The lip gloss tube market is projected to grow from USD 2.3 billion in 2025 to USD 3.6 billion by 2035, registering a CAGR of 4.8% during the forecast period. Sales in 2024 reached USD 2.1 billion, underscoring the sector's resilience and growing demand across cosmetics, personal care, and beauty industries.
This growth is attributed to the increasing need for convenient, portable, and sustainable packaging solutions that enhance product appeal and user experience. Lip gloss tubes are predominantly manufactured using materials such as polypropylene (PP), polyethylene (PE), and polyethylene terephthalate (PET), with PP being the most widely adopted due to its durability and cost-effectiveness.
| Attributes | Description |
|---|---|
| Estimated Global Lip Gloss Tube Market Size (2025E) | USD 2.3 billion |
| Projected Global Lip Gloss Tube Market Value (2035F) | USD 3.6 billion |
| Value-based CAGR (2025 to 2035) | 4.8% |
Companies are investing in expanding their production capacities and enhancing product offerings to meet the growing demand for lip gloss tubes. Albéa has launched a new manufacturing facility in Brampton, marking the beginning of a new era for the tube manufacturing industry in North America and emphasizing the company’s role in contributing to a circular economy by supplying brands with recyclable HDPE tubes.
Albéa's GreenleafTM tubes are recognized by the Association of Plastic Recyclers (APR) and RecyClass as recycling-ready in the HDPE stream where collection and recycling are available. “This project was and is about your needs and our commitment to support a circular economy for plastics use”, Mr. Debski, Plant Manager, addressed the customers. “Our new line adheres to international standards, ensuring the best quality products and meeting our customers’ demanding requirements”, he added.
The shift towards sustainable and eco-friendly packaging solutions is influencing the lip gloss tube market. Manufacturers are focusing on developing tubes that are biodegradable, recyclable, and made from renewable resources. Innovations include the integration of airless dispensing systems, refillable designs, and the use of plant-based plastics to reduce environmental impact. These advancements align with global sustainability goals and regulatory requirements, making lip gloss tubes an attractive option for environmentally conscious consumers.
The lip gloss tube market is poised for significant growth, driven by increasing demand in cosmetics, personal care, and beauty industries. Companies investing in sustainable materials, innovative designs, and eco-friendly production processes are expected to gain a competitive edge. As global awareness of environmental issues intensifies and consumer preferences shift towards sustainable products, the adoption of lip gloss tubes is anticipated to rise, offering cost-effective and eco-friendly packaging solutions.
Squeeze tubes are expected to account for approximately 54.3% of the lip gloss tube market by 2025, as they have been widely adopted across cosmetic and personal care sectors for their flexible application and cost-effective design. These tubes have been manufactured using soft plastics such as LDPE and laminated materials, enabling gentle pressure-based dispensing without requiring additional mechanical components.
A user-friendly experience has been enabled through customizable nozzle shapes and integrated applicator tips, making squeeze tubes particularly suitable for glosses with thinner consistencies. Portability, tamper resistance, and compatibility with high-speed filling lines have been enhanced through optimized tube-body compositions.
Squeeze tubes have also been favored for promotional and travel-size products, where compact packaging and single-handed usage are valued. Their recyclability and compatibility with PCR (post-consumer recycled) materials have made them suitable for eco-conscious beauty brands.
As consumer preferences continue to align with convenience, hygiene, and minimal product waste, squeeze tubes are anticipated to remain the preferred packaging format across global lip gloss segments, reinforcing their leadership position within the product type category.
The up to 5 ml capacity segment is projected to hold an estimated 48.7% market share in the lip gloss tube market by 2025, as compact and portable formats have been increasingly favored by consumers and manufacturers alike. These small-capacity tubes have been used extensively for single-use, sample-sized, and on-the-go cosmetic products.
Consumer demand for low-commitment purchases, gift sets, and subscription boxes has driven growth in this segment, with unit turnover enhanced by fast consumption cycles and repeat purchasing behavior. These tubes have been especially aligned with premium and mid-tier brands offering limited-edition or seasonal gloss variants.
From a manufacturing standpoint, smaller volume tubes have enabled higher filling accuracy, reduced material costs, and easier bundling with other cosmetic products. Shelf impact and aesthetic appeal have been enhanced through sleek, minimalist tube designs that fit easily into pockets, purses, and travel kits.
