An Incisive, In-depth Analysis on the Womens Footwear Market
This study offers a comprehensive, 360 degree analysis on the Womens Footwear market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Womens Footwear market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Women’s Footwear Sales to Soar Through 2027
Global Women’s Footwear Market: From an estimated market size of US$ 152118.8 Mn in 2018, the value sales of women’s footwear are expected to reach US$ 219535.6 Mn by 2027, expanding at a CAGR of 4.2%
Since the past few years, the footwear industry has witnessed robust growth, which is expected to continue in the future. The footwear industry primarily comprises of men, women and kids categories. Consumers, mostly women, are more concerned about their dressing and footwear. They are mostly influenced by commercial advertisements, movies, entertainment channels and other modes. In addition, the brands of women’s footwear are using famous or well-known personalities, in other words, celebrity endorsements for their products, which is influencing consumer behaviour. These factors are expected to drive the global demand for the women’s footwear market in the near future.
For instance, Nike is one of the leading manufacturers of women’s footwear worldwide. The company promotes its products through various commercial ads and uses famous celebrities as brand ambassadors, which motivates several customers to use the company’s products. Hence, the sales of Nike products rose exponentially in past few years.
The women’s footwear market is also witnessing an upsurge because of new innovations and developments in products, which is attracting a large crowd. Due to this, major manufacturers of women’s footwear have started expanding their product verticals and are providing customised footwear.
Versatility, comfort and style are the main factors driving demand for women’s footwear
By product type, the global women’s footwear market is segmented as casual shoes, boots, heels & pumps, sandals, flip flops & slippers, sports shoes and safety shoes. Among all these product types, the sports shoes segment is estimated to account for a relatively higher value share in the global women’s footwear market. This segment is expected to remain dominant during the forecast period. The sports shoes segment is estimated to account for a 29.5% value share in 2018, and is expected to expand at a CAGR of 5.1% during the forecast period.
In global women’s footwear market, another major segment is by material type. The material type segment is sub-segmented into rubber, leather, plastic, velvet, textiles and others. The rubber segment dominates the global women’s footwear market owing to its versatile nature and durability.
The global women’s footwear market is also segmented on the basis of sales channel. The sales channel segment includes supermarkets/hypermarkets, specialty stores, independent retailers, multi-brand stores, company websites and the 3rd party online sales segment. Among all these sales channel segments, the multi-brand store segment is expected account for the largest share in terms of value. The multi-brand segment estimated to account for 33.9 % value share in 2018, and is expected to register a CAGR of 4.0 % during the forecast period. However, the 3rd party online sales segment is expected to register comparatively faster growth during the forecast period. The segment is expected to gain an incremental dollar opportunity of US$ 17966.91 million in the global women’s footwear market during the forecast period.
Commercial advertisements coupled with celebrity endorsements are among the key factors supporting the demand for women’s footwear
Consumer buying behavior has transformed substantially in the recent years. This can be primarily attributed to an increase in the disposable income as well as an increase in the spending on products for self enhancement. Consumers are becoming more conscious about their looks and appearance. Thus, the per capita spending on apparel and footwear across the globe has increased substantially. The decisions of consumers regarding the choice of apparel and footwear depend upon various factors such as the versatility, comfort level as well as the style of a particular brand.
Customers are very particular about the look and feel of the products that they are purchasing. The availability of their favourite brands in their vicinity is also expected positively influence the buying behaviour of consumers. Hence, an increase in the number of specialty and franchised footwear stores as well as the tie-ups between the brands of footwear and various retail chains has supported the demand for women’s footwear. Thus, the favourite brands of consumers are coming nearer to them.
Multinational players are relatively highly concentrated in the global women’s footwear market as compared to local and regional manufacturers
The global women’s footwear market is primarily characterised by the presence of a large number of regional and multinational companies. The detailed profiles of companies are also included in the report to evaluate their strategies, key product offerings and recent developments. Some of the key players profiled in this market study on the women’s footwear market include NIKE, Inc.; Adidas AG; PUMA SE; Skechers U.S.A., Inc.; Under Armour, Inc.; Wolverine World Wide, Inc.; Crocs, Inc.; ASICS Corporation; Deichmann SE; The ALDO Group Inc.; VF Corporation; Indtex SA.; New Balance Athletic Shoe, Inc.; Columbia Sportswear Company; Michael Kors Holdings Limited; Kathmandu Holdings Limited; Jack Wolfskin GmbH & Co.; W. L. Gore & Associates, Inc.; Polartec, LLC. and Sympatex Technologies GmbH.
This report provides a forecast and analysis of the global women’s footwear market. It provides analysis on the basis of historical data and forecast from 2018 to 2027 in terms of revenue (US$ Mn). The report reveals market dynamics in seven geographic segments along with market analysis for the current and future scenario. In addition, it includes the drivers, restraints and recent trends of the women’s footwear market. The report also comprises opportunities for the manufacturers of women’s footwear and highlights the value chain analysis in detail. The study demonstrates the market dynamics and trends across regions, which are expected to influence current status as well as the future prospects of the women’s footwear market.
The report studies the global women’s footwear market for the period 2018–2027. The prime objective of this report is to offer quantitative and qualitative insights and study key market trends pertaining to the global women’s footwear market that gradually help transform businesses.
