irritable bowel disease symptoms, and reduce allergies by activating the innate immune system and combating pathogens.
The postbiotic supplements market is to register a CAGR of 10.9% from 2024 to 2034.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Manufacturer 3.5.1.2. Mid-Level Participants (Traders) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Form, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Form, 2024 to 2034 5.3.1. Soft-Gel and Chews 5.3.2. Capsules and Tablets 5.3.3. Powder and Granules 5.4. Y-o-Y Growth Trend Analysis By Form, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Form, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Distribution Channel, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Distribution Channel, 2024 to 2034 6.3.1. Health & Beauty Store 6.3.2. Drug Store 6.3.3. Supermarkets & Hypermarket 6.3.4. Online Retailing 6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) & Volume (Unit Pack) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Form 8.2.3. By Distribution Channel 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Form 8.3.3. By Distribution Channel 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Form 9.2.3. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Form 9.3.3. By Distribution Channel 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Form 10.2.3. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Form 10.3.3. By Distribution Channel 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Form 11.2.3. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Form 11.3.3. By Distribution Channel 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Form 12.2.3. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Form 12.3.3. By Distribution Channel 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Form 13.2.3. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Form 13.3.3. By Distribution Channel 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Unit Pack) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Unit Pack) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Form 14.2.3. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Form 14.3.3. By Distribution Channel 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Form 15.1.2.2. By Distribution Channel 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Form 15.2.2.2. By Distribution Channel 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Form 15.3.2.2. By Distribution Channel 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Form 15.4.2.2. By Distribution Channel 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Form 15.5.2.2. By Distribution Channel 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Form 15.6.2.2. By Distribution Channel 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Form 15.7.2.2. By Distribution Channel 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Form 15.8.2.2. By Distribution Channel 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Form 15.9.2.2. By Distribution Channel 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Form 15.10.2.2. By Distribution Channel 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Form 15.11.2.2. By Distribution Channel 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Form 15.12.2.2. By Distribution Channel 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Form 15.13.2.2. By Distribution Channel 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Form 15.14.2.2. By Distribution Channel 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Form 15.15.2.2. By Distribution Channel 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Form 15.16.2.2. By Distribution Channel 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Form 15.17.2.2. By Distribution Channel 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Form 15.18.2.2. By Distribution Channel 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Form 15.19.2.2. By Distribution Channel 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Form 15.20.2.2. By Distribution Channel 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Form 15.21.2.2. By Distribution Channel 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Form 15.22.2.2. By Distribution Channel 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Form 15.23.2.2. By Distribution Channel 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Form 16.3.3. By Distribution Channel 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Dr. Emil Nutrition 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Probulin 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Designs for health 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Beekeeper's Naturals 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. MaryRuth Organics 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. POSTBIOTICA SRL 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Essential Formulas Incorporated (Dr. Ohhira's Probiotics) 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Glac Biotech Co., Ltd. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. KOREA BIOPHARM 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Pro Formulations MD 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. MRM Nutrition 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Postbiotic Supplements Market
