Lip Powder- The Latest Innovation in Lip Makeup
The demand for matte lipsticks has taken off at a very impressive rate, which could possibly mean that consumers wish to go beyond conventional lip products. Demand for lip products doesn’t solely revolve around usability and functionality, rather experimentation holds a significant spot among all the key trends. Consumers are steadily transitioning to lip powder, for the fact that lip powder offers a smoother and long-lasting finish along with added aesthetics that include shimmer and matte finishes.
Lip Powder Market - Key Research Findings
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Global lip powder market size in 2018 – Approximately US$ 350 Mn
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The lip powder market revenue is expected to grow at a CAGR of nearly 5.9% over 2019-2027.
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APEJ (Asia Pacific excluding Japan) is expected to remain the largest regional market for lip powder products.
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The availability of new and innovative beauty products, in addition to the growing interest of consumers in experimenting with new products, are among factors that are estimated to continue to generate substantial demand for the lip powder.
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North America’s lip powder market holds significant growth potential.
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Increasing per capita spending on lifestyle products, strongly backed by improving availability and accessibility of beauty products, will remain key factor contributing to the growth of the lip powder market in the North American region.
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Consumer population aged between 31 and 60 years is expected to hold the highest share in the lip powder market.
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Lip powder is likely to partially or entirely replace lipsticks in the near future, attributed to the former’s creamy and smooth texture.
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Moreover, hydrogel ingredients in lip powder impart it a non-powdery consistency, and a creamy and smooth texture upon application.
Top 3 Factors Shaping Lip Powder Market
The advantages of lip powder over conventional lipsticks are expected to contribute to the growth of the market
The global market for lip powder is witnessing growth based on a few unique advantages over conventional lipsticks. One of the most sought after benefits of using lip powder is the ethereal shimmery ‘mermaid’ look that can be easily created by lip powders, which is otherwise difficult to achieve with conventional lipsticks.
Innovative product lines such as shimmer metallic lip powder allow users to achieve an intriguing look at night and a playful look through day. Such trends will continue to drive the demand for lip powder in the years to come.
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Long-lasting color and vibrancy of lip powders are among factors boosting the sales of lip powder
Most of the lip powders available in the market contain Vitamin E that enhances smooth look and provides a nourishing effect. The lip powder liquefies when in contact with lips, followed by superior endurance compared to that of conventional lipsticks. Moreover, it has been claimed to enhance the texture of lips, which is another strong factor pushing demand for lip powder in the global market.
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Growing demand for matte-finish beauty products is benefiting sales of lip powder
Matte & blurred finish looks are among the most recent trends in the beauty industry. This beauty trend that first took off in Korea and later spread across the US has become among the most popular peculiarities within beauty circle of several other regions in recent past. Apart from its matte finish, lip powder has also gained popularity, as it renders a diffused, natural look to the lips.
Lip Powder Market: Structure Analysis
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The global lip powder market represents a consolidated competition landscape; wherein tier 1 & tier 2 companies hold more than 37% revenue share.
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Some of the most prominent brands active in the lip powder market include L'Oréal S.A., Maybelline LLC, M·A·C Cosmetics.
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Most of the key players in lip powder market are likely to concentrate on enhancing the look and feel of lip powders, in addition to better texture.
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Product innovations in line with evolving consumer preferences will be an important long-term strategy adopted by significant companies competing in the lip powder market.
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Leading players in the lip powder market are also concentrating on introducing matte and blurred products in their existing product portfolio, with an intension to extend outreach to new customer bases.
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Sales channel expansion is also cited as an impactful developmental strategy adopted by lip powder market players, according to FMI’s report.
Will Lip Powders Replace Go-To Lipsticks?
Modern consumers are showing marked preference for experimentation, which offers ample room for lip brands to innovate. Multiple brands are venturing into the space of lip powder via launch of new products to capitalize on the ever-evolving consumer preferences. This, in turn, will give more scope for consumers to choose new and interesting lip product types, thereby setting an optimistic tone for lip powder market during the forecast period.
