Hair Styling Products Market

Hair Styling Products Market: Millennials Key Target Segment for Manufacturers: Global Industry Analysis (2013-2017) & Opportunity Assessment (2018-2027)

  • 2019-01-10
  • REP-GB-8445
  • 165 pages
  • PDF PPT EXCEL
 Hair Styling Products Market

An Incisive, In-depth Analysis on the Hair Styling Products Market

This study offers a comprehensive, 360 degree analysis on the Hair Styling Products market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Hair Styling Products market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Hair Styling Products Sales to Soar through 2027; Rise in the Number of Beauty Conscious Customers Driving the Market

Global Hair Styling Products Market: From an estimated market size of US$ 18,458.8 Mn in 2018, the value sales of the hair styling products market are expected to reach US$ 28,765.7 Mn by 2027, expanding at a CAGR of 5.1%

The global hair care market has been surging in terms of value sales. Over the years, men as well as women have become more conscious about their looks and appearance, due to which there has been an increase in the demand for various cosmetic products, i.e. skincare, hair care as well as body care products. In case of hair care, men as well as women have been found to be very conscious about the look and style of their hair. This is one of the key factors that has boosted the demand for hair styling products in the global market. Various hair styling products have been gaining traction among target customers. These products include hair gels, hair sprays, styling creams & waxes, hair mousse and similar other hair styling products.   

Manufacturers of hair styling products have been adopting natural as well as organic ingredients in their products

Nowadays, the preference of customers has been gradually shifting towards natural and organic products owing to rise in awareness about the various health benefits associated with the usage of these products. A similar trend has been observed in the hair styling products market with various manufacturers of hair styling products aiming at using natural and organic ingredients, & anti-pollution ingredients in their finished products. For instance, in 2018, Mizani, a key manufacturer of hair styling products, launched a new line of natural hair styling products for textured curly hair. In 2016, Sephora, another key player in the hair styling products market, announced the launch of natural hair styling products for the North America and Asia Pacific markets. Owing to an increase in the demand for natural hair styling products in the global market, several key retailers have been introducing new hair styling products that to contain natural ingredients. In 2015, Target launched a new line of natural hair styling products under its own private brand label. 

The global hair styling products market has witnessed an increase in the number of new product launches over the past couple of years

Over the past decade, the global hair styling products market has witnessed significant evolution in hair styling products that are capable of catering to the varying needs and demands of target customers. The perception and buying behaviour of customers has been influenced by a confluence of various factors such as the rise in awareness about various hair styling products and rise in per capita income, online penetration, etc., due to which keeping track of the same has become one of the primary tasks of the manufacturers of hair styling products to be able to launch new products. In 2017, Procter and Gamble, one of the key players in the global hair styling market, launched various types of hair styling products in different international markets. The company launched a line of hair styling products specifically for the African-American demographic segment. Unilever launched an eco-friendly brand, Love Beauty and Planet, which consisted of new variants of hair styling products. Hair texturizer Products are triggering demand from its target customers. Hair Texturizing Products are mainly used in the view of maintaing a good and composed hair style of the consumers.

Millennials are accounting for the higher customer share of the global hair styling products market

The activities of the millennial population and their perception towards various consumer goods have been considered to be among the most influential factors in driving the demand for hair styling products in the global market. These consumers are very active and more conscious about their looks and appearance. Even when it comes to using hair styling products, millennials have specific preferences. Taking this factor into account, various hair styling products companies have been strategizing on coming up with new products targeting the millennial segment. In 2017, Cloud 10 introduced five types of hair styling products for the millennial segment in the North America market. Unilever launched a new line of hair styling products, which include hair gels and creams, targeting the millennial segment.  In the 2017, the Procter & Gamble Company launched a new line of hair styling products through its Old Spice brand, which specifically targets the millennial population of the North America market.

Global Hair Styling Products Market Competitive Landscape: Multinational players are relatively highly concentrated in the global hair styling products market as compared to local and regional manufacturers of hair styling products

The global hair styling products market is primarily characterised by the presence of a large number of regional and multinational companies. The detailed profiles of hair styling product companies are also included in the global hair styling products market report to evaluate their strategies, key product offerings and recent developments. Some of the key players profiled in the global hair styling products market study include Procter & Gamble, L’Oreal, Unilever plc, Shiseido Company, Amorepacific corporation, Flora, Ltd., Kao Corporation, Henkel AG & Company, Godefroy Manufacturing Company, Swallowfield plc, Shu Uemura Art of Hair, Vogue International LLC, CURLS(R), LLC, Ouai haircare, Redken, Scental Pacific, Delta Laboratories Pty Ltd., Natrocare Laboratories, Mizani and Mielle Organics LLC.

This report on the hair styling products market provides the forecast and analysis of the global hair styling products market. It provides analysis on the basis of historical data and forecast from 2017 to 2027 in terms of revenue (US$ Mn). The hair styling products report reveals the market dynamics in seven geographic segments along with market analysis for the current and future scenario. In addition, it includes drivers, restraints and recent trends of the hair styling products market. The hair styling products market report also comprises opportunities for the manufacturers of hair styling products and highlights the value chain analysis in detail. The study demonstrates the market dynamics and trends across regions that are expected to influence the current status and future prospects of the hair styling products market.

The report studies the global hair styling productsmarket for the period 2018–2027. The prime objective of this report is to offer quantitative and qualitative insights and the study key market trends pertaining to the global hair styling products market that gradually help transform businesses.

