A cat swallows too much fur during the course of a day, and later they throw up a hairball. As the owners need to clean up after the grooming, a good hair fall prevention cat food can help pass the hair through the digestive system. Research reveals that cat food with cellulose fiber might increase the amount of hair in faeces and reduce hairballs manifestation.
Ingredients such as slippery elm bark, yucca extract, and psyllium, can help in removing excess hairballs from the digestive system.Pet food companies are constantly innovating formulations that will improve the cat’s coat and minimize the amount of shedding. A remedy in this direction involves providing cats a diet rich in supplements, lubricant gels, and treats.
Pet owners are seeking quality meals for their pets as humanization trend gains traction.Pet food companies have been swift in noticing the trend, and have come up with a variety of high-quality, nutritious food products.
Some examples are Natural Instinct Fish Fingers, Sheba Classic Soup range, Lily’s Kitchen Mini Venison Sausages and Whiskas Casserole. Labelling and marketing of cat food products has also become key for key players in the hairball cat food market. Displaying photos of carrots and broccoli, pink salmon, and mouth-watering steaks bursting in color to appeal to gourmet owners, brands are going the extra mile.
Assuming the trend further, some cat food producers add exotic or trendy ingredients to generate food that appeals to consumers. As per a research report in the US, 42% of cat owners are concerned with cat food that has superfoods, while only 1% of food launches mention this in the description.
Hairball issues of cats can be prevented through simpler changes in lifestyle, brushing them regularly.Regular exercise might also help relieve both these symptoms. Additionally, it helps to get their digestive tract moving. Many cat owners are reliant on home-remedies for getting rid of this ailment.
This continues to diminish the opportunities for hairball cat food market players. The humanization of pets has ensued in healthier and expensive options that owners prefer instead. These foods need less volume fed, resulting in the longevity of each purchase.
COVID-19 has impacted the consumption pattern concerning the cat food market. Consumers are switching to new types or new brands of cat food resulted due to economic pressure, moreover, consumers have become more price-conscious. The use of technology, particularly e-commerce has now turned more habitual and mainstream for more consumers.
From February to March 2020, in just one month, online sales of pet food in the U.S. climbed up by US$ 281 million,Pet food manufacturers are exploring new tools for owner engagement in a digital world, whether that's live-streaming a cat product sample, or engaging via pet owner platforms.
North America is the dominant region in the global hairball cat food market due to growing cat owner awareness concerning cat’s health awareness. The existence of leading producers is additionally anticipated to drive market growth.
While North America and Western Europe regions are mature markets yet they offer growth prospects, and are driven by premium and niche products.Latin America, Eastern Europe, and Asian regions will be witnessing a boost in sales due to increase in adoption of cats as pets and increasing health awareness of cats.
Market players are expanding their traditional categories such as hairball control and weight control to incorporate gluten-free, diabetic categories and added omega-3 fatty acids, to name a few.
Purina ONE® Hairball Formula focuses on senior cat’s nutritional requirements to help support its optimal health, inside and out. With real chicken as the prominent ingredient and no fillers, the other ingredients in the product are also aimed at maintaining overall health and wellness.
A natural fiber mixture assists scale down hairballs whereas Omega-6 helps maintain healthy skin. Moreover, animal feeding tests utilizing AAFCO procedures authenticate that Purina ONE Hairball Formula offers balanced and complete nutrition for maintenance of senior cats.
Lily’s Kitchen makes a birthday surprise box for cats including several treats and a birthday card. The brand also makes several advent calendars in the run-up to Christmas.
Global Hairball Cat Food Market: Key Players (this is an indicative list – full list of key players available upon request)
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Hairball Cat Food Market
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