About The Report
Growing demand for quality hair care products across consumers, and an increase in hair loss and thinning incidences, the hair thickener serum market value is expected to grow steadily between the years 2025 and 2035. The market is estimated to be worth USD 1,412.7 million in 2025 and expected to be USD 3,106.8 million in 2035, at a CAGR of 8.2% during the forecast period.
Hair thickening serums, a concoction of active ingredients like biotin, keratin, peptides and various plant-based extracts, are on the rise for their effectiveness in caring for hair volume, strengthening hair follicles and scalp health. The increasing trend of using organic and sulphate-free serums and the rising consumer awareness regarding hair care management are developing the market.
Moreover, novel delivery systems that use nanotechnology and formulations that target the scalp microbiome are improving the effectiveness of products.
However, challenges like product price, counterfeit products and regional consumer preferences may affect the market growth. In response, manufacturers are investing in custom hair care solutions, clinical testing and enhanced digital marketing efforts. The market is also segmented on the basis of product type, ingredient type, and distribution channel.
Market Metrics
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 1,412.7 million |
| Industry Value (2035F) | USD 3,106.8 million |
| CAGR (2025 to 2035) | 8.2% |
The demand for hair thickener serums is higher in North America, with the United States and Canada emerging as the top adopter owing to high consumer spending on premium personal care products, rising concern about lifestyle-induced hair loss, and increasing accessibility of dermatologist-recommended hair solutions.
Also, the growth is driven by the presence of significant beauty and hair care brands invest in R&D and digital marketing campaigns. The popularity of clean beauty trends and gender-neutral hair care solutions are also moulding product innovations. High competition and stringent regulation on ingredient safety are hindering the growth of the market; however, new advancements in strengthening hair follicle formulations and targeted marketing strategies are anticipated to drive the growth of the market.
Germany, the UK, and France are the main revenue contributors to the Europe hair thickener serum market. Demand is driven by the region’s growing preference for natural and organic beauty products, strict regulatory standards on cosmetic ingredients, and increasing consumer awareness of scalp health. Mounting adoption of personalized hair care regimens, comprising scalp serums with botanicals and probiotics in active formulations, is anticipated to propel market expansion even further.
Consumer behaviour is further impacted as well by sustainable packaging initiatives and cruelty-free product certifications. While the €8000 and above price points may block some consumer segments, along with the comparatively strict EU cosmetic regulations, rest assured that sustained R&D of vegan, plant-based solutions hair serums will provide them with ongoing value, fuelling long-term demand growth.
The hair thickener serum market in Asia-Pacific is expected to grow at the fastest rate owing to rapid urbanization, and rising disposable incomes, along with increasing trend of K-beauty, and J-beauty in hair care in countries like China, Japan, South Korea, and India. Despite the challenges, the rise of herbal and ayurvedic hair thickening solutions and advancements in biotech-based serums to promote collagen production are driving market growth.
The rise of social media-driven beauty trends and direct-to-consumer brands aimed at younger demographics is also aiding accessibility. Nevertheless, factors like market fragmentation, counterfeit product concerns, and differences in consumer hair care practices could limit widespread adoption. Still, the region remains on track for robust growth, fuelled by rising investment from global beauty players into localized product formulations and influencer partnerships.
Challenge
High Competition and Regulatory Compliance
Hair thickener serum facing major challenge is the high intensity competition from other beauty brands along with niche beauty brands providing niche solutions. Moreover, the approval and market entry of hair growth upgrades are influenced by varying regional regulatory compliance related to active ingredients like peptides, biotin complexes, and stimulants for hair growth.
Overcoming these challenges will involve putting money into product differentiation, ingredient transparency and dermatological testing to establish consumer trust.
Opportunity
Expansion of Personalized and Scalp-Focused Hair Care Solutions
The market has such large growth potential due to the growing demand for customized hair care and scalp-centric solutions. More consumers look for targeted treatments. Despite the challenges hair thinning can create, the landscape of hair treatments is rapidly changing. Actually, the subscription-based hair care systems gaining huge popularity, and virtual consultations with hair specialists are also improving the actively participation of clients.
