USA Bird Food Market

Will Luxurious Hobby of At-home Bird Watching by People in the USA Bode Well for Bird Food Companies across Japan, Korea, Germany, the United Kingdom, & 30+ Countries? Read in FMI’s Report!

USA Bird Food Market by Product Type, Price Range, Sales Channel & Region | Forecast 2023 to 2033

USA Bird Food Market Outlook (2023 to 2033)

The USA bird food market size is estimated at US$ 3,011.0 million in 2023. It is projected to reach US$ 3,931.1 million by 2033. It would expand at a CAGR of 2.5% from 2023 to 2033. The USA bird food market share in its parent market, i.e., global pet food market is 20% to 25%.

Demand for bird food is predicted to expand rapidly in the next ten years. Rising bird adoption and growing pet-parent culture would contribute to high bird food sales in the USA.

Increased feeding concerns by bird adopters are also expected to drive demand for bird feeders throughout the evaluation period. One of the factors fueling demand is humanization of birds, which is accompanied by rising affluence.

Increasing pet lovers and pet parents nowadays view their pets with compassion. Hence, there is a growing tendency for people to spend more money to improve their pets' lifestyle and quality of life.

The way pet owners care for their animals has evolved as a result of technology. Technology has made it easy for pet owners to communicate with and care for their animals.

Any industry that spurs market expansion has always included technology and innovation. The pet care industry is no exception. With online platforms, technology has also altered how pet owners can get in touch with pet care facilities in the market.

According to the National Pet Owners Survey, the percentage of pet owners who purchase online jumped by over 20% from 72% to 86% of replies in 2020. Around 60% of pet owners often made in-person purchases at brick-and-mortar businesses prior to the pandemic.

Shopping in person decreased to about 41% during the pandemic. It is more in line with the 46% of pet owners who prefer to order online and have their products delivered to their homes.

Most people would conclude that owning a pet bird is for the birds if they were to base their assessment on the market in the USA. The companion bird products segment has been tested. It is attributed to the recent fall in ownership of birds in American families.

This stands in stark contrast to increasing pet-related product sales. It has been driven mostly by dogs and cats. But also, to a lesser extent, it has been pushed by small animals such as fish, hamsters, rabbits. Aves such as birds would also propel demand.

One of the most expected and significant economic trends for several years has been the growing influence of multicultural customers. These include African-Americans, Hispanics, and Asians.

According to survey statistics, Asians and Hispanics are significantly more likely than the norm to possess a bird as a pet. Only the bird family of companion animals exhibits this.

The variety of individuals who keep backyard coops is increasing, as is interest in keeping hens as pets. Several companion bird merchants have accepted this recent craze.

They are nowadays producing new products for this sub-category. They are also offering cost-effective diets and cages for conventional companion birds such as budgies, canaries, and parrots.

Petmate, for instance, has unveiled a complete series of sizable coops under the Precision Pet brand. These are intended to house several chickens. Similarly, for fans of backyard hens, Central Garden & Pet debuted a full line of goods under the Kaytee brand.

The new Kaytee collection features coops, cage accessories, treats, as well as meals and supplements for poultry. A wire enclosure for chicks, a big chicken coop with a nesting box, and a regular cage for two chickens are available in the series.

Attribute	Key Insights
Estimated USA Bird Food Market Size (2023E)	US$ 3,011.0 million
Projected Market Valuation (2033F)	US$ 3,931.1 million
Value-based CAGR (2023 to 2033)	2.5%
Collective Value Share: Top 5 Companies (2022A)	15% to 20%

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How Will Sales of Bird Food between 2018 and 2022 Outpace Demand from 2023 to 2033 in the USA?

One of the key markets for bird food is the USA. The USA bird food market is projected to develop at a significant rate between 2023 and 2033.

There are several people in the USA who keep a bird as a pet and like to plant unique trees. In order to experience the joy of witnessing cardinals, woodpeckers, and nuthatches up close, around 50 to 60 million Americans feed birds.

They also want to observe birds personally just outside their windows. For more than a century, feeding wild birds has been a tradition in the USA.

Participation surged in 2020 during the early stages of the COVID epidemic. Bird food and feeders flew off the shelves as most people remained inside.

