The global bird food market is projected to reach USD 2.28 billion in 2025 and grow further to USD 3.20 billion by 2035, registering a CAGR of 3.5% over the forecast period. This consistent growth is attributed to rising bird adoption, both as pets and in backyard settings, especially in urban areas.
Bird enthusiasts are increasingly focused on specialized nutrition, contributing to sustained demand for a wide variety of food products. Shifts toward premium and species-specific formulations have further supported sales momentum in both developed and emerging regions.
| Attributes | Key Insights |
|---|---|
| Estimated Market Size in 2025 | USD 2.28 billion |
| Projected Market Value in 2035 | USD 3.20 billion |
| Value-based CAGR from 2025 to 2035 | 3.5% |
Seed-based bird food products are expected to continue dominating the category, driven by their balanced nutrition and affordability. These products are preferred for their natural appeal, especially among pet owners and outdoor bird feeders. In 2025, seed-based bird food is expected to account for a significant portion of sales, with innovations around fortified and pesticide-free options gaining traction. Manufacturers are investing in blends tailored for specific species like parrots, finches, and wild birds, often with added vitamins and probiotics to enhance avian health.
Pet specialty stores are anticipated to retain the lead as the primary distribution channel, holding a 41.6% share in 2025. These outlets benefit from curated product ranges, knowledgeable staff, and customer trust. They also serve as platforms for launching new variants, offering tailored advice to hobbyists and pet owners. However, online sales are rapidly rising, supported by subscription models, convenience, and broader selection. E-commerce is expected to be a key growth driver over the next decade, especially among millennial and Gen Z pet parents.
In 2024 and into 2025, companies such as Kaytee and Vitakraft expanded their sustainable packaging initiatives and introduced insect-protein-enriched seed blends to meet growing consumer interest in eco-friendly and high-protein nutrition. Regional governments are also supporting urban bird feeding programs and biodiversity drives, especially in Europe and North America. The market outlook through 2035 suggests a stable rise in both demand and product innovation, driven by trends in pet wellness, conservation, and sustainable consumer behavior.
The seed segment is projected to account for 24.9% of the bird food market in 2025, driven by increasing consumer awareness of avian health and the popularity of organic, nutrient-rich seed blends. Health-conscious bird owners are seeking natural options that offer balanced nutrition without artificial additives. As a result, demand for organic millet, safflower, sunflower, and flax seed mixtures is rising. Companies like Wagner’s, Lyric, and Morning Song are capitalizing on this trend by offering diverse wild bird seed mixes formulated to attract multiple bird species.
These blends promote backyard biodiversity while supporting the dietary needs of both pet and wild birds. Innovations in packaging-such as resealable, eco-friendly bags-also contribute to the appeal. With growing interest in backyard bird-watching and natural feeding solutions, the seed segment is expected to remain a top investment area within the bird food market.
Pet specialty stores are forecasted to hold 43.1% of the bird food market in 2025, serving as the preferred retail channel for curated, high-quality nutrition options. These stores offer a wide variety of species-specific bird foods, including seeds, pellets, and fortified treats. Brands like ZuPreem, Kaytee, and Lafeber’s have established strong partnerships with specialty retailers to launch premium product lines tailored for parrots, finches, budgies, and cockatiels.
Consumers value the convenience of expert staff guidance and the assurance of trusted brands when purchasing food for their birds. These stores often feature exclusive formulations not available in mass-market channels, such as probiotic-enhanced pellets and organic seed blends. The rise in exotic bird ownership and demand for tailored nutrition supports the continued dominance of pet specialty stores as a key distribution channel in the bird food market.
A 3.1% CAGR was estimated for the bird food market between 2020 and 2024. The rise in bird adoption and pet ownership will increase bird feeding problems. Bird enthusiasts have gained a deeper understanding of the dietary requirements of different bird species. Consequently, niche bird food blends are being developed for hummingbirds, finches, or woodpeckers.
Subscription services and online retailers are becoming increasingly popular. Consumers can now conveniently order bird food online and have it delivered to their doorstep. To educate consumers about bird species, their feeding habits, and how to provide an appropriate diet to birds, brands are promoting education.
As birds become more socialized, the need for bird feed will also increase. In addition, pet owners are likely to spend more money on cutting-edge products to enhance their pets' quality of life. Between 2025 and 2035, a 3.5% compound annual growth rate is forecast for the bird food market.
| Historical CAGR from 2020 to 2024 | 3.1% |
|---|---|
| Forecast CAGR from 2025 to 2035 | 3.5% |
According to the table, revenue is primarily generated by India and China. Bird watching and interaction can be relaxing and therapeutic, promoting well-being and reducing stress. Birds and their melodious songs can create a peaceful and relaxing atmosphere.
The feeding of birds can also have a positive impact on the environment. Birds play a vital role in pollination and seed dispersal, contributing to the health and diversity of ecosystems. Providing birds with food supports these ecological processes in the garden.
Observing bird feeding patterns and interactions can provide researchers with valuable insights into bird behavior, food habits, and interactions between species. Watching birds at feeders is a great way to observe how they forage, their social dynamics, and their ecological relationships.
| Countries | Forecast CAGRs from 2025 to 2035 |
|---|---|
| The United States | 2.2% |
| China | 6.8% |
| India | 7.4% |
| France | 2.1% |
| The United Kingdom | 1.5% |
The United States is expected to experience a high demand for bird food in the market. The market is expected to flourish at a CAGR of 2.2% over the forecast period. High-quality bird food products are in high demand with a large community of bird enthusiasts.