The hair-thickening serums that have gained prominence in this burgeoning aesthetic industry have a projected horizon of growth throughout the next decade, as the beauty field shifts towards science-based and environmentally friendly products.
The hair thickening serum market was significantly booming between 2020 and 2024 owing to growing consumer demand for hair volumizing solutions, increasing awareness of scalp health, and advancements in hair care formulations. Increasing number of consumers preferred natural, non-toxic and chemical free hair care products which led the development of essential botanical-based, sulphate free and biotin enriched serums in the marketplace.
Growth segments included vegan and cruelty-free formulations; diversified direct-to-consumer (DTC) brands; and expanded e-commerce platforms. Yet, there were limiting factors to widespread adoption from high product costs to counterfeit products, and consumer reluctance to believe in efficacy.
The next decade (2025 to 2035) will also see the evolution of the market with AI scalp diagnostics, bioengineered peptides for hair growth, and individualized hair thickening formulations. AI-driven scalp health monitoring, 3D-printed customized serums, and microbiome-enhancing hair care formulations will therefore minimize irrelevant products, resulting in more effective topical agents tailored toward the end user.
Specifically, vanity technologies such as self-adjusting serums that respond to humidity, nanotechnology-enhanced follicle penetration and block chain-backed ingredient traceability will continue to change the game.
The future of hair care will not only embrace the latest technologies, blending advanced machinery with AI algorithms for scalp analyses, it will also see the emergence of zero-waste sustainable packaging, AI-based predictive treatments for baldness, and smart serums that integrate real-time feedback to improve the health of the scalp while achieving environmental sustainability and consumer confidence.
Market Shifts: A Comparative Analysis 2020 to 2024 vs. 2025 to 2035
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Compliance with FDA, EU cosmetic safety regulations, and organic certification standards. |
| Formulation Innovation | Use of biotin, caffeine, castor oil, keratin, and botanical extracts. |
| Industry Adoption | Growth in natural, vegan, and sulphate-free hair thickening solutions. |
| Smart & AI-Enabled Solutions | Early adoption of scalp analysis tools, DTC brand growth, and online hair care consultations. |
| Market Competition | Dominated by traditional hair care brands, natural product startups, and salon-exclusive formulations. |
| Market Growth Drivers | Demand fuelled by increasing hair thinning concerns, growing clean beauty trends, and expansion of e-commerce-driven hair care. |
| Sustainability and Environmental Impact | Early adoption of recyclable packaging, cruelty-free formulations, and plant-derived ingredients. |
| Integration of AI & Digitalization | Limited AI use in basic scalp analysis and personalized product recommendations. |
| Advancements in Manufacturing | Use of traditional serum formulation methods with botanical extracts and active thickening agents. |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Stricter AI-driven compliance monitoring, block chain-backed ingredient sourcing transparency, and regulations for biotech-based hair growth ingredients. |
| Formulation Innovation | Adoption of bioengineered peptides, microbiome-boosting serums, and AI-optimized active ingredient combinations. |
| Industry Adoption | Expansion into personalized AI-based scalp health serums, lab-grown hair follicle enhancers, and targeted nanotech absorption formulas. |
| Smart & AI-Enabled Solutions | Large-scale deployment of AI-powered real-time scalp diagnostics, adaptive serum formulations, and block chain-enabled authenticity tracking. |
| Market Competition | Increased competition from AI-driven scalp health companies, biotech-based hair regrowth firms, and personalized dermatology hair solutions. |
| Market Growth Drivers | Growth driven by AI-enhanced personalized hair thickening solutions, biotech-driven follicle regeneration, and climate-adaptive hair care innovations. |
| Sustainability and Environmental Impact | Large-scale transition to zero-waste serum packaging, carbon-neutral manufacturing, and AI-optimized sustainable ingredient sourcing. |
| Integration of AI & Digitalization | AI-powered real-time follicle density tracking, adaptive serum adjustments, and block chain-backed ingredient safety verification. |
| Advancements in Manufacturing | Evolution of 3D-printed bioengineered serum ingredients, AI-enhanced formulation balancing, and self-activating nano-serums for hair thickening. |
The USA is the largest market for hair thickener serums as a result of growing consumer understanding of hair health, a rise in demand for anti-hair loss solutions, and the firm market penetration of premium hair care brands. The trend toward customized beauty regimens and the emergence of clean-label and organic formulations are driving product innovation.