Key businesses are also investing in research & development and strategic alliances to broaden their reach. They are also aiming to expand their product offering in order to meet rising pet food demand. Companies will be able to do this to build their brand awareness and give themselves a competitive edge.

Comparative View of Adjacent USA Bird Food Markets

USA Bird Food Market:

Attribute	USA Bird Food Market
CAGR (2023 to 2033)	2.5%
Market Value (2023)	US$ 3,011.0 million
Growth Factor	Positive impact of birds over consumers’ mental health is proliferating growth in the market
Key Trend	Increasing sale of bird food through online platforms would propel demand in the next ten years.

Pet Care Market:

Attribute	Pet Care Market
CAGR (2022 to 2031)	6.1%
Market Value (2022)	US$ 199 billion
Growth Factor	Increasing use of 100% sustainable and natural ingredients in pet food products would enable companies to increase sales.
Key Trend	Key players would launch innovative and technologically advanced pet care toys & gadgets to offer health and fitness tracking.

Pet Insurance Market:

Attribute	Pet Insurance Market
CAGR (2022 to 2030)	11%
Market Value (2022)	US$ 7.8 billion
Growth Factor	Increasing demand for insurance for pet cats, dogs, horses, and exotic animals to cover the veterinarian’s care would push sales.
Key Trend	Surging cost of veterinary treatment and availability of expensive medicines, as well as medical techniques would fuel demand.

Sneha Verghese

Principal Consultant

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Key USA Bird Food Market Trends Listed by Future Market Insights

High Pet Adoption for Mental Well-being to Push Sales of Bird Cage Food in the USA

Due to the fact that pets are nowadays seen as family members, pet owners have evolved into pet parents.
This transformation and rising fondness for pets have subsequently raised the spending on pets.
Growing demand for pet adoption as a companion for entertainment, health, and mental well-being are a few aspects influencing expansion of the target market.
Increasing single-person homes, unmarried couples, and childless households in the USA is due in part to these demographics.
From 2021 to 2022, more than 60% of households or about 90.5 million households had pets, according to the American Pet Products Association (APPA).
This growth in pet-related spending has led to increasing development of goods and services marketed to pet owners.

Rise of Natural and ‘Made in the USA’ Marketing Campaigns to Propel Bird Seed Sales

Natural has evolved into a universal trend that is influencing all pet goods.
It unquestionably has a significant impact on the market for bird food.
All market categories increasingly emphasize the use of language that supports natural ingredients and materials.
But the food, snack, and toy industries stand out in this regard.
Marketers' emphasis on ‘manufactured in the USA’ items is another prominent trend in the bird category.
It is one of the issues that pet owners have with recalled and tainted pet items from foreign nations.

Category-wise Insights

Which is the Most Preferred Type of Bird Food in the USA?

Sunflower Seeds/Hearts to Remain the Most Prominent Type of Bird Feed by 2033

In 2022, the sunflower seeds/hearts segment dominated the market in terms of product type. It accounted for a revenue share of more than 33.1% in the same year.

Sunflower seeds are mainly preferred due to their high oil content. It supplies energy for feather replacement, migration, and winter survival. Most species of bird can handle and hull the varied sunflower seed sizes.

Which is the Highly Preferred Price Range for Bird Food in the USA?

Under US$ 15 Range Products are Mostly Preferred by Pet Bird Owners in the USA

The under US$ 15 segment dominated the USA bird food market in terms of price range in 2022. It accounted for more than 35% of total revenue in the same year.

Key players are concentrating on providing a wide range of inexpensive bird food in comparable price ranges. It is projected to draw in more pet bird owners.

Which Sales Channel would Exhibit High Demand for Bird Food in the USA?

Clients to Prefer Indirect Sales Channel to Purchase Commercial Bird Feed in the USA

In terms of sales channel, the indirect sales segment dominated the USA bird food market in 2022. It accounted for more than 73.4% of total revenue in the same year.

Supermarkets & hypermarkets and neighborhood businesses/pet specialty shops held a considerable market share. Demand for bird food from online stores has also increased in the country.

It is the outcome of advertising, social media presence, and doorstep delivery. Currently, customized products are also offered by online retailers.

