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Sugar Free Candy Market

Market Insights on Sugar Free Candy covering sales outlook, demand forecast & up-to-date key trends

Sugar Free Candy Market by Type, Sweetening Agent, Distribution Channel, Flavors & Region | Forecast 2023 to 2033

Sugar Free Candy Market Outlook (2023 to 2033)

The sugar-free candy market is estimated to secure a valuation of US$ 2.3 Billion in 2023 and is estimated to rise to US$ 3.8 Billion by 2033. The market is anticipated at a CAGR of 5.2% during the forecast period. The factors accelerating the demand for sugar-free candy are as follows-

  • The increasing demand for the confectionary product
  • Increased technological advancement
  • Increasing adoption and consumption of sugar-free candy
  • Favourable government initiatives for product development
  • Increased demand for sugar-free products globally
  • Easy Availability of raw material
  • North America dominates the sugar-free candy market
  • Growth of the food and beverage industry worldwide is a major contributor to the positive outlook for the sugar-free candy market

Sugar-free candies are made using artificial sweeteners or sugar substitutes, such as saccharin, aspartame, sucralose, acesulfame, and neotame. An increasing number of individuals suffering from diabetes and obesity is one of the main factors contributing to the growth of the sugar-free candy market. Also, the increasing preference for low-calorie and sugar-free products for weight loss is contributing to the sugar-free candy market growth.

The ongoing clean label and free-from trend are the major factors surging the demand for sugar-free candy. Sugar-free candy is available in different types such as hard candy, chewy candy, gummies, lollipops, and chewing gums, considering the utility of sugar-free candy, manufacturers of sugar-free candy are focusing on new product launches for their business expansion.

The North American sugar-free candy market is growing due to the growing advancement in the food & beverage industry in the region. The market players in the region are also focusing on new product development and that is expected to boost the target market in the North American region.

With high product demand in countries, such as the United Kingdom, Germany, and Netherlands Europe is expected to lead the global market during the forecast years. Moreover, the increased use of sugar-free candy in bakery and confectionary products will boost the demand further. Asia Pacific is expected to be the fastest-growing region with the expansion of the food service sector in countries like China and India

Some of the key market players include Abdallah Candies Inc., The Hershey Company., Asher's Chocolate Co., Hyet Sweet., Dr. John's Healthy Sweets LLC., Diabetic, LLC, Lily's Sweets., ROY Chocolatier., the Wringley Company, Beneo, Russel stover chocolates, See’s candy Shops Inc., Koochoo, and sugarless confectionery among others.

The global sugar-free candy market is highly competitive due to the existence of many domestic and regional players. The key producers are offering organic and innovative flavors to enhance their product portfolio, and also introducing a wide range of new sugar-free candy products in order to gain market share.

For instance, in February 2020 - Beneo unveils its latest sweet collection a compilation of inspirational sugar-free candies with authentic flavors.

The sugar-free candy market is expected to grow in near future. As many start-ups are coming up with very innovative product launches. The increasing consumer spending on natural and organic ingredients due to the harmful effect of artificial sweeteners, owing to this rise in demand, manufacturers are using organic and natural sweeteners and gaining market traction.

For instance, founded in 2016, Amborella Organics Internet-first brand offering candy introduced a seed-bearing lollipop an organic candy with edible herbs and flowers that weave throughout. Customers can plant the biodegradable stick in the soil after having candy and grow herbs or flowers.

Data Point

Key statistics

Expected Market value in 2023

US$ 2.3 Billion

Projected Market Value in 2033

US$ 3.8 Billion

Growth Rate (2023 to 2033)

CAGR of 5.2%

Sugar free candy, as the name suggests is the candy made from sugar substitute that gives similar to sugar and hence maintains the sweet taste. Different types of sugar free candy such as hard and chewy candy are gaining traction in the global market owing to the taste and regulated sugar content.

The global market for sugar free candy is expected to rise in the forecast period as many manufacturers are emphasizing on flavour optimization of the sugar free candies.

The rising incidence of diabetes among the population in the USA supports the leading position of North America in the global sugar free candy market. Canada has recorded positive response as manufacturers has increased product offerings with increased frequency of product launch with flavour innovation of sugar less candy.

