Bird Detection System Market Outlook

The bird detection system market is estimated to be valued at US$ 134.6 million in 2023 with a CAGR of 5.1% during the forecast period. The market is likely to reach US$ 222.0 million by 2033.

Airports use bird detection systems to monitor and detect bird activity, which has raised the demand for airport bird detection systems in recent years. In recent years, the rising number of airports and aircraft accidents during takeoff has encouraged the adoption of bird-detecting systems for airports.

Report Attributes Details
Bird detection system market Value (2023) US$ 134.6 million
Bird detection system market Anticipated Value (2033) US$ 222.0 million
Segment 1 Hardware Component
Segment 1 Name Bird Detection Radars
Segment 1 Share 38.5%
Segment 2 Application
Segment 2 Name Bird Detection Systems
Segment 2 Share 34.3%

Bird strikes can result in a severe problem as the stroked birds can be a significant diversion during the take-off stage. Also, birds can get jammed into the engine parts, airplane wing fans, and other parts of the plane, which increase the demand for a bird detection system for airports. Thus, airports are implementing technology systems to avoid accidents and ensure the safety of passengers and planes. This factor leads to an increase in the bird detection system market share during the forecast period.

A bird detection system monitoring birds with multiple sensors such as radars and cameras is likely to boost the market growth of the bird detection system. North America is considered a highly lucrative market for a bird detection system for airports' market share by the presence of many airports.

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Factors Driving the Adoption of Bird Detection System for Airports

  • With increasing aircraft movements and bird populations, the bird detection system for airports' market share is likely to increase during the forecast period.
  • The risk of bird strikes has also become a critical issue for aviation safety fueling the demand for bird detection systems for airports in the forecasting period.
  • Increasing awareness about the dangers posed by bird strikes has led to propelling the bird detection system at airports market growth in recent years.
  • The rising inclination toward a comfortable flying experience and maximum safety is accelerating the bird detection system market opportunities.
  • The surge in new aircraft orders and a rise in air travelers are likely to proliferate the bird detection system market demand analysis in the upcoming year.

Challenges in the Bird Detection System Market

Although the bird detection system has numerous end-uses, numerous obstacles are likely to pose a challenge to the bird detection system market growth. The high deployment cost of the bird detection system may restrain the market.

Lack of technical expertise and other hardware issues also impede the growth of the bird detection systems market, especially in developing countries.

Contribution of the North America Region to the Bird Detection System Market

North America dominates the bird detection system market by acquiring 26.2% of the share during the forecast period.

Attributes Details
Rising Number of Airports North American region has a maximum number of airports present all around the region which is anticipated to increase the demand for a bird detection system for airports to solve aircraft strikes during the forecast period.
Deployment of Advanced Technology The technological advancement in the region is expected to augment the bird detection system for airports' market share. The region is expected to have a wide number of high-technology bird detection systems in recent years.
Sudip Saha
Sudip Saha

Principal Consultant

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Europe Being the Second-largest Bird Detection System Market

According to Future Market Insights, the Europe region is expected to provide immense growth opportunities for the bird detection system market. Europe is projected to acquire 21.1% of the share of the bird detection system market during the forecast period.

Attributes Details
Increase Research and Development Activities The expansion of airports in the region with increased research and developments and incorporation in the bird detection system market in recent years. The prominent market players are innovating an advanced system to acquire a lion’s share in the region and are anticipated to increase the bird detection system for airports during the forecast period.
Presence of Key Players in the Regional Market Increasing competition in the market implies that the rate of innovation is significantly high. As a result, new features and functions roll out on a frequent basis, thereby bringing advancement in the bird detection system.

Start-up Companies Headway the Bird Detection System for Airports

Several start-up companies are popping up all around the region to show their innovative skills in recent years. Start-ups in the bird detection system market are using mechanical, automation and further advanced robotics technology to expand their product in better ways.

Axis Aerospace Technology has launched its version of the bird detection and monitoring radar system the BDRMS prevent Bird Airstrike Hazards (BASH) in India. The system operates in the S-Band and has a detection range of 15km for large birds and 8km for small birds. It can be deployed up to altitudes of 3000m. It is maintenance-free and easily transportable by road.

AxcendXYZ, IdentiFLight, DeTect, and dtbird are some of the other start-up companies operating in bird detection for the airports market.

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Key Competitors Boosting the Bird Detection System Market

The number of prominent vendors consolidates the bird detection system market present all around the region during the forecast period. The key players are using several marketing tactics to stay highlighted in the market.

Some key marketing strategies the key vendors adopted are mergers, collaborations, product launches, acquisitions, partnerships, and others in recent years.

Recent Developments in the Bird detection system market

  • In February 2021 - VOLACOM announced the launch of the new generation of BCAS Air and BCAS Wind (Bird Collision Avoidance System), a fully automated system for bird and wildlife control that covers the whole spectrum of detection, recognition, tracking, and deterrence of birds from zones of protection, 24/7, in all weather conditions.
  • In March 2020 - Bird Control Group introduced innovative bird deterrent lasers to provide successful results at substations that are plagued by bird-caused power outages. This high-tech solution to a longstanding problem will help substation operators prevent outages, improve reliability, and reduce repair and equipment costs.

