Anti-Pollution Hair Care Products Market

Anti-Pollution Hair Care Products Market Analysis and Review by Product Type – Shampoo, Hair Masks, Hair Oil, Hair Serums, and Conditioners 2021 – 2031

Anti-Pollution Hair Care Products Market Snapshot

[300 Pages Report] The anti-pollution hair care products market is mostly a customer-centric and innovation-driven market. Accordingly, the development of technology-driven, innovative product offerings is expected to be a differentiation strategy. In its latest study, Future Market Insights (FMI) has forecast the market to register a year-on-year growth rate of 6.6% in 2021.

As per the FMI analysis, the anti-pollution hair care products market size will surpass US$ 3.5 Bn in 2021. Between 2021 and 2031, the market is expected to exhibit compound annual growth rate (CAGR) of 7.4%.

Base year (2020) Market Value

US$ 3.3 Bn

Projected year (2021) Market Value

US$ 3.5 Bn

Projected year (2031) Market Value

US$ 7.2 Bn

CAGR% (2021-2031)

7.4% CAGR

2021-2031 Anti-Pollution Hair Care Products Market Outlook in Comparison to Sales Registered in 2016-2020

Growing exposure and concern about the negative effects of pollution on health, wellness, are projected to be chief growth drivers. FMI has forecast the anti-pollution hair care products market to rise at 7.4% CAGR between 2021 and 2031 in comparison to the 6.0% CAGR registered during 2016-2020.

In recent years, pollution has moved to the top of the global agenda. In major cities, pollution has a greater impact, and citizens are concerned about its detrimental effects on hair. As a result, anti-pollution hair care is increasingly becoming more popular.

According to the European Dermato-Venereology Society study there are 3 levels of proteins (cyclin D1, cyclin E and CDK2), which are responsible for hair growth and hair retention, but it was been decreased by PM10-like dust and diesel particulate in a dose dependent manner,  due to high level of pollution globally which resulted in hair loss and scalp irritation issues.

Which Factors are Driving Demand for Anti-Pollution Hair Care Products?

The increasing hair related issues such as hair greying, dandruff and hair loss mostly among the male population is likely to surge the anti-pollution hair care products utilization. Hair loss and thinning are caused by pollutants in the environment.

Hair loss affects almost two-thirds of men under the age of 35 in the United States, according to the American Hair Loss Association. In addition, beyond the age of 50, about 85% of males lose a substantial volume of hair.

Furthermore, due to increased awareness about the negative effects of chemicals used in a variety of cosmetic goods, customer choice is turning toward organic and herbal hair care solutions, resulting in increased consumption.

For example, Aveda Corp.'s hair care products are certified organic and created with natural plant-based components like rosemary leaf extract and ginseng oil. Furthermore, industry participants are increasingly focusing on creating and introducing new products to fulfil a diverse range of consumer demand based on geography, culture, and ethnicity.

As a result, anti-pollution hair care is gaining traction globally and across demographics, generating demand for anti-pollution hair care products.

What is the Impact of the COVID-19 Crisis on the Hair Care & Beauty Market?

The international economy, notably manufacturing industries, were negatively affected by COVID-19. The global and regional supply chain, as well as imports and exports, came to a halt due to sudden constraints affecting operations in the beauty and hair care industry. The global cosmetics business has been taken aback by the COVID-19 crisis.

Because store-based retailing is a popular sales channel in the beauty sector, shop closures in various locations had adverse effect on the sales of beauty products, particularly anti-pollution hair care products. Aside from that, the pandemic prompted customers to practice do-it-yourself or self-care. This shift in customer perception has influenced sales of beauty and personal care products.

COVID-19 has expedited the e-commerce revolution. As a result of social distancing, there has been a surge in online ordering, as well as new delivery methods such as click and collect and third-party delivery. As a result, market participants are increasingly turning to digital platforms. The market for anti-pollution hair care products has been changed and revolutionized as a result of this development.

Country-wise Insights

How is the Anti-Pollution Hair Care Products Market Faring in China?

East Asia is predicted to be one of the most attractive markets during the forecast period, according to Future Market Insights. China is expected to account for over 62.5% of market share in East Asia through 2021.

According to the Center for Strategic and International Studies every year, air pollution causes millions of early deaths around the world. Rapid development in China has resulted in high levels of air pollution, posing major social, economic, and political issues.

China's government have responded with air-quality regulations, but they confront tremendous hurdles in reconciling economic expansion with environmental and social concerns.

Vehicle emissions were responsible for roughly 45 percent of Beijing's air pollution in 2018 and about 30 percent of Shanghai's air pollution, according to China's Ministry of Ecology and Environment. Beijing, Hebei, and Shanghai are China's most polluted cities, with residents upset by rising pollution levels, prompting customers to seek out anti-pollution products.

As a result, even market players are focusing on expanding their operations in China in order to attract hair-conscious customers in the country.

For instance, in 2020 Yuhan-Kimberly, a South Korean cosmetics company, is looking to develop its anti-fine dust Red to Rad line in key Asian countries such as China, Vietnam, and Thailand.

Why is the Demand for Anti-Pollution Hair Care Products Increasing in United States?

In 2021, the U.S. will account for over 78.3% market share in North America. According to the “Lung Association” 2021 report, more than four out of ten Americans (41.1 percent, or more than 135 million people) live in one of the 217 counties throughout the country that monitors collecting harmful levels of ozone or particle pollution.

