Self-adhesive Tear Tape - ‘Frustration-free’ Packaging Made Easier
With the advent of innovative and disruptive technologies, at present, the players active in the packaging industry are on their toes to stay abreast with the latest consumer trends, packaging techniques, and develop effective packaging products and solutions. In the current scenario, packaging has evolved into a process that is more than just picking and placing a product in a box. Modern day packaging solutions have come a long way due to consistent research in the field and the influence of technology.
In the current landscape, consumers seek convenience and refrain from buying over packed products. In addition, multiple global brands are focusing on their packaging to enhance user experience and avoid ‘wrap rage’. Thus, as packaging trends continue to evolve at a rapid pace, self-adhesive tear tapes have emerged as one of the most preferred tapes for high-quality packaging requirements. The demand for self-adhesive tear tapes is on the rise owing to their growing applications in multiple industrial domains including, food, personal care & cosmetics, tobacco, electronics, and more.
Self-adhesive Tear Tapes Market – Key Research Findings
- The global self-adhesive tear tapes market size in 2019 is estimated to reach ~ US$ 185 Mn.
- The self-adhesive tear tapes market is projected to expand at a value CAGR of ~ 5%, during the next ten years.
- Manufacturers operating in the self-adhesive tear tapes market are inclining towards using biodegradable films for manufacturing self-adhesive tear tapes.
- Key players operating in the cosmetics and personal care segment are shifting towards e-commerce distribution channels for selling their products such as Estee Lauder and L'Oréal. Due to this, packaging manufacturers are introducing frustration free solutions for consumers to improve their experience by introducing self-adhesive tear tapes in the packaging of products.
- Europe and Asia Pacific regions are expected to maintain dominance among other regions in terms of market value share, cumulatively accounting for ~ 2/3 of the total market share of the global self-adhesive tear tapes market.
Key Factors Shaping the Self-adhesive Tear Tapes Market
Self-adhesive Tear Tape: Effective Tool for Branding and Promotion
With increased regulations limiting the space usable for consumer communication, tear tape remains one of the most effective ways to communicate to customers and promote brand values. This applies to the purchasing process at the point of sale. Even if, in future, the legislation bars the opportunity to use tear tape as a marketing tool, the seemingly modest product will still be inordinately significant for the tobacco industry. The branding and promotion, along with the easy opening of the product, is a viable solution for end-users to save cost. Increasing consumer convenience remains the primary focus for self-adhesive tear tape manufacturers.
Adding Value to Cardboard Packaging
Improved capability of the cardboard packaging solutions, such as boxes, can be attained by using self-adhesive tear tape, which has an easy-opening function. Manufacturers offer an add-on feature to the packaging that protects the content, increases customer satisfaction by eliminating the need for cutting tools, and provides a user-friendly and fast opening system. Eradicating the necessity of cutting tools reduced the damage caused while opening the package products. Manufacturers are looking forward to investing in diversified product portfolio focusing on printed designs, high-tensile strength, with metallic and hologram colors. It provides quick access to the packaged product with easy-opening of tear tapes, and many more.
Key Benefits Offered by Self-Adhesive Tear Tapes
- Self-adhesive tear tapes for a user-friendly method of opening
- Manufactured from high-strength specialized film
- Reinforced tapes for handle flaps or hand holes
- Provides reinforcement at critical stress areas
- Practical solution for shelf ready packaging
- Proprietary application system easily retrofitted to most wrapping machines
Good Initial Tack of Polypropylene Self-adhesive Tear Tape – Key Growth Promoter
The use of polypropylene material for the manufacturing of self-adhesive tear tapes is leading the charts among other materials. By material, polypropylene is expected to create incremental opportunity of ~ US$ 17 Mn by the end of 2023. Polypropylene self-adhesive tear tape is tensilized and engineered with acrylic adhesive system. This high tensilized self-adhesive tear tape provides excellent shear resistance, good initial tack, and strong ultimate adhesion. Manufacturers offers self-adhesive tear tapes in variety of widths for application flexibility. Polypropylene material is expected to remain as preferred material for manufacturing self-adhesive tear tape among other materials during the forecast period.