Some of the key participants present in the global bird detection system market include

  • Balwara Technology Company
  • NEC Corporation
  • VOLACOM
  • Birdstrike Alliance
  • XSIGHT System
  • OIS Advanced Technology Pvt. Ltd.

Report Scope

Report Attributes Details
Growth Rate CAGR of 5.1% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2017 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Hardware Component
  • Application
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASIAN
  • GCC Countries
  • South Africa
Key Companies Profiled
  • Balwara Technology Company
  • NEC Corporation
  • VOLACOM
  • Birdstrike Alliance
  • XSIGHT System
  • OIS Advanced Technology Pvt. Ltd.
Customization Available Upon Request

Key Segments

By Hardware Component:

  • Bird Detection Radars
  • High Sensitivity Bird Detection Camera
  • Bird Detection Tablet Terminal for Patrollers
  • Other for Airports

By Application:

  • Bird Detection Systems
  • Bird Recognition Systems
  • Bird Deterrence Systems
  • Bird Monitoring Systems
  • Bird Data Logging Systems

By Region:

  • Asia Pacific
  • Europe
  • North America
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

Which Region Holds High Lucrativeness?

North America is projected to emerge as a lucrative market.

What is the Growth Potential of the Bird Detection System Market?

The growth potential of the bird detection system market is 5.1% through 2033.

What Limits the Growth Potential of the Market?

The high cost of adoption is likely to limit market growth.

What is the Projected Growth Rate of the Market in North America?

North America is likely to secure a share of 26.2% in 2023.

What is the Current Market Valuation?

The market is estimated to secure a valuation of US$ 134.6 million in 2023.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Hardware Component
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Hardware Component, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Hardware Component, 2023 to 2033
        5.3.1. Bird Detection Radars
        5.3.2. High Sensitivity Bird Detection Camera
        5.3.3. Bird Detection Tablet Terminal for Patrollers
        5.3.4. Others
    5.4. Y-o-Y Growth Trend Analysis By Hardware Component, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Hardware Component, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033
        6.3.1. Detection
        6.3.2. Bird Recognition Systems
        6.3.3. Bird Deterrence Systems
        6.3.4. Bird Monitoring Systems
        6.3.5. Bird Data Logging Systems
    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. USA.
            8.2.1.2. Canada
        8.2.2. By Hardware Component
        8.2.3. By Application
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Hardware Component
        8.3.3. By Application
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Hardware Component
        9.2.3. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Hardware Component
        9.3.3. By Application
    9.4. Key Takeaways
10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. United Kingdom.
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Hardware Component
        10.2.3. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Hardware Component
        10.3.3. By Application
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Hardware Component
        11.2.3. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Hardware Component
        11.3.3. By Application
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Hardware Component
        12.2.3. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Hardware Component
        12.3.3. By Application
    12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Hardware Component
        13.2.3. By Application
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Hardware Component
        13.3.3. By Application
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Hardware Component
        14.2.3. By Application
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Hardware Component
        14.3.3. By Application
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA.
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2022
            15.1.2.1. By Hardware Component
            15.1.2.2. By Application
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2022
            15.2.2.1. By Hardware Component
            15.2.2.2. By Application
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2022
            15.3.2.1. By Hardware Component
            15.3.2.2. By Application
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2022
            15.4.2.1. By Hardware Component
            15.4.2.2. By Application
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2022
            15.5.2.1. By Hardware Component
            15.5.2.2. By Application
    15.6. United Kingdom.
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2022
            15.6.2.1. By Hardware Component
            15.6.2.2. By Application
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2022
            15.7.2.1. By Hardware Component
            15.7.2.2. By Application
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2022
            15.8.2.1. By Hardware Component
            15.8.2.2. By Application
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2022
            15.9.2.1. By Hardware Component
            15.9.2.2. By Application
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2022
            15.10.2.1. By Hardware Component
            15.10.2.2. By Application
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2022
            15.11.2.1. By Hardware Component
            15.11.2.2. By Application
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2022
            15.12.2.1. By Hardware Component
            15.12.2.2. By Application
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2022
            15.13.2.1. By Hardware Component
            15.13.2.2. By Application
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2022
            15.14.2.1. By Hardware Component
            15.14.2.2. By Application
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2022
            15.15.2.1. By Hardware Component
            15.15.2.2. By Application
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2022
            15.16.2.1. By Hardware Component
            15.16.2.2. By Application
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2022
            15.17.2.1. By Hardware Component
            15.17.2.2. By Application
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2022
            15.18.2.1. By Hardware Component
            15.18.2.2. By Application
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2022
            15.19.2.1. By Hardware Component
            15.19.2.2. By Application
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2022
            15.20.2.1. By Hardware Component
            15.20.2.2. By Application
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2022
            15.21.2.1. By Hardware Component
            15.21.2.2. By Application
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2022
            15.22.2.1. By Hardware Component
            15.22.2.2. By Application
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2022
            15.23.2.1. By Hardware Component
            15.23.2.2. By Application
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Hardware Component
        16.3.3. By Application
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Balwara Technology Company
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. NEC Corporation
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. VOLACOM
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Birdstrike Alliance
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. XSIGHT System
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. OIS Advanced Technology Pvt. Ltd.
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Detect
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Accipiter Radar
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Robin Radar Systems
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Dhi
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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