The lip scrub market is set to witness steady growth during 2021-2031, with a CAGR of around 7.1% - 7.9%. Increasing awareness regarding personal care and grooming among female as well as male consumers is a key factor driving the growth.
In addition, utilization of lip scrub is highly concentrated among the rapidly growing youth population, which in turn holds positive growth prospects for sales of lip balms in the near future.
Rising lip problems like darkening, wrinkles, splitting and chapping caused by sun damage, vitamin and mineral deficiencies, allergies and dehydration is anticipated to further propel the demand for lip scrub products. In addition, rising awareness regarding the advantages of using lips scrub products is expected to continue driving the demand.
Moreover, with the rising level of air pollution, emissions of harmful gases from automobile exhaust contain carbon monoxide, formaldehyde, benzene, sulfur dioxide, nitrogen oxides, soot, and fluctuating climatic conditions, negatively affects the skin of the lips. These factors play a vital role in expanding the scope of lip scrub products, which in turn is expected to boost the growth of the market.
However, the outbreak of COVID-19 has led to a global economic slowdown. This has led to the closure of retail stores and production operations around the world. Therefore, the decline in export-import, and trading activity in different countries around the world acted as a major restraint for the lip scrub market.
Entertaining and reassuring advertisements promoting the use of lip scrub products along with endorsements by popular celebrities on TV and social media are expected to drive a boom in the sales of lip scrub products in the near future.
However, the chemicals used in lip scrub products are being seen as harmful to health, resulting in a shift towards adoption of organic lip scrub products. Hence manufacturers are introducing multi-purpose and organic lip scrub products to keep up with the growing trend.
As a result, manufacturers operating in the lip scrub products market are investing in research and development activities to meet the changing consumer demand. Different kinds of raw material like camphor, essential oil, green tea extract, vitamin E, beeswax, shea butter, aloe vera extracts, are used to develop natural and organic lip scrub products. The availability of a variety of products is expected to increase the overall demand in the coming years.
The US and Canada holds the maximum market share of lip scrub during the forecast period. Many prominent players of U.S are introducing cruelty free products, also, investing in the research sector for introducing variety of skin scrub products.
Unhealthy habits like smoking cigarettes contribute to damage to the lips, leading to various problems like darkening, cracking and wrinkles. This is one of the major factors driving the demand for lip scrub products.
According to the stats provided by Centers for Disease Control and Prevention (CDC), in 2017, in the U.S., 14% of adults over the age of 18 and an estimated 34 million adults smokes cigarettes. About 15.85% of adult males and 12.2% of adult females in the country smoke cigarettes. These consumer trends are expected to expand the product scope over the forecast period.
The demand for lip scrubs in the European market is anticipated to increase significantly in the coming years. Moreover, rising spending by millennials on beauty and health and hygiene maintenance has increased the demand for lip scrubs and other such products.
Moreover, increasing financial independence of working women and overall increase in dispensable income are the factors that are positively influencing the growth of this product. Moreover, a significantly increasing corporate sector coupled with rising beauty consciousness is projected to further boost the growth.
Some of the leading manufacturers of lip scrub market include
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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