Anti-Pollution Skin Care Products Market

2021 Analysis and Review: Skin Care Products Market by Product Type – Sun Care Products, Moisturizers/Creams, Face Masks, Cleansers, Facial Scrubs & Toners, and Serums for 2021 – 2031

Anti-Pollution Skin Care Products Market Snapshot

The anti-pollution skin care products market is mostly a customer-centric and innovation-driven market, and accordingly, the development of demand-driven, innovative product offerings is expected to be a differentiation strategy.

Future Market Insights (FMI) has forecast the market to register a year-on-year growth rate of 6.0% in 2021. As per the FMI analysis, the anti-pollution skin care products market size will surpass US$ 6.5 Bn in 2021.

Between 2021 and 2031, the market is expected to exhibit compound annual growth rate (CAGR) of 7.3%.  The segment constituting serums is expected to register positive growth trajectory at an above average CAGR of 11.0% through the assessment period.

Key Points Covered in the Anti-Pollution Skin Care Products Market Report

  • Market estimates and forecast 2015-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, country-wise, and region-wise analysis
  • Competition mapping and benchmarking
  • Brand share and market share analysis
  • Key product innovations and regulatory climate
  • COVID-19 impact on Anti-Pollution Skin Care Products Market and how to navigate
  • Recommendation on key winning strategies

2021-2031 Anti-Pollution Skin Care Products Market Outlook in Comparison to Sales Registered in 2016-2020

Increasing awareness and concerns regarding adverse impact of environment pollution on health, wellness, and beauty is expected to be key factors driving growth. FMI has forecast the anti-pollution skin care products market to rise at 7.3% CAGR between 2021 and 2031 in comparison to the 5.3% CAGR registered during 2016-2020.

Pollution concerns have ascended to the top of the global agenda in recent years. Pollution has a greater influence in major cities and residents are concerned about its adverse effects on the skin.

As a result, demand for anti-pollution skin care is gradually rising. According to the World Health Organization, air pollution has a significant impact on not just one's health but also on one's skin. Anti-pollution skin care products have become indispensable in many household throughout the world as fine dust levels have risen dramatically in recent years.

Polycyclic aromatic hydrocarbons (PAH) are carbon-based compounds found in air pollution that have harmful effects on skin health. The growth of the anti-pollution skincare products market would be aided by rising demand for derma cosmetics. The use of derma cosmetic has increased as the occurrence of skin disorders such as eczema, psoriasis, acne, and excessive sensitivity has increased.

Due to the numerous benefits linked with anti-pollution skin care, it has become increasingly popular among customers. As a result of rising demand for anti-pollution skin care products, a number of personal care companies are gaining traction in the market.

With rising levels of pollution, there is a huge market for anti-pollution skin care products that can help protect and cleanse the skin. Furthermore, companies that sell anti-pollution skin care are using a variety of marketing strategies to appeal to customers who seek to avoid breathing toxic air.

Which Factors are Driving Demand for Anti-Pollution Skin Care Products?

Anti-pollution products are becoming increasingly popular as more people live in cities throughout the world. In the coming years, the number of products with anti-pollution claims is projected to rise, having an impact on all beauty categories, particularly facial skincare.

Because air pollution cannot be avoided, anti-pollution skin treatments are becoming more popular. Uneven skin tone, pimples, breakouts, clogged pores, and an accelerated ageing process are all symptoms of pollution. Pollution particles are incredibly minute and have the capacity to enter the skin's deeper layers, harming lipid and collagen levels significantly. Despite careful cleaning measures, city dwellers cannot escape pollution's aftereffects, necessitating the usage of anti-pollution skin care.

Clinics and dispensaries also use high-end skin care products that contain natural ingredients. As customised services have been included into skin care programmes, consumer participation has increased, generating demand for anti-pollution skin care products.

What is the Impact of the COVID-19 Crisis on the Skincare & Beauty Market?

COVID-19 had a negative impact on the world economy, particularly across manufacturing plants. With abrupt constraints affecting operations in the beauty and skin care business, the global and regional supply chain, as well as imports and exports, came to a halt. The COVID-19 problem has startled the worldwide cosmetics industry.

