Wooden Cutlery - Marching to an Era of Green Solutions

Rise of Eco-conscious Consumers Offering Tailwinds to the Wooden Cutlery Market

  • 2019-09-30
  • REP-GB-7605
  • 44 Tables
  • 68 Figures
  • 220 pages
  • Format: PDF/PPT/Excel
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Wooden Cutlery in HoReCa Space – Sustainability in Bulk

Over the years, the global packaging industry has experienced a steady growth, on the account of increased use of plastic to replace conventional materials to accommodate consumers’ demand for convenience, leap in popularity of flexible packaging, and the economic boom in developing countries. With the expansion of new markets and significant preferential shifts, the packaging industry will continue to grow at rapid pace. However, heavier pressures and potential disruptions are on the horizon, in the view of strong progress in global sustainability drive, explosion of e-commerce businesses, and mounting concerns of climate change. Certain disruptions will also be noticeable in number of end-use industries, warranting an in-depth understanding and unbiased analysis of modern packaging formats and single-use products.

In recent years, wooden cutlery has been making headway in the HoReCa sector, as stakeholders active in the industry are setting ambitious goals in areas such as responsible sourcing, recyclability, and reduction of harmful waste. The demand for wooden cutlery is currently based on the rise of dine-out culture in developing countries, increasing number of quick service restaurants (QSRs), and the emergence of food delivery services.

Wooden Cutlery Market – Key Research Findings

global wooden cutlery market snapshot
  1. The global wooden cutlery market size in 2019 is estimated to be valued at ~US$ 150 Mn.
  2. The wooden cutlery market is projected to grow at ~5% during the next ten years.
  3. Growing demand for single use wooden cutlery from QSRs and cafes to replace single use plastic cutlery is expected to drive the wooden cutlery market growth.
    • Wooden cutlery are lightweight, heat-resistant, and eco-friendly, which make them an ideal choice as a biodegradable cutlery. Wooden cutlery come in wide range of design, shape and shades that easily attract the customers’ attention. Foodservice operators worldwide are preferring wooden cutlery, as they are compostable and eco-friendly. Most of the plastic cutlery cause harmful effects when burned or dumped into the water bodies. To tackle this, government bodies are imposing ban on single use plastic cutlery. Therefore, the demand for wooden cutlery is expected to increase in the forecast period.
  4. North America is expected to remain at the forefront of the wooden cutlery market during the forecast period. Growing foodservice outlets such as hotels, restaurants, café, quick service restaurants, and food courts in the region will contributed to the growth of the wooden cutlery market.
    • S. and Canada are likely to witness increase in consumption of fast food and on-the-go meal, which is expected to create substantial demand for wooden cutlery in the coming years.
  5. It is expected that the wooden cutlery market will continue to witness number of developments and innovation as companies rush to enhance their product portfolio with increase offerings.

Key Factors Shaping the Global Wooden Cutlery Market

Technology Revolutionized Food Delivery Market

The food delivery system have molded from calling to single click delivery, where customers can order food from a wide array of restaurants by a single tap on their mobile. The business of home delivery from restaurants has emerged as a new online platform. As the search for sustainable packaging is on among the online food providers, wooden cutlery are likely to gain significant traction during the forecast period.

Next Generation Operational Model by Food Service Outlets

The global foodservice industry is growing at a good pace and creating demand for single-use cutlery such as wooden cutlery. Foodservice providers require high amount of investment in resources for cleaning and maintenance of plates and cutlery. So, they are reducing the operational cost by adopting disposable products. Plastic disposables can create adverse impact of environment, prompting the operators to move towards wooden cutlery. It helps reduce labor cost and utilize the investment in enhancing the quality and customer service.

Rising Demand for Eco-friendly & Wood-based Cutlery

Growing awareness towards the adverse effects of single-use plastic, the fast-food chains are diverting towards the use of wooden cutlery. Restaurants, fast food outlets, and QSRs are being approached by wooden cutlery manufacturers to adopt the eco-friendly solutions. Manufacturers are also targeting the royal and standard customers by offering innovative and attractive design of cutlery with fine craft and natural shades. The global wooden cutlery market is reflecting the customized standardization trend, where manufacturers develop products to meet the specific requirements of the end users.

