The SMS Firewall Market is estimated to be valued at USD 3.0 billion in 2025 and is projected to reach USD 5.5 billion by 2035, registering a compound annual growth rate (CAGR) of 6.3% over the forecast period.
| Metric | Value |
|---|---|
| SMS Firewall Market Estimated Value in (2025 E) | USD 3.0 billion |
| SMS Firewall Market Forecast Value in (2035 F) | USD 5.5 billion |
| Forecast CAGR (2025 to 2035) | 6.3% |
The SMS firewall market is growing rapidly as telecom operators and enterprises focus on securing messaging channels from fraud and spam. The increasing volume of application-to-person (A2P) messages has heightened the need for effective filtering solutions that can block unwanted and malicious SMS traffic.
Industry discussions have highlighted the importance of SMS firewalls in ensuring compliance with regulations, protecting customer experience, and preventing revenue losses due to fraudulent messaging. Advances in platform capabilities, including AI-driven filtering and real-time analytics, have improved firewall performance and scalability.
Growing adoption of mobile communication and digital services in both developed and emerging markets has further fueled market expansion. The growing complexity of telecom networks and rising regulatory pressure are expected to sustain demand for SMS firewall solutions. Segmental growth is anticipated to be led by SMS Firewall Platforms as the key component, A2P SMS Firewall as the dominant SMS type, and National SMS Traffic representing the largest traffic category.
The market is segmented by Component, SMS Type, SMS Traffic, and Deployment Mode and region. By Component, the market is divided into SMS Firewall Platforms and Services. In terms of SMS Type, the market is classified into A2P SMS Firewall and P2P SMS Firewall. Based on SMS Traffic, the market is segmented into National SMS Traffic and International SMS Traffic. By Deployment Mode, the market is divided into Cloud SMS Firewall and On-premises SMS Firewall. Regionally, the market is classified into North America, Latin America, Western Europe, Eastern Europe, Balkan & Baltic Countries, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The SMS Firewall Platforms segment is projected to hold 54.8% of the SMS firewall market revenue in 2025, maintaining its lead among components. This segment’s growth is fueled by the increasing deployment of comprehensive firewall solutions that offer end-to-end protection against spam, phishing, and smishing attacks.
Operators have adopted platform-based firewalls that provide centralized control, advanced analytics, and flexible policy management. The rise in SMS traffic volume and the need to ensure high throughput without compromising security have further driven demand for scalable and robust firewall platforms.
Continuous innovation in firewall technology, including machine learning-based threat detection, has enhanced segment growth. As mobile networks expand and threats become more sophisticated, the SMS Firewall Platforms segment is expected to sustain its dominant market position.
The A2P SMS Firewall segment is expected to account for 62.5% of the market revenue in 2025, positioning it as the leading SMS type. Growth in this segment is driven by the proliferation of application-to-person messaging used by businesses for alerts, notifications, and marketing campaigns.
Protecting A2P SMS traffic from fraud and unauthorized use has become a priority for telecom providers. Regulatory bodies and industry standards have increasingly mandated the implementation of firewalls for A2P traffic to prevent spam and ensure message authenticity.
The rising number of enterprises adopting SMS-based communication for customer engagement has expanded the demand for A2P-specific firewall solutions. With the growing importance of trusted messaging and compliance, the A2P SMS Firewall segment is set to remain the largest within the market.
The National SMS Traffic segment is projected to contribute 57.1% of the SMS firewall market revenue in 2025, retaining its position as the dominant traffic category. This segment’s growth is driven by the high volume of domestic SMS messages exchanged within countries, including person-to-person and A2P communications.
Telecom operators have focused on securing national traffic as it represents a significant portion of overall SMS usage. Regulatory frameworks aimed at protecting subscribers from spam and fraud in national SMS traffic have led to widespread adoption of firewall solutions.
Additionally, growing mobile penetration and the expansion of digital services in various regions have increased national SMS volumes. The critical need to safeguard customer trust and network integrity has sustained the demand for firewalls monitoring national SMS traffic. As messaging continues to be a vital communication channel, the National SMS Traffic segment is expected to maintain its market dominance.
As per the SMS Firewall Market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2020 to 2024, market value of the SMS Firewall Market increased at around 6.8% CAGR.
Based on Components, the SMS Firewall industry is rapidly being affected by the SMS Firewall Platforms. This segment is expected to expand at a CAGR of 5.9% through 2035.
Countering SMS illicit practices such as SMS spoofing, SMS phishing, and SMS spamming, severe government rules and policies, and rising business utilization of Application-to-Person SMS are the primary factors driving the expansion of the demand for SMS firewalls.
Growing A2P messaging congestion is predicted to fuel the worldwide SMS firewall market's revenue growth. A2P messaging refers to message traffic where a person gets an SMS from an app or a software program instead of another individual, and these communications are triggered depending on certain criteria or situations. Use of such SMS firewalls to commercialize A2P traffic is growing, and it is accomplished by restricting possible grey routes and terminating A2P through legitimate channels, which reduces income leakage. The growing need for SMS firewalls for better user experience is projected to drive their adoption among mobile network providers. All messages flowing through the firewall system are categorized and evaluated to maximise user safety, which delivers a rich user experience, increasing adoption and driving market revenue growth.
Mobile Network Operator’s increasing utilization of SMS firewalls is fuelling global market revenue growth. MNOs are progressively deploying SMS firewalls to safeguard network users from spam, fraudulent messages, and possibly harmful communications. The requirement for SMS firewalls to analyze and categorize messages and prevent cyberattacks is also rising, which is projected to boost revenue growth. Moreover, their usage is growing due to the increased government restrictions to safeguard user rights and information.