Asia Pacific: Region of Opportunity
The South and East Asia region is expected to collectively account for a major chunk of market share in the global self-adhesive tear tapes market. The developing countries in South & East Asia are projected to lead in terms of incremental opportunity and growth rate during the forecast period. Emerging countries such as India and China are expected to represent significant opportunities for self-adhesive tear tape manufacturers and suppliers in the respective regions.
Self-adhesive Tear Tapes Market: Structure Analysis
- Diversification in the product portfolio according to application for packaging of the product is a key strategy for manufacturers to expand their business operations in the self-adhesive tear tapes market.
- Manufacturers in the self-adhesive tear tapes market maintain their strategic focus on providing easy-opening packaging products for consumer convenience along with safety and security.
- Key tier 1 players in the self-adhesive tear tapes market include Essentra Plc, 3M Company, and Tann Germany GmbH.
- Europe and Americas are estimated to account for noticeable consumption of self-adhesive tear tapes accounting for ~ 43% of the total market volume share in 2019.
Self-adhesive Tear Tapes – Where Packaging and Marketing Join Hands
In the last decade, multiple brands have identified the potential of self-adhesive tear tapes as a customer touch point to communicate their message. Thus, in recent times, apart from using adhesives tapes to improve their packaging quality, companies are using the product as an effective marketing tool to communicate with the consumer. The combination of a convenient package opening alternative and an effective advertisement tool has resulted in a steady increase in the demand for self-adhesive tear tape market in recent years. The trend is expected to continue in the foreseeable future owing to the growing popularity of Polypropylene (PP) and Polyvinyl Chloride (PVC) tapes.
Leading brands involved in the e-commerce and packaging sector are leaning towards the use of Biaxially Oriented Polypropylene (BOPP) owing to their high performance and suitable viscoelasticity. Thus, as players operating in the packaging market recognize the favorable viscous and elastic properties of BOPP self-adhesive tear tapes, its adoption is slated to grow in the coming years. In addition, as BOPP adhesive tapes use an acrylic-based adhesive system, they offer superior bonding and can resist hostile weather conditions, exposure to UV radiations, chemicals, and high pressure & temperatures. Moreover, POPP tapes primarily find applications in cardboard boxes and more recently, in e-commerce packaging.
Noteworthy Opportunities in Europe Due to Presence of Prominent Players
The self-adhesive tear tape market is thriving in Europe owing to swift adoption of technology and strong presence of prominent players operating in the market including, Tann Germany GmBh, Essentra Plc, and more. Further, the market players have consistently devoted resources in the development of convenient and eco-friendly products in recent years owing to the government regulations in the region. In addition, the flourishing e-commerce sector in the region has generated significant demand for colored PP tapes and the trend is expected to continue in the coming years owing to the high tensile strength and favorable properties which enable printing on them.
Government Regulations and Consumer Trends Boost Innovations
Government regulations governing the manufacturing sector experience consistent and rapid changes. At present, manufacturing processes are required to comply with the set guidelines to reduce environment impact and enhance sustainability. In addition, the modern consumer is aware of the importance and need for efficient plastic disposal which has compelled manufacturers in the self-adhesive tear tape market to innovate their product portfolio. Due to the onset of environment safety guidelines, biodegradable packaging is tipped to take center stage in the packaging domain. Companies have turned their attention towards manufacturing innovative self-adhesive tear tapes by using bioplastic materials including polyhydroxyalkanoates (PHA) and polylactic acid (PLA).
In the current landscape, manufacturers are required to adapt to evolving consumer trends to ensure improve customer experience. Thus, the demand for self-adhesive tapes, especially PP tapes has witnessed a considerable growth owing to the convenience of opening products. In addition, self-adhesive tear tapes with guides on the tear portion have played an imperative role to reduce ‘wrap rage’ and create a smooth package opening experience. The growing application for self-adhesive tear tape from the booming global e-commerce sector has prompted major companies such as Amazon to promote ‘frustration free’ packaging in the last couple of years.