The hair styling products market numbers have been assessed by carefully scrutinizing the hair styling productsspending of countries in all the seven key regions for the current year, as well as the historical performance of the market. Market size and forecast for each segment in the hair styling productsmarket has been provided in the context of regional markets. All the segmentation of the hair styling productsmarket has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders and industry experts. The market has been forecast based on constant currency rates. The report includes the revenue generated from sales of hair styling productsacross all regional economies.

The report begins with an executive summary intended to provide a clear perspective about the hair styling products market to the reader. It is then followed by an overview of the hair styling products market and provides the definition of the market along with an analysis about the drivers, restraints, opportunities and key trends in the hair styling productsmarket. The sections that follows includes the analysis of the global hair styling products market by product type, source, end use, sales channel and a country-level analysis.  

On the basis of product type, the global hair styling products market is segmented into hair gel, hair spray, styling creams & waxes, hair mousse and other types of hair styling products. The global hair styling products market is further segmented on the basis of end use. The potential end users are household, salon & spa and the fashion industry. The global hair styling products market is again segmented on the basis of gender i.e. male, female and unisex. On the basis of sales channel, the global hair styling products market is segmented into wholesaler/distributor, supermarket/hypermarket, convenience store, specialty store and online store.

All the above sections evaluate the hair styling productsmarket on the basis of various factors affecting the market, which cover the present scenario as well as the future prospects. For market data analysis, the report considers 2017 as the base year, with market numbers estimated for 2018 and forecast made for 2018–2027. All the segmentation of the hair styling products market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders in the industry. The hair styling products market has been forecast based on constant currency rates.

The next section of the hair styling products report highlights the market by region and provides the market outlook for 2018–2027. The study investigates the regional Year-on-Year (Y-o-Y) growth of the hair styling products market. Key regions assessed in this report include North America, Latin America, Europe, Asia Pacific Excluding Japan, Middle East & Africa and Japan. The report evaluates the present scenario and growth prospects of the regional market for 2018–2027.

The hair styling products market numbers have been assessed based on the sales and the weighted average pricing of hair styling products by nature and product type. The aggregate revenue is derived through the weighted average country pricing trends. The hair styling products market size and forecast for each segment have been provided in the context of countries. The hair styling products market has been analysed based on the expected demand and current spending scenario. The prices considered for the calculation of revenue are the average country prices obtained through primary quotes from numerous regional manufacturers, suppliers and distributors of hair styling products. All the key product types have been considered on the basis of secondary sources, i.e. OECD, UN data and feedback from primary respondents. Country-wise demand patterns have been considered while estimating the consumption of hair styling products across various regions. Hair styling products market numbers for all the regions by product type, base material, end use and distribution channel have been derived using the bottom-up approach, which is cumulative of each country’s demand. The company-level hair styling products market share has been derived on the basis of the revenues reported by key manufacturers. The hair styling products market has been forecast based on constant currency rates. Given the characteristics of the market, we have triangulated the outcome on the basis of three different types of analysis: based on supply side, demand side analysis for hair styling products and the impact of macro-economic factors on the hair styling products market. In addition, it is imperative to note that, in a fluctuating global economy, we not only conduct market forecasts in terms of Compound Annual Growth Rate (CAGR), but also analyse the market based on key parameters, such as Y-o-Y growth rates, to understand the predictability of the hair styling products market and identify the right opportunities for players.

The market segments for the global hair styling products market have been analysed in terms of Basis Point Share (BPS) to understand the relative contributions of each segment to market growth. This detailed level of information is important for identifying various key trends in the hair styling products market. Another key feature of this report is the analysis the market in terms of absolute dollar opportunity represented by the sales of hair styling products. Absolute dollar opportunity is critical for evaluating the scope of opportunity that a provider can look to achieve as well as to identify the lucrative segments. The overall absolute dollar opportunity represented by the hair styling products market is mentioned in the report. To understand key growth segments in terms of growth and adoption for hair styling products in the global market, FMI has developed the market ‘Attractiveness Index.’ The resulting index is expected to help providers identify the real market opportunities. A number of primary and secondary sources were referred during the course of the study. Some of the secondary sources include IMF, World Bank, Hoovers, Factiva, annual reports of companies and government associations & publications.

In the final section of the report on the hair styling products market, a ‘dashboard view’ of the companies has been provided to compare the current industrial scenario and their contribution in the overall hair styling products market. Moreover, it is primarily designed to provide clients an objective and detailed comparative assessment of the key providers specific to a segment in the hair styling products market. Report audiences can gain segment-specific manufacturer insights to identify and evaluate the key competitors in the hair styling products market. Detailed profiles of companies are also included in the report to evaluate their strategies, key product offerings and recent developments. Some of the key players of the global hair styling products market are Procter & Gamble, L’Oreal, Unilever plc, Shiseido Company, Amorepacific Corporation, Flora Ltd., Kao Corporation, Henkel AG & Company, Godefroy Manufacturing Company, Swallowfield plc, Shu Uemura Art of Hair, Vogue International LLC, CURLS(R), LLC, Ouai haircare, Redken, Scental Pacific, Delta Laboratories Pty Ltd., Natrocare Laboratories, Mizani and Mielle Organics LLC.

Hair Styling Products Market Reports - Table of Contents

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Harish Tiwari

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