Competitive Landscape

Leading players are focusing on different business strategies. These include merger & acquisition, collaboration & partnership, geographical expansion, and new product launches. They are aiming to expand their presence in the target market.

Key companies operating in the target market are also focusing on innovative pet food development. They are aiming to provide personalized products as per certain requirements of bird owners.

For instance

In 2021, Central Garden & Pet, the parent company of Kaytee Products, Inc., acquired D&D Commodities Ltd (“D&D”). The latter is a leading provider of premium, superior-quality bird feed. The acquisition would help Central Garden & Pet to broaden its product line in the bird feed segment. It would further help strengthen Central Garden & Pet’s network with renowned retailers.
In 2022, Mars Petcare announced the extension of its collaboration with SABIC and Huhtamaki. Both are leading food packaging brands. The company would innovate packaging solutions for its pet foods through this collaboration.

Scope of the Report

Attribute	Details
Estimated Market Size (2023)	US$ 3,011.0 million
Projected Market Valuation (2033)	US$ 3,931.1 million
Value-based CAGR (2023 to 2033)	2.5%
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	Value (US$ million) and Volume (Tons)
Key Segments Covered	Product Type Price Range Sales Channel
Key Companies Profiled	Kaytee Products, Inc. Pennington Seed, Inc. Wild Birds Unlimited, Inc. Des Moins Feed Co. Inc. GLOBAL HARVEST FOODS, LLC. F.M. Brown's Sons, Inc. Wagner's LLC. Hartz Mars Inc. Nestle SA Others (As per Request)
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives

USA Bird Food Market Outlook by Category

By Product Type:

Sunflower Seeds/Hearts
Peanuts
Niger
Millet
Others (Suet, Mealworms)

By Price Range:

Under US$ 15
US$ 15 to US$ 25
US$ 25 to US$ 50
US$ 50 to US$ 75
Above US$ 75

By Sales Channel:

Direct Sales
Indirect Sales
- Hypermarkets/Supermarkets
- Specialty Stores
- Multi-Brand Stores
- Garden Centers
- Pet Stores
- Other Sales Channels

Frequently Asked Questions

How big is the bird food industry in the USA?

The USA bird food industry is estimated to reach a valuation of US$ 3,011.0 million in 2023.

At what rate did the USA bird food industry expand between 2023 and 2033?

The USA bird food industry grew at a 2.5% CAGR between 2023 and 2033.

Who are the leading players in the USA bird food industry?

Leading players operating in the target market are Kaytee Products, Inc., Pennington Seed, Inc., Wild Birds Unlimited, Inc., and Des Moins Feed Co. Inc. among others

Which key trends are expected to influence bird food sales in the USA?

Positive impact of birds over mental health and rise of natural food are a few factors expected to contribute to growth in the target market.

Which is the most preferred type of bird food in the USA?

By product type, the sunflower seeds/hearts segment registered a share of 33.1% in 2022.

Table of Content

1. Executive Summary | USA Bird Food Market

1.1. USA Market Outlook

1.2. Demand Side Trends

1.3. Supply Side Trends

1.4. FMI Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limitations

3. Bird Food Market – Overview

3.1. Key Trends Impacting the Market

3.1.1. Positive impact of birds over consumer mental health is proliferating market growth

3.1.2. The rise of natural and made in USA marketing

3.1.3. Rising awareness among consumers about requirement of different feeds

3.1.4. High penetration of internet and influence of social media encourages people towards animal welfare

3.1.5. Other (during the course of research)

3.2. Future Prospects of the Industry

3.2.1. Factors Fueling Growth

3.2.2. Influx of Brands

3.2.3. Increasing Demand of Bird Food Products

3.2.4. Innovative Distribution & Marketing Strategies

3.3. Product Innovation/Development Trends

4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033

4.1. Historical Market Volume (Tons) Analysis, 2018 to 2022

4.2. Current and Future Market Volume (Tons) Projections, 2023 to 2033

4.3. Y-o-Y Growth Trend Analysis

5. Market - Pricing Analysis

5.1. Regional Pricing Analysis By Feed Type

5.1.1. Manufacturer Level Pricing

5.1.2. Distributor Level Pricing

5.2. US Average Pricing Analysis Benchmark

6. Market Demand (in Value or Size in US$ million) Analysis 2018 to 2022 and Forecast, 2023 to 2033

6.1. Historical Market Value (US$ million) Analysis, 2018 to 2022

6.2. Current and Future Market Value (US$ million) Projections, 2023 to 2033

6.2.1. Y-o-Y Growth Trend Analysis

6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Forecast Factors - Relevance & Impact