In Asia, India account for the leading market with the highest consumption of sugar free candy as the application of sugar free candy increases in the bakery and confectionery industry. The country is continue to witness the growing trend during the forecast period

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Health Consciousness Driving the Market

Excess consumption of sugar is not good for health and can give adverse effects on an individual’s bodily system. A large amount of sugar can lead to fatigue, headaches, and enhances false hunger that leads to excess weight gain. As the consumer craves sugar, their desire to reduce weight does not allow them to consume sugar candy. Owing to this rationale, consumers are demanding sugar free candy.

Another strong force driving the sugar free candy market is the diabetes type-2 affected population. For an individual with type-2 diabetes, controlling sugar intake is very crucial and thus refrain from the consumption of sugar in any form. Sugar free candy allows this population to satisfy their cravings for sweet without any consumption of sugar.

As the vegan population is on the rise globally owing to increasing awareness, there is also a rise in demand for sugar free candy that is made from vegan or plant based ingredients. Translating the consumer’s demand manufacturers have started making sugar free candy that stands on the various expectation of consumers such as vegan, gluten-free, allergen-free, and many more.

Sugar Free Candy: Key Players

Some of the key players in the global sugar free candy market are

  • Abdallah Candies Inc.
  • The Hershey Company
  • Asher’s Chocolate Co.
  • Hyet Sweet
  • Dr. John's Healthy Sweets LLC
  • Diabetic
  • LLC, Lily's Sweets
  • ROY Chocolatier
  • The Wrigley Company
  • Beneo
  • Russell Stover Chocolates
  • LLC
  • See's Candy Shops, Inc.
  • Koochikoo
  • Sugarless Confectionery.
Nandini Roy Choudhury
Nandini Roy Choudhury
Principal Consultant
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Ingredients and Packaging Innovation Gaining Market Traction

Each artificial sweetener has certain specific properties such as melting point, mixing with other ingredients. Different type of candy like, hard candy or chewy candy has different features and thus ingredients and its concentration cannot be replaced. Thus, selection of artificial sweeteners is very crucial and manufacturers precisely study the ingredients for the product to get the best quality sugar free candy.

Various product development such as encapsulating candy with other flavours is attracting masses. Manufacturers are thus developing novel encapsulation techniques for sugar free candy that would help to create a novel product in the market and gain traction.

With the quality of the product, attractive packaging is very important for the manufacturer as this is the first feature of the final product that consumer notices. Before tasting the sugar free candy, consumer differentiates the product from competitors based on the information given on the packaging.

And as this serves a large variety of consumers, manufacturers are mentioning all the label claims and quality certification to get a competitive advantage in the market.

The Report Covers Exhaustive Analysis on

  • Sugar Free Candy market segment
  • Sugar Free Candy market dynamics
  • Sugar Free Candy market size
  • Sugar Free Candy supply and demand
  • Current trends/issues/challenges pertaining to Sugar Free Candy market
  • Competition landscape and emerging market participants in Sugar Free Candy market
  • Technology related to production/processing of Sugar Free Candy
  • Value chain analysis of the Sugar Free Candy market

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Regional Analysis Includes

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (Germany, United Kingdom, France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, South Africa, Rest of MEA)

The Sugar Free Candy market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).

The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Sugar Free Candy market report projects the attractiveness of each major segment over the forecast period.

Sugar Free Candy: Market Segmentation

Based on type:

  • Hard candy
  • Chewy candy
  • Gummies
  • Lollipops
  • Chewing gums

Based on sweetening agent:

  • Stevia
  • Isomalt
  • Sorbitol
  • Maltitol
  • Xylitol
  • Polydextrose
  • Others

Based on the distribution channel:

  • B2B
  • B2C
    • Hypermarket/Supermarket
    • Specialty Store
    • Convenience Store
    • Retailers
    • Online Store
    • Others

Based on flavors:

  • Butterscotch
  • Caramel
  • Blueberry
  • Strawberry
  • Banana
  • Coffee
  • Others

Table of Content


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List of Tables

Nandini Roy Choudhury
Nandini Roy Choudhury
Principal Consultant
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Find your sweet spots for generating winning opportunities in this market.

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Sugar Free Candy Market