The USA hunting equipment & accessories market is expected to grow from USD 16.86 billion in 2025 to USD 24.92 billion by 2035, with a compound annual growth rate (CAGR) of approximately 4% during the forecast period.
It is expected to grow steadily from 2025 to 2035, primarily because of increased outdoor recreation participation, technological progress in hunting gear, and proactive support of wildlife conservation programs.
Hunting has had a significant role in American society, shaping culture and recreation and supporting both the economy and wildlife management efforts. Product categories include firearms and bows, ammunition and optics, apparel, and other accessories that enhance the hunting experience for safety and efficiency.
Technology integration is further catalyzing the changes in the industry. The introduction of smart hunting technology such as GPS-enabled devices, advanced camouflage wear, and rangefinders is attracting the younger generation to hunting and boosting the experience for its users.
Besides this, the increasing number of enthusiasts for bows using crossbow hunting is widening the base of the products and pushing for innovative designs and functionality.
However, there are restraints such as seasonal closures, complicated government regulations on firearm ownership, and changing wildlife policy, which may slow down sales growth. Declining hunter populations in certain states and opposition from animal rights groups are also potential obstacles to growth.
However, the future seems bright. Hunting is supported by government-led conservation programs, hunter education initiatives, and public-private partnerships as a regulated and environmentally balanced activity. Improvements in the availability of lightweight, durable, and ergonomic equipment are also expected to increase market penetration across various demographics.
Key trends reshaping the industry are increasing female and youth participation in hunting, a growing number of e-commerce portals selling specialized gear, and an increasing focus on multifunctional and customizable hunting accessories. With steady growth envisaged and consumers evolving, the industry will remain significant in the overall outdoor recreation industry.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 16.86 billion |
| Industry Value (2035F) | USD 24.92 billion |
| CAGR (2025 to 2035) | 4% |
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The USA hunting equipment & accessories market is marked with innovation, demand, and regulatory oversight. Perceptibly, manufacturers prioritize developments as well as safety and durability while keeping in line with some regulations because these issues mean quality probably under legal standards, as well as evolving consumer demands.
Retailers and distributors focus on market demand and price efficiency in order to meet consumers' requirements without compromising their profit margins in their efficient supply chains. Distributors put a lot of effort into improving supply chain efficiency to move products to various regions in time.
For end customers, safety, durability, and product innovations are the top priorities driven by interest in high-performance outdoor products. While compliance isn't an issue among downstream consumers, it matters to the upstream players. This scenario presents an industry that is dynamic in balancing performance to compliance and consumer expectations.
USA Hunting Equipment & Accessories Market (Stakeholders: Manufacturers, Retailers, Distributors, Consumers)
| Criteria | Product Innovation |
|---|---|
| Manufacturers | High |
| Retailers | Medium |
| Distributors | Medium |
| Consumers | High |
| Criteria | Production Cost |
|---|---|
| Manufacturers | High |
| Retailers | High |
| Distributors | Medium |
| Consumers | Medium |
| Criteria | Supply Chain Efficiency |
|---|---|
| Manufacturers | High |
| Retailers | Medium |
| Distributors | High |
| Consumers | Medium |
| Criteria | Regulatory Compliance |
|---|---|
| Manufacturers | High |
| Retailers | Medium |
| Distributors | Medium |
| Consumers | Low |
| Criteria | Safety & Durability |
|---|---|
| Manufacturers | High |
| Retailers | Medium |
| Distributors | Medium |
| Consumers | High |
| Criteria | Market Demand |
|---|---|
| Manufacturers | Medium |
| Retailers | High |
| Distributors | High |
| Consumers | High |
From 2020 to 2024, there was steady growth driven by rising participation in outdoor recreational activities and increasing demand for modernized hunting gear. The interest boost in wildlife conservation, ethical hunting, and environmentally friendly food procurement enticed new entrants in the industry. Industry leaders like Bass Pro Shops and Cabela emphasized high-tech equipment, such as smart scopes, GPS-tracking equipment, and quiet hunting clothing.
The sector also shifted toward greener ammunition, with industry leaders launching lead-free bullets to meet tighter environmental laws. Moreover, web-based retail outlets increased their products related to hunting gear, with specialized products now being more within reach of the consumer.
Upcoming decades, 2025 to 2035, will experience growing innovation, with the market tending to implement AI-powered hunting devices, AR scopes, and drone-tracking systems. The usage of biodegradable hunting equipment and ethics-based camouflage material will increase during the sustainable hunting era. In addition, with shifting regulation comes the prevalence of smart licensing and monitoring compliance programs.