Retailers are were being compelled to adjust their sanitation practices and change the way they enable customers to sample products in their stores as a result of the infection. Furthermore, the virus had a significant impact on professional establishments such as salons, spas, and physician offices.

COVID-19 has expedited the e-commerce revolution. As a result of social distancing, there has been a surge in online ordering, as well as new delivery methods such as click and collect and third-party delivery. As a result, market participants are increasingly turning to digital platforms. The market for anti-pollution skin care products has been changed and revolutionized as a result of this development.

Country-wise Insights

How Are Anti-Pollution Skin Care Products Sales Faring in China?

East Asia is predicted to be one of the most attractive markets during the forecast period, according to Future Market Insights. China is expected to account for over 63.0% of market share in East Asia through 2021.

There are many places in China which are much polluted, such as Beijing and Hebei, and the rising pollution levels are encouraging Chinese customers to purchase anti-pollution skin care products. As a result, even market players are focusing on expanding their operations in China in order to attract skin-conscious customers in the country.

For instance, in 2019 Shiseido Co. Ltd., a Japanese cosmetics company, has teamed up with A.S. Watson Retail (HK) Ltd., a Hong Kong-based health and beauty retailer, to introduce a skincare line in the Chinese mainland. Both companies collaborated on the "Urban Damage Care" product line, which is created in Japan, to "defend women with sensitive skin from the dangerous environment and pollution."

How are Regional Brands in South Korea Maintaining their Dominance?

South Korea is expected to account for over 12.6% of market share in East Asia through 2021 owing to easy access to the latest innovations along with the increase in the affordability and higher levels of discretionary income.

In the Korean culture, appearance and beauty are extremely important, to the point where they can have a substantial impact on the recruiting process and a candidate's chances of securing a job.

As a result, there is a significant demand for cosmetic products and treatments that assist people in achieving the desired appearance. The Korean cosmetics sector is said to be years ahead of the western market, with products that are unavailable from North American firms. Beauty enterprises in South Korea continue to develop new and inventive products that set worldwide trends.

For instance, in 2020 Yuhan-Kimberly, a South Korean health and hygiene manufacturer, has entered the skincare market with the launch of RED TO RAD, a new anti-pollution product. This product is intended for women aged 25 to 34, and it is supposed to have resistance to specific matter and lessen the stickiness of fine dust.

Why is the Demand for Anti-Pollution Skin Care Products Increasing in India?

In 2021, India will account for over 24.5% market share in South Asia. Pollution prevention has surpassed fairness as the fastest-growing skincare category in recent years, owing to consumer concerns about dangerous levels of air toxicity in India's urban markets which is encouraging the Indian consumers to adopt anti-pollution skincare products.

Furthermore, because India is a hot tropical country with insufficient rainfall during the monsoon season, pollution and dust are a year-round issue. This accumulated dust can irritate and dry the skin, causing acne flare-ups and rashes in extreme cases.

Category-wise Insights

Which Anti-Pollution Skincare Product Category Dominates the Market?

In terms of product type, facial scrubs & toners account for a significant share in the market. However, sun care products hold the lead, accounting for 28.8% of the market in 2021. The need for sun care products will rise as more people experience dryness, dark spots, loss of firmness, uneven skin tone, acne, irritation, and fine lines and wrinkles as a result of contaminants in the air, such as particle matter.

Why are Natural/Organic Skin Care Products Set to be Constitute Leading Category in Coming Years?

The natural/organic segment is anticipated to witness substantial CAGR of 9.2% during the forecast period. Due to increased consumer awareness and demand for chemical-free natural skin care products, cosmetic companies have prioritized the development of organic goods with minimal environmental effect and greater social benefits, opening up even more opportunities. Customers who previously used conventional skin care products have switched to natural skin care products as a result of such product development.

Moreover, according to the Centre for the Promotion of Imports (CBI), in times of sustainability’s mainstreaming, nearly all major cosmetics businesses have developed sustainability programmes, with many setting high goals to decrease their environmental footprint and become more resource efficient. Such factors are collectively leading to substantial growth of the natural/organic skin care products.

