[321 Pages Report] As per FMI research, the bird cages and accessories market is estimated at US$ 2.5 billion in 2022 and is projected to reach US$ 4.1 billion by 2032. The bird cages and accessories market is expected to grow at a CAGR of 5% during the forecast period.
An increase in the adoption of birds as pets, rising disposable income, and a number of other factors are expected to increase the sales of bird cages and accessories during the forecast period.
Attribute | Details |
---|---|
Bird Cages and Accessories Market Estimated Size (2022) | US$ 2.5 Billion |
Bird Cages and Accessories Market Projected Size (2032) | US$ 4.1 Billion |
Bird Cages and Accessories Market Expected CAGR (2022-2032) | 5.0% |
Bird Cages and Accessories Market Top Players Market Share | ~12.5% |
The bird cages and accessories market has a share of nearly 6% of the pet accessories market.
The bird cages and accessories market is estimated to progress owing to an increase in the adoption rate of pets both in developed and developing countries. The market is expected to be driven by increased demand for decorative cages. Furthermore, the rising disposable income of consumers and improved standard of living is expected to have a positive impact on the market.
The growing e-commerce industry and varieties of cages and accessories are expected to positively impact the pet supplies and bird cages and accessories market. Strong, non-toxic and easy to clean bird cages are preferred by consumers.
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The demand for bird-friendly cages in the bird cages and accessories market has increased due to increased consumer awareness of the harmful effects of some chemicals that are used in bird cages and accessories. Consumers constantly demand non-toxic, safe, natural, and environment-friendly products.
The adoption of pets as companions for mental well-being, health, and amusement is on the rise, which is pushing increasing pet-care spending. In addition, as the number of people who prefer being single is increasing, pet bird adoption is on the rise, paving the way for bird toys and accessories.
There has been an increase in the demand for poultry cages. Thanks to the increasing number of health-conscious consumers, the bird cages and accessories market are driven to a large extent. There has been an increase in the demand for eggs, meats, etc.
Apart from that, poultry cages exist in more than just a particular region. These are dispersed throughout the world. Moreover, many Small and Medium Enterprises (SMEs) have started investing in this business because of the low capital.
Furthermore, many technological advancements are happening in the poultry cages sector to provide quality products. The technology is implemented mainly to develop robust quality cages and to scale up the production of these cages.
If we talk specifically about this particular sub-niche of the bird cages and accessories market, even the number of players is increasing rapidly. This might increase the sales of bird cages and accessories during the forecast period.
Since the beginning of 2022, the number of cases of bird flu has been rising. The ornithologists believe that there might be a surge in the cases of bird flu, that too in a rather spiked form, which creates many more challenges.
Recently, there was a surge in bird flu cases in Suffolk, Essex, and Norfolk. Owing to this, people might have apprehensions as far as owning a bird is concerned. This might challenge the demand for bird cages and accessories during the forecast period.
Bird Cages and Accessories Market:
Attributes | Bird Cages and Accessories Market |
---|---|
Anticipated CAGR (2022 to 2032) | 5% |
Market Value (2022) | US$ 2.5 billion |
Growth Factor | Increase in the demand for decorative cages and increase in the disposable income are the main factors driving the bird cages and accessories market. |
Future Opportunities | A growing demand for non-toxic, safe and natural environment of birds may surge the demand for bird cages and accessories. |
Market Trends | There is an increase in the demand for poultry cages because of a number of technological innovations being made on this field. This is as well is expected to increase the sales of bird cages and accessories. |
Bird Toy Market:
Attributes | Bird Toy Market |
---|---|
Anticipated CAGR (2022 to 2032) | 13% |
Market Value (2022) | US$ 386 million |
Growth Factor | Increasing cases of bird parenting and pet humanisation expected to drive the bird toy market. |
Future Opportunities | Increasing usage of natural and eco friendly toys expected to drive the bird toy market in the future. |
Market Trends | The swings and bungees are currently the most preferred forms of toys, which are currently driving the bird toy market. |
Bird Food Market:
Attributes | Bird Food Market |
---|---|
Anticipated CAGR (2022 to 2032) | 3.6% |
Market Value (2022) | US$ 2.1 billion |
Growth Factor | Currently, there is an increasing awareness regarding the balanced diet that has to be provided to maintain the bird’s health. This is expected to drive the bird food market. |
Future Opportunities | Many organisations have started adopting sustainability to drive the companies as well as the society. This represents a huge scope for the bird food market in the future. |
Market Trends | Currently, there is an increase in the activities pertaining to camping and trekking. These activities are often accompanied by bird watching and feeding. This might increase the bird food market size in the future. |
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“Increase in interior- décor homes driving the bird cages and accessories market in North America”
North America dominated the global bird cages and accessories market with a share of 21.0% in 2021. This is due to a large number of pet owners and the region's high spending on animal care.
