Sanding Sugar Market

Sanding Sugar Market Overview

The global sanding sugar market is estimated to exhibit growth at a CAGR of nearly 4% to 5% during the forecast period 2022-2032. Increasing emphasis of confectionery manufacturers to make candies and chocolates more attractive and appealing is creating immense growth opportunities for the sanding sugar market in the forthcoming years.

Sanding sugars, also known as sparkling sugars, is a type of coarse-grained sugars made of highly pure sucrose crystals. They comprise of crystals that are processed by glazing the outer surface to give them a sparkly and colorful appearance. These sugars are large crystals that provide a sparkly effect owing to the crystal size that reflects light. Sanding sugar is also dyed in edible colors and flavors such as strawberry, blueberry, watermelon, peach, mango, orange, and others.

On account of this eye-catchy color and flavors, these sugars are finding a wide range of decorative applications across the confectionery sector in manufacturing jelly products, chewable candies, hard candies, lollipops, gums, and others. Apart from its decorative appearance, the specialty of standing sugars over regular ones is that they are highly heat-stable, making them highly sought-after across the baking sector.

These sugars are extensively being used in various bakery products such as muffins, cookies, scones, donuts, cupcakes, and others. Thus, with increasing consumption of bakery and confectionery products, the demand for decorative and inclusions ingredients such as sanding sugars is experiencing rapid growth. This is projected to facilitate the growth in the global sanding sugars market.

Which are Some Prominent Drivers Spearheading Sanding Sugar Market Growth?

The demand for sanding sugars is estimated to register robust growth owing to the rising willingness and fascination of consumers to spend on decorative and specialty ingredients for food. Education, training, and qualification in the food and bakery profession are becoming mainstream in recent times, providing elevated platforms for professional chefs to exhibit and market their decorative skills and creativity.

Over the past few years, focus on decorating food has shifted from just providing satisfaction to customers towards making decoration a fun experience, which is, bolstering the sales of sanding sugar in the market. Customers across the globe are seeking personalized experiences in the food sector. Wedding, festivals, parties are major sectors where customers have significantly increased their spending capacity on adopting innovative decorations for cakes, desserts, and other bakery products such as sanding sugars.

In addition to this, with surging demand for candies, jellies, gums, and chocolates, numerous industry players are aiming at expanding their production capacity For instance, in 2022, Fazer, a Finland-based confectionery company announced its plan to construct a new confectionery factory in Vantaa, Finland. As sanding sugar is increasingly used in manufacturing confectionery products, such developments are expected to augment the demand in the market.

What are the Challenges Faced by the Sanding Sugar Market?

The prevalence of lifestyle diseases such as obesity, diabetes, and others is increasing at a rapid pace across the world. For instance, according to the International Diabetes Federation, around 527 million adults from the age of 20 to 79 years are suffering from diabetes worldwide and the number is expected to rise to 643 million by 2030.

Thus, government across several countries are undertaking numerous initiatives for spreading awareness regarding cutting down the consumption of sweet food items. In addition to this, rising consumer shift towards healthy living is resulting in decreasing the intake of sugary products such as cakes, candies, jellies, and others, which is in turn, hampering the sales of sanding sugars in the market. 

Why is Asia Pacific Excluding Japan Emerging as an Opportunistic Sanding Sugar Market?

Future Market Insights states that Asia Pacific excluding Japan is estimated to account for the dominant share in the global sanding sugar market between 2022 and 2032.

As the consumption of cakes, pastries, ice-creams, frozen desserts, and confectioneries is rapidly increasing across Asia Pacific, a swift rise in demand for decorative items such as sanding sugar is being witnessed to enhance the flavor and aesthetic appeal of the aforementioned products.

Citing this trend, leading players in the market are focusing on launching novel products with innovative flavors and colors to cater to the surging demand. For instance, India Tree, a leading quality cooking and baking ingredients provider announced expanding its product portfolio by launching new standing sugars with eye-catchy colors such as cherry pink, green pastel, yellow pastel, emerald city green, and others. Such product launches are estimated to bolster the sales in the Asia Pacific excluding Japan market.

Nandini Roy Choudhury

Principal Consultant

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How is North America Contributing to the Growth of the Sanding Sugar Market?

As per FMI, North America is anticipated to projected rapid growth in the global sanding sugar market during the forecast period 2022-2032.

With increasing customer inclination to opt for attractive cakes, pastries, donuts, muffins, and others for fulfilling their sweet craving across the countries such as the U.S. and Canada, leading bakers and pastry makers are emphasizing on launching novel outlets.

For instance, in 2021, Angelina Bakery, a popular U.S.-based bakeshop announced expanding its footprint in New York City by opening a new flagship store with a 4,000 square foot structure in the heart of Manhattan. This rise in bakery shops are estimated to accelerate the demand for sanding sugar in the North America market

Market Competition

Some of the leading players in the sanding sugar market are Bob’s Red Mill Natural Foods, C&H Sugar, India Tree, Nordic Sugar A/S, Sudzucker DDW The Colour House, Kerry Group, Taikoo, Domino Sugar, American Crystal Sugar, Imperial Sugar, Ultimate Baker, CK Product, LLC, and others.

Prominent players in the global sanding sugar market are aiming at launching novel products and capacity expansion to gain edge in the highly competitive market.

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Scope of Report 

Key Segments Profiled in the Sanding Sugar Market Survey

By Packaging:

• Jars
• Bulk Packaging

By End UseL:

• Industrial Food Processing
• Baked Products
• Confectioneries
• Ice Cream & Frozen Desserts
• Beverages
• Restaurants & Hotels
• Bakery & Confectionery Shops
• Household

By Sales Channel:

• Direct Sales/ B2B
• Indirect Sales/ B2C
• Intermediate/ Bulk Distributor
• Brick & Mortar Retailers
• Online Retailers

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East and Africa