Women to Remain the Most Prominent End-Users Category

As per the analysis, in terms of end-user women are expected to hold a notable share of 37.5% during the period of 2021. Due to growing pollution levels, rising incidences of skin-related issues such as sensitive skin and acne are driving product demand in this market. While rising working-class professionals, particularly among women, have increased females exposure to pollutants and dangerous substances from the outside world.

Which Sales Channel Holds Major Revenue Share?

In terms of sales channels, pharmaceutical & drug stores is still prominent, accounting for a notable share of 21.9% in 2021. Customers can compare and select from a large choice of available products as a result of this. COVID-19 lockdowns have further promoted the use of Pharmaceutical & Drug Stores due to the fact that only such stores where available open during the pandemic. Players in the market have taken this opportunity to strengthen their presence through online channels amidst the pandemic.

Competitive Landscape

Companies operating in the anti-pollution skin care products market are aiming at strategic collaborations and partnerships with other manufacturers to expand their product portfolio to address the demand of an expanding pool of consumers.

  • In 2019, Unilever PLC acquired Garancia, a French derma-cosmetic brand with product line including anti-pollution products. Garancia Company’s skin care portfolio including face care and body care products, including skin hydrating and skin tightening formulations.
  • In 2019, Avon Products, Inc. announced a partnership with Women Startup Competition Europe, a non-profit organization dedicated to inspiring, educating, and uniting female entrepreneurs from all over the world.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Northern Africa, and South Africa

Key Segments Covered

Product Type, Nature, End-User, Sales Channel, and Region

Key Companies Profiled

  • Beiersdorf AG
  • Shiseido Company
  • Amway
  • Unilever PLC
  • The Estée Lauder Companies Inc.
  • L’Oréal S.A.
  • Kao Corporation
  • Colgate-Palmolive Company
  • Procter & Gamble Co.
  • Avon Products, Inc.
  • Others

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered in the Report

  • How much is the anti-pollution skin care products market worth?

    In 2021, the anti-pollution skin care products market is expected to reach a valuation of over US$ 6.5 Bn.

  • At what rate did anti-pollution skin care products sales increased in the last 5 years?

    The anti-pollution skin care products market grew at a CAGR of 5.3% from 2016 to 2020.

  • What is the share of the top players in the anti-pollution skin care products market?

    Beiersdorf AG, Shiseido Company, Unilever PLC, L’Oréal S.A. are leading market players, cumulatively accounting for a 14.3% value share.

  • Which are the top countries driving demand for anti-pollution skin care products?

    The U.S., U.K., Germany, China, and India are major countries reflecting consistently high demand for anti-pollution skin care products.

  • Which countries are key producers of anti-pollution skin care products?

    China, the U.S, South Korea, and Japan are the leading manufacturers of anti-pollution skin care products.

  • What are the global growth statistics for the anti-pollution skin care products market between 2020 and 2021?

    The anti-pollution skin care products market grew by 392.6 Mn between 2020 and 2021.

  • What is the North America anti-pollution skin care products market outlook?

    The market in North America is set to rise at a 6.6% CAGR through the end of 2031.

  • How fast will the sales of anti-pollution skin care products grow in Europe?

    The Europe anti-pollution skin care products market is set to rise at an impressive 9.4% CAGR through the assessment period.

  • What are the key statistics of the South Korea and Japan anti-pollution skin care products market?

    Japan and South Korea account for 24.3% and 12.6% of market share in the East Asia anti-pollution skin care products market in 2021.

Market by Category

By Product Type:

  • Sun Care Products
  • Moisturizers/Creams
  • Face Masks
  • Cleansers
  • Facial Scrubs & Toners
  • Serums

By Nature:

  • Conventional
  • Natural/Organic

By End-User:

  • Male
  • Female
  • Unisex

By Sales Channel:

  • Hypermarkets/ Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Salon Stores
  • Online Retailing
  • Pharmaceutical & Drug Stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

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Anti-Pollution Skin Care Products Market