Global Household Care Wipes Market Outlook (2023 to 2033)

In 2023, the worldwide demand for household care wipes, in terms of value, is estimated to be around US$ 4.55 billion. The household care wipes market CAGR is predicted to be around 6.1% during the forecast period. The household care wipes market share is estimated to reach a value of nearly US$ 8.22 billion by the end of 2033.

Household Care Wipes Market Overview

  • Growing emphasis on personal and environmental cleanliness has emerged as a critical driver for the global wet wipes market outlook.
  • The formulation of higher hygienic standards for commercial and industrial regions has surged the usage of the flushable wipes industry.
  • Increased adoption of personal care hygienic goods following the availability of a diverse variety of natural cleaning wipes is expected to drive the market during the projection period.
  • Entry of new cosmetics and beauty care companies providing household care accessories as a unique selling strategy.
  • A consumer-centric focus on aesthetics as a market strategy for wet wipes targeted at different age groups.
Report Attributes or Data Points Details
Global Household Care Wipes Market Size in 2022 US$ 4.27 billion
Estimated Global Market Share in 2023 US$ 4.55 billion
Forecasted Global Market Size by 2033 US$ 8.22 billion
Projected Global Market Growth Rate from 2023 to 2033 6.1% CAGR

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Global Household Care Wipes Market Assessment During Historical Period from 2018 to 2022 vs. Market Forecast Outlook from 2023 to 2033

The global essential care wipes market grew rapidly during the historical period from 2018 to 2022, reaching a value of around US$ 4.27 billion in 2022. According to our market survey, the worldwide consumption of wipes market developed at a CAGR of 6.3% from 2018 to 2022. The positive implications of this growth trajectory were also experienced in the sales of household cleaning wipes during those years.

The expansion in personal care wipes market demand was supported by numerous essential characteristics that define this period. The overall market witnessed an upward trajectory during the years 2020 and 2021 after the emergence of the Covid-19 pandemic. These difficult times, in turn, inculcated a behavioral change among the general populace for the adoption of cleanliness and hygiene products. The market share of baby wipes to old age care wipes skyrocketed during these years and is poised to continue in the coming years as well.

Household Care Wipes Market Constraints and Opportunities

The increase in demand for disinfecting wipes is fueled by a growing awareness of the essential role it plays in preventing the spread of illnesses. According to the market exerts, the demand for healthcare items and services has no chance of dropping in the near future.

Advancements in the global alcoholic wipes market, such as convenience and simplicity of disposal, could also have a huge impact on the industry's rising prosperity. Moreover, the growing demand for scented and fragmented wipes is an emerging opportunity that could drive the market further.

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Sudip Saha

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Country-wise Insights

The United States to Set the Trend for Global Market Strategy

In 2022, the United States market was worth around US$ 781.4 million, making it the leading market in comparison to other countries. Besides a higher demand for surface wipes and window wipes, there has been an emerging demand for pet wipes in the country in recent years. Such emerging trends are projected to drive this regional market, further evolving the market strategy for wet wipes globally.

Regional Market Comparison Global Market Share in Percentage
United States 18.3%
Canada 3.2%

Germany May Witness Higher Demand from Eastern European Countries

Germany, with a strong base for manufacturing industries, currently dominates the disinfectant wipes market in Europe. According to market survey figures, in the year 2022, the revenue generated by this regional market was almost US$ 205 million. Over the coming years, the Germany market is expected to retain its dominance over the consumer wipes market in Europe by supplying to Eastern European countries.

Regional Market Comparison Global Market Share in Percentage
United Kingdom 5.1%
Germany 4.8%
France 4.1%
Italy 4.3%
Spain 3.6%

United Kingdom to Witness Higher Growth in Demand for Wipes Made Up of Novel Materials

Demand for healthcare surface wipes has grown significantly in many European countries in the last few years. Prominent countries like the United Kingdom, with higher demand for cleaning cloth wipes, now have highly developed and saturated markets with numerous market players. However, to accommodate the further rising regional demand, several European firms are developing novel flushable wipes that have gained higher traction in recent years.

Regional Market Comparison Global Market Share in Percentage
China 8.4%
India 7.5%
Japan 5.2%
Australia 2.8%
Singapore 2%

China to Lead the Overall Market in Asia Pacific

In Asia Pacific, China is the country with higher demand for all types of sanitary wipes. In the year 2022, the total revenue generated by this regional market was around US$ 403.2 million. During the projection period, China may account for a substantial share of the Asia market for household care or sanitizing wipes.

