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Lip Balm Tube Market Outlook for 2024 to 2034

The global lip balm tube market is set to reach a value of USD 2,765.4 million in 2024. By 2034, the value of the lip balm tube market is slated to move upwards to USD 4,657 million. As such, the sector is anticipated to progress at a CAGR of 5.9%.

The growth of the lip balm tube industry is predicated on the sales of lip balms themselves. With dehydration levels on the rise, lip balms are becoming more common in daily itineraries. The excessive heat absorbed by bodies as global warming rises plays a prominent part in dehydration. Thus, the industry is growing as lip balms gain traction as an essential makeup tool.

Lip balm tubes come in different shapes and sizes. However, the typical lip balm comes in a small size, requiring only a small tube. The tubes, thus, need to do heavy lifting when it comes to branding. The tubes are made with material that offers significant branding opportunities. Thus, the packaging item showcases the different flavors, ingredients, and more contained in the lip balm.

Lip balm tubes are finding a second life in the hands of consumers. After the primary use of the product is over, consumers are treating the tube as a DIY object, using it for craft and other applications. Thus, manufacturers are concentrating on making the product sturdier, increasing its useful life. The influence of social media and beauty experts is also felt. Encouragement is given to consumers to take better care of their lips, and thus, the sector stands to benefit.

Alternatives available for lip treatment are eating into the demand for the tubes. Lip balms are also available in containers and chapsticks. The environmental impact of the material used in the tubes, such as Polypropylene (PP), also sees the market earn an unfavourable reputation. However, the increasing use of recyclable plastics is set to counter that reputation.

Attributes Details
Established Value for 2024 USD 2,765.4 million
Projected Value for 2034 USD 4,657 million
Value-based CAGR from 2024 to 2034 5.9%

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Key Industry Highlights

Makeup Items Targeting Lip Improvement See Enhanced Sales

The lip balm sector benefits from the sales of lip care products accelerating. The sale of lip care cosmetics is set to exceed a valuation of USD 3 billion by 2030. Thus, indications are present that consumers are taking care of their lips more than ever before.

Influence of the Male Consumer Base

As with numerous cosmetic products, lip balms are traditionally considered the bastion of women. Women continue to be a significant portion of the consumer base. However, the stigma around male use of lip care products is lessening. There is broad recognition of the impact of dry lips on men’s appearances. Thus, the consumer base of lip balms is increasing, benefitting the lip balm tube sector in turn.

Continued Rise in Number of Smokers Leads to More Consumers Resorting to Lip Care Products

A prominent reason man are starting to take more care of their lips is the damage caused by smoking. Despite rampant campaigns to decrease smoking, the number of smokers is set to keep increasing in the coming years. It is claimed that the number of smokers will cross 1 billion before the current decade is out. Thus, the increase in the number of smokers is leading to more lip care products being sold.

2019 to 2023 Global Lip Balm Tube Sales Analysis Compared to Demand Forecasts for 2024 to 2034

The lip balm tube market advanced at a rate of 4.1% for the period between 2019 to 2023. While the 2019 value was tipped to be USD 2,153.4 million, the 2023 value jumped to USD 2,628.8 million.

As the pandemic imposed strict restrictions on going out, there was less incentive for people to use makeup products. As a result, the sale of lip balms slowed down, adversely impacting the lip balm tube market too. The closure of packaging factories also played a part in sales going through a rough patch. However, with restrictions lifted, the industry’s trajectory was on the up again.

Over the coming decade, the industry is set to advance at a faster pace than the historical period. The increasing disposable income of the people is ushering in party culture in a significant way. As a result, consumers are paying more attention to their appearances.

Lips are receiving significant attention in makeup procedures. However, to ensure lips are ready to be experimented upon with different shades, lip balms are being resorted to. Thus, the sector is in for a growth spurt over the coming decade.

Creative designs in lip balm tubes are helping entice more consumers. As more flavors are experimented upon, the tubes are being modified to better represent the content inside. Thus, the way forward for the industry seems to be tubes that are easily printable.

