Household Care Wipes Market

Household Care Wipes Market: Global Industry Analysis 2013 - 2017 and Opportunity Assessment; 2018 - 2028

  • Ongoing
  • April 2020
  • REP-GB-8612
  • PDF PPT EXCEL
Household Care Wipes Market
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This Household Care Wipes market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Household Care Wipes market.


Household Care Wipes: Market Outlook

Nowadays, the basic need for cleanliness is high among people, worldwide. Thus, there has been a significant increase in the demand for household cleaning products, globally. The growth of such household care products in the market is evident with their popularity among consumers. The appeal of household care products among consumers is primarily driven by convenience, disposability, and ease of use to clean surfaces all around the home. Household care wipes are one such product that offers hygiene and allows the consumer to perform daily tasks in significantly less amount of time. Companies in the household care wipes market are providing a variety of products for both, regular and scrubbing surfaces. Moreover, companies are adopting advanced wipe technology to offer convenient solutions, along with developing a botanical alternative to conventional household care wipes for their end-use customers, globally.

Market Growth Analysis

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

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The rapidly growing hygiene trend, new product launches, increasing demand for all-purpose disinfectant household care wipes, steadily growing digital platforms to distribute products directly to end-use consumers, and companies expanding their eco-friendly cleaning product lines by introducing biodegradable cleaning wipes are the main factors that are expected to shape the growth of the household care wipes market in the coming years. Additionally, retailers are increasingly launching their brands to stand out from the competition in the quest of being a powerful brand differentiator. Also, the rising emphasis on do-it-yourself and the growing demand for clean label products when it comes to cleaning with a substance made from recyclable chemicals and renewable resources are some other factors expected to fuel the growth of the household care wipes market during the forecast period. However, green household care wipes are more expensive as compared to the conventional products available in the market, owing to the high cost of technology needed to develop green label household care wipes, which may hinder the growth of the household care wipes market during the forecast period.

Household Care Wipes Market: Key Players

Some of the key players operating in the global household care wipes market are The Clorox Company, Procter &?Gamble Corporation, Weiman Products, LLC, Colgate-Palmolive Company, Seventh Generation, Rockline Industries, Amway, Nice-Pak Products, Inc., S. C. Johnson & Son, Inc., Method Products, pbc, Reckitt Benckiser Group PLC, 3M Company, and others.

Household Care Wipes Market: Key Developments

Over the last few years, various companies have introduced novel and eco-friendly household care wipes for all the major cleaning categories based on natural fibers and compostable. For instance, a San Francisco, CA-based company has introduced floor cleaning cloth developed from polylactic and bamboo to meet the growing demand for eco-friendly products among consumers.

Changing consumer buying behavior, growing brand loyalty among consumers, and various brands in the household care wipes are adopting marketing strategies such as the use of celebrities to endorse their brand to attract new consumers are some of the leading factors driving the growth of the global household care wipes market. Moreover, other factors such as consumers demanding products that have a value proposition to them over other cleaning methods, and the growing trend of a green environment among consumers to minimize landfills are expected to contribute to the growth of the household care wipes market during the forecast period.

Opportunities for Market Participants

The growing demand for nonwovens used in a multitude of household applications such as household care wipes, cleaning products, floor care wipes, wall-coverings, flooring, and others to impart an appealing touch to the home are factors, due to which, household care wipes market revenue is expected to grow at a rapid growth rate over the forecast period. Similarly, consumers of household care wipes are opting for private label products. Moreover, e-Commerce is a vital platform that is expanding at an unprecedented rate across the globe. People from every age group are shopping from different online stores to buy products immediately, which is the primary factor creating an opportunity for various companies dealing in household cleaning products to go digital so as to expand their market footprints.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.

The report covers exhaustive analysis on:

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges in the Household Care Wipes Market
  • Competition & Companies Involved in the Household Care Wipes Market
  • Technology
  • Value Chain
  • Market Drivers and Restraints of the Household Care Wipes market

Regional analysis includes:

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Argentina, Peru, Chile, Rest of LATAM)
  • Europe (Germany, Italy, U.K, Spain, France, Nordic countries, BENELUX, Eastern Europe, Rest of Europe)
  • CIS & Russia
  • Japan
  • Asia Pacific Excluding Japan ( Greater China, India, South Korea, ASEAN Countries, Rest of APEJ)
  • Middle East and Africa (GCC Countries, Turkey, Iran, Israel, S. Africa, Rest of MEA)

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Household Care Wipes: Market Segmentation

On the basis of product type, the global household care wipes market has been segmented as –

  • Floor Wipes
  • Cleaning/ Disinfectant Wipes
  • Electrostatic Wipes
  • Mops
  • Glass/ Furniture Wipes
  • Others

On the basis of sales channel, the global household care wipes market has been segmented as –

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Online Stores
  • Independent Small Stores

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments in the Household Care Wipes Market
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint
Frequently Asked Questions

What research methodology is used to develop the Household Care Wipes Market report?
  • FMI utilizes three branched methods to derive market measurements used to compile any report study (data derivation, triangulation and validation).
  • These approaches include accumulating data from both primary and secondary sources
  • Primary research involves interviews with industry operators and FMI's network of contacts spanning the world's value chain of the Household Care Wipes Market. This is supported by a comprehensive literature analysis of information gathered through secondary sources
  • Analysis of several middle market stakeholders for country-wise data

In addition to up-to-date market figures and customized of the Household Care Wipes Market, FMI offer consulting services to help businesses within industry navigate challenges and take well-informed decisions amidst the breakneck competition.

  • Most of the competitors are segregated according to their market share in 'Tier' wise statures.
  • Global market participants are scrutinized and global competition metrics are included with numerous competitor profiles referring to their business background and go-to market strategies.
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Harish Tiwari

Harish Tiwari

Global Head - Business Development

Pranay Mhaisekar

Pranay Mhaisekar

Business Development

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