Key Players
Competitive Landscape
Five groups lead the lip powder market. L'Oréal holds the highest share at an estimated 20% to 25%, followed by Estée Lauder at 15% to 20%, Revlon at 10% to 15%, Coty at 8% to 12%. Charlotte Tilbury and Sephora Collection are the other key players. Shade range, texture quality and channel reach separate the leaders from smaller labels.
Results published between April and August 2026 show uneven makeup momentum. Puig's Makeup net revenue grew 9.1% like-for-like, Shiseido's NARS grew 3%, Estée Lauder's makeup net sales were virtually flat and Coty's Consumer Beauty net revenues fell 7% like-for-like.[5][6][1][4] Owners with growing makeup lines have more room to fund a lip powder launch than owners under review.
Company developments mapped to drivers, trends and opportunities (2026-2036)
| Development | Driver | Trend | Opportunity |
|---|---|---|---|
| August 2026: Coty reported fiscal 2026 Consumer Beauty net revenues of USD 2,000.8 million, down 7% like-for-like. | CoverGirl sell-out in the US was described as improving. | Final portfolio decisions on the strategic review are due by the end of CY26. | A change of ownership may redirect the CoverGirl lip and face range. |
| August 2026: Shiseido reported NARS like-for-like sales up 3% in the first half. | The company prioritised investment in NARS. | NARS declined in the Americas and a channel selection review followed. | Selective channels may support NARS lip launches. |
| July 2026: L'Oréal named Maybelline New York Serum Lipstick among Consumer Products makeup innovations. | Consumer Products sales grew 4.1% like-for-like. | Lip innovation is a growth line for the group. | Powder formats may follow lipstick shade ranges. |
| November 2025: FDA withdrew the proposed asbestos testing rule for talc-containing cosmetics. | The agency cited comments that warrant further consideration. | A new proposed rule is planned under MoCRA. | Talc-free powders may draw buyer attention. |
Source: Future Market Insights, Lip Powder Market Report, 2026-2036.
Estée Lauder, L'Oréal and Puig report growth in makeup lines with lip activity, but the companies differ by brand mix, region and channel exposure. Coty is reviewing Consumer Beauty. Shiseido reports NARS growth with NARS declining in the Americas.
Who leads the lip powder market?
L'Oréal leads at an estimated 20% to 25%, ahead of Estée Lauder at 15% to 20%, Revlon at 10% to 15%, Coty at 8% to 12% and Shiseido at 5% to 9%. Other companies together hold 25% to 30%. The ranges for L'Oréal and Estée Lauder meet at 20%.
Which companies reported 2026 makeup results?
Net revenue of EUR 359 million for the first half came from the Puig Makeup category.[5] Estée Lauder reported makeup net sales as virtually flat for fiscal 2026.[1] Coty reported Consumer Beauty net revenues of USD 2,000.8 million.[4] Shiseido reported NARS like-for-like sales up 3% for the first half.[6]
What should buyers evaluate before approving a supplier?
Retail buyers check shade range depth, wear time, ingredient disclosure and refill packaging before listing a lip powder. Safety documents for talc-free or talc-containing formulas carry weight after the FDA withdrawal of November 2025. Delivery reliability on microfine pigment closes the checklist.
How is competition expected to change through 2036?
Rivalry will tighten between lipstick makers adding powder formats and pen specialists adding palettes. Ownership changes at brands under review may reshape shelf positions. Direct-to-consumer labels will keep pressing established groups on shade inclusivity.
Representative Company Overview
| Company | Positioning | Recent development |
|---|---|---|
| L'Oréal | Owner of Maybelline New York | July 2026: reported Consumer Products sales up 4.1% like-for-like in the first half. |
| Estée Lauder | Owner of M·A·C Cosmetics | August 2026: reported makeup net sales virtually flat for fiscal 2026, with M·A·C lip growth. |
| Coty | Owner of CoverGirl | August 2026: reported Consumer Beauty net revenues of USD 2,000.8 million for fiscal 2026. |
| Shiseido | Owner of NARS | August 2026: reported NARS like-for-like sales up 3% in the first half. |
| Puig | Makeup group with Charlotte Tilbury as the largest brand in the segment | July 2026: reported Makeup net revenue of EUR 359 million, up 9.1% like-for-like. |
Research Methodology
The companies included in the report represent current market structure and do not indicate a market-share ranking. Coverage spans beauty groups with lip, powder and colour lines. Company facts come from filings, press releases, a regulator notice and trade press dated May 2025 or later.
