Shrimp Market Share Analysis

Shrimp Market Share Analysis Outlook From 2025 to 2035

The global shrimp market operates in a mixed market structure with widely varying degrees of concentration across the different segments and regions. Multinationals such as Thai Union Group, CP Foods, and Minh Phu Seafood Corporation lead, accounting for approximately 50% of the combined market share by leveraging economies of scale, integrated supply chains, and global brand recognition.

Regional players include Omarsa from Ecuador and Seajoy Group from Honduras, which together capture 35% market share. The regional players mostly focus on exporting markets because of their expertise in sustainably farming shrimps and their conformity to international certifications such as Aquaculture Stewardship Council (ASC).

This focuses on areas with suitable climatic conditions and already established aquaculture practices, which enable them to cater toward specific regional demand. The small players and niche brands represent 15% of the market.

Here, most players use a differentiation strategy where they emphasize their product being organic, free from antibiotics, or sustainably farmed to reach health-conscious and environmentally sensitive consumers.

Market Share by Key Players

Global Market Share 2025	Industry Share (%)
Top 5 Players (Thai Union Group, CP Foods, Minh Phu, Zhanjiang Guolian, Maruha Nichiro)	40%
Regional Leaders (Omarsa, Seajoy Group, Avanti Feeds, Apex Frozen Foods, Santa Priscila)	35%
Startups and Niche Brands (Blue Star Foods, Ocean More Foods, Artisanal Local Farmers)	25%

The shrimp market remains moderately fragmented on a global basis, with many small players competing against major multinationals.

Segment Analysis

By Species

The gulf variety holds the maximum market share, that is, 35%. These wild-caught shrimps, mainly from the Gulf of Mexico, are valued for their firm texture and sweet, delicate flavor. The Gulf shrimp industry has been under stress in recent years due to environmental factors and regulatory changes, but it is still a major player in the global market.

Farmed Whiteleg Shrimps account for 25% of the market share. Also known as Pacific white shrimp, this species is widely cultivated in Asia and Latin America, offering consistent supply and competitive pricing. The farmed whiteleg shrimp segment has been growing because of the better technology developed in aquaculture and the rising demand for affordable, high-quality shrimp.

By Application

The canned shrimp segment constitutes nearly 40% of the global market sales. Canned shrimp has several benefits that explain its appeal, such as longer shelf life, ease of preparation, and greater availability to the consumer.

Canned shrimp is available in retail and foodservice markets and reaches many different end-users, from home to commercial. Breaded and peeled shrimp comprise 25% of the total shrimp market. This value-added form attracts those who look for ready-to-cook shrimp, especially retail and frozen food.

The remaining market share is occupied by the other shrimp forms, namely cooked & peeled, shell on, and frozen shrimp. Cooked & peeled shrimp caters to consumers who are looking at a partially prepared product which does not entail much preparation.

Who Shaped the Year

It was quite a radical year for the international markets of shrimps, one that followed improvements in sustainable fishing practices, technological innovations, and strategic partnerships. On a competitive edge, leading companies aimed at ruling the market by following the consumer demand for eco-friendly and premium quality shrimps.

Production capacity is being developed, smart aquaculture technologies adopted, and sustainable global goals are integrated to redefine the competitive landscape. Regional players have focused on local preferences with multinational players establishing their presence through multi-certification and innovative new product lines.

• Thai Union Group: Established the sustainability initiative - reducing bycatch and improving methods in shrimp farming through Southeast Asia
• CP Foods: Expanded in India, developing its vertically integrated production model of farmed shrimp and increasing efficiency
• Minh Phu Seafood Corporation: Enters partnership to supply eco-certified shrimp directly to European retailers as sustainability issues gain importance
• Zhanjiang Guolian: Developed its Frozen Shrimp range of products suitable for the fast-growing health-conscience consumers.
• Omarsa: Elaborated the organic shrimp product portfolio with an emphasis on antibiotic-free farming.
• Maruha Nichiro: Introduces the ready-to-eat, shrimp products, aiming for Japan.
• High Liner Foods: Launches a new portfolio of breaded shrimp focused on the North American markets.
• Santa Priscila: Invests in eco-friendly packaging solutions to meet global standards.
• Avanti Feeds: Increases production capacities in India to cater to rising domestic and export demand.
• Seajoy Group: Worked with environmental groups to encourage sustainable aquaculture in Latin America.