With growing trends in minimalist skincare and beauty, along with rising demand for convenience in personal grooming products, the up to 5 ml segment is expected to continue dominating capacity preferences in the lip gloss tube market, particularly among young, mobile, and style-driven consumers.
Influence of Social Media and Celebrity Endorsements
With the advent of social media platforms - Instagram, TikTok, and YouTube, consumer behavior within the beauty industry has changed drastically. There are trends and tastes that influencers and celebrities mould immensely; sales get increased when they endorse the brand. They have a vast reach which easily takes the reach to the target market with direct impact on demand.
Increased efforts to emulate the beauty routines of their favorite personalities make consumers buy more lip gloss products, as seen through the same channels driving market growth.
Growing Demand for Innovative Packaging
Manufacturers are meeting consumer demand for attractive and convenient packaging with the creation of novel solutions. Consumers increasingly require squeezable tubes and other designs that increase ease of use and beauty.
Finally, technological developments in packaging to improve the protection of products during their life cycle, such as laminated tubes that block oxygen and moisture, also support growth in the lip gloss tube market share. This focus on innovation not only meets consumer needs but also differentiates brands in a competitive landscape.
Environmental Concerns Over Plastic Waste
The growing environmental concerns over plastic waste are a significant restraint for the lip gloss tube market. As consumers become more environmentally conscious, there is increased scrutiny over the use of single-use plastics commonly found in cosmetic packaging. This shift in consumer sentiment is forcing brands to rethink their packaging strategies, which can lead to increased production costs and require investment in sustainable alternatives.
This means that changing to eco-friendly materials often requires intricate supply chain adjustments and may not be economically viable for all manufacturers.
Rise of Eco-Friendly Packaging
The key trend is the increase in demand for eco-friendly packaging solutions. There is a trend toward sustainable materials and practices, as consumers have become more conscious of the environment. Brands respond to this with tubes made from biodegradable or recyclable materials, reducing single-use plastics.
This trend will not only benefit consumer preferences but will also help meet regulatory pressures on reducing plastic waste. Companies, therefore, who focus on sustainable packaging will lead the way ahead because they resonate with the new wave of customers who care more about the environmental responsibility of products than the quality of the products themselves.
Emphasis on Customization and Personalization
Consumers are looking for products that are reflective of their individuality and style, which compels brands to offer customization options in packaging design and formulation. This may include personalized colors, shapes, and even unique applicators that cater to specific user needs.
This trend has further been facilitated by the rise of e-commerce, where brands are now able to implement direct-to-consumer models that enable tailoring experiences. Therefore, companies embracing customization will enhance customer loyalty and differentiate themselves in a very crowded market.
Shift Towards Eco-Friendly Products
As environmental concerns grow, beauty-conscious consumers continue to seek those products that embody their values, such as responsibility towards the ecology and sustainability of the environment.
This trend results from a consumer's desire not to waste much plastic and favor packaging that ensures minimal environmental effects. Brands are responding by creating tubes from sustainable materials such as biodegradable plastics, recycled components, and even innovative alternatives like bamboo or glass.
| Countries | CAGR |
|---|---|
| Germany | 7.5% |
| UK | 4.1% |
| China | 6.0% |
| India | 7.0% |
| Japan | 3.9% |
The USA is expected to achieve a high CAGR during the forecast period. Consumer preferences in the United States have significantly changed from 2023 to 2025, indicating an increased focus on sustainability and multifunctionality. Purchase patterns have moved toward eco-friendlier packaging as consumers prefer companies that use recyclable or biodegradable materials.
Per capita consumption has increased as consumers seek high-quality products that can serve multiple purposes and provide added benefits, such as hydration and sun protection.
As per FMI analysis, the lip gloss tube market size in Germany will grow at around 7.5% CAGR till 2035. Per capita consumption has increased because consumers are seeking high-quality products that align with their values, and per capita spending reflects a willingness to invest in premium, ethically sourced cosmetics.
As for the top companies, L'Oréal and Estée Lauder are examples of this. They combine sustainable practices in their product lines. L'Oréal started with initiatives regarding biodegradable packaging and refillable systems. Estée Lauder focuses on transparency in terms of ingredient sourcing and environmental impact.
