The wet wipes canister market is estimated to secure a valuation of US$ 4.3 Billion in 2023 and is estimated to rise to US$ 8.6 Billion by 2033. The market is anticipated at a CAGR of 7.2% during the forecast period. The factors accelerating the demand for wet wipes canister are as follows-
Increased use of baby wipes
Increased use of hygienic products
Government support for product development
The increased use of personal care and cosmetics products
Increased healthcare spending in developing nations
North America dominates the wet wipes canister market during the forecast period
Increased awareness about the use of hygienic products and growing preference for on-the-go products is the major factor driving the growth of the wet wipes canister market. Wet wipes canisters are majorly used as baby wipes, antibacterial wipes, disinfectant wipes, and personal care cosmetics wipes. Wet wipes canisters are available in different shapes and sizes.
Increased consumer preference towards household care products and increased use of disinfectant wipes as a hygienic routine are likely to drive the growth of the market.
Increased consumer base and changing lifestyle and hygienic habits of people and increased awareness about the benefits of using wet wipes are expected to boost the product demand.
North America accounts for the largest revenue share of the wet wipes canister market during the forecast period owing to the increased concerns about hygiene and increasing demand for wet wipes in household applications and increased acceptance of personal care hygienic products. Additionally, the availability of a wide range of personal care hygienic products in the region is supporting the market growth during the forecast period.
On the other hand, the wet wipes canister market in Europe is witnessing significant growth in recent years. Several companies in Europe are providing innovative products to meet the growing demand. Asia pacific wet wipes canister market is projected to grow in near future owing to the developing pharmaceutical industry and increased demand for innovative products in the healthcare industry. Also, the growing demand for personal care wipes in the region drives the market growth in the region.
The major players operating in the wet wipes canister market are Reckitt Benckiser, Procter & Gamble, Colgate –Palmolive Company, Dettol, KCWW, Claire Manufacturing, Clean Well LCC, Johnson & Johnson, Beiersdorf, Kirkland Signature, Kimberly-Clark, parker laboratories, Seventh Generation Inc, The Clorox Company, and many others.
The market for wet wipes canisters is highly fragmented with the presence of many small and large players. All these players are adopting strategies like mergers, acquisitions, partnerships, and collaborations to increase their market presence.
For instance, Claire Manufacturing has a wide range of wet wipes products such as Facility wipes, Grafitti wipes, hand sanitizer wipes, and surface sanitizing wipes. Hand sanitizer wipes use powerful formulas thus used to eliminate several disease-causing germs and bacteria from the skin.
The wet wipes canister market is expected to grow in the coming years. The increasing demand for effective sanitizing products for providing better disinfectants is expected to drive market growth during the forecast period. Also, the availability of wet wipes canisters in hospital pharmacies, retail pharmacies, and online stores increases the sales of the market. Several start-ups have entered the wet wipes canister market with innovative products and technology.
For instance, founded in 2018- Outdoor wipes is the internet’s first brand offering organic face wipes. They have wet wipes in different fragrances and are made up of bamboo fiber, the products are biodegradable in nature.
Data Point
Key statistics
Expected Market Value in 2023
US$ 4.3Billion
Projected Market Value in 2033
US$ 8.6 Billion
Growth Rate (2023 to 2033)
CAGR of 7.2%
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Wet Wipes Canister Market Overview
A wet wipe canister is a wet towel folded inside a canister usually used to disinfect the surface from viruses, bacteria, and other harmful micro-organisms. Wet wipes are generally made up of textile materials such as thermoplastic fibers and cellulosic fibers.
Wet wipes overall performance depends on the chemical composition, Alcohol is most likely to use a component in the wipes as it is responsible for killing harmful germs, viruses, etc. Apart from alcohol, alkyl C12-18 dimethyl benzyl ammonium chloride is a common ingredient used in bleach-free disinfectant wipes.
A wet wipe canister is a container usually made up of paperboard, plastic, etc. to insulate the wipes from the surrounding which prevents the wipes from dis-infect or touchless. Due to the surge of COVID-19 the wet wipe canister market is experiencing growth as it provides fresh un-touch tissue with convincing.
Why are Wet Wipes Canister has Demand in the Market What are the Market Drivers?
The increase in economy and middle-class population has altered the consumer preferences towards household care products and disinfectant wipes and makes the population more vigilant about a safe hygienic environment.
Wet wipes canisters have demanded as it makes the life easier and more pleasant. For example: Ever need to wash hands while traveling? Wet Wipe will help you out, Ever felt a diaper blowout? Wet wipes will help you out. Wet wipes canister is the other name for the convince and the reason to take over the market.
The COVID-19 pandemic has advanced the expanded utilization of disinfectant wipes for household cleaning. Disinfectant wipes can be used to clean sinks, light or water establishments, entrance handles, entryway handles, tiles, stoneware items, toys, telephones, and control centers. Disinfectant wipes can keep any sort of hard, non-porous surface clean, and wipe the article or surface, which allows the region scoured to remain clammy for around thirty seconds before drying.
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Wet Disinfectant Wipes or Disinfectant Spray: Which is Better?
Disinfectant wipes have the negative consequence of disposal as it leaves behind the residual after the use and mainly get accumulated and harm environment here disinfectant spray gets the advantage as no residue is left after use.
To prevent this impact brands in disinfectant wipes are spreading awareness to present the spread and proper decomposition of the residue. The disinfectant spray has a competitive edge over wipe concerning pricing. However, because of appearance, safety, and ease of use of wipe stands with more benefit as compared to spray.
Wet Wipes Canister Market: Key Development
Key players are investing heavily in equipment and machines to meet the market demand as was seen a rapid upward curve in demand of dis-infective wipes due to Novel coronavirus pandemic throughout the globe.
