Pretzel Salt Market

Pretzel Salt Market: Global Industry Analysis 2013 - 2017 and Opportunity Assessment; 2018 - 2028

  • Ongoing
  • September 2020
  • REP-GB-7823
  • Format: PDF/PPT/Excel

  • US$5,000
  • US$7,500
  • US$10,000

This Pretzel Salt market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Pretzel Salt market.

Market Outlook

Pretzel salt is a food grade, crushed, white crystalline, NaCl (sodium chloride) produced under strict process control procedures. It is made from finely grounded salt that doesn't absorb moisture as much as regular salts. The grains of pretzel salt are flat and rectangular shaped. The shape of the pretzel salt adheres to pretzels and other baked goods such as bread, hard rolls, and bagels. Additional applications of pretzel salt include fortification of meat, salt-coated fish, zucchini fritters and pickling. Increasing demand for ready-to-eat food products and the needs of healthy snacks are assisting the growth of the pretzel salt market.

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Increasing Consumption of Pretzel and Other Baked Goods is Providing a Lift to the Pretzel Salt Market

Pretzel salt is a non-melting salt, also known as coarse food grade salt. Pretzel salts' distinctive features include translucent appearance and non-containment of additives. Its opaque, white color promote visual appeal. The size of the coarse particle of the pretzel salt is ideal in a way that it provides excellent handling properties and superior storage in baked goods. Pretzel salt is carefully extracted and contains no-additives and thus is considered natural or organic and it can be used for the clean label products, which is one of the major driving factor of the market. On account of the benefits it provides, the nutrient-dense pretzel salt has been receiving quite a buzz. The aspects that hold out as the most important driver for the growth of the pretzel salt market are the wide range of applications it possesses in the food industry.

Global Pretzel Salt Market: Key Participants

Examples of some of the key players operating in the global pretzel salt market are Cargill, Morton Salt, Hoosier Hill Farm LLC, Santa Cruz Biotechnology, Inc., SaltWorks Inc., QualiTech Corp., San Francisco Salt Company, Jacobsen Salt Co., Barry Farm Foods, and Southwest Salt Company LLC, among others.

Key Developments in Pretzel Salt Market

In 2016, SaltWorks Inc. launched a new portal for Salt, which includes pretzel salt to serve B2B consumers. The wholesalers and bulk consumers are covered in this portal. The website is mobile-friendly, and the company received an innovation award for best B2B user experience for it.

Opportunities for Market Participants in Pretzel Salt Market:

The number of producers of pretzel salt present in the market is limited at the moment, so the opportunities lie for the players ready to enter the pretzel salt market. The increase in consumption of baked goods such as pretzels and other products is on the rise and is assisting the growth of the pretzel salt market. Besides, certifications such as HALAL and KOSHER gained by the producers is expected to promote the sale of pretzel salt in retail and other specialty stores. The increase in consumption of overall pretzels especially salted pretzels is giving the manufacturers an opportunity to expand their business in the pretzel salt market. Geographically, the demand for Pretzel Salt in the Asia Pacific and Middle East & Africa is growing. Increasing manufacturing units in UAE and other countries could result in increased output capacity and upstream demand for pretzel salt. Due to its wide range of applications in baked goods and other food products as a preservative, the pretzel salt market is gaining a significant grip and is expected to grow at a steady CAGR in the years to come.

Brief Approach to Research

The analysis will be done a modeling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the product, application and end use of the segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

Key Data Points Covered in the Report

Some of the key data points covered in our report include:

  • An overview of the pretzel salt market, including background and evolution
  • Macroeconomic factors affecting the market and its potential
  • Market dynamics, such as drivers, challenges and trends
  • Detailed value chain analysis of the market
  • Cost structure of the products and segments covered in the study
  • In-depth pricing analysis, by key segments, regions and by major market participants
  • Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario
  • Analysis of the market structure, including a tier-wise categorization of key market participants
  • Competitive landscape of the market, including detailed profiles of the top players in this market

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry.

The report covers exhaust analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain

Regional analysis includes:

  • North America (U.S., Canada)
  • Latin America (Mexico. Brazil)
  • Western Europe (Germany, Italy, France, U.K, Spain)
  • Eastern Europe (Poland, Russia)
  • Asia Pacific (China, India, ASEAN, Australia & New Zealand)
  • Japan
  • Middle East and Africa (GCC Countries, S. Africa, Northern Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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Global Pretzel Salt Market: Segmentation

On the basis of application, global pretzel salt market has been segmented as –

  • Cereals
  • Baked Goods
  • Dry Blends
  • Seasonings
  • Meat
  • Poultry
  • Fish

On the basis of product type, global pretzel salt market has been segmented as –

  • Natural
  • Iodized

On the basis of distribution channel, global pretzel salt market has been segmented as –

  • Direct Sales (B2B)
  • Indirect Sales (B2C)
  • Hypermarkets/Supermarkets
  • Online Stores
  • Specialty Stores
  • Other Retailers

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current, and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint
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  • In addition to demand-side market assessment, our data triangulation methodology involves supply-side research
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  • The current and future market size, covering each aspect and nuanced trends across key national and geographic markets
  • An overview of the market report, providing an imperative visual of the varied market subdivisions and overall forecast statistics in terms of value and volume
  • Extensive database and key dynamics elevating the market with varied verticals associated
  • Underlying Pretzel Salt Market forces that are compelling consumers or businesses to purchase the product
  • How novel technologies and consumer-centric innovations will create new value-adding opportunities for companies active in the Pretzel Salt Market
  • What will be environment and regulatory impacts on the market over the next decade
  • Investment Feasibility Matrix - It shows returns on investment, level of competition, success rate of investment, and potential risks associated with the market. The analysis shows that the competition is high in the established market, while the returns for short-term investment are also taken into consideration
  • Relative Maturity Mapping – The relative maturity is measured according to three growth phases (growth, maturity, decline)
  • Relative PLC (Product Life Cycle) – Analysis of the emergence of prominent players and competitive test prices which are driving factors behind every market. (expected market behavior, observed market behavior, expected market performance, observed market performance)
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