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Ismail Sutaria

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Comparative View of Adjacent Markets

Apart from the lip balm tube market, an in-depth analysis has been done on two other related markets. The markets by name are the lip gloss tube market and the lip care packaging market.

With lip grooming becoming a part of the routine in many consumers’ lives, especially in developed countries, the lip gloss tube industry stands to benefit. Lip gloss sector companies taking the help of celebrity endorsements are also helping the sector’s prospects.

Lip Gloss Tube Industry:

Attributes Lip Gloss Tube Industry
Value-based CAGR (2024 to 2034) 5.5%
Market Trend Climbing demand for easy-to-use and squeezable tubes
Restraint Rising efforts to reduce packaging waste in cosmetics
Growth Factor Increasing popularity of premium lip gloss products

The increase in lip care products made from organic ingredients gives lip cosmetics new life, benefitting the lip care packaging solutions sector. Lip care packaging also concentrates on increasing product shelf life by offering enhanced packaging security.

Lip Care Packaging Industry:

Attributes Lip Care Packaging Industry
Value-based CAGR (2024 to 2034) 6.4%
Market Trend More men looking at lip care products to take care of their lips
Restraint Concern over the poor quality of certain packaging material
Growth Factor Lip care packaging getting hipper and more creative

Category-wise Outlook

Polypropylene (PP) is the premier material used in the making of lip balm tubes. 5-10 ml is considered the optimal size by consumers.

Safety Assured by Polypropylene Sees Manufacturers Give Priority to the Material

Polypropylene (PP) is penned in to take up 24% of the market share in 2024.

PP is renowned for the safety it provides to materials inside. Thus, PP is preferred by a notable number of players in the packaging sector. The confidence is reflected in the lip balm tube sector as well. In addition to providing enhanced levels of safety, the material is also light to use, leading to the material being preferred by a notable number of players.

However, other recyclable materials are also gaining popularity. Bioplastics, glass, and metal are set to see more usage in the making of the tubes over the coming decade.

Attributes Details
Top Material Polypropylene
Industry Share (2024) 24%

5-10 ml Tubes Preferred for Their Flexibility

For 2024, 5-10 ml tubes are predicted to remain at the top, with a share of 31%.

5-10 ml tubes are proving to be the ideal size for consumers. Consumers prefer taking lip balms along on trips. Tubes more than 10 ml in size can get bulky and increase the weight of bags or purses. Thus, 5-10 ml tubes reign in the capacity segment.

Attributes Details
Top Capacity 5-10 ml
Industry Share (2024) 31%

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Country-Wise Analysis

As packaging goes from strength to strength in the Asia Pacific, players are benefitting from more opportunities in the region. Europe’s status as a fashion hub sees demand continue to evolve in the region. The influence of social media is prominent in North America, leading the lip balm sector to flourish.

Countries CAGR (2024 to 2034)
Japan 5.9%
China 6.1%
United States 5.7%
South Korea 6.1%
United Kingdom 5.6%
Canada 5.6%
Italy 5.4%
Germany 5.5%
France 5.6%
Spain 5.7%
India 6.3%
Thailand 6.2%

Hydrating Lip Balms Soar in Popularity in the United States

The United States is set to witness the industry progress at a CAGR of 5.7% over the forecast period. For American consumers, lip balms are not just a means to temporarily solve the lip drying problem. Thus, hydrating lip balms are witnessing a surge in demand. As consumers in the United States desire additional functionality, the sector is set to prosper in the country.

Innovative Packaging Helps the Market Flourish in India

The sector is set to expand at a CAGR of 6.3% in India, making the country lucrative for players. To differentiate their products, companies in India are making their tubes innovative. These innovations come in the form of both design and shape. For example, the brand The Lip Balm Company has designed eco-friendly tubes, with an aluminum casing.

Celebrity Endorsements and Beauty Expert Tie-ups Expand Market Scope in the United Kingdom

The United Kingdom is set to see market growth happen at a CAGR of 5.6% over the coming decade.

Knowing the propensity of consumers in the United Kingdom, brands are looking at partnerships with celebrities and beauty influencers. The media-obsessed and chronically online population of the country is influenced by celebrities and beauty experts. Thus, they are being onboarded for brand endorsements.