In comparison to last year's report, 14.8 million fewer people are inhaling harmful air, owing to lower levels of ozone pollution. Such rising pollution levels are boosting the demand and encouraging consumers in the country to adapt anti-pollution hair care products.

Furthermore, in the United States, factors such as growing total income on hair care products like shampoo, oil, and conditioner, increasing brand consciousness among buyers and a switch towards styling products, and creative packaging are expected to boost market growth.

Category-wise Insights

Which Anti-Pollution Hair Care Product Category Dominates the Market?

In terms of product type, shampoo accounts for a significant share in the market. As per FMI, the shampoo segment will hold 44.9% of the market in 2021. Because shampoos include various hair enrichment contents such as vitamins, botanical extracts, minerals, oils, and others, which help in cleaning hair and maintaining scalp health, their demand is expected to be considerably high.

Women to Remain Leading End Users

As per the analysis, in terms of end user female consumers are expected to hold dominant share of 37.2% in 2021. Growing level of pollution and rising incidence of hair-related issues such as hair loss and dandruff are driving demand in this market. Rising working-class professionals among women, have increased exposure to pollutants. Coupled with this, focus on hygiene and cleanliness has been fueling the demand for anti-pollution hair care products among women.

Which Anti-Pollution Hair Care Packaging Category Dominates the Market?

As per the analysis, in terms of packaging pouches & sachets are expected to hold maximum share of 64.2% in 2021. Pouches and sachets are convenient to use and can be carried anywhere and stored in compact bags while travelling. Pouches and sachets can also be consumed to test whether a hair care product is good for the hairs and consumers even find them to be affordable.

Which Sales Channel Holds Major Revenue Share?

In terms of sales channels, pharmaceutical & drug stores hold a notable share of 21.8% in 2021. Since a large selection of goods are available under one roof, there is no need to visit multiple establishments. Similarly, the capacity of the consumer to see the item minimizes the likelihood of acquiring counterfeit items.

Furthermore, due to the closing of retail outlets, COVID-19 lockdowns have increased the usage of e-commerce websites. In the middle of the epidemic, market players have used this situation to strengthen their online presence.

Competitive Landscape

Companies operating in the anti-pollution hair care products market are aiming at strategic collaborations and partnerships with other manufacturers to expand their product portfolio to address the demand of an expanding pool of consumers.

  • In 2020, Beiersdorf AG collaborated with the waterless body and hair care products manufacturer, STOP THE WATER WHILE USING ME!
  • In 2019, New Avon will work with its new sibling K-beauty brands, which are owned by LG Household & Health Care. Avon will collaborate with The Face Shop to introduce Avon x The Face Shop, a collection of skin care and make-up products.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa

Key Countries Covered

US, Canada, Germany, U.K., France, Italy, Spain, Russia,  Benelux, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Northern Africa, and South Africa

Key Segments Covered

Product Type, Packaging , End User, Sales Channel, and Region

Key Companies Profiled

  • Beiersdorf AG
  • Shiseido Company
  • Unilever PLC
  • Avon Products Inc.
  • L’Oréal S.A.
  • Kao Corporation
  • Coty Inc.
  • Procter & Gamble Co.

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered in the Report

  • How much is the anti-pollution hair care products market worth?

    In 2021, the anti-pollution hair care products market is expected to reach a valuation of over US$ 3.5 Bn.

  • At what rate did the anti-pollution hair care products sales grow in the last 5 years?

    The anti-pollution hair care products market grew at a CAGR of 6.0% from 2016 to 2020.

  • What is the share of the top players in the anti-pollution hair care products market?

    Beiersdorf AG, Shiseido Company, Unilever PLC, L’Oréal S.A., are leading market players, cumulatively accounting for 42.0 % value share.

  • Which are the top countries driving demand for anti-pollution hair care products?

    The U.S., the U.K., Germany, China and India are major countries reflecting consistently high demand for anti-pollution hair care products.

  • Which countries are key producers of anti-pollution hair care products?

    China, U.S, South Korea, Germany and Italy are the leading manufacturers of anti-pollution hair care products.

  • What are the global growth statistics for the anti-pollution hair care products market between 2020 and 2021?

    The anti-pollution hair care products market grew by 4.1% between 2020 and 2021.

  • What is the North America anti-pollution hair care products market outlook?

    The market in North America is set to rise at 7.2% CAGR through the end of 2031.

  • How fast will the sales of anti-pollution hair care products grow in Europe?

    The Europe anti-pollution hair care products market is set to rise at an impressive 9.3% CAGR through the assessment period.

  • What are the key statistics of the South Korea and Japan anti-pollution hair care products market?

    Japan and South Korea account for 24.7% and 12.8% of market share in the East Asia anti-pollution hair care products market in 2021.

Market by Category

By Product Type:

  • Hair Oil
  • Shampoo
  • Hair Serum
  • Hair Mask
  • Conditioners

By Packaging:

  • Pouches & Sachets
  • Bottles

By End User:

  • Male
  • Female
  • Unisex

By Sales Channel:

  • Hypermarkets/ Supermarkets
  • Convenient Stores
  • Specialty Stores
  • Salon Stores
  • Online Retailing
  • Pharmaceutical & Drug Stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

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Anti-pollution Hair Care Market