7.1.1. Top Companies Historical Growth

7.1.2. Covid-19 Impact on Wild Birds Feeder Market

7.1.3. North America Bird Population Outlook

7.1.4. Growth of Internet Users

7.2. Value Chain

7.2.1. Raw Material Suppliers

7.2.2. Product Manufacturers

7.2.3. End Users

7.3. Market Dynamics

7.3.1. Drivers

7.3.2. Restraints

7.3.3. Opportunity Analysis

7.4. Political-Economical-Social-Technological-Legal-Environment (PESTLE) Analysis

7.5. Porters Five Force Analysis

8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type

8.1. Introduction / Key Findings

8.2. Historical Market Size (US$ million) and Volume Analysis By Product Type, 2018 to 2022

8.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast By Product Type, 2023 to 2033

8.3.1. Sunflower Seeds/Hearts

8.3.2. Peanuts

8.3.3. Niger

8.3.4. Millet

8.3.5. Others (Suet, Mealworms)

8.4. Market Attractiveness Analysis By Product Type

9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Price Range

9.1. Introduction / Key Findings

9.2. Historical Market Size (US$ million) and Volume Analysis By Price Range, 2018 to 2022

9.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast By Price Range, 2023 to 2033

9.3.1. Under US$ 15

9.3.2. US$ 15 to US$ 25

9.3.3. US$ 25 to US$ 50

9.3.4. US$ 50 to US$ 75

9.3.5. Above US$ 75

9.4. Market Attractiveness Analysis By Price Range

10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

10.1. Introduction / Key Findings

10.2. Historical Market Size (US$ million) and Volume Analysis By Sales Channel, 2018 to 2022

10.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast By Sales Channel, 2023 to 2033