Competitive Landscape in the Lip Balm Tube Market

The lip balm tube market houses several packaging giants. However, there is room to grow for smaller-scale companies. VisonPack, one of the prominent companies in the sector, focuses on both traditional designs as well as innovation. Another prominent player is the Albea Group. As with other packaging, the focus of the entity is on eco-friendly packaging.

Recent Developments in the Lip Balm Tube Market

  • In 2023, Albea Tubes unveiled the HDPE Basic, the Classic caps, and the Fez flip-top cap. The caps are eco-friendly and reaffirm the enterprise’s commitment to sustainability.
  • In January 2024, an agreement was struck between Yellow Wood Partners and Haleon for the sale of ChapStick. The former would buy the lip balm brand from the latter for a value of USD 430 million.

Key Companies in the Lip Balm Tube Market

Key companies in the industry include VisonPack, Albea Group, Graham Packaging, HCP Packaging, ABC Packaging, Aptargroup, Libo Cosmetics, KING SAN YOU, Shantou Yifan Cosmetic Packaging, East Hill Industries, Berlin Packaging, The Packaging Company, Raepak Ltd, Taizhou Kechuang Plastic, Jiangyin Meishun Packing, Shangyu Wanrong (WR) Plastic, Shantou City of Guangdong Province Fine Arts Plastic, Zhan Yu Enterprise, Zhejiang Axilone Shunhua Aluminium & Plastic, Zhejiang Sanrong Plastic & Rubber, Shaoxing Hongyu Aluminium Plastic, and Shantou Feiyi Cosmetic Packaging.

Key Segments of Lip Balm Tube Market

By Material:

Based on material, the lip balm tube market can be segmented into the following segments: polypropylene, polyethylene, bioplastics, glass, and metal.

By Application:

Based on application, the lip balm tube market can be segmented into the following segments: moisture and hydration, sun protection, and medical use.

By Capacity:

Based on capacity, the lip balm tube market can be segmented into the following segments: up to 5 ml, 5-10 ml, and above 10 ml.

By Region:

The sector has been analyzed with the following regions covered: North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa.

Frequently Asked Questions

How Big is the Lip Balm Tube Sector?

The size of the lip balm tube sector is estimated to be USD 2,765.4 million in 2024.

At What Rate is the Industry Expected to Grow?

The industry is expected to increase at a CAGR of 5.9% over the forecast period.

What is the Scope of Lip Balm Tube in the United States?

Sales are expected to register a CAGR of 5.7% in the United States over the period from 2024 to 2034.

What is the Forecast of the Lip Balm Tube Sector?

The lip balm tube sector is forecasted to reach a size of USD 4,657 million by 2034.

Which are the Key Companies in the Industry?

VisonPack, Albea Group, Graham Packaging, and HCP Packaging are some of the prominent companies in the industry.

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Material

    6.2. Capacity

    6.3. Application

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material

    7.1. Polypropylene

    7.2. Polyethylene

    7.3. Bioplastics

    7.4. Glass

    7.5. Metal

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Capacity

    8.1. Up to 5 ml

    8.2. 5-10 ml

    8.3. Above 10 ml

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application

    9.1. Moisture & Hydration Balm

    9.2. Sun-protection Balm

    9.3. Medical Use Balm

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    10.1. North America

    10.2. Latin America

    10.3. Western Europe

    10.4. South Asia

    10.5. East Asia

    10.6. Eastern Europe

    10.7. Middle East & Africa

11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Sales Forecast 2024 to 2034 by Material, Capacity, and Application for 30 Countries

19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

20. Company Profile

    20.1. VisonPack

    20.2. Albea Group

    20.3. Graham Packaging

    20.4. HCP Packaging

    20.5. Aptargroup

    20.6. Libo Cosmetics

    20.7. Berlin Packaging

    20.8. Shaoxing Hongyu Aluminium Plastic Pkg Co., Ltd.

    20.9. Zhejiang Sanrong Plastic Co., Ltd.



Lip Care Packaging Market

Published : September 2022


Lip Gloss Tube Market

Published : July 2022

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