Hope is also in the pipeline with stem cell-based hair growth serums, which can improve product effectiveness. The rise of e-commerce platforms and direct-to-consumer sales channels is also propelling market growth, where influencers consider a considerable factor in branding.
| Country | CAGR (2025 to 2035) |
|---|---|
| United States | 8.5% |
The UK hair thickener serum market is projected to expand steadily, driven by a surge in consumer demand for sulphate-free and plant-based hair care products as well as the rising popularity of anti-aging hair treatments and the growing influence of sustainable beauty trends. Product accessibility is driven by expansion of professional haircare salons and online retail channels.
Owing to the growing influence of dermatology-supported and clinically proven formulations are impacting the market. Furthermore, the market is being influenced by the demand for genderless and tailored hair growth products.
| Country | CAGR (2025 to 2035) |
|---|---|
| United Kingdom | 7.9% |
The hair thickener serum market in Germany, France, and Italy will create a wealth of opportunity in the European Union due to increasing consumer preference toward high-performance, dermatologist-recommended hair care products, growing demand for organic and bioactive formulations, and growing investment in advanced scalp health solutions.
Strict EU regulations on cosmetic ingredients are driving innovation in plant-derived and chemical-free thickening serums. Plus, the rising prevalence of K-beauty and J-beauty trends within European haircare regimens is fuelling the need for light weight treatments and multifunctional serums. Additionally, the growing popularity of premium & salon-grade hair growth treatment is also predicted to support the growth of market.
| Country | CAGR (2025 to 2035) |
|---|---|
| European Union | 8.1% |
The market for hair thickener serums in Japan is witnessing growth driven by the growing popularity of holistic hair food products, growing consumer interest in products for scalp care, and increasing government support for promotion of the dermatological. The country’s focus on fermented ingredients and botanical extracts theme is spurring innovation in natural thickening serums.
Furthermore, the growth of functional hair care formulations such as probiotics, amino acids, and caffeine-based stimulants are attracting attention and thus making the product more efficient. This trend is also driven by the growing ability to integrate AI into scalp diagnostics and provide personalized treatment solutions.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 7.8% |
The South Korea markets for hair thickener serums is gaining momentum with the rising adoption of advanced technologies for hair growth and the influence of K-beauty trends on scalp care, as well as strong investments in hair formulation driven by biotech. Its leadership in functional cosmetics and derma haircare solutions is driving the demand for high-performance serums.
Furthermore, the increasing demand for non-invasive hair restoration treatments and the emergence of smart scalp diagnostic devices are transforming the landscape. Also, subscription-based and personalized hair care services are berthing product accessibility and consumer engagement.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 8.4% |
Hair treatment serum and hair styling serum segments are expected to dominate the Hair Thickener Serum Market as consumers, professional stylists and beauty brands focus on hair health, volume enhancement and styling versatility. These kinds of products are essential for enhancing hair texture, fortifying strands and providing protective benefits.
Innovations are moving around the world haircare industry, and ingredient-conscious consumers seeking targeted solutions are increasing the demand for advanced hair thickening serums.
Hair treatment serums have been widely used in the beauty industry and can be used to nourish the scalp, stimulate hair follicles, and create thicker, healthier hair strands. Styling products don’t penetrate the hair; treatment serums do, integrating actives like biotin, keratin, peptides, botanical extracts that fill the hair from the root.
Marketing of scalp-infused products to those most likely to benefit from these benefits has accelerated adoption, particularly among those experiencing hair thinning, hair loss, and weak hair structure. Dermatologist-endorsed hair treatment serums with clinically tested formulations, drug-free thickening agents, and customized scalp therapy have bolstered market demand, thereby enhancing credibility and consumer trust.
The integration of personalized ingredient recommendations, scalp microbiome assessment, and real-time hair health tracking with AI-powered hair analysis in serum applications has further fuelled adoption by ensuring enhanced efficacy along with tailored treatment plans.
An expansion of multi-functional hair treatment serums with hydration boosters, heat protection, and UV shielding properties have maximized market growth; making better all-geared solutions for everyday haircare usages.