Bird cages and accessories are trending as home decor. The bars used in cages are much higher quality, better built and long-lasting.
“Adoption of Natural products is increasing the demand for bird cages and accessories and Asia Pacific is expected to be the fastest growing market during the forecast period “
The Asia Pacific is expected to see significant gains in the forecast period due to increased awareness of bird health and well-being, rising disposable income levels, and urbanization in countries such as India, China, etc.
Materials such as natural wood, coconut shells, oyster shells, Javanese and dragon wood are being used to develop eco-friendly cages and accessories. Additionally, hard forests like Java allow people to get more value for the price.
“Loneliness and small social circle driving the growth of bird cages and accessories market in Europe.“
Europe has been home to about 51.7 million decorative birds since 2019, with Turkey having the highest number of domestic birds. Loneliness during the covid-19 pandemic led to the growth in the adoption rate of pets, especially cats, dogs and birds.
This led to the high demand for bird cages and accessories like perches, travel carriers, etc.
Moreover, Europeans are more people who like to stay within their personal space. Usually, only the family members and the pets are a part of this space. This as well is expected to increase the demand for bird cages and accessories in the region.
“Cages are the most popular type in the bird cages and accessories market”
Various types of bird cages include powder-coated, stainless steel and plastic-coated cages. The most popular bird cages are made of stainless steel. Stainless steel cages are not pocket-friendly, but thanks to the increase in disposable income, people can afford them.
The cages are easy to clean and environment friendly, making them a good choice for all birds, regardless of their size.
“Premium range is the most preferred due to one-time investment”
Consumers prefer the premium price range of bird cages and accessories. This price range usually includes products made of stainless steel. Buying the premium range of bird cages is a one-time investment.
But one has to be certain that it is made from 100% high-grade stainless steel, or it will start rusting.
“Online retailers are expanding their product popularity using the power of social media”
Bird cages are mostly sold and purchased from online stores. The online direct sales trend is gaining pace among the many distribution platforms. As regional and local actors become more dominant, the usage of internet distribution networks is anticipated to grow.
Furthermore, the digital ecosystem's expansion has made it simpler for manufacturers to communicate directly with their customers.
Additionally, the participants employ content advertising to promote their products, such as blogs, tweets, YouTube videos, and other types of material. Implementing such direct engagement with end-users is expected to improve brand awareness and increase sales.
The startups in the bird cages and accessories market are introducing a blend of technicality and marketing to ensure that the top product and services they developed reach many customers.
Apart from that, the startups mainly focus on pet food. The reason is that many pets have a sensitive digestive system, and the diet provided to them has to be prepared/manufactured only after consulting a qualified veterinary specialist.
Mascoteros is a startup that was founded in 2015. The startup has been providing items for birds, cats, dogs, reptiles etc. and has also been providing services like vets, trainers and groomers.
To date, Mascoteros has managed to raise €1.8 Million owing to its consistent performance and excellent business model.
Key manufacturers are making all efforts to introduce a variety of products. Some are competing with older products while also offering more design customization possibilities. They're also concentrating their efforts on enhancing their web presence and establishing effective online communication with their clients.
Players' efforts like this keep the market competitive and consequently create new opportunities for sales development.
Some of the recent developments are:
Jansen Poultry Equipment holds the identity of developing the first automatic laying nests. In the present day, the company has been offering a wide range of poultry systems, and has become one of the leading companies serving this niche. However, the optimal production results are linked to the behaviour, habits, and health of the animals, therefore, the company has been taking all steps to keep the animals in a fine surrounding.
Moreover, Jansen Poultry Equipment has been making use of new systems that have been developed with the optimal utilization of technology and poultry available within the company. The application of technology happens in sync with the Research and Development, and through collaboration between poultry specialists and technical developers.
Additionally, the systems that are being employed by Jansen Poultry Equipment are known for their quality and reliability. The complete process is carried out in the premises of Jansen lab. This helps in customization of the product based on the customer’s demand.