Growing Stringency of Regulatory Standards

The utilization of single-use plastic cutlery is banned in several countries across the globe. In addition, governments are becoming more conscious about the use of single-use plastic, taking its harmful impact into consideration. Wooden cutlery are replacing the use of plastic and metal cutlery that can take millennium to decompose. The fast food service providers are moving towards the wooden cutlery to restrict the social problem caused by plastics & change in government policies.

global wooden cutlery market 2019

Wooden Cutlery Market Structure Analysis

  • The global wooden cutlery market is characterized by the presence of fewer organized players, which significantly influence the global market.
  • Tier 1 players in the wooden cutlery market have wide product portfolio. Tier 1 companies contribute significantly to the growth of the wooden cutlery market.
  • Tier 1 players in the wooden cutlery market are foreseen to increase the global footmark either via mergers and acquisitions or collaborations with the regional manufacturers.
  • Tier 2 players are characterized by the decent presence overseas, and a good portfolio of wooden cutlery, and tier 3 players include most of the unorganized sectors.

Demand Bolstered by Heavier Restrictions on Single-use Plastics

As a response to public outcry over plastic pollution across the globe, the foodservice industry is placing its focus on limiting the adoption of single-use plastics and tableware with significant impact on the environment. With rising scrutiny on raw materials of products used for serving and consuming food, the search was on for eco-friendly tableware, thereby potentially raising the demand for wooden cutlery. In addition, manufacturers are placing their focus on creating variations in their products and catering to large number of end users, in order to maintain innovation supremacy and gain a distinct competitive edge. Moreover, as the ecological burden is provoking heavier restrictions and stricter regulations on single-use plastics, manufacturers in the wooden cutlery market should be looking at a period of sustained demand.

The impact of popular trends such as ‘digitalization’ has also been noticeable in the wooden cutlery market. To fulfill consumers’ quest for convenience, the foodservice industry has been undergoing significant transformations, leading to the rise of virtual restaurants or kitchen-only operations where food is prepared for delivery. Therefore, rapid growth in the demand for disposable yet sustainable cutlery from these emerging sectors is likely to work to the advantage of the market players.

Moving to Biodegradable Alternatives – Key Growth Influencer across Geographies

In an attempt to achieve sustainability goals, governments across the globe are voting to ban single-use plastic cutlery, and the result is expected to lead to increased demand for wood-based kitchenware and cutlery. North America and Europe continue offer greater opportunities due to growing consumer preference and willingness to pay more for green solutions. Stakeholders are viewing developing economies in Asia Pacific from target market perspective, as sprung in number of working demographic and increased income have led to expansion of international food outlets, and subsequently to rising demand for wooden cutlery.

Will Green Movement Firm Up the Sales of Wooden Cutlery?

The global ‘Climate Strike’ is becoming a phenomenon with millions of people demanding for a greener future, and the use of plastics is likely to descend at steady pace in the years ahead. Foodservice industry and catering sector are rigorously looking for new solutions and effective products to reduce the impact on the environment. An example of which is illustrated by Air India, the flag carrier airline of India. In August 2019, the airline announced to stop using single-use plastics and replace packaging with eco-friendly paper and wooden cutlery. In the following month, McDonald’s, an American fast food company, took a plunge to replace all single-use plastics with biodegradable alternatives in India. In consequence, wooden cutlery manufacturers are targeted towards expanding their domestic production and tapping into opportunities in import activities.

While foodservice sector continue to influence the growth strategies, manufacturers are likely to capitalize on the increasing demand from single-person households and rapidly expanding catering services in cinema theatres and hospitals.