The market has been further fuelled by the rise of clean beauty, including sulphate-free hair treatment serums that cater to eco-friendly user preferences with organic and farmed components and containers, as well as non-animal tested formulations.
Although still relatively niche compared to traditional hair oils, the hair treatment serum segment offers several benefits including improvements to hair health, root-strengthening benefits and long-term scalp care, but nonetheless faces challenges including the higher price points of these products, varying degrees of ingredient sensitivity among consumers, and the demonstration of results that requires consistent application.
Emerging innovations in biomimetic peptide serums, AI-assisted scalp diagnostics, and eco-friendly serum formulations are changing the game and making hair treatment serums more effective, consumer-friendly and sustainable than ever before.
Hair Styling serums remain the dominant share in the Hair Thickener Serum Market, as they create volume, rope frizz, and provide lightweight grip without putting weight in hair. Unlike traditional styling products like gels and sprays, styling serums give you a smooth, touchable finish along with added nourishment.
Adoption has been driven by the increasing demand for non-sticky, humidity-resistant styling solutions especially by professionals, beauty influencers and trend-setting consumers. The rising availability of heat-protective styling serums, with on-the-go thermal defense, anti-static, and humidity-resistant technological benefits, is anticipated to bolster market growth, offering superior protection for hair that goes under intense heat-styling forces.
Selective adoption is ensured from the wider versatility and styling flexibility, aided by the blend of hybrid styling serums, which consist of tinted volumizing formulas, root-lifting technology, and semi-permanent thickening effect.
The production of styling serums devoid of fragrance and allergens with hypoallergenic substances, nets safe formulations, and silicon-complimentary compounds has enhanced market growth by assuring inclusivity for each sensitive scalps and component-sensor consumers.
The integration of AI-based hairstyling apps with intelligent features like real-time virtual try-on, predictive styling analytics and personalized serum recommendations driven by hair structure and climatic scenarios have furthered the market growth, facilitating standardization in consumer engagement and deepening product customization.
Some of the major constraints affecting hair styling serum segment include lower longevity of the product in comparison to a hair spray, complexities involved in formulating a natural holding product, and the necessity of multiple layers of applications in extremely humid conditions.
At the same time, developments in bio molecular polymer serums, AI-assisted styling personalization, and microencapsulated thickening agents are improving performance, user experience and market adoption, hence steady growth for hair styling serums globally.
The segment of organic and conventional together make up the major share in the overall Hair Thickener Serum Market as beauty-conscious consumers, wellness advocates, and haircare brands weigh the possibilities between plant-based alternatives and clinically proven formulations. These product types are integral to driving purchasing decisions, ingredient transparency, and brand positioning, demonstrating significant market growth across both clean beauty and traditional haircare sectors.
Organic hair thickener serums have achieved strong market adoption as consumers increasingly demand non-toxic, plant-based, and sustainable haircare solutions. Unlike regular serums, organic formulations retain no synthetic chemicals, parabens, silicones, and sulphates, instead emphasizing botanical extracts, cold-pressed oils and bio-fermented actives.
Adoption has been driven by the rising preference for chemical-free and scalp-friendly thickening serums, especially among consumers with sensitive skin and colour-treated hair, as well as those with holistic wellness styles. With increasing availability of USDA-certified organic hair serums with transparency in sourcing, zero-waste packaging, and plant-based emulsifiers in the product formulations contributing towards higher market demand, consumer trust and compliance with regulatory standards are being solidified in the industry.
Although organic hair thickener serum segment has advantages such as non-toxic hair nourishment, alignment with sustainability goals, and less agitation on the scalp; however, on the flip side it is facing challenges such as shorter shelf life, high generation cost and fewer availability of bio-based preservatives. Nonetheless, progressive innovations in probiotic scalp serums, AI-based ingredient-matching and organic fermentation hair actives will enhance efficacy, stability, and consumer acceptance, fuelling further growth.
Infused with powerful enzymes, today, conventional hair thickener serums are being increasingly adopted to address unwanted thinning and balding, growing at impressive rates in the market, due to the surge in demand for fast-acting, clinically tested and advanced formulation serums that provide instant and long-standing volume boost.
