The global sales stand up paper pouches are estimated to be worth USD 2.4 billion in 2021 and are anticipated to reach a value of USD 4.2 billion by 2031. Sales are projected to rise at a CAGR of 5.6% over the forecast period between 2021 and 2031. The revenue generated by stand up paper pouches in 2020 was USD 2.3 billion.
In terms of growth, the stand-up paper pouches market is projected to witness a prominent sales, owing to the increasing trend of showcasing more customization, ease & convenience, and rising consumer’s choice for extended product freshness.
However, with the ideal scenario of reducing plastic waste and enhancing sustainability building up around the globe, stand-up paper pouches are in demand and considered an alternative to plastic-based packaging. Most times, these pouches are made of recyclable or biodegradable materials that accordingly meet the demand for green packaging on a global scale.
Due to increasing demand and growth towards packaged and processed items of food, the industries associated with food and beverages have been in massive growth, hence raising demand for stand-up paper pouches. These pouches offer strength, safety, and an attractive look, which is important for distinguishing a brand from others on retailer's shelves.
Stand-up pouches are very convenient and handy, thus gaining popularity among consumers. They are easy to store, resealable, and maintain freshness of the product, adding to their appeal, especially within the food and beverage industry.
Global Stand Up Paper Pouches Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2020 | USD 2.3 billion |
| Estimated Size, 2021 | USD 2.4 billion |
| Projected Size, 2031 | USD 4.2 billion |
| Value-based CAGR (2021 to 2031) | 5.6% |
The stand up paper pouch is a flexible packaging solution commonly used in the food, personal care and agriculture industry as an efficient and user-friendly packaging solution.
Consumers and manufacturers prefer to stand up paper pouches as they are easy to store, transport and convenient solution for packaging solid items. The increasing popularity of packaged food items in sustainable packaging alternatives is boosting the market growth for stand up pouches.
The food industry is very competitive and as a result, packaging manufacturers operating in it are in constant search of innovative solutions to make their product stand out among others.
In the stand-up paper pouches market the trend of manufacturing the pouch with transparent window is gaining pace. This window enables the manufacturers to partly display the contents to attract more consumers. It also helps consumers to check the quality and keep track of the product contents.
Pouches are highly desirable flexible packaging solutions for the packaging of several items. The aversion of consumers towards the use of stand up pouches made from plastic is making manufacturers switch to stand up paper pouches.
Manufacturers are switching to stand up paper pouches not only to attract more consumers but also helps them in achieving their sustainability goals by reducing the overall carbon footprint. The increasing demand for efficient yet sustainable flexible packaging solutions is bolstering the market growth of stand up paper pouches.
While some of the stand-up paper pouches are compostable or biodegradable the resultant number of pouches ending up at composting facilities is very less. Also, most of the pouches are laminated with plastic films which are not sustainable but are used to strengthen the barrier properties.
The factors mentioned are a cause of concern as they contribute to the growing problem of waste generation and might contribute to restraining the growth of the market for stand up paper pouches.
Key global players such as
are in the stand-up paper pouches market.
In the Asian region, players like
are actively involved in the stand-up paper pouches market.
Key players in the stand-up paper pouch market are adopting a combination of strategies to increase their market share. To gain maximum markets share in the competitive market the manufacturers of stand up paper pouches are launching innovative products and establishing strategic partnerships with end-use industry manufacturers. The players are introducing stand up paper pouches targeted towards specific end-use segments to capture the attention of manufacturers.
Mondi has been at the forefront of developing sustainable packaging solutions, including stand-up paper pouches. The company launched its “EcoSolutions” initiative, focusing on reducing environmental impact through innovative products.
In the market for stand up paper pouches, the increasing demand for customized and innovative products is very high. The manufacturers in the consumer goods and food industry need attractive and customized packaging products to enhance their marketing and branding strategies.
The players in the stand-up paper pouches market have the opportunity to target these manufacturers by offering products that are digitally printed, in custom shapes and window slits to maximize their sales and reinforce the market position.
The packaged food industry in India is rapidly evolving as a result of the increasing population in the urban areas and rising per capita expenditure on packaged food.
Further, the increasing efforts of the Indian government to enhance domestic manufacturing infrastructure is anticipated to have positive effects on the packaging industry in the country. These factors are projected to generate heightened demand for the stand-up paper pouches during the foreseeable future in the Indian market.
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Stand Up Paper Pouches Market
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