Cat Litter Product Market Size and Share Forecast Outlook 2025 to 2035
The cat litter product market is projected to grow from USD 17.4 billion in 2025 to USD 28.8 billion by 2035, at a CAGR of 5.2%. Clumping will dominate with a 63.4% market share, while clay will lead the material type segment with a 54.6% share. The global cat litter product industry will undergo significant modification over the next ten years. Analysts forecast a 5.2% CAGR between 2025 and 2035, higher than the stable but modest 5.00% rate predicted for 2020 through 2025.
| Metric |
Value |
| Industry Size (2025E) |
USD 17.4 billion |
| Industry Value (2035F) |
USD 28.8 billion |
| CAGR (2025 to 2035) |
5.2% |
The market for cat litter is a booming, quickly changing sector that meets the demands of our cherished feline companions. The need for practical, odor-controlling, and environmentally friendly cat litter choices has increased along with pet ownership.
Innovative items, including silica gel crystals, clumping clay, natural plant-based substitutes, and smart litter systems, are being introduced by manufacturers. Cat parents desire a litter that provides convenience, ease of cleanup, and extended freshness beyond usefulness.
The adoption of cat litter has spread widely among cat owners, especially those with many cats. However, the product's high price and some pet owners' reluctance to spend a lot of money on expensive items for their animals might serve as a market restriction. Additionally, this causes a situation where the market is unable to launch high-end items, which hinders market growth.
The growing cost of raw materials used to produce cat litter products is expected to hamper the market growth. Regular non-clumping litter can be made to control the raw material cost for the production of cat litter products, which is the cheapest material per pound for filling up litter boxes. Additional crucial aspects that are anticipated to impede the market's growth include growing worries about the environment and pet health.
For instance, the carbon footprint of silica, which is utilized in kitty litter products, is rather significant. It damages the climate as well. Switching to environmentally friendly kitty litter will have a significant effect on reducing carbon emissions.
Top Product Insights
Clumping Feline Litter Dominates the Global Cat Litter Product Market
| Top Product |
Clumping Cat Litter |
| Market share |
72.50% |
- Clumps litter is the dominant segment in terms of product type, and it is anticipated to account for over 72.50% of the global cat litter product market in 2025.
- Clumping litter has expanded due to its benefits, such as the ability to separate lumps from stray debris without lifting it.
- Clumping litter, made from bentonite, is a highly absorbent clay that forms solid clumps when felines urinate, leaving the litter box odor-free and clean.
- Clumping litter is a popular and convenient pet waste option, offering easy cleaning and various fragrances, granule sizes, and textures, making it a popular choice among pet owners.
- The litter soon attaches to the waste, cupping around to form a barrier. It prevents debris from spreading throughout the litter box, keeping the kitty box fresher for longer.
Top Sales Channel Insights
Online Retailers Unleashes Potential in the Cat Grooming Market
| Top Sales Channel |
Online Retailers |
| Market share |
22.20% |
- The online retailer's sales channel is expected to generate a revenue share of more than 22.20% in the global cat litter product market by 2025 as more pet owners become digitally connected.
- Consumers are investigating the growing popularity of Internet merchants as their go-to sales channel.
- The availability of a large selection of items, product discounts, variation in brand sales, and digital checkouts at online retail platforms are advantageous to customers.
- As a result, many companies are launching hashtag campaigns and actively working with social media celebrities to market their products.
Country-wise Insights
The United States Explore Landscape of the Kitty Litter Market
| Country |
United States |
| CAGR (2025 to 2035) |
5.3% |
- Due to the United States' economic expansion, its demand is likely to increase at a CAGR of 5.3% during the next ten years.
- The high end of the market is growing because consumers are ready to spend more money on their pets.
- An increase in Americans see the cats they own as part of their family. Particularly in America, millennials have taken a strong interest in adopting pets.
- The report published by American Pet Products Org serves as an illustration. According to estimates, Americans will spend USD 13.6 billion on pets in 2020.
The Feline Litter Market Skyrockets in China
| Country |
China |
| CAGR (2025 to 2035) |
5.6% |
- East Asia's top producer of kitty litter is China. It is anticipated to contribute more than 5.6% of the regional CAGR by 2035.
- Kitty litter is becoming increasingly popular in the Chinese market, fueled by rising downstream demand.
- In addition to canines, kittens are becoming increasingly popular pet options in China.
- Due to the high level of market penetration in China, it is difficult for new brands to join the market while existing companies fight for market share.