Lip Powder Sales at Supermarkets/ Hypermarkets to Soar Upwards
Consumers will continue to show marked preference to purchase lip powders from supermarkets and hypermarkets, given that modern trade channels hold advantages in terms of variety and pricing. Considering the above-mentioned, key brands are emphasizing on product differentiation to make their offerings stand out on market aisles. Hypermarket and supermarket chains are also focusing on identifying ties between the current and futuristic consumer preferences, which, in turn, would help rearrange their aisles with multiple varieties catering to different consumer segments.
The Broader Perspective
Though the demand for pens and pallets are growing parallelly in the lip powder landscape, lip powder palettes are estimated to rapidly get into consumers’ shopping carts owing to ease-of-application and high convenience. However, it is likely that sales of lip powder pens will gather significant pace, primarily due to their compact sizes and affordable prices. Manufacturers are striving to focus on product innovations, in terms of design and usability, which will be instrumental in boosting their market sustenance.
Lip powder pallets to witness substantial sales
Demand for lip powder pens will witness considerable growth
Consumers aged under 45 to sustain high demand
Demand from consumers aged under 30 to witness steep growth
How Growth will Unfold
Growing demand for lip powder with essential oils and organic pigments is on the horizon, as modern consumers have started looking for value in almost every product they use. High resistance to chemicals is paving the way for lip powder varieties with essential oils and organic pigments to make their mark on the market shelves. However, trusted habits and comfort concerns will make majority of the customers to stick to conventional lip products, thereby creating challenges for adoption of lip powder.
North America | Japan | Europe
* This data is only a representation. Actual data may vary and will be available in report.
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Overview
Lip Powder Market: Global Industry Analysis 2013 – 2018 and Opportunity Assessment 2019 – 2027
A recent market study published by FMI “Lip Powder Market: Global Industry Analysis 2013 – 2018 and Opportunity Assessment 2019 – 2027” offers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historic as well as current growth parameters of the lip powder market, the growth prospects of the market are obtained with maximum precision.
Lip Powder Market Taxonomy
The global lip powder market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach in front of the reader.
By Form
- Palettes
- Pens
By End User
- Under 18
- Up to 30
- Up to 45
- Above 45
By Sales Channel
- Specialty Outlets
- Supermarkets/Hypermarkets
- Convenience Stores
- Beauty Stores
- E-Retailers
- Others
Region
- North America
- Latin America
- Europe
- Japan
- APEJ
- Middle East & Africa
What's Included
The report commences with the executive summary of the lip powder market, which includes a summary of the key findings and key statistics of the market. It also includes the market value (US$ million) estimates of the leading segments of the lip powder market.
Readers can find the detailed taxonomy and the definition of the lip powder market in this chapter, which will help them understand the basic information about the lip powder market. This section also highlights the inclusions and exclusions, which helps the reader understand the scope of the lip powder market report.
The report provides key market trends that are expected to impact the market growth significantly during the forecast period. Detailed industry trends are provided in this section, along with key market development or product innovations.
This section includes the key inclusions of the report. It includes product adoption & usage analysis, promotional strategies, technology innovation & opportunity analysis, and manufactures strategies for market expansion.
This section explain the global market value analysis and forecast for the lip powder market between the forecast periods of 2013-2027 is highlights in this section. This chapter includes the detailed analysis of the historical lip powder market, along with an opportunity analysis of the future. Readers can also find the absolute opportunity for the current year (2018 – 2019), and an incremental opportunity for the forecast period (2018 – 2027).
This section highlights the average price of lip powder products in the different region throughout the globe. The pricing benchmark for manufacturer level pricing and distributor level pricing is analysed in this section.
This section explain the global market volume analysis and forecast for the lip powder market between the forecast periods of 2018-2027 is highlights in this section.