Wild birds need nutritious food, but consumers also want eco-friendly and sustainable options. As product formulations have evolved, with blends tailored to particular bird species, and online shopping has made shopping easier, the market has become more accessible. In addition, educational initiatives have played a significant role in fueling the growth of the market for bird feeders.
China is predicted to be one of the fastest-growing markets for bird food globally. A CAGR of 6.8% is anticipated between 2025 and 2035. As urbanization increases and outdoor activities become more popular, the market for bird food is transforming. Bird food formulations can be tailored to cater to specific avian preferences due to the diversity of bird species on the market.
Online retail platforms and e-commerce have made bird food more readily available to consumers across the globe. To promote bird feeding and its positive impact on local ecosystems, manufacturers are exploring ways to educate consumers.
In addition to ensuring regulatory compliance, products may need to be culturally appropriate. The growing interest in birdwatching and wildlife engagement will drive the country's bird food market.
Birdwatching and wildlife activities are becoming more popular in India as suburban and urban residents become more interested in them. Bird feeding is a popular recreational activity in the country due to its biodiversity and cultural appreciation for nature.
Bird food options that are affordable and high-quality and cater to different species of avian in India are in high demand. The market is forecast to increase at a 7.4% CAGR during the forecast period.
Packaging and distribution channels can be innovated, and the market can be differentiated based on local bird preferences. Bird food choices that are sustainable and eco-friendly are in demand as awareness of environmental conservation grows. Developing products that reflect local cultural values and addressing price sensitivity are challenges.
Bird food markets in France reflect environmental awareness and a love of nature. Bird food options that combine premium quality and natural ingredients have shown a high preference in the market. Birdwatching has become a popular recreational activity, leading to a growing demand for bird food blends. A CAGR of 2.1% is projected for the market by 2035.
Consumers are being engaged through educational campaigns by manufacturers and conservation organizations. Innovative packaging solutions also reflect the values of eco-friendly consumers in France. Providing high-quality, locally tailored bird food is an opportunity for brands to differentiate themselves in a mature market.
Bird feeding is a well-established cultural tradition in the United Kingdom, making it one of the most mature markets worldwide. With a focus on quality and nutritional offerings, the British have long provided food for garden birds, and this tradition continues today. The United Kingdom is expected to achieve a CAGR of 1.5% between 2025 and 2035.
A surge in demand has led to the creation of specialized blends that target specific bird species. As consumers increasingly seek products aligned with their environmental values, eco-friendly and sustainable practices are gaining importance. A robust distribution network in the United Kingdom, including specialty stores and online platforms, enables consumers to choose from a wide range of bird food options.
Companies that produce bird food seek collaborations and strategic partnerships to increase their capabilities. Partnerships between producers and consumers have never been more important than they are today.
Key Market Developments
| Report Attributes | Details |
|---|---|
| Current Total Market Size (2025) | USD 2.28 billion |
| Projected Market Size (2035) | USD 3.20 billion |
| CAGR (2025 to 2035) | 3.5% |
| Base Year for Estimation | 2023 |
| Historical Period | 2020 to 2024 |
| Projections Period | 2025 to 2035 |
| Quantitative Units | USD billion for value and thousand metric tons for volume |
| Product Types Analyzed (Segment 1) | Seed, Feed, Treats, Suet, Others |
| Price Ranges Analyzed (Segment 2) | Economical, Mass, Premium |
| Bird Types Analyzed (Segment 3) | Wild Birds, Caged Birds |
| Sales Channels Analyzed (Segment 4) | Supermarkets/Hypermarkets, Pet Specialty Stores, Drug & Pharmacy Stores, Multi-Brand Stores, Online Retailers, Other Sales Channels |
| End Users Analyzed (Segment 5) | Veterinary Specialty, Households, Animal Shelter |
| Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East and Africa |
| Countries Covered | United States, Canada, Brazil, Germany, France, United Kingdom, Italy, China, Japan, India, South Korea, Australia, UAE, South Africa |
| Key Players influencing the Bird Food Market | Wild Birds Unlimited Inc., Bulldog Products, Des Moins Feed Co. Inc., Kaytee Products Inc., Pennington Seed Inc., D Pet Products, F.M. Brown's Sons Inc., Wagner's LLC, Hartz, Mars Inc., Mogiana Alimentos SA |
| Additional Attributes | Dollar sales driven by wild bird feeding trends, seed products dominating for dietary enrichment, pet specialty stores preferred for curated bird care offerings, caged bird ownership rising in urban areas, demand for premium formulations and natural ingredients growing steadily, online retailers expanding reach across emerging markets. |
| Customization and Pricing | Customization and Pricing Available on Request |
As of 2025, the bird food market is expected to reach USD 2.28 billion.
The market value of bird food is expected to reach USD 3.20 billion by 2035.
A growth rate of 3.5% is expected for bird food between 2025 and 2035.
Pet specialty stores are forecasted to hold most of the market share at 41.6% in 2025.
With a CAGR of 7.4%, India is expected to dominate the bird food landscape until 2035.
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Bird Food Market
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