India Market to Witness Higher Production of Non-toxic Wipes for Export

Owing to rising hygiene concerns with improving living standards in India, there is a higher demand for healthcare wipes for home applications. Particularly, the demand for kitchen wipes and bathroom wipes in India is expected to expand at a remarkable rate during the forecasted years. Moreover, the increasing pharmaceutical sector and increased export volume of novel healthcare goods might drive this regional market further in the near future.

Category-wise Insights

Glass Cleaning or Furniture Wipes are Poised to Witness a Higher Growth Rate

Attributes Details
Top Product Type Floor Wipes
Market Share in 2023 32.5%

Currently, multipurpose wipes are available at hospital pharmacies, retail pharmacies, and convenience stores around the world. However, the demand for floor wipes still holds a significant share of the overall market.

Among the major types of household care wipes, the glass cleaning wipes segment is observed to be growing at a higher rate these years. This segment is expected to acquire a higher market share by 2033, followed by leather cleaning wipes.

Online Sales Channel to Reduce the Share of Supermarkets

Attributes Details
Top Product Type Hypermarkets or Supermarkets
Market Share in 2023 29.5%

As a variety of cleaning goods can be found in a single location, the supermarket sector dominates the sales of household care wipes worldwide. However, the recent upsurge in sales of household care wipes over online retail channels is expected to reduce the share of this segment.

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Competitive Landscape

The worldwide household care wipes business is distinguished as highly fragmented and competitive due to the presence of both established firms and new entrants. Recognizing the growing trend of biodegradable wipes, key household care wipes manufacturers are stepping up their efforts to seize this market potential.

Besides using biodegradable materials, key market players are also focussing on the adoption of environmental best practices to establish future sustainability of household care wipes. For instance, Kimberly-Clark Company is the most well-known firm continually concentrating on minimizing CO2 footprints from their operations, ultimately contributing to environmental sustainability.

With novel goods and technologies, several start-ups have joined the electronics cleaning wipes and furniture polish wipes business growing worldwide. By utilizing company-owned e-commerce and affiliate stores, they are employing various online marketing tactics to increase income from the sanitary and hygiene product areas.

Recent Developments by the Household Care Wipes Manufacturers

The Honest Company Incorporation introduced its Clean Conscious Wipes product line, which includes a mild cleanser, in February 2023. Because these are made without plastic, quaternary compounds, fragrances, chlorine processing, or parabens, these biodegradable wipes are suitable for sensitive skin.

In August 2020, Rockline incorporated invested nearly US$ 20 million to build a cutting-edge wipes manufacturing facility in Wisconsin, United States.

Diamond Wipes International Company released a new product line under the 'HandyClean Steridol' wipe in January 2020. The company claims these antibacterial wipes have excellent germ protection capacity that would be popular among the public.

Key Players Profiled in the Household Care Wipes Market Research

  • Procter & Gamble Corporation
  • The Clorox Company
  • Colgate-Palmolive Company
  • Weiman Products, LLC
  • Seventh Generation
  • Nice-Pak Products, Inc.
  • Rockline Industries, Amway
  • S. C. Johnson & Son, Inc.
  • 3M Company
  • Method Products, pbc
  • Reckitt Benckiser Group PLC

Household Care Wipes Report Scope

Report Attributes Details
Growth Rate CAGR of 6.1% from 2023 to 2033
Projected Market Size (2033) 8.22 billion
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million or billion and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • By Product Type
  • By Sales Channel
  • By Region
Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East and Africa (MEA)
Countries Covered
  • United States
  • Brazil
  • Argentina
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
  • Procter & Gamble Corporation
  • The Clorox Company
  • Colgate-Palmolive Company
  • Weiman Products, LLC
  • Seventh Generation
  • Nice-Pak Products, Inc.
  • Rockline Industries, Amway
  • S. C. Johnson & Son, Inc.
  • 3M Company
  • Method Products, pbc
  • Reckitt Benckiser Group PLC
Customization& Pricing Available Upon Request

Key Segments Profiled in the Household Care Wipes Industry Survey

By Product Type:

  • Floor Wipes
  • Cleaning or Disinfectant Wipes
  • Electrostatic Wipes
  • Mops
  • Glass or Furniture Wipes
  • Others

By Sales Channel:

  • Hypermarkets or Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Online Stores
  • Independent Small Stores

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Global Household Care Wipes Market?