This chapter explains the key macro-economic factors that are expected to influence the growth of the lip powder market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the lip powder market. This chapter also highlights the key market dynamics of the lip powder market, which include the drivers, restraints and trends. Moreover, readers will understand the key trends followed by the leading manufacturers in the lip powder market.
Based on its form type, the lip powder market has been segmented as palettes and pens. In this chapter, readers can find information about the key trends and developments in the lip powder market and market attractive analysis based on the product type for each region.
Based on end user, the lip powder market has been segmented into age brackets as under 18, 18-30, 31-60, and above 60. In this chapter, readers can find information about the trends and developments in the lip powder market and market attractive analysis based on the product type for each region.
Based on the sales channel, the lip powder market has been segmented into direct selling, specialty outlets, supermarkets/hypermarkets, convenience stores, beauty stores, e-retailers, and others. In this chapter, readers can find information about the sales channel trends and developments in the lip powder market and market attractive analysis based on the sales channel for each region.
This chapter explains how the lip powder market will grow across various geographic regions, such as North America, Latin America, Europe, MEA, Japan, and APEJ
This chapter includes a detailed analysis of the growth of the North America lip powder market, along with a country-wise assessment for the U.S. and Canada. Readers can also find information about the regional trends in the lip powder market, along with the company share analysis, and market growth on the basis of its form type, end user, sales channel, and country.
Readers can find detailed information about several factors, such as the pricing analysis and the regional trends, which are impacting the growth of the Latin America lip powder market. This chapter also includes the growth prospects of the lip powder market in the leading LATAM countries such as Brazil, Mexico, and the Rest of Latin America.
Important growth prospects of the lip powder market based on its end users in several countries, such as Germany, the UK, France, Spain, Italy, and the Rest of Europe, are included in this chapter.
China is a prominent country in the Asia-Pacific Excluding Japan market. Thus, it is among the prime subjects of assessment to obtain the growth prospects of the Asia-Pacific Excluding Japan lip powder market. In this chapter, readers can find detailed information about the growth parameters of the Asia-Pacific Excluding Japan lip powder market for the period 2019–2027.
Readers can find detailed information about factors, such as market growth, pricing analysis, and trends, which are impacting the growth of the Japan lip powder market. In this chapter, readers can find detailed information about the growth parameters of the Japan lip powder market for the period 2019–2027.
This chapter highlights the growth of the lip powder market in the MEA by focusing on GCC Countries, Northern Africa, South Africa, and Rest of MEA. This section also helps readers understand the key factors that are responsible for the growth of the lip powder market in MEA.
In this chapter, readers can find a detailed information about the tier analysis and market concentration of the key players in the lip powder market along with their market presence analysis by region and product portfolio.
In this chapter, readers can find a comprehensive list of all the leading stakeholders in the lip powder market, along with detailed information about each company, which includes the company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Urban Decay Cosmetics, Clinique Laboratories LLC, CLE COSMETICS, Lique Cosmetics Company, Revlon, Inc., CHANEL Company, Essence Cosmetics Company, Sephora USA, Inc., Huda Beauty Company, L'Oréal S.A., NYX PROFESSIONAL MAKEUP, Christian Dior SE, Maybelline LLC, BUXOM Cosmetics, Cult Beauty Company, and others.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the lip powder report.
This chapter helps readers understand the research methodology followed to obtain the various conclusions as well as important qualitative and quantitative information about the lip powder market.
How the research was conducted?
Primary Research
- C - Level Executives
- Marketing Directors
- Sales Heads
- Production Managers
- Distributors Heads
- Sales Executives
- Product Manufacturers
- Distributors
- Traders
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near Term and Long Term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity Of Assumptions
Secondary Research
- Industry Publications
- Journals
- Industrial Product Review
- Consumer Goods Industry Magazine
- Industry Associations
- Consumer Goods Industry Association
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits
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