- As per the 2024 White Paper on China's Pet Consumption Trends, there has been a nearly 50% surge in the number of pets in Chinese cities since 2020, indicating the immense potential of this market.
Nuclear Families in India Shelters Feline Grooming Market
| Country |
India |
| CAGR (2025 to 2035) |
5.7% |
- India cat litter product market is expected to develop at a CAGR of 5.7% by 2035.
- Growing disposable money and the humanization of pets are the main drivers of the nation's progress.
- Over the past several years, cat ownership has significantly expanded in India due to changes in urban lifestyles and the rise of nuclear households.
- Because of the increased demand for premium products, cat litter producers are responding by producing more natural and high-quality products.
- For instance, Mars Inc. brought the CATSAN Hygiene Plus non-clumping litter brand to India in October 2024. The product is distributed across the nation via both offline and online mediums.
Australian Brands Scratches the Leading Share of Cat Litter Product Market
| Country |
Australia |
| CAGR (2025 to 2035) |
5.9% |
- Australia's cat litter product market is anticipated to expand at a noteworthy CAGR of 5.9% from 2025 to 2035.
- Australian brands are quite capable of changing the way that consumers see them. Contextualization, arguments for belief, illustrations, and benefit information are all included in this.
- The brands are using either functional incentives or emotive propositions.
- Due to fierce competition, Australian businesses place a great deal of emphasis on expanding their product lines through reformulations, new product launches, and line extensions.
- Strong relationships with chain stores and intensive consumer promotion support these tactics.
Pet Stores and Shelters Grooms the German Pet Care Industry
| Country |
Germany |
| CAGR (2025 to 2035) |
5.5% |
- The sales of cat litter in Germany are expected to be over-significant in 2035, with a CAGR of 5.5%.
- Due to the high number of pet retailers driving up the use of the product, Germany is considered to have a significant position in the cat litter industry.
- In addition, finding new homes for pets contributes to the rise in consumption in Germany, where pet shelters are increasingly responsible for sheltering animals.
- For example, the Clorox Company's Fresh Step brand debuted Clean Paws, the first low-tracking litter, in January 2020. This concoction was developed to stop cats from bringing messes into the house and residue from sticking to their paws.
Competitive Landscape in the Cat Litter Product Market
In the global cat litter product market, market players are still pursuing attracting more consumers to their brands and expanding their reach worldwide. Brands in cat care products are adopting a range of strategies to maintain their market positions and further develop their business. These strategies include mergers and acquisitions, forging partnerships and alliances, launching new products, expanding their international presence, and exploring other avenues. Pet product manufacturers can remain ahead of their competition and successfully satisfy the desires of consumers in various locations by employing multiple techniques.
Recent Developments in the Cat Litter Product Market
- In November 2025, Whisker introduced Litter-Robot 4 and Litter-Robot 3, the self-cleaning and high-tech litter robot. The smart litter equipment features accessories like litter, a litter trap mat, and odor trap packs that further eliminate odor. The cat owner can control the device by using the mobile application.
- In August 2025, Tesla created the Cybertruck Multifunctional Corrugated Cat Litter, a kitty litter box made of sustainable materials like cork, with a design inspired by the company's e-vehicle Cybertruck.
- In February 2025, Xiaomi presented the Xiaowan Intelligent Automatic Cat Litter Box. The litter box is intended to reduce the frequency and duration with which cat owners clean their litter box.
- In February 2025, Arm & Hammer released the Litter Champ Pro Odor Control System, which employs a carbon filter to collect and neutralize litter box odor. Pet owners want solutions that successfully manage odor, and this product meets that need.
- In January 2025, Dr. Elsey's launched its new Smart Scoop litter box, which has a built-in litter sensor that alerts users when it's time to scoop the box. Pet parents can maintain the device by using the mobile application.
Key Companies in the Cat Litter Product Market
- Intersand America Corp.
- Oil-Dri Corporation of America
- Purina (Nestle SA)
- Kent Pet Group
- Dr. Elsey’s Cat Products
- Church & Dwight Co.
- Dirk Rossmann GmbH
- Fressnapf Tiernahrungs GmbH
- dm-drogerie markt GmbH + Co. KG
- Arm & Hammer (Church & Dwight)
- The Clorox Company
- Mars Incorporated
- J. RETTENMAIER & SÖHNE Gmbh + Co KG
- H. von Gimborn GmbH.
- Gruppo Laviosa Minerals Srl.
- Tolsa Company
- Weihai Pearl Silica Gel Co., Ltd.
- Pettex Limited
