FMI analysis suggests that the solid highlighter balms market will increasingly favor brands that position balm and stick glow formats as routine complexion essentials rather than occasional accent products. As formulations deliver consistent glide, seamless blend ability, and skin-comfort finishes, solid highlighter balms are expected to move from travel-only or touch-up roles into everyday makeup routines, coexisting alongside traditional powder and liquid highlighters within mainstream face makeup portfolios.