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Lip Powder Market

Lip Powder Market

Lip Powder Market By Form (Palettes, Pens), Sales Channel (Specialty Outlets, Supermarkets/Hypermarkets, Convenience Stores, Beauty Stores, E-Retailers) & Region - Forecast 2022-2027

Lip Powder Market Overview

[300 Pages Report]  As per newly released data by Future Market Insights (FMI), the lip powder market is estimated at US$ 439.7 Mn in 2022 and is projected to reach US$ 592.1 Mn by 2027, at a CAGR of 6.1% from 2022 to 2027. The share of the lip powder market in its parent market (cosmetics market) is close to ~0.5%-2%.



Estimated Lip Powder Market Size 2022

US$ 439.7 Mn

Projected Lip Powder (2027) Market Size

US$ 592.1 Mn

Value CAGR (2022-2027)


Lip Powder Market Top Players Share in 2021.


Key Points Covered in Lip Powder Market Survey

  • Market estimates and forecast 2013-2027
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Lip Powder Market and How to Navigate
  • Recommendation on Key Winning Strategies

2013-2021 Global Lip Powder Market Outlook Compared to 2022-2027 Forecast

The lip powder market is new and has high growth potential in the beauty and personal care product market. Lip powder is considered the latest trend or evolution in lipsticks. Lip powders have several advantages over conventional lipsticks, which are among the key factors driving their popularity among women.

The existence of modern-age technology is resulting in the introduction of innovative solutions, especially in the beauty segment, which encourages a large number of people who are interested in trying out new products to adopt lip powder. Moreover, the presence of a large number of players has already started intense competition in the lip powder market, as a result of which they are introducing new and innovative products to stay ahead in the competition.

Rising Consumer Awareness about the Adoption of Food-Based and Organic Ingredients in Cosmetics

Consumers are ready to spend more on cosmetics that offer herbal ingredients in spite of them being costlier as compared to synthetic or chemical-based products, which is driving the demand for organic cosmetic products. Lip powder is one of the organic products in the cosmetics product value chain. Consumers are aware of the adverse effects of using synthetic cosmetic products.

Synthetic products include potentially harmful agents, such as parabens, gluten, and phthalates, and are tested on animals. Increasing awareness about organic products has encouraged manufacturers to use organic ingredients, such as hydrating oil, vitamin E, gluten-free, and cruelty-free products, which is driving the demand for organic products in the cosmetic industry.

The Advantages of Lip Powder over Conventional Lipsticks are expected to contribute to the growth of the Market

The global market for lip powder is witnessing growth due to the certain advantages of these products over conventional lipsticks. One of the unique benefits of using lip powder is the ethereal shimmery ‘Mermaid’ look that can be easily created by lip powders, which is very hard to achieve with conventional lipsticks.

Even the shimmer metallic look gives a woman an intriguing look at night and a playful & seductive look by day. That is why this is expected to remain a key factor driving the demand for lip powder across the world.

Country-wise Insights

Long-Lasting Color and Vibrancy of Lip Powders are among Factors Boosting the Sales of Lip Powder in Germany?

In 2021, Germany accounted for the significant share in the European market for the lip powder market and is expected to grow at a rapid rate. Most of the lip powders available in the market contain Vitamin E to enhance the smooth look and provide a nourishing effect. Also, the lip powder becomes liquefied as soon as it comes in contact with the lips, following which it lasts longer than conventional lipsticks. That is why the demand for lip powder is continuously growing in the region. Moreover, it enhances the texture of the lips and makes them look attractive. The texture of lip powder has a unique consistency and does not feel heavy. Owing to these factors, lip powder is a better beauty product as compared to conventional lipsticks.

Lip Powder Market Outlook in South Korea

The market of lip powder in South Korea registered a notable share as Korean women are experimenting with a color cosmetics that include those for the lips, eyes and nails. Moreover, in the region, consumers show strong interest in local traditions and herbal & natural ingredients. The Korean beauty industry has fuelled this trend with innovations in products, such as lips beauty products made of natural ingredients, as well as innovative packaging. This has accelerated the growth of innovations in beauty products in the region.