Spoon remains highly preferred

Sales of forks increase significantly

 

Foodservice outlets remain top end user

Institutional use gain high momentum

 

E-retail takes the lead

Sales via retailers grow considerably

 

How Growth will Unfold

In the view of escalating demand and the rise of on-the-go culture, players active in the wooden cutlery market are leveraging new sales channels such as e-commerce to cater to large number of customers. Wooden cutlery meets the idea of sustainability, as it is biodegradable, aids in reduction of waste, and its manufacturing consumes less energy and causes far less environmental pollution as compared to petroleum-based or plastic cutlery. However, it comes from cutting down trees or deforestation, thereby negatively affecting the environment. Several activists have also made a point that anything single-use is wasteful, which may represent as a threat to the market players.

In recent years, a new wave of innovation has inundated the market with compostable and edible cutlery such as candy cutlery as an alternative to plastic dessert spoons and cutlery made from cornstarch and potato starch. As such trends are taking shape in the market, manufacturers will need to redefine their strategies to meet the modern consumers’ demand and stay ahead of the pack.

Wooden Cutlery Preferential Assessment, (2019E)

* This data is only a representation. Actual data may vary and will be available in report.

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Overview

Wooden Cutlery Market Analysis 2019 - 2029

A recent market study published by FMI on the wooden cutlery market considers the global industry analysis 2014-2018 & forecast 2019-2029, and offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical as well as current growth parameters of the wooden cutlery market, the growth prospects of the market are obtained with maximum precision.

Wooden Cutleries Market Taxonomy

The global wooden cutlery market is segmented in detail to cover every aspect of the market and present complete market intelligence to the reader.

By Product Type

  • Knives
  • Forks
  • Spoons

By Sales Channel

  • Manufacturers (Direct Sales)
  • Distributors
  • Retailers
    • Hypermarkets
    • Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Discount Stores & Warehouse/Wholesale
  • E-retail

By End Use

  • Food Service Outlets
    • Hotels
    • Restaurants & Cafes
    • Quick Service Restaurants (QSR)
  • Institutional Use
    • Cinemas
    • Schools & Offices
    • Hospitals
  • Online Catering

By Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • MEA

What's Included

The report commences with an executive summary of the wooden cutlery market, which includes a summary of the key findings and statistics of the market. It also includes prominent segments in the global wooden cutlery market, along with key facts about wooden cutlery. It also includes graphical representation of the segments according to market size and growth rate.

Readers can find detailed taxonomy and definition of the wooden cutlery market in this chapter, which will help them understand the basic information about wooden cutlery that are present in the market.

The report provides key market trends that are expected to impact the market growth significantly in the coming years. Detailed industry trends are provided in this section, along with key market developments or product innovations, which are likely to have a significant impact on the wooden cutlery market.

This section includes a comparative analysis of wooden cutlery, along with the product adoption analysis and promotional strategies being used by tier 1 manufacturers and features, which set wooden cutlery apart.

This section explains the global market value analysis and forecast for the wooden cutlery market during the forecast period of 2019-2029. It includes the detailed analysis of the historical wooden cutlery market, along with an opportunity analysis of the future.

This section highlights the average pricing analysis of various types of wooden cutlery, in different regions across the globe. The weighted average pricing at the manufacturer-level is analyzed in this section.

This section explains the global market volume analysis and forecast for the wooden cutlery market during the forecast period of 2019-2029. It includes the detailed analysis of the historical wooden cutlery market, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year (2019-2020), and an incremental opportunity for the forecast period (2019 – 2029).

This chapter explains the key macro-economic factors that are expected to influence the growth of the wooden cutlery market over the forecast period. Along with macroeconomic factors, it also highlights the opportunity analysis for the wooden cutlery market. This chapter also provides the key market dynamics of the wooden cutlery market, which include the drivers and restraints that will help readers understand the key trends followed by the leading manufacturers in the wooden cutlery market.

Based on product type, the wooden cutlery market is segmented into spoon, fork, and knife. In this chapter, readers can find information about the key attractive segments during the forecast period.