Key Highlights from the Forecast

• Sustainable Agriculture: More focus on eco-friendly shrimp farming due to consumer preference.
• Technological Advancements: AI and IoT integration in shrimp farming to increase yield and minimize waste.
• E-commerce Sales: Direct-to-consumer platforms expanding premium shrimp product access.
• Regional Concentration: Growth in aquaculture hubs like India, Vietnam, and Ecuador.
• Health-Oriented Products: Protein-rich and low-fat shrimp products in demand.
• Value-Added Products: Ready-to-cook and marinated shrimp products gaining popularity.
• Emerging Markets: Retailers introducing their own shrimp brands for price-sensitive consumers.
• Foodservice Partnerships: QSRs and restaurants partnering with companies for new menu items.

Tier-Wise Company Classification 2025

By Tier Type	Tier 1
Market Share (%)	50%
Example of Key Players	Thai Union, CP Foods, Minh Phu

By Tier Type	Tier 2
Market Share (%)	35%
Example of Key Players	Omarsa, Seajoy, Avanti Feeds

By Tier Type	Tier 3
Market Share (%)	15%
Example of Key Players	Small-Scale Producers and Startups

Key Company Initiatives

Brand	Key Focus
Thai Union Group	Scaling sustainable shrimp farming practices globally
CP Foods	Investing in R&D for disease-resistant shrimp
Minh Phu	Enhancing European market penetration through certifications
Zhanjiang Guolian	Launching premium frozen shrimp lines
Omarsa	Developing organic and antibiotic-free shrimp products
Seajoy	Partnering with NGOs for sustainable aquaculture
High Liner Foods	Expanding breaded shrimp product lines in North America
Santa Priscila	Investing in eco-friendly packaging
Apex Frozen Foods	Upgrading processing facilities to enhance export potential
Avanti Feeds	Increasing domestic shrimp production capacity in India

Recommendations for Brands

• Invest in Sustainability: Target the environmentally conscious consumer in Europe and North America by focusing on eco-certified shrimp farming. Example: Omarsa has been able to market organic shrimp and achieve premium pricing.
• Regional Orientation: Products would be adapted according to regional preferences. Marinated shrimp would be introduced in Asian markets and value-added shrimp in Western markets. For instance, launch regionally flavored shrimp dishes like garlic shrimp for North America.
• Increase Ready-to-Eat Product Lines: Develop convenience products like pre-cooked shrimp that target the busy urban consumer. For instance, High Liner Foods ready-to-eat shrimp line.
• Collaborate with Foodservice Channels: Associate with QSRs and fine dining restaurant chains, increasing visibility and brand equity. Example: Provide shrimp for menu items in global chains such as McDonald's.
• Use Smart Technologies: Assist through IoT and AI solutions for managing the aquaculture practices efficiently and yielding better results. Example: AI systems monitoring water quality in shrimp ponds.
• Health Benefits: Use marketing campaigns to emphasize the protein content and low fat of shrimp. Example: Nutritional labeling on protein levels.

Future Roadmap

The demand for value-added shrimp products, such as breaded and marinated varieties, is expected to grow significantly, especially in the North American and European markets.

Manufacturers can capitalize on this trend by investing in advanced automation technologies and streamlining their processing facilities to enhance efficiency, productivity, and the ability to meet the evolving consumer preferences for convenient and flavorful shrimp offerings.

The production of eco-certified shrimp will fuel market growth, especially within the developed regions where consumers have increasingly become more conscious of the environmental impact of seafood choices.

ASC and other similar certifications will be a necessary process to enter the market, since manufacturers will be inclined to better demonstrate their commitment to sustainable aquaculture processes and meet the evolving expectations of environmentally aware consumers.

As of today, the Asia-Pacific region emerges as a global leader in producing shrimp. Growth in its aquaculture centers and production capabilities will continue over the foreseeable future. Manufacturers can, therefore, take advantage of these developments and establish strategic alliances with local authorities and tap into the subsidies, technological and infrastructural investments available to develop their presence in the market as well as their competitiveness.

Table of Content

1. Executive Summary
2. Market Overview
3. Key Growth Drivers
4. Company Performance
5. Market Concentration
6. Segmented Analysis
7. Who Shaped the Year
8. Key Highlights from the Forecast
9. Tier-Wise Company Classification
10. Key Company Initiatives
11. Recommendations for Brands
12. Future Roadmap