Big Dutchman has been serving the market for more than eight decades now. They have been developing practical, economical, and environment-friendly solutions to cater the future needs as well. They have producing high protein food commercially.
Be it turnover or staff size, Big Dutchman has been expanding across verticals. From achieving a turnover of € 462 million in 2009 to making a massive jump to € 985 million in 2021, the company has been exhibiting a rock-solid growth for years. Additionally, even the staff size has grown from 1490 in 2009 to 3380 in 2021.
The above figures have been possible only because Big Dutchman has been serving the best quality and products and services to the market for decades.
Be it egg production, poultry growing, pig production, horticulture, or insect farming, Big Dutchman is willing to serve the market in the best way possible.
EntirelyPets has been providing wellness products for the pets, and they have been majorly into serving the dog and cat segment. Being an online store that has been selling products pertaining to a large number of brands.
Furthermore, there are ‘bulk sales days’, wherein the customer can avail discounts upto as high as 30%, and in certain cases even more.
The bird cages and accessories market reached a valuation of US$ 2.5 bn in 2022.
The global bird cages and accessories market is expected to grow at a CAGR of 5% during the forecast period.
Usage of advanced technology for manufacturing high quality bird cages and accessories is the key trend.
By 2032, the bird cages and accessories market is expected to be valued at US$ 4.1 bn.
North America is the largest bird cages and accessories market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 4. Global Analysis 2017-2021 and Forecast, 2022-2032 4.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Analysis, 2017-2021 4.2. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units)Projections, 2022-2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Analysis 2017-2021 and Forecast 2022-2032, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Analysis By Type , 2017-2021 5.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units)Analysis and Forecast By Type , 2022-2032 5.3.1. Cages 5.3.2. Perches 5.3.3. Travel carriers 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Type , 2017-2021 5.5. Absolute $ Opportunity Analysis By Type , 2022-2032 6. Global Analysis 2017-2021 and Forecast 2022-2032, By Price 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Analysis By Price , 2017-2021 6.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units)Analysis and Forecast By Price , 2022-2032 6.3.1. Economic 6.3.2. Medium 6.3.3. Premium 6.4. Y-o-Y Growth Trend Analysis By Price , 2017-2021 6.5. Absolute $ Opportunity Analysis By Price , 2022-2032 7. Global Analysis 2017-2021 and Forecast 2022-2032, By Bird Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Analysis By Bird Type, 2017-2021 7.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units)Analysis and Forecast By Bird Type, 2022-2032 7.3.1. Small 7.3.2. Large 7.4. Y-o-Y Growth Trend Analysis By Bird Type, 2017-2021 7.5. Absolute $ Opportunity Analysis By Bird Type, 2022-2032 8. Global Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Analysis By Sales Channel, 2017-2021 8.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units)Analysis and Forecast By Sales Channel, 2022-2032 8.3.1. Wholesalers/ Distributors 8.3.2. Hypermarkets/ Supermarkets 8.3.3. Specialty Stores 8.3.4. Pet shops 8.3.5. Online Retailers 8.3.6. Other Sales Channel (Direct Sales, Independent Stores, Departmental Stores) 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032 9. Global Analysis 2017-2021 and Forecast 2022-2032, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Analysis By Region, 2017-2021 9.3. Current Market Size Value (US$ Mn) & Volume (Mn Units)Analysis and Forecast By Region, 2022-2032 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. East Asia 9.3.5. South Asia 9.3.6. Oceania 9.3.7. MEA 9.4. Market Attractiveness Analysis By Region 10. North America Analysis 2017-2021 and Forecast 2022-2032, By Country 10.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Trend Analysis By Market Taxonomy, 2017-2021 10.2. Market Size Value (US$ Mn) & Volume (Mn Units)Forecast By Market Taxonomy, 2022-2032 10.2.1. By Country 10.2.1.1. U.S. 10.2.1.2. Canada 10.2.2. By Type 10.2.3. By Price 10.2.4. By Bird Type 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Price 10.3.4. By Bird Type 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Latin America Analysis 2017-2021 and Forecast 2022-2032, By Country 11.