As the need for hunter education and safety increases, businesses will begin instituting interactive training workshops incorporating virtual reality (VR) to promote skill development. There will also be modular and custom-made hunting equipment tailored to specific landscapes and weather conditions so that hunters can possess more versatile equipment for various settings.
Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035 )
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Increased outdoor recreational use and ethical hunting. | Sustainability, integration of cutting-edge technology. |
| Smart scopes, GPS tracking, noise-reducing apparel. | AI devices, AR scopes, and drone-guided tracking. |
| Lead-free bullets, sustainable gear practices. | Biodegradable accessories, ethical camouflage material. |
| Need for lightweight, powerful, precision hardware. | Modular and adjustable equipment for changing situations. |
| Stricter environmental regulations on ammunition. | More advanced licensing and monitoring through smartphone applications. |
| Increased price for high-tech equipment, the sophistication of multifaceted regulation. | Finding the best balance between cost and innovation, changing legislation. |
The hunting equipment & accessories market in the USA is threatened with many risks, such as regulatory restrictions, seasonality, shifts in demographic factors, and changes in public perception. The players in this industry need to manage these risks proactively to survive. To promote their products, compliance with regulations, being innovative, and adopting strategic marketing avenues are necessary for companies.
Regulatory and legal restrictions form the major threat for the USA market for hunting equipment & accessories. With an evolving landscape of laws concerning firearms, hunting licenses, and protected species, hunting is regulated in the USA Changes in federal or state laws will immediately affect product sales, especially in the case of firearms ammunition and game accessories.
Companies should keep in close touch with changes in laws so that they can alter their offerings to match developments and work on maintaining positive relationships with the authorities concerned.
Demographics, coupled with declining interest among younger generations, pose the biggest long-term risks to demand. With increasing urbanization and diminishing outdoor traditions among youth, fewer people choose hunting as a profession or hobby. To counter this, brands must promote outdoor culture, put money into youth outreach programs, and collaborate with hunting education organizations to build a new customer base.
Public perception and growing ethical concerns are gradually becoming more dominant, especially in urban settings and among environmentally conscious consumers. Negative advertising stories surrounding hunting practices of specific types or weapon types can tarnish brand images and lead to extensive boycotts. The companies should work to mitigate this risk by advertising for ethical hunting, conservation support, and full traceability of hunting accessories.
In 2025, by product type, thehunting equipment segment will dominate with 65% of the share, and hunting accessories will cover 35%.
Hunting equipment, being the larger segment, includes firearms, bows, crossbows, and ammunition, which are essential tools for hunting. The firearms space is still largely dominated by Remington, Winchester, and Browning, while Mathews and Hoyt Archery lead in bows and crossbows. This segment relies on the steady demand for rifles, shotguns, and high-precision bows during big-game hunting.
The advancements in firearm optics, suppressors, and better ammunition technology, along with interest in hunting sports and conservation programs and state-level hunting licenses, are all factors driving demand for premium hunting equipment.
Hunting accessories comprise hunting apparel, optics, tree stands, calls, scents, and decoys, which constitute 35% of the share. The hunting apparel sector is dominated by Sitka, Under Armour, and Mossy Oak, producing weather-resistant, camouflage clothing utilizing state-of-the-art insulation and scent control technologies.
The optics industry is strongly led by Vortex Optics and Leupold, positioned by rangefinders, scopes, and night vision gear to the great benefit of hunting precision. Growth in this industry has been further fueled by technological advancements, such as the use of game cameras, scent eliminators, and electronic calls for tracking and targeting wildlife.
Direct sales will witness about 60% share in 2025, while online sales channels will hold a 40% share.
The primary sales channel remains direct sales, which includes retail stores, specialty hunting shops, and authorized firearm dealers. Bass Pro Shops, Cabela's, and Sportsman's Warehouse even provide hunters with a chance to inspect with their own hands the guns, bows, and accessories they will buy, especially for those who have been turned down for firearms compliance.
Most hunters also want to patronize local hunting and outdoor stores and these places give them advice from experts. They also have a further advantage of laws requiring background checks for people buying firearms, making it a more compliant way to do it when purchasing.
40% of online channels are perceived as extremely beneficial for in-home shopping, price competition, and product availability. From major e-commerce players like Amazon, OpticsPlanet, and MidwayUSA to gun-specific ones such as GunBroker and Brownells, hunting equipment, accessories, and apparel are being marketed online. Direct foreign-to-consumer (DTC) brands, such as Vortex Optics and Sitka, are focused on designing hunting gear that directly benefits online platforms.