Total household care wipes sales worldwide generated US$ 4.55 billion in revenue in 2023.

What is the Market Trend for Household Care Wipes?

The global demand for household care wipes may grow at 6.1% CAGR through 2033.

What will be the Value of Global Household Care WipesMarket by 2033?

The global market is predicted to be valued at US$ 8.22 billion by 2033.

Which Segment Generates More Demand in the Household Care Wipes Market?

The floor wipes segment contributed to roughly 32.5% of the global demand in 2022.

Which Country is the Dominant Share Holder in the Global Market?

The United States accounts for nearly 18.3% of the revenue share of the global market.

Which Regional Market Has Significant Growth Potential?

Asia Pacific is predicted to witness a higher CAGR in sales of wet wipes through 2033.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
        5.3.1. Floor Wipes
        5.3.2. Cleaning/ Disinfectant Wipes
        5.3.3. Electrostatic Wipes
        5.3.4. Mops
        5.3.5. Glass/ Furniture Wipes
        5.3.6. Others
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
        6.3.1. Hypermarkets/Supermarkets
        6.3.2. Specialty Stores
        6.3.3. Multi-brand Stores
        6.3.4. Online Stores
        6.3.5. Independent Small Stores
    6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product Type
        8.2.3. By Sales Channel
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product Type
        8.3.3. By Sales Channel
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product Type
        9.2.3. By Sales Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Sales Channel
    9.4. Key Takeaways
10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Product Type
        10.2.3. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Sales Channel
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Product Type
        11.2.3. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Sales Channel
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Product Type
        12.2.3. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Sales Channel
    12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Product Type
        13.2.3. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Sales Channel
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Product Type
        14.2.3. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Sales Channel
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2022
            15.1.2.1. By Product Type
            15.1.2.2. By Sales Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2022
            15.2.2.1. By Product Type
            15.2.2.2. By Sales Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2022
            15.3.2.1. By Product Type
            15.3.2.2. By Sales Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2022
            15.4.2.1. By Product Type
            15.4.2.2. By Sales Channel
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2022
            15.5.2.1. By Product Type
            15.5.2.2. By Sales Channel
    15.6. UK
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2022
            15.6.2.1. By Product Type
            15.6.2.2. By Sales Channel
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2022
            15.7.2.1. By Product Type
            15.7.2.2. By Sales Channel
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2022
            15.8.2.1. By Product Type
            15.8.2.2. By Sales Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2022
            15.9.2.1. By Product Type
            15.9.2.2. By Sales Channel
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2022
            15.10.2.1. By Product Type
            15.10.2.2. By Sales Channel
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2022
            15.11.2.1. By Product Type
            15.11.2.2. By Sales Channel
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2022
            15.12.2.1. By Product Type
            15.12.2.2. By Sales Channel
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2022
            15.13.2.1. By Product Type
            15.13.2.2. By Sales Channel
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2022
            15.14.2.1. By Product Type
            15.14.2.2. By Sales Channel
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2022
            15.15.2.1. By Product Type
            15.15.2.2. By Sales Channel
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2022
            15.16.2.1. By Product Type
            15.16.2.2. By Sales Channel
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2022
            15.17.2.1. By Product Type
            15.17.2.2. By Sales Channel
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2022
            15.18.2.1. By Product Type
            15.18.2.2. By Sales Channel
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2022
            15.19.2.1. By Product Type
            15.19.2.2. By Sales Channel
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2022
            15.20.2.1. By Product Type
            15.20.2.2. By Sales Channel
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2022
            15.21.2.1. By Product Type
            15.21.2.2. By Sales Channel
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2022
            15.22.2.1. By Product Type
            15.22.2.2. By Sales Channel
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2022
            15.23.2.1. By Product Type
            15.23.2.2. By Sales Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product Type
        16.3.3. By Sales Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Procter & Gamble Corporation
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. The Clorox Company
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Colgate-Palmolive Company
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Weiman Products, LLC
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Seventh Generation
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Nice-Pak Products, Inc.
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Rockline Industries, Amway
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. S. C. Johnson & Son, Inc.
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. 3M Company
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Method Products, pbc
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
        17.1.11. Reckitt Benckiser Group PLC
            17.1.11.1. Overview
            17.1.11.2. Product Portfolio
            17.1.11.3. Profitability by Market Segments
            17.1.11.4. Sales Footprint
            17.1.11.5. Strategy Overview
                17.1.11.5.1. Marketing Strategy
                17.1.11.5.2. Product Strategy
                17.1.11.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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