Spam messages may be hazardous to network users' safety as well as telecom operators' income, and SMS firewalls prevent such junk to avoid undesired traffic. They are accessible in 2 SMS types: A2P and P2A, allowing them to be used by a diverse spectrum of end customers across several sectors. This is likely to promote SMS firewall use and, as a result, drive worldwide market revenue growth.
Additionally, other factors projected to drive market revenue growth over the forecast period include growing demands for SMS firewalls amongst Mobile Network Operators (MNO) as well as an increase in government legislation to safeguard user rights and information.
During the projected period, North America held the largest share in global SMS Firewall Market with a market size of USD 1.5 Billion. The highest CAGR is predicted to be 5.8%.
North America dominated the worldwide SMS firewall industry in 2024. The widespread use of SMS firewall solutions, as well as software by SMS aggregators and mobile network operators, has resulted in the expansion of the SMS firewall industry in this area. Moreover, during the forecast period, the regional SMS firewall market is predicted to develop at the fastest CAGR. The increasing need for application-to-person messaging by businesses such as government, e-commerce, travel, finance & banking has raised the market for SMS firewall, supporting market expansion in this area.
The United States is expected to account for the highest market share of USD 5.5 Billion by the end of 2035 with an expected CAGR of 5.8% by the end of 2035.
The SMS firewall market in the United States is likely to grow significantly in the future as SMS aggregators and MNOs install SMS firewall solutions on a big scale. Telecom carriers in the region use these technologies to improve company operations by providing access to spam-free text messaging.
The increasing adoption of A2P communications across business verticals such as banking, e-commerce, and the government is expected to fuel the Asia Pacific SMS firewall market growth. Broad geographic coverage and a large subscriber base have prompted authorities and regulators in Asia Pacific to enact severe spam traffic laws, which is projected to promote SMS firewall industry growth.
SMS Firewall Platforms segment is forecasted to grow at the highest CAGR of around 5.9% during 2025-2035. Key considerations such as rising data security issues due to the enhanced grey route traffic have led to an increase in the requirement of SMS Firewall solutions in the market.
The advancements and modernization of A2P SMS have resulted in increased demand for such messaging services in corporate businesses, which is boosting the expansion of SMS Firewall platforms. For instance, in October 2024, AT&T unveiled the 10DLC messaging platform. The technology is designed to allow A2P SMS message traffic between businesses and AT&T users. When Long Code traffic terminates on the AT&T network, it improves the deliverability, stability, and overall user experience.
The Cloud segment is forecasted to grow at the highest CAGR of around 5.6% during 2025 to 2035. The cloud sector is predicted to increase at a steady rate during the projection period. Cloud deployment is an important system in IT since it allows for the cost-effective outsourcing of firewall services to third parties. This is driving the demand for SMS firewalls, which will boost revenue growth for cloud deployment.
Furthermore, Mobile Network Operators and SMS aggregators are using SMS firewall solutions on cloud messaging systems which is further fuelling the growth of this market. There is also a rising trend of cloud-based solution acceptance, particularly among small and medium-sized organizations, due to lower costs, fewer infrastructure upkeep, and greater flexibility.
Some of the key SMS Firewall providers include Comviva, Infobip, Mobileum, Sinch, Proofpoint, Belgacom ICS, AMD Telecom S.A., Tata Communications, Proofpoint, Inc., Tango Telecom Ltd, Cellusys, and Syniverse Technologies LLC.
Recent market developments include:
In November 2024, Infobip Group, a provider of cloud communications platform for customer interaction and CPaaS solutions, announced the signing of a formal deal with global VoIP supplier Peerless Network. It was the company's fourth acquisition in less than a year. The acquisition is planned to close in 2025, subject to regulatory clearances, and will be funded using a mixture of Infobip shares alongwith cash. Peerless Network's management will merge some of its assets with Infobip. The agreement expands Infobip's voice footprint in the United States and makes Peerless clients eligible for its world-class array of CPaaS technologies, enabling high-quality interaction across the customer experience.
In June 2024, Mobileum Inc., a global leader in analytics technology solutions for roaming as well as network security, services, testing, risk management, and monitoring, announced the acquisition of Developing Solutions which is a network testing solution and software provider specializing in network testing for load as well as lab use instances covering 3G, 4G, 5G, and IP Multimedia Subsystem. The takeover of Developing Solutions is part of Mobileum's growth strategy, which includes the development of a telecom-focused analytics solution with a robust testing facility and a broad set of network access points, allowing operators to optimize operational efficiency & improve consumer experience as they shift to 5G and next-generation networks.
In November 2024, Sinch AB, a worldwide pioneer in cloud communication for mobile customer interaction, announced the completion of its takeover of SAP Digital Interconnect, a subsidiary inside SAP.
Similarly, recent developments related to companies SMS Firewall Market have been tracked by the team at Future Market Insights, which are available in the full report.
The global sms firewall market is estimated to be valued at USD 3.0 billion in 2025.
The market size for the sms firewall market is projected to reach USD 5.5 billion by 2035.
The sms firewall market is expected to grow at a 6.3% CAGR between 2025 and 2035.
The key product types in sms firewall market are sms firewall platforms, services, _professional services and _managed services.
In terms of sms type, a2p sms firewall segment to command 62.5% share in the sms firewall market in 2025.
SMS Firewall Market
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