The pre-mixed or RTD alcoholic drink market was valued at USD 37.2 billion in 2025, is projected to reach USD 63.0 billion by 2036 and is forecast to register a 5.0% CAGR between 2025 and 2036. In 2026, cans hold 62.0% of pack format sales and fruit flavors represent 53.0% within the flavor segment.