The organic alternatives fall short on the power of their conventional counterparts, which utilize synthetic thickening agents, proprietary polymers, and biotech engineered peptides.
Rising adoption for high-efficacy hair serums driven by professionals, beauty influencers, and consumers facing advanced hair thinning. The pharmaceutical-grade hair serums featuring FDA-approved ingredients, dermatologist-backed formulations, and prescription-strength scalp treatment solutions have not only catered to the demand in the market but also positioned themselves with higher credibility and specialized applications.
The Carrier Oil and Beehive Extract Market is driven by increasing popularity of sports and fitness, growing health and wellness market and increasing popularity of organic natural hair products. But new generation innovations regarding AI-powered haircare formulation, active ingredients microencapsulation and sustainable bioengineered hair peptides are enhancing performance, safety and trust of consumers, entering to a period of smooth and firm's expansion path around the globe for global hair thickener serum market.
Factors driving the growth of the hair thickener serum market include rising consumer demand for volumizing hair care products, advancements in dermatologically tested formulations, and the growing adoption of plant-based and organic ingredients.
Due to increasing awareness related to hair loss treatment and scalp health, the market is experiencing gradual growth. Among the major trends influencing the industry are biotin-infused serums, formulas that stimulate the scalp, and clinically proven anti-thinning products.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| L’Oréal S.A. | 12-16% |
| Procter & Gamble (P&G) | 10-14% |
| Unilever | 8-12% |
| Estée Lauder Companies Inc. | 6-10% |
| Henkel AG & Co. KGaA | 4-8% |
| Other Companies (combined) | 45-55% |
| Company Name | Key Offerings/Activities |
|---|---|
| L’Oréal S.A. | Develops advanced hair-thickening serums with biotin, amino acids, and scalp-nourishing ingredients. |
| Procter & Gamble (P&G) | Specializes in hair-thickening formulations with DHT blockers for anti-hair loss benefits. |
| Unilever | Offers volumizing hair serums infused with keratin and botanical extracts for scalp hydration. |
| Estée Lauder Companies Inc. | Focuses on luxury hair care serums with clinically tested hair fiber strengthening technology. |
| Henkel AG & Co. KGaA | Provides anti-thinning serums with caffeine and niacinamide for scalp stimulation and improved hair density. |
Key Company Insights
L’Oréal S.A. (12-16%) L’Oréal leads in hair-thickening serum innovations, integrating biotin-rich and scalp-care formulations for long-term hair health.
Procter & Gamble (P&G) (10-14%) P&G specializes in anti-thinning serums, leveraging DHT-blocking and follicle-strengthening ingredients.
Unilever (8-12%) Unilever focuses on botanical-based volumizing hair serums, catering to the growing demand for natural hair care solutions.
Estée Lauder Companies Inc. (6-10%) Estée Lauder pioneers in luxury hair-thickening serums, incorporating clinically backed hair fiber reinforcement technologies.
Henkel AG & Co. KGaA (4-8%) Henkel develops caffeine-infused and niacinamide-based serums, promoting scalp circulation and hair density improvement.
Other Key Players (45-55% Combined) Several personal care and hair care companies contribute to the expanding Hair Thickener Serum Market. These include:
The overall market size for the hair thickener serum market was USD 1,412.7 million in 2025.
The hair thickener serum market is expected to reach USD 3,106.8 million in 2035.
The demand for hair thickener serum will be driven by increasing concerns about hair thinning and hair loss, rising consumer preference for organic and natural hair care products, growing adoption of anti-aging hair treatments, and advancements in biotechnology-based hair growth solutions.
The top 5 countries driving the development of the hair thickener serum market are the USA, China, Germany, France, and Japan.
The Organic Hair Thickener Serum segment is expected to command a significant share over the assessment period.
Our Research Products
The "Full Research Suite" delivers actionable market intel, deep dives on markets or technologies, so clients act faster, cut risk, and unlock growth.
The Leaderboard benchmarks and ranks top vendors, classifying them as Established Leaders, Leading Challengers, or Disruptors & Challengers.
Locates where complements amplify value and substitutes erode it, forecasting net impact by horizon
We deliver granular, decision-grade intel: market sizing, 5-year forecasts, pricing, adoption, usage, revenue, and operational KPIs—plus competitor tracking, regulation, and value chains—across 60 countries broadly.