Which Country in North America Holds High Growth Potential For The Lip Powder Market?

The market of lip powder in the United States is expected to progress at a significant CAGR during the forecast year. Growing awareness about style among consumers, increasing per capita spending, and the high adoption of beauty products are some of the factors that are expected to significantly contribute to the growth of the lip powder market in the United State.

Category-wise Insights

Which Form of Lip Powder Dominates the Market?

The availability of new and innovative beauty products, along with the interest of the population in trying out new products, are among factors that are estimated to continue to generate substantial demand for the lip powder market. Among all the form of lip powder, the pens segment are expected to rise at an impressive CAGR during the forecast period.

In Which End User Category the Market of Lip Powder is high?

By end-user, the population aged up to 45 years is expected to hold the highest market share in the lip powder market. Lip powder is gaining popularity in the market due to growing public interest in beauty products, as modern women use make-up as an extension of their personal style. Lip powder also enhances the chance of setting new trends among particular groups or gatherings. Moreover, lip powder is going to replace lipsticks because of its creamy and smooth texture. The consistency of a lip powder does not remain powdery. Upon contact with the lips, it becomes creamy and gives a smooth texture due to its hydrogel ingredients.

Will E-Retailers become the Most Prominent Sales Channel for Lip Powder?

An increase in the sales of cosmetic products online through shopping websites has made it easier for customers to not only try new products but has helped them discover new brands. The increasing sales of cosmetic products through the online retailing channel is one of the major factors driving the demand for cosmetic products, which include lip powders, in several regions. The penetration of cosmetic products in the market is expected to increase further during the forecast period owing to the use of smartphones, increasing digital innovations in technologies, and the high penetration of the internet in various markets. An increase in online retailing and e-commerce has enabled the growth of niche markets.

Competitive Landscape

Leading players operating in the global lip powder market are focusing on intensive research and development for launching innovative products and services in the market. Furthermore, many prominent players are aiming at strategic collaborations with regional distributors and end-users to strengthen their presence in the market.

For instance:

  • In 2018, NARS COSMETICS collaborated with fashion designer Erdem Moralioglu and launched the 13-piece strange flower collection that included the poison rose lip powder palette in 6 different shades, along with products for eyes and cheeks.
  • In 2018, BUXOM Cosmetics released the pillow pout creamy plumping lip powder in 10 rich vivid shades in wet powder technology that never feels dry and is ever hydrating.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia,

South Asia, Oceania & MEA

Key Countries Covered

United States, Canada, Brazil, Mexico, Germany, U.K., France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand

Key Segments Covered

Form, End User, Sales Channel and Region

Key Companies Profiled

  • L'Oréal S.A.
  • Maybelline LLC
  • M•A•C Cosmetics
  • By Terry
  • NARS Cosmetics
  • Stellar Beauty
  • Urban Decay Cosmetics
  • BUXOM Cosmetics
  • Clinique Laboratories, llc
  • Lique Cosmetics
  • Revlon, Inc.
  • Christian Dior SE
  • Cult Beauty Ltd.
  • CHANEL Company
  • Essence Cosmetics
  • Sephora USA, Inc.
  • Huda Beauty
  • Younique, LLC
  • Others (As Per Request)

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

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Global Lip Powder Market by Category

By Form :

  • Palettes
  • Pens

By End User :

  • Under 18
  • Up to 30
  • Up to 45
  • Above 45

By Sales :

  • Specialty Outlets
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Beauty Stores
  • E-Retailers
  • Others

By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Questions Answered in the Report

What is the current lip powder market value?

The global market reached a valuation of US$ ~ 416.1 Mn in 2021.
The global lip powder market grew at a sluggish 5.3% CAGR between 2013 and 2021.
Preference for matte-finish lip products is expected to assist the growth of the lip powder market and Advent of ‘no makeup look’ are the key trends in the market.
Leading players operating in the global market L'Oréal S.A. Terry, Clinique Laboratories, LLC, Revlon, Inc., and Christian Dior SE among others.
The North America market of lip powder is projected to grow at a 7.4% CAGR over the forecast period.
The Europe market is anticipated to expand at 6.0% CAGR over the forecast period.

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