The market numbers have been assessed by carefully scrutinising the women’s footwear spending of countries in all the seven key regions for the current year, as well as the historical performance of the market. Market size and forecast for each segment in the women’s footwear market has been provided in the context of regional markets. All the segmentation for women’s footwear market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders and industry experts. The market has been forecast based on constant currency rates. The report includes the revenue generated from sales of women’s footwear across all regional economies.
The report begins with an executive summary intended to give a clear perspective about the market to the reader. It is then followed by an overview of the market and provides the definition of the women’s footwear market as well as an analysis about the drivers, restraints, opportunities and key trends in the market. The sections that follow an analysis of the global women’s footwear market by product type, material, distribution channel and a country-level analysis.
On the basis of product type, the global women’s footwear market is segmented into casual shoes, boots, heels & pumps, sandals, flip flops & slippers, sports shoes and safety shoes. The global women’s footwear market is further segmented on the basis of material. The material segment includes rubber, leather, plastic, velvet, textiles and others. The global women’s footwear market is also segmented by distribution channel, which includes hypermarkets/supermarkets, specialty stores, independent retailers, multi-brand stores, company websites and 3rd party online sales.
All the above sections evaluate the market on the basis of the various factors affecting the market, which cover the present scenario as well as the future prospects. For market data analysis, the report considers 2017 as the base year, with market numbers estimated for 2018 and forecast made for 2018–2027. All the segmentation of the women’s footwear market has been considered after appropriate secondary research and the revalidation of the data obtained through interviews with key thought leaders in the industry. The market has been forecast based on constant currency rates.
The next section of the report highlights the market by region and provides the market outlook for 2018–2027. The study investigates the regional Year-on-Year (Y-o-Y) growth of the women’s footwear market. Key regions assessed in this report include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan, Middle East & Africa and Japan. The report evaluates the present scenario and growth prospects of the regional market for 2018–2027.
The women’s footwear market numbers have been assessed based on the sales and weighted average pricing by material and product type. The aggregate revenue is derived through the weighted average country pricing trends. The market size and forecast for each segment has been provided in the context of the country. The women’s footwear market has been analysed based on the expected demand and current spending scenario. The pricing considered for the calculation of revenue includes the average country prices obtained through primary quotes from numerous regional manufacturers, suppliers and distributors. All key product types have been considered on the basis of secondary sources and feedback from primary respondents. Country-wise demand patterns have been considered while estimating the consumption of women’s footwear across various regions. Women’s footwear market numbers for all the regions by product type, material, price and distribution channel have been derived using the bottom-up approach, which is cumulative of each country’s demand. Company-level women’s footwear market share has been derived on the basis of the revenues reported by key manufacturers. The women’s footwear market has been forecast based on constant currency rates. Given the characteristics of the market, we have triangulated the outcome on the basis of three different types of analysis: based on supply side, the demand side analysis and the impact of macro-economic factors on the women’s footwear market. In addition, it is imperative to note that in a fluctuating global economy, we not only conduct market forecasts in terms of Compound Annual Growth Rate (CAGR), but also analyse the market based on key parameters, such as Y-o-Y growth rates, to understand the predictability of the market as well as to identify the right opportunities for players.
The market segments of the global women’s footwear market have been analysed in terms of Basis Point Share (BPS) to understand the relative contributions of each segment to market growth. This detailed level of information is important for identifying the various key trends in the market. Another key feature of this report is the analysis the market in terms of absolute dollar opportunity represented by the sales of women’s footwear. Absolute dollar opportunity is critical for evaluating the scope of opportunity that a provider can look to achieve as well as to identify the lucrative segments. The overall absolute dollar opportunity represented by the women’s footwear market is mentioned in the report. To understand the key growth segments in terms of growth and adoption of women’s footwear in global market, FMI has developed the market ‘Attractiveness Index.’ The resulting index is expected to help providers identify the real market opportunities. A number of primary and secondary sources were referred during the course of the study. Some of the secondary sources include IMF, World Bank, Hoovers, Factiva, the annual reports of companies and government associations & publications.
In the final section of the report, a ‘dashboard view’ of the companies is provided to compare the current industrial scenario and their contribution in the total women’s footwear market. Moreover, it is primarily designed to provide clients an objective and detailed comparative assessment of the key providers specific to a segment in the women’s footwear market. Report audiences can gain segment-specific manufacturer insights to identify and evaluate key competitors in the market. Detailed profiles of companies are also included in the report to evaluate their strategies, key product offerings and recent developments. The key players of the global women’s footwear market include Sympatex Technologies GmbH; Polartec, LLC.; W. L. Gore & Associates, Inc.; Jack Wolfskin GmbH & Co.; Kathmandu Holdings Limited; Michael Kors Holdings Limited; Columbia Sportswear Company; New Balance Athletic Shoe, Inc.; Indtex SA.; VF Corporation; The ALDO Group Inc.; Deichmann SE; ASICS Corporation; Crocs, Inc.; Wolverine World Wide, Inc.; Under Armour, Inc.; Skechers U.S.A., Inc.; PUMA SE; Adidas AG and NIKE, Inc.