Spot the shifts before they hit your P&L. We track inflection points, adoption curves, pricing moves, and ecosystem plays to show where demand is heading, why it is changing, and what to do next across high-growth markets and disruptive tech
Real-time reads of user behavior. We track shifting priorities, perceptions of today’s and next-gen services, and provider experience, then pace how fast tech moves from trial to adoption, blending buyer, consumer, and channel inputs with social signals (#WhySwitch, #UX).
Partner with our analyst team to build a custom report designed around your business priorities. From analysing market trends to assessing competitors or crafting bespoke datasets, we tailor insights to your needs.
Supplier Intelligence
Discovery & Profiling
Capacity & Footprint
Performance & Risk
Compliance & Governance
Commercial Readiness
Who Supplies Whom
Scorecards & Shortlists
Playbooks & Docs
Category Intelligence
Definition & Scope
Demand & Use Cases
Cost Drivers
Market Structure
Supply Chain Map
Trade & Policy
Operating Norms
Deliverables
Buyer Intelligence
Account Basics
Spend & Scope
Procurement Model
Vendor Requirements
Terms & Policies
Entry Strategy
Pain Points & Triggers
Outputs
Pricing Analysis
Benchmarks
Trends
Should-Cost
Indexation
Landed Cost
Commercial Terms
Deliverables
Brand Analysis
Positioning & Value Prop
Share & Presence
Customer Evidence
Go-to-Market
Digital & Reputation
Compliance & Trust
KPIs & Gaps
Outputs
Full Research Suite comprises of:
Market outlook & trends analysis
Interviews & case studies
Strategic recommendations
Vendor profiles & capabilities analysis
5-year forecasts
8 regions and 60+ country-level data splits
Market segment data splits
12 months of continuous data updates
DELIVERED AS:
PDF EXCEL ONLINE
Hair Serum Market Size and Share Forecast Outlook 2025 to 2035
Hair Serums Ingredient Market Size and Share Forecast Outlook 2025 to 2035
Hair Growth Serums Market Analysis - Size and Share Forecast Outlook 2025 to 2035
The Hair Texturizer Product Market is segmented by Product Type (Creams, Gels, Lotions, and Sprays), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Salons and Spas), Application (Professional Use, Home Use, and Salon Services), and Region. Forecast for 2026 to 2036.
The Hair Bond Multiplier Market is segmented by Product Type (Professional Salon Formulations, At-Home Treatment Systems, Leave-In Treatments, and Pre-Treatment Concentrates), Distribution Channel (Professional Salons, Online Retail, Specialty Beauty Stores, and Direct Sales), Application (Chemical Damage Repair, Heat Protection, Color Treatment Support, and General Hair Strengthening), and Region. Forecast for 2026 to 2036.
Hair Growth Shampoos Market Size and Share Forecast Outlook 2026 to 2036
Hair Wig and Extension Market Analysis - Size, Share & Forecast 2025 to 2035
Hair Repigmentation Treatment Market Size and Share Forecast Outlook 2026 to 2036
Haircare Supplement Market Size and Share Forecast Outlook 2026 to 2036
Hair Styling Additives Market Size and Share Forecast Outlook 2026 to 2036
Hair-Care Surfactants Market Size and Share Forecast Outlook 2026 to 2036
Hair Mineral Analyzer Market Size and Share Forecast Outlook 2025 to 2035
Hair Regrowth Treatments Market Size and Share Forecast Outlook 2025 to 2035
Hair Growth Promoters / Anti-Hair Loss Agents Market Size and Share Forecast Outlook 2025 to 2035
Hair Extension Market Size and Share Forecast Outlook 2025 to 2035
Hair Loss Prevention Products Market Size and Share Forecast Outlook 2025 to 2035
Hair Thinning Solutions Market Analysis - Size and Share Forecast Outlook 2025 to 2035
Hair Finishing Stick Market Size and Share Forecast Outlook 2025 to 2035
Hair Mask Market Size and Share Forecast Outlook 2025 to 2035
Hair Straightener Market Size and Share Forecast Outlook 2025 to 2035
Hair Thickener Serum Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