5.0 mm - High sales expected
2.6mm to 5.0 mm demand on the rise
PP emerges as the most preferred material
PVC adoption expected to increase
High demand from tobacco industry
Steady penetration in the food industry
How Growth will Unfold
Technological advancements and growing demand for convenient packaging solutions are likely to be the major drivers of the self-adhesive tear tape market. Further, the growing concerns over environment safety and adoption of eco-friendly manufacturing processes using recyclable materials such as bioplastics will witness a noteworthy growth in the future. Government regulations are likely to compel manufacturers operating in the market to innovate their product range and introduce sustainable solutions to the market. In addition, to overcome the burdening problem of counterfeiting particularly in the tobacco industry, companies are deploying self-adhesive tear tapes that are integrated with an authentication feature i.e. holographic metallized finish.
In recent years, acrylic adhesive technology, used to manufacture self-adhesive tapes has garnered significant limelight among the market players worldwide. In addition, the technology has gradually surfaced as an excellent alternative to conventional sprays including, spray adhesives, and other types of bonding systems. Global e-commerce players operating in the current market landscape, in their efforts to create a seamless customer experience are focusing on enhancing their packaging solutions by using colored PP tapes. In a nutshell, the self-adhesive market is expected to witness a moderate growth in the future primarily relying on the changing consumer trends, demand for sustainable, cost-effective, consumer-centric and environment-friendly products. Further, major players active in the market are expected to expand their global presence by turning to inorganic growth strategies including mergers and acquisitions.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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Self-Adhesive Tear Tapes Market Analysis 2019 - 2029
A recent market study published by FMI on the self-adhesive tear tapes market includes global industry analysis 2014-2018 & opportunity assessment 2019-2029, and delivers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical as well as current growth parameters of the self-adhesive tear tapes market, the growth prospects of the market are obtained with maximum precision.
Self-adhesive Tear Tapes Market Taxonomy
The global self-adhesive tear tapes market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.
- Up to 2.5 mm
- 2.6 mm to 5.0 mm
- Above 5.0 mm
By Material Type
By End Use
- Personal Care
- Electrical & Electronics
- Others (Agriculture, Logistics, etc.)
- North America
- Latin America
- South Asia
- East Asia
- Middle East and Africa
The report commences with the executive summary of the self-adhesive tear tapes market, which includes a summary of the key findings and statistics of the market. It also includes dominating segments in the global self-adhesive tear tapes market, along with key facts about self-adhesive tear tapes. It also provides graphical representation of the segments according to the market size and growth rate.
Readers can find the detailed taxonomy and the definition of the self-adhesive tear tapes market in this chapter, which will help them understand the basic information about self-adhesive tear tapes present in the market. This section also highlights the inclusions and exclusions, which will help readers understand the scope of the self-adhesive tear tapes market report.
The report provides key market trends that are expected to impact the market growth significantly in the upcoming years.
This section explains the global market volume analysis of the self-adhesive tear tapes market in the forecast period of 2019-2029. This chapter includes the detailed analysis of the historical self-adhesive tear tapes market, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the years (2019 – 2029).
This section highlights the average pricing analysis of self-adhesive tear tapes by width: Up to 2.5 mm, 2.6 mm to 5.0 mm, and above 5.0 mm in different regions throughout the globe. The weighted average for manufacturer level pricing is analyzed in this section.
This section explains the global market value analysis and forecast for the self-adhesive tear tapes market in the forecast period 2014-2029. This chapter includes the detailed analysis of the historical self-adhesive tear tapes market, along with an opportunity analysis of the future.
This chapter explains the key macro-economic factors that are expected to influence the growth of the self-adhesive tear tapes market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis of the self-adhesive tear tapes market. This chapter also highlights the key market dynamics of the self-adhesive tear tapes market, which include drivers and restraints. Moreover, readers will understand the market opportunities pertaining in the self-adhesive tear tapes market.