Online marketing, social media product promotion, and influencer partnerships have increased online sales. Yet, legislative loopholes in the sale of firearms and ammunition still favor physical or brick-and-mortar shops for major equipment purchases. Hybrid sales-experience shopping, where hunters research online but purchase in-store or vice versa, is expected to determine the future of hunting-authority sales as the industry evolves.
Key leaders are companies such as Vista Outdoor Operations LLC and Sturm, Ruger & Co., Inc., which are benefiting from powerful firearm and ammunition product lines with cross-line outdoor accessories. They have the advantage of brand name recognition, extensive retail networks, and robust distribution channels. Companies such as BPS Direct, LLC and DICK's Sporting Goods utilize their extensive retail presence and private-label products to remain competitive.
Technological innovation is also among the forces, with businesses like SPYPOINT and PURE FISHING, INC. incorporating intelligent technology in trail cameras and fishing gear, respectively. Concomitantly, consolidation of small specialist makers into broader portfolios-via merger or strategic alliances-has equally entrenched the position in the industry for quality businesses.
As sustainability has been an upcoming issue in people's minds, other companies are also making use of green materials and production methods, thereby drawing increasingly eco-conscious consumers as well. Brand image, technical precision, and usability are the growth drivers.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Vista Outdoor Operations LLC | 14-17% |
| Sturm, Ruger & Co., Inc. | 12-14% |
| BPS Direct, LLC. | 10-12% |
| DICK's Sporting Goods | 9-11% |
| PURE FISHING, INC. | 7-9% |
| Other Companies Combined | 38-45% |
| Company Name | Key Offerings/Activities |
|---|---|
| Vista Outdoor Operations LLC | Offers firearms, optics, and outdoor accessories with a focus on advanced materials and hunting gear innovation. |
| Sturm, Ruger & Co., Inc. | Provides a diverse firearm portfolio, expanding tactical and hunting rifle offerings with user customization features. |
| BPS Direct, LLC. | Operates Bass Pro Shops and Cabela’s, selling multi-brand gear and exclusive private-label hunting accessories. |
| DICK's Sporting Goods | Supplies hunting apparel, firearms, and archery gear through in-store and digital platforms with community outreach programs. |
| PURE FISHING, INC. | Specializes in angling equipment, offering smart-connected fishing tools and eco-friendly bait and tackle solutions. |
Key Company Insights
Vista Outdoor Operations LLC (14-17%)
Focuses on multi-brand growth and high-performance product launches, particularly in optics and shooting sports, while expanding its eco-initiatives across manufacturing processes.
Sturm, Ruger & Co., Inc. (12-14%)
Continues investing in modular and precision firearm technology. Strong dealer relationships and a loyal customer base contribute to consistent revenue across tactical and sporting segments.
BPS Direct, LLC (10-12%)
Maintains dominance through brand exclusivity and experiential retailing, offering in-store events and conservation programs that build strong customer loyalty.
DICK's Sporting Goods (9-11%)
Expands private-label hunting gear and enhances e-commerce visibility. Growing emphasis on integrating community-centric programs to foster interest in outdoor sports.
PURE FISHING, INC. (7-9%)
Develops connected fishing devices and sustainable tackle options. Active in innovation-driven marketing campaigns to appeal to younger, tech-savvy outdoor enthusiasts.
Other Key Players (38-45% Combined)
The market is valued at USD 16.86 billion in 2025.
The industry is anticipated to grow steadily, reaching around USD 24.92 billion by 2035, fueled by increased participation in outdoor recreational activities, technological advancements in hunting gear, and rising demand for performance-enhancing accessories.
The industry is set to witness 4% CAGR during the study period.
Hunting equipment is the leading segment, encompassing firearms, bows, ammunition, and related gear used for game hunting.
Notable companies include Vista Outdoor Operations LLC, Sturm, Ruger & Co., Inc., BPS Direct, LLC, DICK's Sporting Goods, PURE FISHING, INC., American Outdoor Brands Inc., Blaser, Buck Knives, Inc. USA, Easton Technical Products, Inc., Fabbrica d'Armi Pietro Beretta S.p.A. (Beretta USA), FeraDyne Outdoors, Outdoor Edge Cutlery, RKA Gun Gallery - Indoor Range, Shenzhen Dajin Precision Hardware Co., Ltd, Spyderco, Inc., and SPYPOINT.
The segmentation is as hunting equipment and hunting accessories.
The segmentation is into individual and commercial users.
The segmentation is into direct sales and online platforms.
The segmentation is into the West, Southwest, Midwest, Northeast, and Southeast regions.
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USA Hunting Equipment & Accessories Market
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