Demand for Kombucha in South Korea

Kombucha demand in South Korea is expected to expand from USD 84.2 million in 2026 to USD 320.0 million by 2036, registering a CAGR of 14.3%. Conventional kombucha is projected to hold a 70.0% share by product type, while on-trade channels are expected to account for 69.5% of total sales. Jeju is forecast to lead regional expansion at a 15.3% CAGR, supported by stronger premium café penetration, tourism-led trial, and rapid adoption of wellness-forward beverage routines.