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Trend Analysis By Market Taxonomy, 2017-2021 11.2. Market Size Value (US$ Mn) & Volume (Mn Units)Forecast By Market Taxonomy, 2022-2032 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Type 11.2.3. By Price 11.2.4. By Bird Type 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Price 11.3.4. By Bird Type 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Europe Analysis 2017-2021 and Forecast 2022-2032, By Country 12.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Trend Analysis By Market Taxonomy, 2017-2021 12.2. Market Size Value (US$ Mn) & Volume (Mn Units)Forecast By Market Taxonomy, 2022-2032 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. Italy 12.2.1.3. France 12.2.1.4. U.K. 12.2.1.5. Spain 12.2.1.6. Russia 12.2.1.7. BENELUX 12.2.1.8. Rest of Europe 12.2.2. By Type 12.2.3. By Price 12.2.4. By Bird Type 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Price 12.3.4. By Bird Type 12.3.5. By Sales Channel 12.4. Key Takeaways 13. East Asia Analysis 2017-2021 and Forecast 2022-2032, By Country 13.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Trend Analysis By Market Taxonomy, 2017-2021 13.2. Market Size Value (US$ Mn) & Volume (Mn Units)Forecast By Market Taxonomy, 2022-2032 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Type 13.2.3. By Price 13.2.4. By Bird Type 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Price 13.3.4. By Bird Type 13.3.5. By Sales Channel 13.4. Key Takeaways 14. South Asia Analysis 2017-2021 and Forecast 2022-2032, By Country 14.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Trend Analysis By Market Taxonomy, 2017-2021 14.2. Market Size Value (US$ Mn) & Volume (Mn Units)Forecast By Market Taxonomy, 2022-2032 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Thailand 14.2.1.3. Malaysia 14.2.1.4. Indonesia 14.2.1.5. Rest of South Asia 14.2.2. By Type 14.2.3. By Price 14.2.4. By Bird Type 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Type 14.3.3. By Price 14.3.4. By Bird Type 14.3.5. By Sales Channel 14.4. Key Takeaways 15. Oceania Analysis 2017-2021 and Forecast 2022-2032, By Country 15.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Trend Analysis By Market Taxonomy, 2017-2021 15.2. Market Size Value (US$ Mn) & Volume (Mn Units)Forecast By Market Taxonomy, 2022-2032 15.2.1. By Country 15.2.1.1. Australia 15.2.1.2. New Zealand 15.2.2. By Type 15.2.3. By Price 15.2.4. By Bird Type 15.2.5. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Type 15.3.3. By Price 15.3.4. By Bird Type 15.3.5. By Sales Channel 15.4. Key Takeaways 16. MEA Analysis 2017-2021 and Forecast 2022-2032, By Country 16.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units)Trend Analysis By Market Taxonomy, 2017-2021 16.2. Market Size Value (US$ Mn) & Volume (Mn Units)Forecast By Market Taxonomy, 2022-2032 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. Turkey 16.2.1.3. Israel 16.2.1.4. South Africa 16.2.1.5. Egypt 16.2.1.6. Rest of MEA 16.2.2. By Type 16.2.3. By Price 16.2.4. By Bird Type 16.2.5. By Sales Channel 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Type 16.3.3. By Price 16.3.4. By Bird Type 16.3.5. By Sales Channel 16.4. Key Takeaways 17. Key Countries Analysis 17.1. U.S. 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2021 17.1.2.1. By Type 17.1.2.2. By Price 17.1.2.3. By Bird Type 17.1.2.4. By Sales Channel 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2021 17.2.2.1. By Type 17.2.2.2. By Price 17.2.2.3. By Bird Type 17.2.2.4. By Sales Channel 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2021 17.3.2.1. By Type 17.3.2.2. By Price 17.3.2.3. By Bird Type 17.3.2.4. By Sales Channel 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2021 17.4.2.1. By Type 17.4.2.2. By Price 17.4.2.3. By Bird Type 17.4.2.4. By Sales Channel 17.5. Argentina 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2021 17.5.2.1. By Type 17.5.2.2. By Price 17.5.2.3. By Bird Type 17.5.2.4. By Sales Channel 17.6. Germany 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2021 17.6.2.1. By Type 17.6.2.2. By Price 17.6.2.3. By Bird Type 17.6.2.4. By Sales Channel 17.7. Italy 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2021 17.7.2.1. By Type 17.7.2.2. By Price 17.7.2.3. By Bird Type 17.7.2.4. By Sales Channel 17.8. France 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2021 17.8.2.1. By Type 17.8.2.2. By Price 17.8.2.3. By Bird Type 17.8.2.4. By Sales Channel 17.9. U.K. 