Based on material type, the self-adhesive tear tapes market is segmented into polypropylene, polyvinyl chloride, polyethylene terephthalate, polyethylene, and others. Polypropylene is further sub-segmented into BOPP, CPP, and MOPP. In this chapter, readers can find information about the key attractive segments during the forecast period.
Based on width, the self-adhesive tear tapes market is segmented into: Up to 2.5 mm, 2.6 mm to 5.0 mm, and above 5.0 mm. In this chapter, readers can find information about the key attractive segments during the forecast period.
This chapter provides details about the self-adhesive tear tapes market on the basis of end use, and has been classified into food, tobacco, pharmaceuticals, personal care & cosmetics, electrical & electronics, and others (agriculture, logistics, etc.).
This chapter explains how the self-adhesive tear tapes market is expected to grow across various geographic regions, such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa (MEA).
This chapter includes a detailed analysis of the growth of the North America self-adhesive tear tapes market, along with a country-wise assessment that includes the U.S. and Canada. Readers will also find some of the key points on the basis of estimated market size and consumption of self-adhesive tear tapes.
Readers can find detailed information about several factors, such as regional trends, which are impacting the growth of the Latin America self-adhesive tear tapes market. This chapter also includes the growth prospects of the self-adhesive tear tapes market in the leading LATAM countries such as Brazil, Mexico, Argentina, and the rest of Latin America.
Important growth prospects of the self-adhesive tear tapes market based on the material type, width, and end use in several countries such as Germany, the UK, France, Spain, Italy, BENELUX, Russia, and the rest of Europe are included in this chapter.
India, Indonesia, Thailand, and Malaysia are the leading countries in the South Asia region that are the prime subjects of assessment to obtain the growth prospects of the South Asia self-adhesive tear tapes market in this chapter. Readers can find detailed information about the growth parameters of the South Asia self-adhesive tear tapes market during the forecast period 2019-2029.
This chapter highlights the growth of the self-adhesive tear tapes market in the East Asia region by focusing on China, Japan, and South Korea. The section also highlights data points regarding the growth of the self-adhesive tear tapes market in the East Asian region.
Australia and New Zealand are among the leading countries in the Oceania region, which are the prime subjects of assessment to obtain the growth prospects of the Oceania self-adhesive tear tapes market, in this chapter.
This chapter provides information about how the self-adhesive tear tapes market will grow in major countries in the Middle East and Africa region such as GCC Countries, South Africa, Turkey, Northern Africa, and the rest of Middle East and Africa, during the forecast period 2019 - 2029.
This chapter provides information about how the self-adhesive tear tapes market will grow in emerging countries, such as China and India during the forecast period 2019 - 2029.
In this chapter, readers can find detailed information about the tier analysis and market concentration of the key players operating in the self-adhesive tear tapes market, along with their market presence analysis by region and product portfolio.
In this chapter, readers will find a comprehensive list of all the leading manufacturers in the self-adhesive tear tapes market, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are DS Smith Plc., 3M Company, Tann Germany GmbH, AEC Group, UYUMPLAST AMB.SAN.T?C.LTD.?T?, H.B. Fuller Company, Essentra Plc., Western Paper Industries (Pvt) Ltd., tesa tape Inc., NADCO Tapes & Labels, Inc., NOWOFOL GmbH, Wavelock Advanced Technology Co., Ltd, Bagla Group, and Marotech Inc.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the self-adhesive tear tapes market report.
This chapter helps readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the self-adhesive tear tapes market.
How the research was conducted?
- C - Level Executives
- Marketing Directors
- Product Managers
- Business Development Officers
- Production Managers
- Procurement Heads
- Sales Executives
- Raw Material Suppliers
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near-term and Long-term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity of Assumptions
- Industry Publications
- Industry Associations
- Self-Adhesive Tape Association
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits