Newly released data from stand up paper pouches market analysis shows that global demand for overall stand up paper pouches market is anticipated to register a CAGR of ~5.4% during the forecasted period and reach millions of units by 2031.
The market in East Asia and South Asia regions is projected to expand at higher growth rates and capture a significant share in the global market during the foreseeable future.
The stand up paper pouch is a flexible packaging solution commonly used in the food, personal care and agriculture industry as an efficient and user-friendly packaging solution.
Consumers and manufacturers prefer to stand up paper pouches as they are easy to store, transport and convenient solution for packaging solid items. The increasing popularity of packaged food items in sustainable packaging alternatives is boosting the market growth for stand up pouches.
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The food industry is very competitive and as a result, packaging manufacturers operating in it are in constant search of innovative solutions to make their product stand out among others.
In the stand up paper pouches market the trend of manufacturing the pouch with transparent window is gaining pace. This window enables the manufacturers to partly display the contents to attract more consumers. It also helps consumers to check the quality and keep track of the product contents.
Pouches are highly desirable flexible packaging solutions for the packaging of several items. The aversion of consumers towards the use of stand up pouches made from plastic is making manufacturers switch to stand up paper pouches.
Manufacturers are switching to stand up paper pouches not only to attract more consumers but also helps them in achieving their sustainability goals by reducing the overall carbon footprint. The increasing demand for efficient yet sustainable flexible packaging solutions is bolstering the market growth of stand up paper pouches.
While some of the stand up paper pouches are compostable or biodegradable the resultant number of pouches ending up at composting facilities is very less. Also, most of the pouches are laminated with plastic films which are not sustainable but are used to strengthen the barrier properties. The factors mentioned are a cause of concern as they contribute to the growing problem of waste generation and might contribute to restraining the growth of the market for stand up paper pouches.
Key global players such as
are in the stand up paper pouches market.
In the Asian region, players like
are actively involved in the stand up paper pouches market.
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Key players in the stand up paper pouch market are adopting a combination of strategies to increase their market share. To gain maximum markets share in the competitive market the manufacturers of stand up paper pouches are launching innovative products and establishing strategic partnerships with end-use industry manufacturers. The players are introducing stand up paper pouches targeted towards specific end-use segments to capture the attention of manufacturers.
For instance, in February 2021, Toppan Printing Co. Ltd. launched stand up paper pouches for packaging of skincare products of KOSÉ Group.
In the market for stand up paper pouches, the increasing demand for customized and innovative products is very high. The manufacturers in the consumer goods and food industry need attractive and customized packaging products to enhance their marketing and branding strategies.
The players in the stand up paper pouches market have the opportunity to target these manufacturers by offering products that are digitally printed, in custom shapes and window slits to maximize their sales and reinforce the market position.
The packaged food industry in India is rapidly evolving as a result of the increasing population in the urban areas and rising per capita expenditure on packaged food.
Further, the increasing efforts of the Indian government to enhance domestic manufacturing infrastructure is anticipated to have positive effects on the packaging industry in the country. These factors are projected to generate heightened demand for the stand up paper pouches during the foreseeable future in the Indian market.
The repercussions of the COVID-19 pandemic on the stand up paper pouch were dampened due to its extensive applications in the food industry. However, the negative impact suffered on the growth of the market was majorly due to the restriction on the logistics and limitation on manpower in manufacturing facilities.
The market scenario is changing and gaining pace rapidly with the ongoing ease of restrictions, lifting of lockdowns and rising demand for packaged food across the globe and is anticipated to expand at a higher CAGR compared to the period before the pandemic.