10.3.1. Direct Sales

10.3.2. Indirect Sales

10.3.2.1. Hypermarkets/Supermarkets

10.3.2.2. Specialty Stores

10.3.2.3. Multi-Brand Stores

10.3.2.4. Garden Centers

10.3.2.5. Pet Stores

10.3.2.6. Other Sales Channels

10.4. Market Attractiveness Analysis By Sales Channel

11. Consumer Sentiment Analysis

11.1. How often do customers buy feeders?

11.2. How much do customers spend on feeders yearly?

11.3. Which specific brand is preferred by the consumers and why?

11.4. Factors influencing market behavior

11.5. Are consumers ready to pay premium price for wild birds’ product?

11.6. Does social media influence customer’s decision making?

11.7. Which mode of advertisement does vendors prefer?

11.8. Which of the social media platforms does companies prefers for branding?

11.9. What are the key challenges associated with the market suppliers?

12. Market Structure Analysis

12.1. Market Analysis by Tier of Companies (Diapers)

12.2. Market Share Analysis of Top Players

12.3. Market Presence Analysis

13. Competition Analysis

13.1. Competition Dashboard

13.2. Competition Benchmarking

13.3. Competition Deep Dive

13.3.1. Kaytee Products, Inc.

13.3.1.1. Overview

13.3.1.2. Product Portfolio

13.3.1.3. Profitability by Market Segments (Type/Channel/Region)

13.3.1.4. Sales Footprint

13.3.1.5. Strategy Overview

13.3.2. Pennington Seed, Inc.

13.3.2.1. Overview

13.3.2.2. Product Portfolio

13.3.2.3. Profitability by Market Segments (Type/Channel/Region)

13.3.2.4. Sales Footprint

13.3.2.5. Strategy Overview

13.3.3. Wild Birds Unlimited, Inc.

13.3.3.1. Overview

13.3.3.2. Product Portfolio

13.3.3.3. Profitability by Market Segments (Type/Channel/Region)

13.3.3.4. Sales Footprint

13.3.3.5. Strategy Overview

13.3.4. Des Moins Feed Co. Inc.

13.3.4.1. Overview

13.3.4.2. Product Portfolio

13.3.4.3. Profitability by Market Segments (Type/Channel/Region)

13.3.4.4. Sales Footprint

13.3.4.5. Strategy Overview

13.3.5. GLOBAL HARVEST FOODS, LLC.

13.3.5.1. Overview

13.3.5.2. Product Portfolio

13.3.5.3. Profitability by Market Segments (Type/Channel/Region)

13.3.5.4. Sales Footprint

13.3.5.5. Strategy Overview

13.3.6. F.M. Brown's Sons, Inc.

13.3.6.1. Overview

13.3.6.2. Product Portfolio

13.3.6.3. Profitability by Market Segments (Type/Channel/Region)

13.3.6.4. Sales Footprint

13.3.6.5. Strategy Overview

13.3.7. Wagner's LLC.

13.3.7.1. Overview

13.3.7.2. Product Portfolio

13.3.7.3. Profitability by Market Segments (Type/Channel/Region)

13.3.7.4. Sales Footprint

13.3.7.5. Strategy Overview

13.3.8. Hartz

13.3.8.1. Overview

13.3.8.2. Product Portfolio

13.3.8.3. Profitability by Market Segments (Type/Channel/Region)

13.3.8.4. Sales Footprint

13.3.8.5. Strategy Overview

13.3.9. Mars Inc.

13.3.9.1. Overview

13.3.9.2. Product Portfolio

13.3.9.3. Profitability by Market Segments (Type/Channel/Region)

13.3.9.4. Sales Footprint

13.3.9.5. Strategy Overview

13.3.10. Nestle SA

13.3.10.1. Overview

13.3.10.2. Product Portfolio

13.3.10.3. Profitability by Market Segments (Type/Channel/Region)

13.3.10.4. Sales Footprint

13.3.10.5. Strategy Overview

13.3.11. Other Players ( As Requested )

13.3.11.1. Overview

13.3.11.2. Product Portfolio

13.3.11.3. Profitability by Market Segments (Type/Channel/Region)

13.3.11.4. Sales Footprint

13.3.11.5. Strategy Overview

14. Assumptions and Acronyms Used

15. Research Methodology

List of Tables

Table 1: Market Value (US$ million) Forecast, By Product Type, 2018 to 2033

Table 2: Market Volume (Tons) Forecast, By Product Type, 2018 to 2033

Table 3: Market Value (US$ million) Forecast, By Price Range, 2018 to 2033

Table 4: Market Volume (Tons) Forecast, By Price Range, 2018 to 2033

Table 5: Market Value (US$ million) Forecast, By Sales Channel, 2018 to 2033

Table 6: Market Volume (Tons) Forecast, By Sales Channel, 2018 to 203

Sneha Verghese

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

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List of Charts

Figure 01: Market Value (US$ million) and Volume (Tons) Analysis, 2018 to 2033

Figure 02: Market Value (US$ million) and Volume (Tons) Forecast 2023 to 2033

Figure 03: Market Value (US$ million) and Volume (Tons) , 2018 to 2033

Figure 04: Market Absolute $ Opportunity (US$ million) 2023 to 2033

Figure 05: Market Value (US$ million) and Volume (Tons) Forecast 2023 to 2033

Figure 06: Market Value (US$ million) Analysis by Product Type, 2018 to 2033

Figure 07: Market Volume (Tons) Analysis by Product Type, 2018 to 2033

Figure 08: Market Y-o-Y Growth (%) Projections, By Product Type, 2023 to 2033

Figure 09: Market Attractiveness by Product Type, 2023 to 2033

Figure 10: Market Value (US$ million) Analysis by Price Range, 2018 to 2033

Figure 11: Market Volume (Tons) Analysis by Price Range, 2018 to 2033

Figure 12: Market Y-o-Y Growth (%) Projections, By Price Range, 2023 to 2033

Figure 13: Market Attractiveness by Price Range, 2023 to 2033

Figure 14: Market Value (US$ million) Analysis by Sales Channel, 2018 to 2033

Figure 15: Market Volume (Tons) Analysis by Sales Channel, 2018 to 2033

Figure 16: Market Y-o-Y Growth (%) Projections, By Sales Channel, 2023 to 2033

Figure 17: Market Attractiveness by Sales Channel, 2023 to 2033