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2021 17.9.2.1. By Type 17.9.2.2. By Price 17.9.2.3. By Bird Type 17.9.2.4. By Sales Channel 17.10. Spain 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2021 17.10.2.1. By Type 17.10.2.2. By Price 17.10.2.3. By Bird Type 17.10.2.4. By Sales Channel 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2021 17.11.2.1. By Type 17.11.2.2. By Price 17.11.2.3. By Bird Type 17.11.2.4. By Sales Channel 17.12. BENELUX 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2021 17.12.2.1. By Type 17.12.2.2. By Price 17.12.2.3. By Bird Type 17.12.2.4. By Sales Channel 17.13. China 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2021 17.13.2.1. By Type 17.13.2.2. By Price 17.13.2.3. By Bird Type 17.13.2.4. By Sales Channel 17.14. Japan 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2021 17.14.2.1. By Type 17.14.2.2. By Price 17.14.2.3. By Bird Type 17.14.2.4. By Sales Channel 17.15. South Korea 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2021 17.15.2.1. By Type 17.15.2.2. By Price 17.15.2.3. By Bird Type 17.15.2.4. By Sales Channel 17.16. India 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2021 17.16.2.1. By Type 17.16.2.2. By Price 17.16.2.3. By Bird Type 17.16.2.4. By Sales Channel 17.17. GCC Countries 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2021 17.17.2.1. By Type 17.17.2.2. By Price 17.17.2.3. By Bird Type 17.17.2.4. By Sales Channel 17.18. Turkey 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2021 17.18.2.1. By Type 17.18.2.2. By Price 17.18.2.3. By Bird Type 17.18.2.4. By Sales Channel 17.19. Israel 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2021 17.19.2.1. By Type 17.19.2.2. By Price 17.19.2.3. By Bird Type 17.19.2.4. By Sales Channel 17.20. South Africa 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2021 17.20.2.1. By Type 17.20.2.2. By Price 17.20.2.3. By Bird Type 17.20.2.4. By Sales Channel 17.21. Egypt 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2021 17.21.2.1. By Type 17.21.2.2. By Price 17.21.2.3. By Bird Type 17.21.2.4. By Sales Channel 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Type 18.3.3. By Price 18.3.4. By Bird Type 18.3.5. By Sales Channel 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Prevue 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segment 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.2. A&E 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segment 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.3. Mcage 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segment 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.4. Entirelypets 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segment 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.5. Beruru 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segment 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.6. vidaXL 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segment 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.7. Big Dutchman 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segment 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.8. Hellmann Poultry GmbH & Co. KG 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segment 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.9. Jansen Poultry Equipment 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segment 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.10. Potters Poultry 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segment 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.11. SALMET GmbH & Co. KG 19.1.11.1. Overview 19.1.11.2. Product Portfolio 19.1.11.3. Profitability by Market Segment 19.1.11.4. Sales Footprint 19.1.11.5. Strategy Overview 19.1.11.5.1. Marketing Strategy 19.1.11.5.2. Product Strategy 19.1.12. Fienhage. Poultry Solutions 19.1.12.1. Overview 19.1.12.2. Product Portfolio 19.1.12.3. Profitability by Market Segment 19.1.12.4. Sales Footprint 19.1.12.5. Strategy Overview 19.1.12.5.1. Marketing Strategy 19.1.12.5.2. Product Strategy 19.1.13. VENCOMATIC BV 19.1.13.1. Overview 19.1.13.2. Product Portfolio 19.1.13.3. Profitability by Market Segment 19.1.13.4. Sales Footprint 19.1.13.5. Strategy Overview 19.1.13.5.1. Marketing Strategy 19.1.13.5.2. Product Strategy 19.1.14. ROXELL 19.1.14.1. Overview 19.1.14.2. Product Portfolio 19.1.14.3. Profitability by Market Segment 19.1.14.4. Sales Footprint 19.1.14.5. Strategy Overview 19.1.14.5.1. Marketing Strategy 19.1.14.5.2. Product Strategy 19.1.15. Zucami 19.1.15.1. Overview 19.1.15.2. Product Portfolio 19.1.15.3. Profitability by Market Segment 19.1.15.4. Sales Footprint 19.1.15.5. Strategy Overview 19.1.15.5.1. Marketing Strategy 19.1.15.5.2. Product Strategy 19.1.16. Petco 19.1.16.1. Overview 19.1.16.2. Product Portfolio 19.1.16.3. Profitability by Market Segment 19.1.16.4. Sales Footprint 19.1.16.5. Strategy Overview 19.1.16.5.1. Marketing Strategy 19.1.16.5.2. Product Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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