Based on sales channel, the wooden cutlery market is mainly segmented into direct sales, distributors, retailers, and E-retail. Further, the retailers segment are sub-segmented into hypermarkets, supermarkets, convenience stores, specialty stores, and discount stores & warehouse/wholesale. In this chapter, readers can find information about the key attractive segments during the forecast period.

Based on end use, the wooden cutlery market is mainly segmented into food service outlets, institutional use, and household use. Further, the food service outlets segment are sub-segmented into hotels, restaurants & cafes, and quick service restaurants (QSR). Institutional use segment are sub-segmented into cinemas, schools & offices, hospitals. In this chapter, key attractive segments during the forecast period are provided.

This chapter explains how the Wooden cutlery market is expected to grow across various geographical regions, such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa (MEA).

This chapter includes a detailed analysis of the growth of the North American Wooden cutlery market, along with a country-wise assessment that includes the U.S. and Canada. Readers will also find some key points on the basis of estimated market size and consumption of wooden cutlery.

This chapter also includes the growth prospects of the wooden cutlery market in leading LATAM countries such as Brazil, Mexico and the Rest of Latin America.

Important growth prospects of the Wooden cutlery market, based on the material, product, content, capacity, and the end-user industry in several countries, such as Germany, the UK, France, Spain, Italy, Russia, BENELUX, Nordic, Poland, and the Rest of Europe, are included in this chapter.

India, Indonesia, Thailand, Singapore, and Malaysia are the leading countries in the South Asia region that are the prime subjects of assessment to obtain the growth prospects of the South Asia Wooden cutlery market in this chapter. Readers can find detailed information about the growth parameters of the South Asia Wooden cutlery market during the period 2019-2029.

This chapter highlights the growth of the wooden cutlery market in East Asia by focusing on China, Japan, and South Korea. The section also emphasizes data points regarding the growth of the wooden cutlery market in the East Asian region.

This chapter provides information about how the Wooden cutlery market will grow in major countries in the MEA region such as GCC Countries, South Africa, Turkey, Northern Africa, and the rest of MEA, during the forecast period 2019 - 2029.

In this chapter, Australia and New Zealand are among the leading countries in the Oceania region, which are the prime subjects of assessment to obtain the growth prospects of the Oceania wooden cutlery market.

The section provides market forecast and analysis for the emerging countries based on key market segments considered. It also covers market attractiveness analysis by key segments, along with the impact of market dynamics and a brief overview of key players active in the region.

In this chapter, readers can find a detailed information about the tier analysis and market concentration of the key players in the wooden cutlery market, along with their market presence analysis by region and product portfolio.

In this chapter, there is a comprehensive list of all the leading manufacturers in the wooden cutlery market, along with detailed information about each company, including company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Huhtamaki Group Oyj, Chefast kitchen accessories, Mede Cutlery Company, Eco-gecko Products Inc., Caoxian Luyi Wooden Product Co., Ltd., Bambu LLC, VerTerra Dinnerware, Leafware LLC, Biopac UK Ltd., Vegware Ltd., Bio Futura B.V., Ecoware Biodegradables Inc., Ecoriti, Vrag Fils Airlaid Pvt. Ltd., Natural Tableware, Packnwood (First Pack), Biotrem, Pavrex Wooden Products, Greenwood (Dalian) Industrial Co., Ltd., Pappco Greenware among others.

This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the wooden cutlery report.

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information about the wooden cutlery market.

How the research was conducted?

Primary Research

Primary research interviews with key opinion leaders and other participants were conducted for data collection and validation of the below information:

  • Key Segments in the Wooden cutlery Market
  • Market Share Analysis
  • Average Selling Price (US$) and Market Growth
  • Comparative Analysis 
  • Market Size of Wooden cutlery
  • Key Trends & Developments
  • Competition & Key Vendor Strategies

Secondary Research

  • Industry Journals
  • Association Data
  • Company’s Annual Reports/SEC filings/Investor Presentations

Primary Interview Splits

Primary Interview Splits global wooden cutlery market

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