Over the recent years, big data analytics market has seen tremendous growth in various industries. It has helped businesses uncover several potential prospect by understanding customer’s preferences and market trends. Retail analytics market is a sub-set of big data analytics market. Retail analytics aids in information gathering and assessment of data across the entire value chain. Primarily focusing on the retail sector, retail analytics solution offer retailers in understanding and responding to changing customer experience. In addition, retail analytics improves businesses by provides new and faster ways to identify product and channel preferences, understand inventory demands in real time and serve consumers in a better way, thus ensuring the operation is more flexible and efficient. Customer’s information can be gathered in real-time through various mediums such as smartphones, weight sensors, motion sensors, cameras, and RFID, whether it may be online or in-store.
Retail Analytics Market: Segmentation
Retail analytics market is segmented on the basis of deployment model, solution type and region. By deployment model, retail analytics market can be segmented into on-premise and cloud-based. On the basis of solution type, the retail analytics can be segmented into software and services. Services can be further sub-segmented into consulting, integration and support and maintenance. Regionally, retail analytics market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.
Retail Analytics Market: Regional Outlook
Retail analytics market is expected to witness a healthy CAGR during the projected period due to increasing popularity of data analytics solution and penetration of smartphones and digital platforms among users across emerging markets. North America is the dominating region in retail analytics market and is expected to remain dominant followed by Western Europe during the forecast period. APEJ is expected to reflect highest CAGR during the forecast period.
Retail Analytics Market: Drivers
With big data analytics gaining popular among other sectors and continuous development of data analytics by major vendors are expected to drive the growth of retail analytics market. In addition, the simplicity, cost-effective, scalability and flexibility solution that retail analytics vendor offer is expected to boost the growth of the retail analytics market. In addition, the increasing penetration of e-commerce and social media and smartphones among users in emerging markets is anticipated to boost the growth of retail analytics market. However, the lack of awareness in certain regions is expected to hinder the growth of retail analytics market amidst the forecast period 2016-2026.
Retail Analytics Market: Key Players
The key vendors in the retail analytics market include IBM Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Adobe Systems Incorporated, SAS Institute Inc., HCL Technologies Ltd., Cisco Systems Inc., MicroStrategy, Inc. and Tableau Software, Inc. Major players in the retail analytics market follow the strategy of partnerships and acquisition of various local player to gain a competitive edgein the market. In addition, the major players offer customized solutions to cater to the demand of various users.
The report covers exhaustive analysis on:
Retail Analytics Market Segments
Retail Analytics Market Dynamics
Historical Actual Market Size, 2012 - 2015
Retail Analytics Market Size & Forecast 2016 to 2026
Supply & Demand Value Chain
Retail Analytics Market Current Trends/Issues/Challenges
Competition & Companies involved
Retail Analytics Market Drivers and Restraints
Regional analysis for Retail Analytics Market includes
US & Canada
Brazil, Argentina & Others
Australia and New Zealand (ANZ)
Rest of Asia Pacific
Middle East and Africa
Other Middle East
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Detailed overview of parent market
Changing market dynamics of the industry
In-depth market segmentation
Historical, current and projected market size in terms of volume and value
Recent industry trends and developments
Strategies of key players and product offerings
Potential and niche segments/regions exhibiting promising growth
A neutral perspective towards market performance
Must-have information for market players to sustain and enhance their market footprint
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