2020: Clorox disinfecting wipes and wet mopping cloths receive approval for SARS-Cov-2 Virus Kill claim with a 30 Sec surface time, this claim has been confirmed by the Environment Protection Agency approval of claims follows laboratory testing for efficacy.
With the increase in demand for the disinfectant CR brands introduced its brand " ARM& HAMMER essentials" disinfected wipes which come with citrus-based disinfectant claims to kill 99.9% of bacteria and viruses and clean surfaces without harsh chemicals.
The Clorox Company partnered with Uber to offer around 600,000 canisters of Clorox disinfecting wipes to Uber cab drivers in three pilot cities - New York City, Atlanta, and Chicago.
Kimberly-Clark, a manufacturer of disinfectant wipes and its trusted global brands, announced a series of cash and product donations through the Kimberly-Clark Foundation to help and support COVID-19 relief efforts around the world.
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Surface Disinfectant Wipes: Market trend
It has been observed that modern mothers avoid alcohol-based disinfectant wipes for babies. Alcohol-based wipes contain benzalkonium chloride, quaternary ammonium which causes irritant contact dermatitis or allergic contact dermatitis in some individuals.
Alcohol-free wipes contain less than 0.1% of the concentration of Benzalkonium chloride which reduces its effect to a minimum.
It has been observed that consumer preferences are more towards the biodegradable disinfectant wipes over non-biodegradable disinfectant wipes and has increased at a rapid rate as the consumer are vigilant about the environment and more curious to find the substantial product or better product offering.
It has been seen that Pal International launches its new product range of disinfectants named Pal TX surface disinfectant wipes in 2020. These wipes meet the latest requirement and latest rules and regulations for maximum residual levels (MRLs) for surface disinfectants in the food industries.
Surface Cleaning wipes are getting worldwide acceptance in the millennial population. As manufacturer upgraded its cleaning product beyond wet wipes as it offers multi-purpose wipes that can clean multiple surfaces such as cars, home appliances, mobile, doors, furniture, kitchens, windows, etc.
Due to the COVID-19 pandemic, people are showing more concern about cleanliness, hygienic environment causes an increase in the demand for disincentive products such as dis-infective wipes and spray. Hospitality sectors such as resorts, hotels, spas, tourism, etc. witness large investors in disinfectant and hygiene products.
Wet Wipes Canister Market: Key Players
The key players in this segment are
Reckitt Benckiser
Procter & Gamble
Colgate-Palmolive Company
Dettol
KCWW
Claire Manufacturing
Clean Well LLC
Johnson & Johnson
Beiersdorf
Kirkland Signature
Kimberly-Clark
Parker Laboratories
Seventh Generation Inc.
The Clorox Company
Impact of COVID-19 On Wet Wipes Canister Market
Due to the spread of the Novel coronavirus and it is believed that by use of sanitizer and alcohol-based wipes viruses and bacteria can be killed up to 99%. And with the same belief, the market share of hygiene products such as alcohol-based sanitizer, alcohol-based wet wipes canisters, cleaning aids are more in demand which is expected to boost the market share.
After the first wave of coronavirus wet wipes canisters is mainly used in the hospitality industry such as hospital, hotel, household, etc.
Wet Wipes Canister Market are be segmented into
According to the purpose of use
Baby wipes
Anti-bacterial wipes
Disinfecting wipes
Flushable wipes
Personal care and cosmetic wipes
Frequently Asked Questions
How much is the wet wipes market worth?
The wet wipes market is worth at US$ 3.7 Bn in the year 2021 and is expected to reach US$ 7.9 Bn by 2031 owing to the increase in the per capita expenditure in various developed and developing countries.
What is the demand outlook of the wet wipes market?
Wet wipes are projected to register high demand in the forecast period at a CAGR of 7.6%.
At what rate did the wet wipes market rise in the last 5 year?
Historically, the market has grown at a CAGR of 6.1% by volume from 2016 to 2020.
What are the key trends shaping sales opportunities for wet wipes manufacturers?
Manufacturing of fragrance infused wet wipes, growing collaborations among industry leaders, preference towards flushable or biodegradable wipes, and increasing use of wood pulp and cotton for wet wipe production at lower cost are some of the trends that will fuel shape the future of the market.
What factors are driving demand for wet wipes?
Risk of developing Incontinence-associated Dermatitis (IAD), diverse applications of wet wipes, growing cases of Catheter-associated Urinary tract infections, and increasing awareness towards personal hygiene are major driving factors.
What is the market share of the top players in the wet wipes market?
The cumulative market share of the top 3 players including Essity Aktiebolag (publ), Kimberly-Clark, and Procter & Gamble is nearly 35% of the overall market.
Which are the top 5 countries driving demand for wet wipes?
The U.S., Germany, UK, China and Canada are the top 5 countries which are driving the demand for wet wipes.
At what rate will the sales of wet wipes rise in Europe?
Europe wet wipes market is forecast at to grow at a CAGR of 8.1% in 2021- 2031. Germany will remain the dominant country in for wet wipes sales in Europe.
At what rate will the demand for wet wipes rise in East Asia?
The East Asia market is set to exhibit a CAGR of over 9% during the forecast period owing to increase in number of hospitals and long term care centers
Which companies are key producers of wet wipes?
Essity Aktiebolag (publ), Kimberly-Clark, Procter & Gamble, Cardinal Health, Medtronic, Stryker are key producers in this market.
What are the wet wipes market statistics in Korea and Japan?
Japan’s wet wipes are expected to grow at a CAGR of 9.3 % through 2031. South Korea market is projected to grow at a CAGR of around 10% through 2031.