UK is poised to attain a CAGR of 4.1% from 2025 to 2035. UK, consumers are switching their preference to sustainable, multifunctional products. Consumer buying patterns now reflect a higher inclination toward buying eco-friendly packaging and formulations with skincare benefits.
The market leader, L'Oréal and Revlon, are using the clean ingredient approach and refill designs to cater to the changing requirements.
China is expected to witness a CAGR of 6.0% till 2035. Buying patterns indicate a growing demand for products that not only provide color but also offer skincare benefits, such as hydration and sun protection. Per capita consumption is increasing as consumers become more willing to explore diverse formulations, while per capita spending reflects a trend towards premium products that align with health-conscious values.
Perfect Diary and L'Oréal are among the leading companies that are embracing this change by launching hybrid lip glosses that combine cosmetic and skincare properties.
India's lip gloss market is poised to experience a CAGR of 7.0% by 2035. Purchase trends are rising in multifunctional lip glosses that hydrate and plump. Per capita consumption is rising as consumers try out various formulations, and per capita spending indicates a willingness to invest in premium, innovative products.
Top companies like L'Oréal and Colorbar are responding to these trends by launching hybrid lip glosses infused with nourishing ingredients like hyaluronic acid and vitamin E.
Japan is poised to witness a CAGR of 3.9% in the forecast period. Consumers in Japan, from 2023 to 2025, are in the phase of favoring the tubes where basic characteristics are multifunctionality and clean beauty.
Buying patterns reflect demand for products that combine cosmetic appeal with skincare benefits, resulting in increased per capita consumption and spending by searching consumers for improved high-quality, innovative formulations.
The competitive landscape of the lip gloss tube market is highly diversified with a wide array of key players vying for consumer attention through innovation and sustainability. HCP Packaging, Albea, and Berry Global are leading the charge in the development of eco-friendly packaging solutions that meet the growing demand for sustainable products.
They are finding the use of recyclable and biodegradable materials, thus meeting the demand created by consumers who prefer sustainable alternatives. The companies are also investing in more sophisticated manufacturing technologies to give their products improved functionality and aesthetic appeal, which is crucial in a market that gets driven by visual trends.
In a bid to consolidate their market share, these companies are now taking steps such as expanding their product portfolios and improving customization options. For example, Albea has launched a series of customizable tubes that enable brands to differentiate themselves through unique designs and functionalities.
Like the above, Berry Global is tapping into its strengths in sustainable packaging to create creative solutions that would not only achieve regulatory compliance but also appeal to the environmentally friendly consumer. From sustainability, customization, and technological advancements, these market players are well-prepared to grapple with a competitive landscape that will be subject to the most dynamic changes coming from the demanding consumer.
Several startups are coming up in the lip gloss tube market, each using a different strategy to create their niche. For example, Blacktie Ecom Private Limited is targeting customized and unique lip gloss containers for small brands seeking different packaging solutions. Its strategy focuses on low minimum order quantities and fast turnaround times, which helps new entrants launch their products without high upfront investment.
Another notable startup is CosmeticsSupplies.in, which is a wholesale supplier offering a wide range of lip gloss products with low minimum order requirements. Their growth strategy revolves around leveraging social media and online platforms to reach a broader audience, facilitating easy access for budding entrepreneurs to source quality tubes.
By creating a platform for small-scale entrepreneurs and furnishing them with the necessary tools and resources, the startups are in fact catering to the changing beauty market needs by encouraging entrepreneurship among cosmetics businesses.
Major Developments:
In terms of product type, the market is segmented into squeeze tubes, twist tubes, rigid tubes, and others.
In terms of capacity, the market is segmented into Up to 5 ml, 5 to 10 ml, 10 to 15 ml, and Above 15 ml.
In terms of material, the market is segmented into polypropylene (PP), polyethylene (PE), polyethylene terephthalate (PET), high-density polyethylene (HDPE), medium-density polyethylene (MDPE), and low-density polyethylene (LDPE).
In terms of region, the market is segmented into North America, Europe, Asia Pacific, and Middle-East and Africa.
The market is predicted to reach USD 2.3 billion by 2025.
The market is predicted to reach USD 3.6 billion by 2035.
The prominent companies include Montebello Packaging, Berry Global Group, Albea S.A., and others.
The USA is likely to create lucrative opportunities in the industry.
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Lip Gloss Tube Market
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